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Customer Support - From Preventative Medicine to Intensive Care
- Your vote:
- Yes No
- Organizer:
- Description:
- Customer support is often thought of as a cost center, but it also can be a competitive weapon. What are some of the tools and strategies that your business can implement to deliver a "Wow!" experience without breaking the bank?
- Questions
Answered: -
- What are some examples of awesome customer support on the web today?
- What are some of the automated tools available to me?
- Creating synergy among your disparate support processes and data silos
- How can I use "marketing" content like webinars and videos as support tools?
- What should I *not* automate?
- What key issues should I address from the get-go when developing my customer support strategy?
- What skills & characteristics should I look for when hiring support personnel?
- To FAQ or not to FAQ: that is the (frequently asked) question.
- How can I maintain authenticity when I have to triage hundreds or thousands of requests every day?
- How can I train my support team to always make the customer feel good even when the answer is "No, you can't do that"?
- Level:
- Beginner
- Category:
- Advertising / Marketing
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon