SXSW 2012 - Health Games for All: Employer, Employee & Public

Health Games for All: Employer, Employee & Public
Event	Interactive 2012
Format	Panel
Organizer	Fran Melmed – context communication consulting
Speakers	Fran Melmed – context communication consulting Trapper Markelz – MeYou Health Bryce Williams – Blue Shield of California Rajiv Kumar – ShapeUp Sean McNattin – Optum / UnitedHealth Group
Description	Games are fun. Games are challenging. And the best games are social. The fact that their outcomes are unknown keeps us intrigued. Their competitive nature keeps us committed. And their structural elements—like points, levels and incentives—drive us to change our behavior and reach our goals. It’s no wonder that health entrepreneurs believe games can have a significant impact on population health and that employers facing escalating health care costs and mounting engagement problems are all ears. This panel focuses on the implementation and outcomes of health games in the workplace environment. We’ll zero in on measurement, motivation and scalability. And we won’t skip over practicality. Gamification may be hot, but it means squat if your business model isn’t proven. Fran Melmed, founder of context communication, will moderate a panel that includes Dr. Rajiv Kumar, CMO and co-founder of ShapeUp; Trapper Markelz, Product Manager at MeYou Health; Sean McNattin, Vice President, Product Management, Wellness at UnitedHealth Group; and Bryce Williams, Director, Wellvolution, Blue Shield of California.
Questions Answered	What can health games for employers accomplish? What are the pros and cons of focusing on individuals as employees vs consumers? How can focusing on engaging employees positively affect public health? What comprises a good social game? How do you ensure your business model is a viable one?
Level	Intermediate
Category	Health / Future of Medicine
Tags	Games, Health 2.0, Wellness

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Health Games for All: Employer, Employee & Public