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Why Small is the New Big and Big is the New Small

Event Interactive 2012
Format Dual
Organizer Kat Mandelstein – IBM
Speakers
  1. Kat Mandelstein – IBM
  2. Jason Stoddard – Stagira, Inc.
Description Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are using these technologies and communicating differently. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within SMB and Large Enterprise. Attendees will experience these dynamics first-hand in a real-time market simulation.
Questions
Answered
  1. Why is scarcity and competition a myth?
  2. How do small businesses expand their markets like the big boys?
  3. How do big businesses become more reactive to market conditions?
  4. How can small businesses become more proactive planners?
  5. How can small businesses turn big business from a threat to an opportunity?
Level Intermediate
Supporting Material Attend this session to find out why this silly video is relevant to what you will learn... http://www.iloveegg.com/egg_english.htm
Category Branding / Marketing / Advertising
Tags business, economies, marketing
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