SXSW 2012 - Content Content Revolution: The Rise of Content Strategy

Content Content Revolution: The Rise of Content Strategy
Event	SXSW Interactive 2009
Format	Panel
Organizer	Rachel Lovinger – Avenue A \| Razorfish
Description	What’s Content Strategy, you ask? Navigation, publishing guidelines, taxonomy, syndication, style guides, UGC strategy, the semantic web? All this and more! Come hear some of the leading content strategy professionals discuss where this emerging discipline came from, why it matters, and where it’s going.
Questions Answered	What do we mean by content strategy? How does content strategy help solve business problems and meet user needs? What kind of background do content strategists generally have? What kind of work do content strategists do? Do content strategists have to/get to write the actual content? What unique content-related problems do we see emerging on the web now? How can content strategists help to resolve or overcome these problems? How does content strategy relate to the semantic web? What are the upcoming online content trends? What role will content strategists be playing as the online content landscape continues to evolve?
Level	Intermediate
Category	Content

Content Content Revolution: The Rise of Content Strategy