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How to Monetize Twitter

Event SXSW Interactive 2009
Format Panel
Organizer Nathan Wright – Lava Row, Inc.
Description We all love to speculate how Twitter could/should be monetized. Why not round up some industry experts and let them argue and speculate about it? We'll put Ev Willams and Biz Stone in the front row so they can chuckle at us. :)
Questions
Answered
  1. What is Twitter?
  2. Does Twitter even need to be monetized?
  3. What would happen if Twitter started running ads or sponsorships?
  4. What if Twitter white-labeled itself for businesses?
  5. What if Twitter became a universal communications utility?
  6. What if Twitter could license the collective intelligence of its users?
  7. What if Twitter could execute P2P mobile payments?
  8. What if Twitter emerged as a digital fundraising tool?
  9. What if companies paid to host/sponsor specific Twitter functions (ie @replies)?
  10. What would we all do if Twitter ran out of money?
Level Intermediate
Category New Technology / Next Generation
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