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Keep it Complex, Stupid.

Event Interactive 2012
Format Dual
Organizer Ana Andjelic – Droga5
Speakers
  1. Ana Andjelic – Droga5
  2. Bud Caddell – The Bucket Brigade
Description The mantra of our increasingly complex world has, oddly enough, become “think simple.” As interconnections multiply and problems become messier, we are encouraged to reduce them to a single answer, a single solution, or a single killer insight to address an unpredictable web of moving parts. This panel is going to convince you that simplicity is a false god, especially when it comes to creating things in digital. Making digital stuff starts with interactions between data, people and things. It mixes technology and storytelling. It produces a mesh of small, iterative experiments that work together to create new behaviors. We promise to explore why and how a new model of creativity must champion agility, adaptability, experimentation, noise, and most of all, relationship building.
Questions
Answered
  1. What's the difference between a simple and a complex problem?
  2. Why does that difference matter when making digital things?
  3. What does a creative process look like that respects complexity?
  4. How do you build, launch, manage, and learn from many small experiments rather than one big product/campaign/message?
  5. How should complex relationships shape creative strategy and execution?
Level Advanced
Supporting Material Ana & Bud's past talks on complexity: http://vimeo.com/19634070 (Ana) and http://vimeo.com/20537703 (Bud)
Category Design / Development
Tags Complexity, Creativity, design
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