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The Future of Location Marketing & How To Avoid It

Event Interactive 2012
Format Solo
Organizer Rick Mathieson – MATHIESON
Speakers
  1. Rick Mathieson – MATHIESON
  2. Jim Crawford – Taberna Retail
Description Marketing strategists Rick Mathieson and Jim Crawford say it’s just a matter of time before consumers forswear Foursquare, dropkick Shopkick, and tell Facebook Places exactly where it can go. Sure, these and other location-based services are all the rage now – but they will have to evolve dramatically over the next few years in order to survive. Why? Because the moment we find ourselves pinged with 70 different offers from 70 different retailers as we stroll down the street - or checking-in to every restaurant or retailer for dinky discounts we ought to receive anyway - it’s all going to get very old, very fast. The problem isn’t (merely) about scale. It’s not (just) about the value of the deal. It’s about the entire experience. The Future of Location-Based Marketing – And How To Avoid It provides an in-depth look at far more powerful trends that will collide to transform the worlds of mobile marketing, social media and retailing in the decade ahead. Get ready for a thought-provoking conversation that will have attendees rethinking possibilities - and setting all-new coordinates for their location-based marketing initiatives.
Questions
Answered
  1. What are the limiting factors that spell doom for today's geo-marketing models?
  2. What new trends may today's popular location-based services incorporate in the future in order to survive?
  3. How might retailers reshape geo-marketing by taking ownership of the entire experience?
  4. How might social retailing, augmented reality, and retailer-owned apps factor into the equation?
  5. What is the model for tomorrow's geo-marketing - and how can companies capitalize on it now?
Level Intermediate
Supporting Material The speaker has written two books on the subject, including BRANDING UNBOUND, which has ranked as the world's #1 best-selling book on mobile marketing (BrandingUnbound.com), and THE ON-DEMAND BRAND, an Amazon #1 'Hot New Release' that has also ranked in Amazon's Top 10 Books on Advertising (OnDemandBrand.com). The author has also written about the topic for ADWEEK and other publications. You can find out more at RickMathieson.com.
Category Emerging Technology / Mobile
Tags Location-Based Marketing, Mobile Marketing & Advertising, Retail marketing
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