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Lee Clancy,
IMVU, Inc.
There’s no doubt about it. Social gaming is hot! And as the space continues to expand, and the des...
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There’s no doubt about it. Social gaming is hot! And as the space continues to expand, and the design elements of these games become more rich, diverse and personalized, a new era of social gaming will allow savvy designers to quickly and easily create and monetize social games on their own without the need for technical programming knowledge. In 2010/2011, IMVU will be introducing a set of tools that will allow its members to register as IMVU creators to design, launch and sell their own social games within the IMVU environment. By bringing social game design and creation to the masses, IMVU will be giving users the ability to further express themselves beyond chat, play and dressing up. The company will also be creating an additional revenue stream for both its customers and itself. Since it opened its doors in 2004, IMVU has built the world’s largest virtual goods catalog of more than four million items. The catalog, which is created almost entirely by IMVU users, continues to grow at a rate of approximately 5,000 new items a day. By presenting its user base of more than 50 million with the ability to create and sell virtual goods (and soon – social games) IMVU has reached an annualized revenue run rate of more than $40 million. Attendees will learn how IMVU’s new social gaming strategy is resonating with the community and affecting the bottom line. This will present those interested in entering the market with a chance to learn from IMVU’s data-driven experience.
Social Networking monetization, Social Entertainment, social gaming
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Donald Chesnut,
SapientNitro
New devices, new experiences, and new ways for making money: the world of media and publishing is on...
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New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions.
All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution.
Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going?
Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.
User Experience content distribution, paywalls, subscription models
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Chelsey Delaney,
Carnegie Mellon University
Reaching disengaged communities usually doesn’t include building an app or a Web site but creating...
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Reaching disengaged communities usually doesn’t include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues. But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. The majority of publications within the field of humor research have surfaced in the past decade. Design is the one field that has been barely explored as a humorous rhetorical genre. Neglecting humor’s potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value. There exists a need for humor to become better understood in communication design both in use and in evaluation. Humor in design, through this panel, can be explored to establish a way of communicating serious issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, “The secret source of humor is not joy but sorrow.”
Design Thinking comedy, humor, rhetoric
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Jeff Cox,
comScore
Creativity can add a level of cool, make a brand cutting edge, but can creative stand alone and caus...
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Creativity can add a level of cool, make a brand cutting edge, but can creative stand alone and cause an ad to be effective? As much as we creatives would love to believe that a clever phrase or concept drives brand allegiance the truth of the matter is for any ad to be effective, there must be a comprehensive and concrete advertising strategy in place. No one understands this better than the comScore ARSgroup. Drawing from over 40,000 studies that utilize ARS’s propriety measurement system, which combines sight, sound and motion stimuli to understand an advertisement's overall effect on its audience, the ARSgroup prides itself on helping a brand or agency create the proper strategy, which allows the creative to take off and an ad to thrive.
This session will provide key insights and lessons from several client case studies and explain the importance of messaging versus creative. In advertising what you say is four times as important as how you say it. ARSgroup begins its work with what is most important, the message. Once the message has been established, the creative is added to see if this campaign hinders or helps the audience in identifying your message.
By attending this session you can walk away with valuable insights and key learnings that will result in better brand decision making. Finally, this panel will examine how advertising shifted due to the digital landscape. Mr. Cox will review how creative and ad placement increase advertising effectiveness.
Advertising adverstising creative, advertising effectiveness, targeting
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Jay Topper,
Rosetta Stone
Enhancing the customer experience through social media platforms is increasingly a necessary compone...
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Enhancing the customer experience through social media platforms is increasingly a necessary component of any customer serving strategy. Rosetta Stone, a leading provider of technology-based language learning solutions along with their CRM partner Parature, changed the face of the customer relationship as the first company to offer dedicated, CRM-integrated customer service channels on Facebook. Implementing a smart social media strategy not only helps strengthen the brand, but also fosters customer loyalty to improve retention rates while lowering acquisition costs. During this panel, hear from Rosetta Stone’s SVP of Customer Success , Jay Topper, who will discuss how Rosetta Stone’s learner-centric culture and its multi-channel support offerings enable product improvement and service effectiveness, as well as enhance overall customer experiences and happiness.
Case Study customer service, Facebook, Rosetta Stone
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Tim Sheridan,
Razorfish
From the oral tradition of the epic poets to popcorn films at the multiplex, humans have always been...
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From the oral tradition of the epic poets to popcorn films at the multiplex, humans have always been captivated by stories. But has the nature of storytelling changed in the digital age? Interactive media has opened new ways of experiencing a narrative, making stories more collaborative, open-ended and user-driven. So, where experiencing a story was once a largely passive experience, technology has put the audience in control, often even taking on the role of the hero and helping to determine the resolution. This has required a reinvention of story structure, point-of-view, and even the use of language.
By considering the evolution of interactive narrative, from nascent, lo-fi interactive works such as Julio Cortazar’s novel, Hopscotch, to B-films such as “Mr. Sardonicus,” on to more complex experiences now found in website content, social media and multiplayer gaming, this panel will seek to create a dialogue about what makes a great interactive narrative and what potential the medium has for the future.
Content gaming, information architecture, social media
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Robert McCutcheon,
Razorfish
What can even the most conservative Fortune 500 companies learn from upstarts like Foursquare, Playd...
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What can even the most conservative Fortune 500 companies learn from upstarts like Foursquare, Playdom or Zynga? A lot, we’d argue. This presentation will deconstruct the runaway success of social gaming and provide strategic recommendations for incorporating gaming functionality outside the traditional realm of the game.
Video Games
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Nancy Lyons,
Geek Girls Guide
We've all heard about the importance of user-centered design (hopefully). But, how can a person, a t...
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We've all heard about the importance of user-centered design (hopefully). But, how can a person, a team or an organization hope embrace it as a core value if the entire organization isn't focused on who those users are? How can we bridge the gap between a typical web developer who is male and between the ages of 18-29 (according to A List Apart's "Survey for the People Who Make Websites", 2008), and the 45% of the senior population in the US who are now on the Internet (According to Pew Internet and the American Life Project, 2009)?
From design to production to project management to customer service and support, this session aims to help web development teams view work product as a direct outcome of a work culture that includes and respects users at every level. Beginning with the "big" things that management does to set the tone of a company like hiring policies, vision and values, and moving into discussion around how individual team members affect work culture (and therefore, work product) through everyday user advocacy?
We'll prove the hard business value of soft, squishy terms like emotional intelligence, intellectual curiosity, collaboration, and vulnerability. But no hugging, we promise.
Career / Work Concerns social media, users, work culture
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Paul Gelb,
Razorfish
A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of de...
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A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications.
The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development.
This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
Mobile Applications Mobile Apps, Mobile Design, mobile development
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Toby Miller,
Resource Interactive
There has been a lot of propaganda & hype surrounding the future of Flash, HTML5, CSS3 and JavaScrip...
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There has been a lot of propaganda & hype surrounding the future of Flash, HTML5, CSS3 and JavaScript for interactive web content. In this session we will “clear the FUD,” and demonstrate techniques for delivering tomorrow’s interactive experiences to multiple devices, without tripling project costs/timelines. Join us as we rapidly build a small application which runs in Flash and on the iPhone, using only HTML5 and some open-source tools.
New Technology / Next Generation CSS3, flash, HTML5
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Jodi McDermott,
comScore
So you've heard of web analytics and you've heard of audience measurement, but what's the difference...
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So you've heard of web analytics and you've heard of audience measurement, but what's the difference between these two measurement disciplines?
In this session, Jodi McDermott will do a deep dive into the various web analytics and audience measurement solutions currently available. Learn what differentiates one from the other while understanding which measurement tool is better for meeting your goals. By learning the differences between the two spaces, this session will illuminate why the data from each source is so inconsistent. By understanding why each measurement technique yields a different result, you can validate your site traffic, efficiently and accurately.
As the digital landscape continues to evolve, so do the metrics used to monitor it's efficacy. How are web analytics and audience measurement tactics merging to create one unified understanding? Jodi will examine the trends within the measurement space, to highlight how data analysts are using both sources of data to drive their business decisions.
Other • Audience Measurement, Metrics, Web Analytics
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Eric Ries,
Startup Lessons Learned
2011 will mark the one-hundredth anniversary of Frederick Winslow Taylor's "Principles of Scientific...
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2011 will mark the one-hundredth anniversary of Frederick Winslow Taylor's "Principles of Scientific Management." The tremendous material abundance we enjoy today is the result of the productivity revolution he unleashed by bringing the tools of science to the study of work itself. Management today is rigorous, scientific, and effective -at the production of physical goods.
In other areas the picture is bleak, especially for innovative new products. We fail spectacularly in startups and big companies alike. Too often we're building something nobody wants.
There is a movement that is trying to eradicate this disease. We are at the beginning of a second scientific management revolution that will bring science, rigor, and discipline to the process of innovation itself. It has already begun to transform the way startups are built around the world. It is called the Lean Startup.
All entrepreneurs face these challenges:
How do we know if we’re making progress?
How do we know if customers will want what we’re building?
How do we know what kind of value we can create?
Answering requires more than just disciplined thinking at the whiteboard. It requires the coordination of people. In other words, it requires management.
The Lean Startup is a management science for entrepreneurs of all kinds. It enables rapid customer-centric iteration. It helps startups test their vision before it's too late. It is a tool for people who want to change the world.
Entrepreneurism / Monetization innovation, lean startup, Startup
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Joseph Crump,
Razorfish
Latin America has a history of revolutions, but the tide of social change that is approaching will d...
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Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
Digital Divide latin america, research study
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Drew Houston,
Dropbox
The old adage for a successful business is simple: make something people want. But people want lots ...
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The old adage for a successful business is simple: make something people want. But people want lots of things, right? Perhaps it’s more important to make something that you want. Three years ago, Drew Houston needed something that would allow him to share files across multiple devices, thus began Dropbox, a popular web service that allows people to share and sync files across multiple devices. In just two years, Dropbox crossed the coveted two million user mark and now, in 2010, has seen explosive growth. But it’s not such a simple road, as any startup can attest. In this session, Drew will share his insights on the process, including using AdWords and hacks during a company’s inception phase, courting the early adopters (and eventual evangelists), DIY PR and marketing, how to get people to use your product, and how to determine the best way to measure yourself.
Entrepreneurism / Monetization Growth, Tech Startup
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Jessica Bennett,
www.howstuffworks.com
HowStuffWorks.com’s popular podcast, Stuff You Should Know, seems to have their finger on the secr...
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HowStuffWorks.com’s popular podcast, Stuff You Should Know, seems to have their finger on the secret sauce behind engaging a fully digital audience.
Armed with only their microphones, a studio and producer Jeri, Josh Clark and Chuck Bryant took the helm of Stuff You Should Know in April, 2008 and quickly rose to the top of the iTunes’ charts, where they have remained ever since.
When SYSK launched, the hope was to create a new content outlet for visitors to HowStuffWorks.com to get content on-the-go. Now, month after month, SYSK reaches a loyal fan base that drives over 2.5 million downloads per month. The success of the podcast has been purely grassroots and has now extended into Facebook, Twitter, charitable drives, on-location events and more.
While the road to top of the iTunes charts has not always been easy, Josh and Chuck have learned a lot along the way. From creating content that people want, to engaging the audience, to building a new brand, the learnings have helped the guys build the SYSK Army. Join Josh and Chuck as they tell the story behind Stuff You Should Know, from its evolution to the future of the franchise.
Content blogs, iTunes, podcasting
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Sara Thacher,
Nonchalance
There is a growing zeitgeist of artists designing real world experiences that promote a sense of spo...
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There is a growing zeitgeist of artists designing real world experiences that promote a sense of spontaneity and play throughout our urban landscapes. From epic-narrative driven adventures to casual street sports, the common interests is in taking interactivity off of the monitor and into the localized, visceral realm of our own neighborhoods. A series of case studies will be presented examining how new communities are being cultivated through these emergent forms of entertainment.
The movement will be examined from a diverse range of perspectives including; Pervasive Play, Chaotic Fiction, Situationist and Performative Arts, Civic Engineering, Public Space Exploration and Reclamation.
Experience-based examples will be presented from different applications (Automated Environments, Mobile Apps, Geocaching, LARPing, ARGs, Street Art, etc) and international scenes such as the Come Out & Play Festival, Hide & Seek Festival, ARG Fest-O-Con, Urban Playground Movement, and Open Engagement Conference.
Presented by Sara Thacher and Jeff Hull of Nonchalance, a hybrid arts consultancy with an expertise in Situational Design. Their mission is to provoke discovery through visceral experience and pervasive play.
Visual Design art, Game Design, Geo-location
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Kevin Nichols,
SapientNitro
You think you know what content strategy is? Ha! If you think it's just about marketing or Web str...
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You think you know what content strategy is? Ha! If you think it's just about marketing or Web strategy…that just scratches the surface. Join industry experts on Technology, Experience Design and Content Strategy as we talk about how content strategy is not just about content, not just strategy, and certainly not just about the Web. Oh, and it’s also not new.
This panel will bring together unique viewpoints on the topic and address not only what content strategy is, but where it is going, and why you should in fact care about it. It will bring a focus to content that is largely under-represented in all the hoopla and buzz that is currently going on about the practice of content strategy. The conversation will review how web content strategy, semantic web and portable content are just a few things in a multiplatform and multichannel universe. We will also unveil how content strategy relates to technology and experience design. We will address content strategy as an ‘enterprise’ approach while contextualizing semantic Web and Web content strategy as just pieces to a much larger picture. Join a very diverse group of people as they explore this topic and its various implications.
User Experience content strategy, experience design, user experience
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Chris Lehmann,
Science Leadership Academy
SXSW explores the ways social media has profoundly changed nearly every facet of society from govern...
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SXSW explores the ways social media has profoundly changed nearly every facet of society from government to commerce to dating and friendship. Despite incredible societal change, K-12 education has remained largely unchanged. Every day, students leave their smartphones and laptops at the schoolhouse door. As a result, students, parents and teachers feel a powerful disconnect between the time students spend in school and the lives they live outside of it. If school is to remain a vital piece of young people's lives - and our society - it must evolve to help students thrive in our changing world.
This is the notion behind School 2.0. But what will these new schools look like? What are the philosophical ideas that form it? How can we marry the best of what we know about teaching and learning with the use of 21st Century tools to create schools that are engaging, caring, and relevant places of learning for everyone involved? The story of the Science Leadership Academy, a progressive, inquiry-driven, project-based 1:1 laptop public high school will frame this presentation. Conceived as a partnership between the School District of Philadelphia and The Franklin Institute, SLA is considered to be one of the pioneers of the School 2.0 movement and has been recognized as an Apple Distinguished School in 2009 and 2010 and has been written about in many publications including the Philadelphia Inquirer, Edutopia Magazine and EdWeek.
Education education, school2.0, schoolreform
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Sean Cowan,
GSW Worldwide
Brands achieve competitive advantage through acts of innovation. In fast-moving agency cultures, inn...
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Brands achieve competitive advantage through acts of innovation. In fast-moving agency cultures, innovation is often ad hoc – a lucky outcome of a big brainstorm or a learning from a disastrous project. But, agencies with dedicated innovation labs tend to look at innovation another way: They focus resources on bringing bold, break-through innovations to clients in fast-changing areas like mobile, social and tablet computing.
The ideas come from all over. Think of your own organization: digitally-savvy creatives, engineers, planners, and account leads solve client problems every day with imagination, insight and – ultimately – innovation. Often their ideas point not just to solutions, but to new opportunities.
That’s where innovation labs can make a real impact. They bring dedicated resources that can turn digital experimentation into marketing innovation. They make the best ideas tangible and actionable.
In this presentation, you’ll see how some innovation labs around the country use prototyping and workshoping to inspire more confident selling, more risk-taking creativity, and greater competitive advantage for clients.
Advertising digital lab, innovation, prototypes
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Anne Hunter,
comScore
With the plethora of niche sites it’s hard to deny that the Internet has increased the amount of s...
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With the plethora of niche sites it’s hard to deny that the Internet has increased the amount of social, political and personal groups one can join. But is this cross sharing really creating diversity?
In this session, Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Does the democratic nature of the internet with its open sharing of ideas and cultures lead to a natural increase in diversity or are we seeing an end of true niche and specialty groups? Is over-diversification leading to a weakening of subcultures?
With your grandmother being able to join your band’s fan page how has the demographic makeup shifted? This session will highlight the key differences between visitors. Through understanding key metrics comScore will examine whether or not this democratization has actually created a more diverse audience or simply created a group of samplers versus key users.
Anne will examine how the digital age has affected demographics differently. For younger generations that have only existed within this schism, how is their idea of diversity different from older audiences? Does a generation, who is more prone to buy a single than an album, less likely to be deeply connected to one group?
Finally, this session will also examine how diversity changes based on the medium. For example, how does the audience of BET Television compare to their online component?
Social Issues Cross Media, diversity, measurement
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Steve Krug,
Advanced Common Sense
Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usabilit...
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Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usability testing. It’s almost sad, really. Bordering on an obsession.
And it *would* be sad, except for the fact that usability testing turns out to be the best thing anyone can do to improve a Web site (or Web app, or desktop app, or iPad app—you get the idea) that they’re working on.
Last year, he boiled down everything you need to know to do your own testing into 162 pages in his second book, Rocket Surgery Made Easy. Now, for people who haven’t got two hours to read a really short book (with lots of illustrations), he’s going to boil it down into a SxSW talk…complete with a live demonstration.
You’ll leave the room ready—and eager--to start testing.
User Experience common sense, testing, usability
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Jeff Jarvis,
City University of New York Graduate School of Journalism
In our current cultural obsession with privacy, we risk losing the benefits of publicness—of t...
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In our current cultural obsession with privacy, we risk losing the benefits of publicness—of the connections the internet enables. So, in a discussion, we will consider the value of publicness in our lives and communities, in transparent government, and in truly public companies.
We will ask what privacy really means and examine its brief history (it was born out of fear of new technologies, especially the dastardly Kodak camera). We will discuss the ethics of privacy and publicness that should inform our decisions in social and business interactions: what we reveal, what we keep private, and why. We will look at different cultures' views of privacy (how the Germans, who get naked in saunas and public parks, care deeply about the privacy of everything ... except their private parts). We will ask what Facebook, Foursquare, Google, Twitter, government, and companies should do about privacy. We will claim ownership of the public sphere--what's public is owned by us, the public. And we will forge a bill of rights in cyberspace to protect the openness of the internet that is our tool of making publics.
Jeff Jarvis, author of What Would Google Do? and the upcoming Public Parts, will present his findings and views about publicness—and his own experience revealing his prostate cancer--and then lead a discussion with the entire room—Oprah-like—about the nature of privacy and why it worries us.
Online Relationships internet, Privacy, Social Networks
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Jason Cohen,
Capital Thought
After starting three companies, I've found that some widely accepted advice lead me to failure while...
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After starting three companies, I've found that some widely accepted advice lead me to failure while trusting my (inexperienced) gut lead to success. So many business philosophies profess they're the One True Way, yet different business face different hurdles. With stories, six actionable lessons, and a workshopping of 37signals' philosophy, you'll learn when to follow the rules and when to go your own way.
Bootstrapping advice, entrepreneur, startups
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Kevin Hoffman,
Happy Cog
Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in y...
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Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in your meetings is rocking to the same tune. Sometimes you aren't even sure you are in the same rock band anymore.
After having one too many unproductive (and occasionally sleepy) meetings, Happy Cog reinvented it's approach to meeting design around interactive activities, informed conversation, and collaborative design exercises. Happy Cog’s Experience Director Kevin M. Hoffman will review the key ideas from the history of meeting design and good facilitiation, then explore approaches for meetings that have proven engaging and successful to Happy Cog clients.
This talk will cover business strategy and project definition activities, conflict resolution processes, big group/small group conversation management, simple research engagements, deliverable presentations, and finally, post mortems. Many expamples will be pulled from Happy Cog's meeting approaches for clients like ecommerce (Zappos, Groupon), tourism (VisitPhilly.com), higher education (Georgetown University, MICA), and museums (the National Holocaust Museum).
Design Thinking collaboration, Design Process, Meetings
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Tania Yuki,
comScore
The convergence of digital media channels and the increased popularity of transmedia storytelling - ...
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The convergence of digital media channels and the increased popularity of transmedia storytelling - across digital television, online video, games and mobile - demands the removal of barriers and better and faster gadgets, apps, set top boxes and devices.
But what do people really want, and how can we ensure that our strategies keep pace with changing needs and desires?
Single source measurement and improved open standards are the launch pad in understanding how we are changing technology, and how technology is changing us in this new media landscape.
Open distribution enables new behaviors, which in turn shape the way we distribute and construct new media experiences. During this presentation, comScore's Tania Yuki will unveil fresh insights about how best to capture the increasingly fragmented attention of TV and video viewers as they go about their days and devices.
Online Video Audience Measurement, Cross Media, transmedia
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Alice Yeo,
Slalom Consulting
Why are some iPhone apps like crack and others like a one night stand? Find out the 5 key drivers fo...
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Why are some iPhone apps like crack and others like a one night stand? Find out the 5 key drivers for apps that don't quit. Experience the addiction with an iPhone app game that is designed specifically for this session. Compete with the audience and win points throughout the presentation for a special prize TBD. (Does it matter though...I mean you really want to just be the smartest, fastest bad a** at SXSW, right? Then again prizes are always good.) Learn by doing as well as listening (and laughing...always important). Get stats on who is using what and how to attract more users to your app. Learn about regional, gender, and age variance for the most popular, long-lasting apps.
Mobile Applications competition, iphone, mobile
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Yes
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Kent Brewster,
Netflix
A funny thing happened last spring: Netflix let me build the front end for their iPhone product. Y...
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A funny thing happened last spring: Netflix let me build the front end for their iPhone product. Yeah. Me. The punk-rock-API guy.
The initial conversation went something like this:
Netflix: "It's five weeks to WWDC. We've got Mobile Safari, our open APIs, it's dark, and we're wearing sunglasses."
Me: "Hit it."
Mobile Applications android, iphone, netflix
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Brett Harned,
Happy Cog
Whether it’s on the front lines or behind the scenes, Project Management is critical to every disc...
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Whether it’s on the front lines or behind the scenes, Project Management is critical to every discipline in web development projects. Keeping your internal project team and your clients happy while making sure that the project runs smoothly are not easy tasks, but you don’t have to be a robot to run a project! Simple humans can make sure a project is delivered on time and on budget.
This session will cover the basics on how to manage your project like a pro and keep your clients happy. A group of seasoned project managers will share their experiences (and horror stories) on projects they’ve worked on, and point to specific, useful methodologies that have helped them to gracefully manage large and small projects alike.
Other Communications, process, project management
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Matthew Inman,
The Oatmeal
I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoat...
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I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.
Animation / Cartoons comics, funny, viral
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Christina Nguyen White,
SapientNitro
The growing hole in your back jeans pocket is getting a bit too personal.
No need to swipe anymo...
READ MORE
The growing hole in your back jeans pocket is getting a bit too personal.
No need to swipe anymore. Just scan.
When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place.
Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends.
The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
Mobile Applications Digital Wallet, mobile, user experience
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Dan Shust,
Resource Interactive
The eternal quest in social media: How to harness its power to market and sell. Everyone knows oppor...
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The eternal quest in social media: How to harness its power to market and sell. Everyone knows opportunities exist-—but those that reach the golden gates are few and far between. This session features two opinionated experts who specialize in social media: Dan Shust, Director of Emerging Media at Resource Interactive, and David Griner, Social Media Strategist at Luckie & Co. and blogger at AdFreak. The session will contain two parts: First, they’ll review major social media campaigns and offer their opinions on why they succeeded—-or failed. They won't agree on the successful—or not so successful—elements of each, so be prepared for some spirited give and take as they give a thumbs up or thumbs down. They’ll close the session by giving the audience an opportunity to get honest, direct feedback and recommendations on their own social media strategies (or their competitors).
Social Networking campaigns, marketing, social media
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Yes
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Gaston Legorburu,
SapientNitro
Technology has liberated the dialog between brands and customers, sating consumers’ love of sharin...
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Technology has liberated the dialog between brands and customers, sating consumers’ love of sharing, connecting, raving, venting… But in many ways, it’s also driven isolation as we press “skip intro” to proceed to our desired action.
In this discussion, Gaston Legorburu, SapientNitro’s worldwide chief creative officer, will explore the unique paradox that technology has introduced to the consumer/brand relationship. From isolation to sharing, technology is driving a massive social revolution. Learn the art of combining design and engineering to create relevant experiences, experiences that transform barely personable brands into “builders of moments.”
Advertising brand, experiences, SapientNitro
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Yes
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Nicole Simon,
cruel to be kind
At first, Social Media was simple. It was about you and your voice as an individual. Today is differ...
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At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes!
But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes!
You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional.
This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away.
Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul.
Branding / Marketing / Publicity branding, marketing, social media management
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Yes
No
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Kathryn Kelly,
HowStuffWorks.com
HowStuffWorks.com has a corner on the digital content market. Online for over 12 years, the site has...
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HowStuffWorks.com has a corner on the digital content market. Online for over 12 years, the site has expanded from a few articles to over 20,000 as well as videos, podcasts, an embedded social platform and more. In each HowStuffWorks.com endeavor, content is the core focus. This approach has grown the audience for the brand on-air, online, on mobile and through podcasting.
With nearly 20 million unique visitors, 10 million podcast downloads per month and a world class video center, HowStuffWorks.com knows how to create the stuff that people want. Success has not always been easy for the site, but the team has never been afraid to take risks. Finding the formula that works across multiple platforms has allowed organic growth and created new audiences. Learn how content and marketing can work together to create the perfect storm in building loyal audiences, creating brand dialogue and attracting advertiser interest.
Branding / Marketing / Publicity content, podcasting, Promotion
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Yes
No
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Kristina Halvorson,
Brain Traffic
OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of...
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OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who?
Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
Branding / Marketing / Publicity content marketing, content strategy, Web
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Yes
No
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Aarron Walter,
MailChimp
No chef would be happy making food that’s just “palatable.” So why do we aim for merely usable...
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No chef would be happy making food that’s just “palatable.” So why do we aim for merely usable sites? Let’s make things fun and pleasurable as well! When we design for emotional engagement, we create a powerful bond with our audience that makes them devoted fans and vocal evangelists. No chef would be happy making food that’s just “palatable.” So why do we aim for merely usable sites? Let’s make things fun and pleasurable as well! When we design for emotional engagement, we create a powerful bond with our audience that makes them devoted fans and vocal evangelists. In this panel, Aarron Walter (MailChimp) and other experts will explore the psychology behind emotional design and share real world examples of how it’s changing interactions on the Web.
Design Thinking design, interface design, ux
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Yes
No
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Rachel Clemens,
SwapYourShop
Today's transactions have reverted back to a pre-industrial barter and trade system, with a technolo...
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Today's transactions have reverted back to a pre-industrial barter and trade system, with a technology twist. With the growing trend of online exchange websites, users are searching for ways in which to live, work and consume without paying for the experience, product or service.
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This emerging type of online transaction is viewed as smart, frugal and environmentally sound. The act of barter and trade is nothing new, but with technologies allowing us to tap into a vast amount of resources in a matter of minutes, the exchange transaction creates an entirely new way in which online users choose to consume.
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This panel will discuss the appeal of online exchange services, why they're becoming increasingly valuable, how they're transforming the way users consume and how one can use these online services to consume at a low to no cost.
Community / Online Community barter and trade, exchange services, online consumption
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Yes
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Trevor Eld,
R/GA
For decades now, the advertising business and other creative industries have segregated the thinkers...
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For decades now, the advertising business and other creative industries have segregated the thinkers from the makers. But the old model of the visionary who came up with the idea, then handed it off to the expert craftsmen to execute, is being displaced by the democratization of media. Innovations in software have made it easier and faster for people to make and distribute a poster, a mobile app, a song, or even a short film that they thought up on their own. This shift has created a whole new generation of thinker-makers who are literate in today’s crafts, who can conceptualize and make things on their own or in a collaborative process with others. But are they making better things?
This talk will showcase examples from traditional and new models, highlighting their differences and debating why their processes work—or not.
Visual Design Creative Process, Visual Makers, Visual Thinkers
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Yes
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David Carr,
New York Times
Make the coffee, check the RSS, groom the avatar, freshen the blog, make nice with the Twitter, now ...
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Make the coffee, check the RSS, groom the avatar, freshen the blog, make nice with the Twitter, now it's time to ... do the same thing again. Meanwhile your job/project/spouse/story sits there, staring at you with big cow eyes and wonders if you will ever leave the grid and do something real, something productive, something that will yield cash money and not just more followers on Twitter. Most of us work alone in a room, armed with a desktop that is more powerful -- and distracting -- than entire offices a decade ago, and yet the actual throughput of an average day can be negligible. Let's talk to some people who have actually done things -- written books, built businesses, created technology -- about their process. Do they have a clear, bright line between consuming media and producing it? Is it best to have multiple streams on one screen or toggle between to stay on task? Do they have a day part when they are off the grid? And why do great ideas come in the shower? Let's figure out whether the Web is the greatest productivity tool ever invented or a destroyer of initiative and long thoughts.
Career / Work Concerns blogging, happiness, productivity
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Yes
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Richard Bullwinkle,
www.rovicorp.com
It’s been a big year for the connected TV—even Google jumped into the market—and it’s lookin...
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It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.
User Experience Connected TV, online video, Tablet Computing
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Yes
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Lynn Teo,
AKQA
With every new “form factor” comes a unique set of design conventions and interaction paradigms....
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With every new “form factor” comes a unique set of design conventions and interaction paradigms. The emergence of tablet interfaces such as the iPad marks a new chapter in digital design. How much of web navigation or smartphone conventions persist in this new world? And what are we seeing that's new? Are there specific wayfinding and browsing mechanisms that make for a satisfying and productive iPad user experience? Based on an assessment of 50+ iPad applications that run the gamut from utility/transactional interfaces to comic readers and other publishing apps, this presentation provides a focused analysis and assessment of navigation methods in a distilled format. Navigation schemas will be explored by interaction design themes, supported by examples, and recommendations on when best to employ them.
Interface / Interaction Design information architecture, tablets, ux
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Yes
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Rob Gonda,
SapientNitro
Defined as using large mashup of data services to enable amazing experiences through mobile devices....
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Defined as using large mashup of data services to enable amazing experiences through mobile devices.
What's not digital nowadays?! Mobile is replacing the pc and becoming that unique personal technology gadget that no one lives without -- and with it, comes connectivity, content, productivity, and entertainment. The magic is that mobile links the gap between digital and real world, extending experiences, and more importantly, making is easy, simple, and intuitive.
Foursquare and Gowalla gaining momentum, Twitter added Places, Facebook launched their location based service and integrate with the Open Graph, Google "Me" relies on Latitude, location-location-location. But checking-in requires too much effort... Location will evolve from a reactive engagement to a proactive engagement ... background services will be always-location aware. Apps will automatically react to actual location, history, friends, places, and a new set of data source mashups such as weather, humidity, light sensitivity, noise ambiance, and more.
If you want to get inspired by innovations galore, this is a session you can't miss.
Mobile / Wireless Facebook, google, Location-based services
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Yes
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Kelly Rivard,
AgChat Foundation
You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of ...
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You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything.
The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices.
Complete program details can be found at www.agchat.org.
Digital Divide agriculture, Digital Divide, social media
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Yes
No
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Ben Essen,
iris Worldwide
From the rapid rise of meetup.com to the infamously tech savvy Tea Party, local community groups are...
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From the rapid rise of meetup.com to the infamously tech savvy Tea Party, local community groups are becoming more influential than ever. But what is powering this resurgence?
This session explores the effect social media innovations are having on the way local communities organize, interact and operate - and what tools they need to continue the revolution.
Sourced through research and interviews with community leaders and collective interest groups, the presentation will provide insight into the mechanics of community organizations and inspire new ideas for how technology can drive social mobility.
Community / Online Community community engagement, local, social
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Yes
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Christie Nicholson,
Freelance, Scientific American
For more than 50 years the mad scientists at the Defense Advanced Research Projects Agency—aka DAR...
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For more than 50 years the mad scientists at the Defense Advanced Research Projects Agency—aka DARPA, the outrageous research arm of the Pentagon—have been launching the most disruptive technologies on earth, living up to their mantra of “high risk—high payoff.” We have DARPA to thank for the personal computer, the Internet, the Berkeley Unix system, most of NASA, and countless crazy military innovations. Their mission is to think beyond the possible and forever be three decades ahead. In this talk we will dig into, and present the relevant parts of, DARPA’s $3 billion-dollar budget, pulling out the most amazing and most-likely-to-reach-fruition projects. Think electromagnetic bazookas, telepathic soldiers, ape-inspired robots, memory chips in brains, shapeshifting planes and boats. It might sound like sci-fi, but given its inspired history it seems that analyzing DARPA’s current projects will give us one of the clearest views into our future reality. Fasten your seat belts.
Out There emerging technology, innovation, Mad Science
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Yes
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Phil McKinney,
www.philmckinney.com
Can you predict what the future will look like in 5 to 10 years? Hacking the future requires the abi...
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Can you predict what the future will look like in 5 to 10 years? Hacking the future requires the ability to dream, to visualize and the ability to connect the impossible with the possible. In this session, Phil McKinney will make some bold predictions for the future - backed up with a number of breakthrough prototypes. This session is a futurist's view of the world that will surprise and alarm you.
Other Creativity, Futuristic, innovation
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Yes
No
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Khoi Vinh,
Subtraction.com
Everyone's using grids, and grid tools and frameworks are everywhere. But do you truly understand th...
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Everyone's using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it's changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid's concepts and best practices, overlooking the tremendous value that truly smart grid usage brings.
In this expansive sequel to his famous 2006 SXSWi talk "Grids Are Good," designer and grid expert Khoi Vinh (NYTimes.com, Subtraction.com) will give a bracing tour of the many ideas packed into his forthcoming book "Ordering Disorder: Grid Principles for Web Design." This solo talk will span the history of grids, take a brass-tacks tour of best practices, and look ahead at some of the most enlightening and innovative thinking that's shaping grid thinking in the future.
Design Thinking design theory, grids, web design
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Yes
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Richard Byrne,
Free Technology for Teachers
Social media is an ever-present element in the lives' of today's students. Unfortunately, public sch...
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Social media is an ever-present element in the lives' of today's students. Unfortunately, public schools have been slow to adopt social media platforms as powerful instructional tools. The good news is some educators are using social media platforms for professional development as well as for enhancing classroom instruction.
This panel will explore examples of social media's positive impact on education. Classrooms around the world are being connected through social media. Students are collaborating on world-changing projects. Teachers are bringing expert lecturers to their classrooms via social media. Teachers are creating lessons and developing new instructional strategies every day through Twitter, Plurk, and other social media platforms. If you have children attending public schools, you'll want to hear these stories and share them with your child's teachers.
Education education, social media, Social Networking
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Yes
No
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Gary Briggs,
Plastic Jungle
Wired magazine recently featured an article called "Money Wants to be Free." It goes on to say "A ne...
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Wired magazine recently featured an article called "Money Wants to be Free." It goes on to say "A new wave of financial upstarts is liberating your cash - and the economy." Forward-thinking ecommerce sites are implementing new payment types because they impact the bottom line. Consider the following: 1) Target has recently begun taking mobile coupons. 2) New payment types like Zong and Square are getting traction, on the heels of now "established" payment mechanisms like PayPal and Bill Me Later. 3) The virtual payments and goods market is estimated at $3.6 billion. 4) Plastic Jungle, the leading gift card exchange, is tapping the $30 Billion unredeemed gift card economy for the benefit of both consumers and merchants. This panel discussion will include experts from a variety of alternative payments providers, as well as a representative who can speak to implementation and results.
New Technology / Next Generation money, New Technology/Next Generation, payments
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Yes
No
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Jeffrey Zeldman,
Happy Cog
He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, a...
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He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.
Design Thinking CSS3, HTML5, unicorns
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Yes
No
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Christopher Mims,
freelance science journalist for Wired, Scientific American, Tech Review, etc.
As computers become more complicated, they start to resemble brains. That is, they become massively ...
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As computers become more complicated, they start to resemble brains. That is, they become massively parallel, they develop task-specific sub-processors, etc. So we shouldn’t be surprised that the software we’re writing for them is, increasingly, built on algorithms that Nature invented first – whether we realize it or not.
For example: For many years the developers of software-based neural networks struggled to make them relevant and useful. Only with the addition of more layers of artificial neurons, a development inspired by real neural networks such as those in the human brain, have the latest versions of these software algorithms begun to bear fruit. Meaning, computing machines that can classify music, pick stocks, and even assign new recruits to their posts within the U.S. Navy.
This talk will show amazing examples taken from enterprise, government and the scientific literature that prove this very point. Attendees will come away with the realization that rather than continually reinventing the wheel, software engineers can and should take inspiration from the solutions to problems in perception, communication, resource optimization and processing that have been evolving in the nervous systems of vertebrates and invertebrates for billions of years.
Out There biomimicry, design thinking, programming
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Yes
No
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John Romano,
The Digital Beyond
The Web has changed your life, your death and what you leave behind. Your heirlooms like photos, vid...
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The Web has changed your life, your death and what you leave behind. Your heirlooms like photos, videos and letters are now stored in digital form and—in many cases—on servers that you don't own like those of Flickr, YouTube and Gmail. What should happen to your "legacy" data? With over 285,000 Facebook users set to die this year, you really should think about it.
The Internet generation is coming of age and this issue is only growing. We have to respond with new legal frameworks and standards to support this change. The good news is that entrepreneurs, attorneys, archivists and scholars are already working on solutions. Join us to learn what happens to your digital life after you die and what's being done to give you a say in it.
Social Issues death, identity, legacy
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Yes
No
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Jonathan Fields,
Career Renegade Inc.
Ever wonder what keeps so many people from launching a new endeavor or scaling a creative venture in...
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Ever wonder what keeps so many people from launching a new endeavor or scaling a creative venture into something exponentially more impactful? More often than not, the answer isn't a lack of ideas, money, a team or a plan...it's far more primal. The answer is fear. Instead of brainstorming new ideas, in this session you will discover how to move from ideation to action, overcome the three greatest fears that hold creatives, artists and entrepreneurs back, and find a more stable path to success.
Entrepreneurism / Monetization creative, Entrepreneurship, fear
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Yes
No
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Cary Rosenzweig,
IMVU, Inc.
Social gaming is quickly shaping up to be one of the biggest success stories of 2010. Not only has i...
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Social gaming is quickly shaping up to be one of the biggest success stories of 2010. Not only has it become an extraordinarily hot commodity for the casual games and social networking industries by offering a new revenue stream, it has also provided fun and creative ways for game enthusiasts to engage with (and compete against) one another like never before. In 2010, IMVU’s popular social entertainment platform evolved to the next level through the introduction of 2-D and 3-D games that allow its users to socialize within IMVU in an entirely new way. By introducing games, IMVU immediately ranked among the most highly trafficked gaming sites in the world. As part of its gaming effort, IMVU is allowing independent game developers to integrate their existing titles into the IMVU social entertainment platform, which allows publishers and developers to tap into the popular IMVU virtual currency and economy to monetize their offerings. The company, which was founded in 2004, has reached more than 50 million registered users, 10+ million unique visitors per month and has achieved an annualized revenue run rate of more than $40 million. IMVU also has the world's largest virtual goods catalog of more than four million items, almost all of which are created by its own members. Cary will discuss the challenges faced and the successes achieved as IMVU entered the social gaming arena. He will also be able to share the most important issues to consider before entering the market.
Social Networking monetization, Social Entertainment, social gaming
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Yes
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Justin Cox,
Razorfish
Companies often stress the importance of consistency—a consistent image, voice, strategy, etc. Cou...
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Companies often stress the importance of consistency—a consistent image, voice, strategy, etc. Countless models and presentations have been created to help brands maintain continuity. But, does consistency really equal success? It certainly can for things like product quality or customer service. When it comes to the world of marketing, however, consistency is overrated and overused. This issue is most apparent in the digital space, where print and TV campaigns are routinely repurposed as banner ads and pre-roll videos. Compounding the problem, marketers often duplicate digital ads across sites that have little in common with one another, ignoring the fact that consumers behave differently as they move around online. New disciplines and technologies have emerged, giving the industry unprecedented ways to reach consumers. Digital advertising should reflect these changes and inspire brands to be flexible, schizophrenic even. An argument could be made that no two ads should ever be the same. To achieve this, the industry must embrace a new order of advertising—one that champions inconsistency. One where publishers and agencies work together to create custom marketing content. Where ads for Heineken can’t be replicated as ads for BudLite. Where consumers experience advertising that is inextricable from the place where they are experiencing it. And where the goal is not to keep a brand on track, but to create unique experiences that compel consumers to engage on a deeper level.
Advertising Consistency , digital, Strategy
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Yes
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Matthew Santone,
Resource Interactive
What happens when the real world collides with the wide web? When transparent displays, augmented re...
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What happens when the real world collides with the wide web? When transparent displays, augmented reality and touch and gesture based interactions are common place. When your mobile device is your social proxy. And when every product and display in a store has a lifeline to limitless digital experiences. The brick and mortar store will soon be a part of a digital battle ground and technological collision changing the idea of the kiosk forever.
Mobile / Wireless Kiosk, mobile, retail
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Yes
No
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Andrew Lewellen,
Razorfish
Literature need no longer be defined and confined by the objects that contain it—books and magazin...
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Literature need no longer be defined and confined by the objects that contain it—books and magazines and pages. New Media technologies like Augmented Reality, Transmedia Storytelling, and Interactive Stories offer new ways for narratives to be created and experienced. How can writers and developers work together to create new forms of literature? Experts from each discipline who are committed to this vision will talk about examples of this type of work and discuss the opportunities in the emerging field.
New Technology / Next Generation Digital Narratives, Literature
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Yes
No
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Michael Dungan,
BeeDance, LLC
A social network that functions like a colony of ants. A database that manages and shares informati...
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A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
Design Thinking biomimicry, design, sustainability
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Yes
No
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Gary Stager,
The Constructivist Consortium
Contemporary discussions of school reform focus on the creation of obedience schools for poor childr...
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Contemporary discussions of school reform focus on the creation of obedience schools for poor children or utopian governance schemes, such as charter schools. Neither approach does much to amplify the natural curiosity, expertise, creativity, passion, competence or capacity for intensity found in each child.
A leading educator serves as your tour guide for a global exploration of powerful ideas and exemplary practices. Stops on the tour include personal fabrication; Reggio Emilia; El Sistema; Generation YES; One Laptop Per Child; a juvenile prison; 826 Valencia and more. The artificial boundaries between art and science are blurred as children engage in authentic activities with real materials, create sophisticated artifacts of personal and aesthetic value and become connected to ideas larger than themselves.
Collegiality, purpose, apprenticeship, complexity, serendipity and “sharaeability” are a few of the common values. Each approach either requires digital technology or may be dramatically enhanced by it.
Lessons learned en-route our tour create productive contexts for learning in which students construct the knowledge required for a rewarding life. Alternative models of school reform in which we treat other people’s students as our own will emerge.
The common principles identified in some of the world's most creative educational practices serve as lessons for parents, teachers and policy-makers eager to help children realize their full potential.
Education Creativity, Learning, school reform
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Yes
No
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Rynda Laurel,
ryndalaurel.com
So you have an idea. The entrepreneur in you says go for it - and so do we. Start it up! How do you ...
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So you have an idea. The entrepreneur in you says go for it - and so do we. Start it up! How do you go from idea to launch to national and international success? The Secret: Team-Building. Team-building is extremely important and is directly related to the success of your company. You can have a strong idea and the funding, but you must have the support to follow through with proper action. Your team can consist of Management, Incubators, Board Members, Tech Teams and Consultants, Operations, Business Development Experts, HR, Angels, VCs, Lawyers, PR and Marketing Divisions and Companies, Community Managers and Brand Ambassadors...and the list goes on. How, when and where do you find them? How do you know what is missing? How do you know when and who to hire? Learn what it takes from a team of successful women who have formed their own companies and continue to help others. Our experience ranges from founding companies, upper management, PR/Marketing/Community Building, Media, Operations, Tech, International and Strategic thinking. We have all been involved in helping numerous companies (including our own) succeed by building strong teams.
Entrepreneurism / Monetization Entrepreneurship, Start-up, women
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