Limited Edition of 1 - Collaboration in Product |
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| Event | Interactive 2012 |
| Format | Panel |
| Organizer | Andy Howell – Zazzle |
| Speakers |
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| Description | Limited edition programs have long fueled evolution in merchandising concepts, allowing brands to appeal to consumers at limited risk. Consumers have become accustomed to highly personalized experiences on and offline and now feel entitled to such options in every part of their lives. Individuals who are at once creators, publishers, and consumers are evolving as a driver of popular culture. These creative consumers increasingly now demand to collaborate on unique product experiences, and brands are answering by allowing consumers into the product creation process earlier than ever. With advances in on-demand manufacturing, brands are able to meet the consumer at the point of ideation, and engage the world’s most innovative artists in the process. The early indicator we once called Limited Edition is evolving to the highly personalized experience “Limited Edition of 1.” This panel will discuss how technology has forged evolution in product development for the most cutting edge brands, and how product configurators are making merchandising and product development a collaborative and highly personalized experience. |
| Questions Answered |
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| Level | Advanced |
| Supporting Material | www.artsprojekt.com www.zazzle.com www.kedscollective.com www.threadless.com |
| Category | Emerging Technology / Mobile |
| Tags | collaboration, configuration, interaction |