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PR for Pirates
- Your vote:
- Yes No
- Organizer:
- Description:
- Doing your own PR? How to use the latest tools and techniques for finding the right bloggers & reporters, researching their contact info, writing a great pitch, and conducting highly personalized outreach, without making it your full-time job.
- Questions
Answered: -
- What free tools can I use to find the right bloggers and reporters to cover my startup?
- What free tools can I use to replace expensive media databases?
- Who are the best reporters to cover my startup?
- How do I conduct outreach to bloggers and reporters in a personal way?
- How do I build real relationships with a very large list of media contacts?
- What pitfalls should I beware of before conducting outreach to bloggers?
- What metrics should I consider in judging media outlets for their link-building value?
- How can I use a small team to crank up my outreach efforts?
- How do I track the effectiveness of SEO-PR efforts?
- Level:
- Beginner
- Category:
- Advertising / Marketing
- Type:
- Dual
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon