mHealth: Destroy Boundaries | Create Connections |
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| Event | Interactive 2012 |
| Format | Panel |
| Organizer | Leigh Householder – GSW Worldwide |
| Speakers |
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| Description | The most powerful trend impacting health and wellness around the world is the adoption of mobile devices and connectivity. From gaming and adherence to break-through diagnostic and self-tracking tools, mobile is destroying the boundaries between man and machine, and creating deep and lasting connections between patients, caregivers, and healthcare professionals. mHealth is heavily technology- and device-centric: New sensors, gadgets, and apps track real-world behavior and amass terabytes of personal data. The first generation of these wellness tools has been interruptive and clunky, but mHealth is evolving into a natural extension of the way we naturally live and work. And as the interface becomes increasingly seamless, the potential for revolutionizing the diagnosis and treatment of disease is electrifying technologists, entrepreneurs, marketers, and the entire healthcare community. In this panel, experts from the communications, technology, and the pharmaceutical world will discuss how the wireless computers in our pockets have dramatically transformed the way people and healthcare brands interact. |
| Questions Answered |
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| Level | Intermediate |
| Category | Emerging Technology / Mobile |
| Tags | healthcare, mhealth, mobile adoption |