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Social Flubs: Can Bad Publicity Be Good?

Event Interactive 2012
Format Core Conversation
Organizer LuAnn Glowacz – PR Soup
Speakers
  1. LuAnn Glowacz – Ballet Austin
  2. Andrea Schulle – As Such Communications
  3. Christine Cox – Christine Cox PR
Description The www.PRSoup.com bloggers rate and debate the worst social communication flubs of the year. We’ll dissect both social PR bloopers like the Anthony Weiner tweet shown 'round the world and viral hits like Austin's Alamo Drafthouse's "Don't Text" PSA, with tips on managing social flubs for your own organization. Essential for all digital communicators, marketing and PR professionals, and community managers responsible for making lemonade while sh*t is hitting the fan.
Questions
Answered
  1. What are the top social flubs of the year (by audience vote/participation)?
  2. What three words describe what went wrong (or right?) in each case?
  3. How can these lessons be applied specifically to those in the room?
  4. What are the tipping points that can turn a flub into a win?
  5. What three processes must communicators put in place right this second?
Level Intermediate
Supporting Material http://www.prsoup.com
Category Social Media / Social Networks
Tags PR Soup, public relations, social flubs
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