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Developing Super Senses: Tools to Know Your Users

Event SXSW Interactive 2009
Format Panel
Organizer Mark Trammell – Digg
Description You know you need to do user research, but how? Should you write surveys, do focus groups, or develop personas? And how do you act on what you’ve learned? We’ve been in the trenches and have concrete suggestions on what you can, and should do NOW to conduct effective user research.
Questions
Answered
  1. Why should you do user research, even if Apple doesn't?
  2. Ack! This looks hard. Where should I start?
  3. Let's make a plan. What types of research make sense to include?
  4. Numbers vs. words: how do you know whether to go qualitative or quantitative?
  5. How do you get those colleagues who think nothing is wrong with the interface go to user testing sessions?
  6. Money doesn't grow on trees. Yet. What are ways to do research with a limited budget?
  7. We screwed up so you don't have to: what are user research errors to avoid?
  8. Should research be done in a lab or on-site? Which is better? Which works?
  9. How do you wrangle your research into the daily lives of managers, designers, and developers?
  10. Sustainable Information Farming: How do you keep the user feedback flowing?
Panelists Nate Bolt (boltpeters.com), Carla Borsoi (Ask.com), Andy Budd (Clearleft Ltd), Juliette Melton (juliemelton.com), Mark Trammell, moderator (Digg)
Level Intermediate
Category Web / Interface Design
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