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It's Alive: Interactive Machines that Captivate

Event Interactive 2012
Format Panel
Organizer Patrice Hall – Real Art Design Group
Speakers
  1. Patrice Hall – Real Art Design Group
  2. FK Funderburke – SapientNitro
  3. Arundi Venkayya – Dayton Daily News/Cox Media Group Ohio
  4. Justin Bayer – Welcome to College
  5. Nathan Martin – Deep Local
Description Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including the LiveStrong Chalkbot, the Unilever Share Happy Smile Machine, Real Art Design Group’s Santa Claw and Welcome2College’s Mobile Automated Research Vehicle are featured. Panelists will share how they integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience with their machines. Want to know how they did it? What were the challenges? How did they measure results? Stop by for the whole story and find out how you can translate these tech developments into experimental marketing success for your company.
Questions
Answered
  1. How do you balance risk vs. cost? When do you know when to flip the switch?
  2. What were your biggest challenges, and what did you learn from them?
  3. What parts of your projects were most successful?
  4. Where do the ideas come from?
  5. What's coming next in the field?
Level Intermediate
Supporting Material - Welcome to College, MARV: http://www.vimeo.com/26379736 - Unilever Smile Machine: http://www.unilever.com/mediacentre/news/icecreamsmile.aspx - Chalkbot: http://www.youtube.com/watch?v=DvRwtZfR_mk - The Santa Claw: http://www.vimeo.com/19397620
Category Branding / Marketing / Advertising
Tags emerging technolgy, interactive machines, social media
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