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	Yes No	Secrets to Fan Engagement: Innovative Strategies Valerie Gurka, Knitting Factory Entertainment As an artist you've got to build your social media outlets, create a mailing list, play at venues, d... READ MORE As an artist you've got to build your social media outlets, create a mailing list, play at venues, distribute music and then you'll build traction, right? Those methods are essential, but they're only the first level of the equation. Today, venues and artists are experimenting with "out of the box" strategies to engage their fans. Some are creating their own virtual tours, podcasts, radio programs, internet TV shows, mobile phone applications, surveys, contests, giveaways, writing for blogs, etc. Find out some of the newest technologies to make it easier for venues and artists to engage with fans and get insight on some tricks of the trade to build a gigantic fan base around the world. Touring/Venues Fan Engagement, Touring, venues
	Yes No	Responding to Natural Disasters Tara Kurland, Air Traffic Control The music community has been a driving force in raising funds, directing fan donations and becoming ... READ MORE The music community has been a driving force in raising funds, directing fan donations and becoming involved in recovery efforts after recent disasters, including Haiti, Japan and Joplin. Natural disasters are increasingly more common and research shows that the frequency of rapid onset disasters will only continue to rise. This panel will focus on examples of creative ways that artists have raised money for charities in the aftermath of disasters, how best to choose a beneficiary organization, how to understand the stages of disaster recovery so that artists' actions can effectively aid in long-term recovery efforts, as well as how to support climate change initiatives to help prevent disasters from happening in the first place. Other charities, disaster, Environment
	Yes No	Value of Vinyl: Production, Pressing & Promotion Meghan Pochebit, Off Central PR In the first half of 2011, vinyl record sales rose by 41% and continue to climb. But you already kne... READ MORE In the first half of 2011, vinyl record sales rose by 41% and continue to climb. But you already knew that. So how do you translate that info into a unique, creative product and more sales? This panel will address the role vinyl plays in marketing, from catching the attention of distributors to participating in Record Store Day, through building your "super fan" base with limited edition albums. Panelists will cut through the hype and offer valuable information on how to actually become a memorable participant in the “vinyl revolution.” This group of panelists will build upon their previous workshops (at The GRAMMY Museum; SXSW) to provide exceptional knowledge of vinyl production by walking you through each step, from mastering to design. Panelists will discuss marketing, retail and making the most of your budget while stimulating discussion on where this part of the industry is headed financially and creatively. Other marketing, record store day, vinyl
	Yes No	Beyond the Buzzword: The Reality of Direct-to-Fan Amy Wallace, PledgeMusic All hype aside, the reality and relevance behind the Direct-to-Fan model. How to use it to its full ... READ MORE All hype aside, the reality and relevance behind the Direct-to-Fan model. How to use it to its full potential, engage new and old fans alike, and convert fan support and momentum into dollars and cents. Marketing Direct-To-Fan, PledgeMusic, Topspin
	Yes No	It's an Election Year! Erin Potts, Air Traffic Control Education Fund, Inc Data from 2008 showed that engaging people at concerts was one of the best ways to register new vote... READ MORE Data from 2008 showed that engaging people at concerts was one of the best ways to register new voters. In this panel, we will present strategies for effective online and live event voter registration efforts, creating election-related music videos, using websites & social networks, strategic routing of tours and other strategies for getting fans engaged in the election. We will look at examples of creative activities that had real impact in the 2008 election, and present practical information on demographics & issues, how changes in election laws effect musicians; how to donate time, money, tickets or music to candidates, and what happens when a candidate you don’t like uses your music. Digital & physical take-away materials will be provided to attendees. Policy/Politics elections, Politics, voter registration
	Yes No	How Stella Got Her Masters Back: Reversion Rights Daryl Friedman, The Recording Academy (GRAMMYs on the Hill) In 1978, Congress passed legislation that allows authors to reclaim their copyrights after 35 years.... READ MORE In 1978, Congress passed legislation that allows authors to reclaim their copyrights after 35 years. You do the math. In 2013, this long unsettled question of whether sound recordings should revert from record labels back to artists will come to a head. Hear from artist and label representatives on what will become music’s hottest topic. Policy/Politics advocacy, reversion, termination
	Yes No	How advertising is changing the music industry Fabio Seixas, Conspiração Concept Music is a multiplier. Its spreads ideias, concepts and fun while connecting brands value to consume... READ MORE Music is a multiplier. Its spreads ideias, concepts and fun while connecting brands value to consumers and consumers to music. It´s not new to say that brands have been using music forever but know days they are doing it diverently. With the rise of the new midias, technology and social networks the business has changed for the brand and for the Bands. We will show how brands and bands are doing it in Brasil. Ex: The Black Eyed Peas and ITAU (the biggest bank in Brasil) International Advertising Creative, interactive advertising, music
	Yes No	Straining The Organ: Vocal Health in Today's Music Shon Parker, McNally Smith College of Music Blown your engine? On ordered rest? Sugarland, Shania Twain, Adele, Steven Tyler, Simon Le Bon...a... READ MORE Blown your engine? On ordered rest? Sugarland, Shania Twain, Adele, Steven Tyler, Simon Le Bon...all recent examples of vocalists having to cancel tours, undergo surgery or take time off because of vocal injury. This panel will discuss the rigors of professional performance and the problems of the finite instrument that is the voice. In ever-changing and demanding markets, platforms for success, organization and modes of management and the individual artist's responsibilities, vocal health often gets left behind when the show must go on. Other Health , performance, voice
	Yes No	Behind the Scenes of a Music Festival Jill Haverkamp, On Pitch The outdoor music festival business is booming. New festivals are sprouting up every summer across t... READ MORE The outdoor music festival business is booming. New festivals are sprouting up every summer across the country. Music fans love the value and variety, while industry professionals are working hard to make their festivals successful and sustainable. For musicians, securing a gig at any one of the major music festivals is a surefire way to gain visibility amongst a sea of receptive fans. Get a behind the scenes look at the inner workings of an outdoor music festival straight from the organizers. From booking, marketing, sponsorships, ticketing, vending and more; it takes a team of people to make a festival run smoothly. Panelists will share anecdotes of the highs and lows of building a music festival and their thoughts on the future of this live music model. Touring/Venues booking, Events, music festivals
	Yes No	Promoting Music with Social Media Nathan Hoy, ReverbNation Artists, Venues, Managers and Labels all have the same question: How do I reach NEW fans, How can I ... READ MORE Artists, Venues, Managers and Labels all have the same question: How do I reach NEW fans, How can I get heard on Facebook, Twitter, YouTube, Google? Hear from the leaders in the space on how to do it, what it costs, and how to get the most out of social media promotion. Find out what has worked, what has failed and what the members of this panel might try next. Social Media Marketing / PR / Branding, Promotion and publicity, social media
	Yes No	On the Web, Biggest Opportunities That Others Miss Liz Leahy, Section 101 When you're running your own show, you don't want to miss a thing. Being your own online manager com... READ MORE When you're running your own show, you don't want to miss a thing. Being your own online manager comes with its own set of freedoms and challenges. If you're an artist, and you want to make sure everyone knows about the music you're creating, the best way to ensure success is to make sure you don't miss any opportunities that are available to you. This panel will explore some of the most common "Missed Opportunities" artists can run in to so you can avoid the pitfalls of falling behind the pack and capture the opportunities in front of you! Marketing Online marketing, social media, web presence
	Yes No	College Radio's Crisis: Activism or Apathy? Jennifer Waits, Radio Survivor College radio has faced some dark days in the past year, as FM stalwarts like KTRU (Rice University ... READ MORE College radio has faced some dark days in the past year, as FM stalwarts like KTRU (Rice University in Houston), KUSF (University of San Francisco), and WRVU (Vanderbilt University in Nashville) saw their signals go dark after their frequencies were passed along to public radio groups. Other stations, including Radio One in Dunedin, New Zealand are facing an uncertain future as their institutions threaten to sell off their licenses too. In each case, angry DJs, alumni, and listeners have fought back against these sales in an attempt to keep the airwaves in the hands of independent music fans. While active protests have taken place at these stations (including Radio One's radical week of radio silence), there are other stations that are just at the beginning of their campaigns to save college radio and still others who have chosen not to fight at all. In this panel we will take a look not only at the recent wave of radio activism focused on the plight of college radio, but also at the counter-trend of radio (or FM) apathy at universities where students aren't as invested in the fight to preserve terrestrial radio stations on campus. Other activism, College Radio, radio
	Yes No	The Next Step. Seth Weiner, Shimon Presents What does it take to make it in the music industry? Not only do these panelists have their own succe... READ MORE What does it take to make it in the music industry? Not only do these panelists have their own success stories to tell, but they have all had a hand in helping others to make it in the music business. Learn from their experiences as music professionals & educators about how to make yourself invaluable & land yourself a career in the field that you choose. Also, learn how to make the most of your own interns or volunteers – how can these relationships be mutually beneficial? Other internship, music career, networking
	Yes No	Hometown to National: How to Grow Your Band Michael Bishop, Crossroads Presents Developing your band from dive bars to a national act seems overwhelming — but building up your ho... READ MORE Developing your band from dive bars to a national act seems overwhelming — but building up your hometown base is the foundation of your touring career. Until you are generating a big buzz in your hometown, you aren't yet ready to hit the road. This panel will explore the many avenues a musician/band should consider on their route to turning their hobby into a career. Join us as we explore the aspects of how to grow your audience; how to stand out and get noticed by venues; how to successfully publicize your tour dates; manage your tours so that you make a profit; how to make the most of your merch, and much more. Touring/Venues Local Booking, publicity, Touring
	Yes No	DIY Merch Solutions / Crowdsourcing & Contesting Joyce Williams, Zazzle Alternatives to traditional merchandising solutions can be more affordable and effective, and advanc... READ MORE Alternatives to traditional merchandising solutions can be more affordable and effective, and advances in digital printing and on-demand manufacturing allow brands to create merchandising programs without any capital outlay and no inventory risk. Fans have long expressed adoration for artists through personal expression in art and graphic design. Fan engagement through crowd sourcing and contesting platforms allows bands to extend brand recognition and distribution channels, while reaching social media outlets to increase visibility and impressions through the fans themselves. Engaging creative fans in the design and promotion of merch for their favorite bands is a synergistic branding experience. This panel will explore new crowdsourcing platforms and the brand building effect that they bring to bands and fans. Branding collaboration, fanmerch, interaction
	Yes No	Immigration Issues for the Touring Musician Jason Finkelman, FosterQuan, LLP The U.S. visa process is making it more difficult for foreign musicians to tour the United States. ... READ MORE The U.S. visa process is making it more difficult for foreign musicians to tour the United States. U.S. musicians are being turned away at foreign airports without securing advance authorization to perform in foreign countries. Immigration policies and procedures are constantly changing and require managers, agents, promoters, and artists to prepare in advance of tour in order to avoid issues. This panel will discuss current changes in U.S. and foreign immigration laws for entertainers, how to best prepare for touring abroad, and how to avoid costly mistakes. Legal foreign touring, immigration entertainment, international touring
	Yes No	New Digs: A Rock and Roll Library and Archives Andy Leach, Rock and Roll Hall of Fame and Museum The Rock and Roll Hall of Fame and Museum's new Library and Archives will be the world's most compre... READ MORE The Rock and Roll Hall of Fame and Museum's new Library and Archives will be the world's most comprehensive repository of written and audiovisual materials relating to the history of rock and roll. The Library and Archives collects, preserves, and will provide access to these resources in order to educate people about rock and roll, its roots, and its impact on society. In early 2012, the Library and Archives will open its doors and begin serving the needs of scholars, educators, students, the media, and the general public. The Rock and Roll Hall of Fame and Museum proposes a SXSW 2012 panel that will focus on the new Library and Archives, showcasing its collections and the important work being carried out there. The panel will consist of an array of significant figures from different backgrounds who will offer various perspectives on what it means to have a research center amassing such a substantial collection of rock and roll resources in one place, why it is important to preserve these materials for future generations, and how this will change the study of popular music. History of Music archive, history, libraries
	Yes No	ATM In Your Pocket–Apps are Driving Real Dollars Jen Warren, Mobile Roadie In June 2011, for the first time mobile users spent more time in apps than websites. The mobile ecos... READ MORE In June 2011, for the first time mobile users spent more time in apps than websites. The mobile ecosystem is quickly changing and it is all about turning fans into superfans by allowing them to be active consumers wherever they are. This panel will offer the audience various perspectives, from the studio, to the talent, to the platform. Michael Schneider, CEO of Mobile Roadie, Michael Paull, Digital EVP of SONY, Courtney Holt, Advisor at News Corp Digital Media, Aaron Ray, Linkin Park’s manager, and Ian Hogarth, CEO of Songkick, discuss how brands can turn location into dollars. Apps Mobile Apps, music labels, studios
	Yes No	Flesh and Fame;women in the music industry katie antoniou, freelance Is the amount of flesh a female singer shows directly proportional to her success?When's the last ti... READ MORE Is the amount of flesh a female singer shows directly proportional to her success?When's the last time Rihanna remembered to wear any trousers?Is it a bold feminist statement or further evidence of manipulation by a male-led industry and world?Beyonce may say that girls rule the world but would anyone be listening if she didn't have such cracking thighs?We look at the ins and outs of performing in your smalls,the issue of style over substance, the example set to young girls and the sexualisation of female singers. Other fame, female, flesh
	Yes No	Tomorrow's Bands Today: "Must-Sees" of SXSW 2012 Kevin McStravick, Operation Every Band Over a span of four days, more than 2,000 bands will perform on stages throughout Austin, from local... READ MORE Over a span of four days, more than 2,000 bands will perform on stages throughout Austin, from local dive bars to Auditorium Shores. Who are the "must-sees" of SXSW 2012? Which showcases are worth waiting hours in line to see? Our SXSW Music experts, drawn from critics and music-lovers alike, will share their top picks for this year's conference. Through a discussion on our recommendations, we'll explore and debate the predominant trends amongst SXSW performers this year and how those trends will determine the musical direction for the rest of 2012. A&R bands, showcases, Trends
	Yes No	Opening And Expanding Markets Steve Cole, McNally Smith College of Music How can you export your success in your market and expand it regionally and nationally. With limited... READ MORE How can you export your success in your market and expand it regionally and nationally. With limited resources, what is the right place to invest, promote and tour? No longer can we rely on the infrastructure of established promoters, and radio sponsored events. However, many artists and agents are finding success in creating their own shows by cultivating a new generation of promoters, enlisting local sponsorship, and engaging internet radio stations to create new markets, one region at a time. Touring/Venues Emerging Markets , Promoters, Touring
	Yes No	They Used to Call It Classical Ed Ward, freelance writer Chamber music in nightclubs, composers collaborating with pop stars, pop stars as composers, perform... READ MORE Chamber music in nightclubs, composers collaborating with pop stars, pop stars as composers, performance ensembles with genre-breaking repertoire, and a groundswell of young audiences: this is the music formerly known as "classical." Is it really as healthy as it seems out there? Has the death of the record company meant the birth of new possibilities for composers and performers? We're bringing together a group of experts who've been in the forefront of all of this in recent years to see what they think. History of Music classical, composers, new audiences
	Yes No	Cool Garage Recording Tools and the Crap to Avoid Nathan Papadopulos, Seagate The music biz keeps fragmenting, and technology keeps leveling the playing field for music makers --... READ MORE The music biz keeps fragmenting, and technology keeps leveling the playing field for music makers -- helping us record, distribute and self-promote without the overhead of expensive equipment or time in a studio. The barriers that kept prevented artists without a label or the capital to make music a full time job are gone. Hardware and software for recording and promotion are easier to use, more powerful, and much cheaper than ever. Now the question is: what technologies really free you; which are good enough to let you shine? And which are really just toys, or worse -- actually limit and restrain creativity? You might be surprised at the answers. This panel includes some of those hardware and software makers, and features professional recording artists, producers and DJs. They will address how technology has helped them take music recording and performing from their bedroom or garage hobby into sustainable music careers. Barry Rudolph, columnist and at Music Connection Magazine and contributing writer for Mix Magazine and Electronic Musician aw well as author of Gearlust, will monitor the panel. Studio / Producers music business, recording, Technology
	Yes No	Consumer Behavior, Strategy and Economics in Music Jodi Beggs, Economists Do It With Models Economics has a lot to say about the music industry, whether on the topic of consumer behavior, file... READ MORE Economics has a lot to say about the music industry, whether on the topic of consumer behavior, file sharing impact, contracting issues between artists and labels, or industry structure and competitive dynamics in general. This session will touch on important aspects of each of these topics and discuss how artists and labels can use what economists know about the music industry to their advantage. Marketing Consumer Behavior, contracting, economics
	Yes No	How Does A DIY'er Spell Success? Astrum Lux Lucis, One World (R)evolution The playing field has changed. The DIY artist has an equal playing field these days, or do they? T... READ MORE The playing field has changed. The DIY artist has an equal playing field these days, or do they? The internet and social media make claims that DIY artists can "make it" without a major label, but can they? Do the little fish ever really get to play with the big fish? And do they really want to? This panel looks at the realities of following a traditional marketing plan, as well as unique niche marketing approaches to DIY, and the different levels of success possible with each. Branding Brand building, DIY, Success
	Yes No	Music Activism: Are We All Bono'd Out? Bob Ferguson, Oxfam America A frank discussion about the current place of musicians and the music industry as they intersect wit... READ MORE A frank discussion about the current place of musicians and the music industry as they intersect with social justice activism. Do people want moral advice from millionaire rock stars? Is there still a space for the music industry to help create social change? This panel will look at recent trends in music activism, and hear from veteran activists from all corners of the industry, on stage and off. History of Music activism, Non Profit, Social justice
	Yes No	Real time music videos engaging fans and brands Steve ePonto, Conspiração Concept Concerned about how to interact in a different way with the audience in social networks and also pro... READ MORE Concerned about how to interact in a different way with the audience in social networks and also producing integrated contents, the Brazilian independent band Móveis Coloniais de Acaju and the Creative FreakOut Steve ePonto developed a new way of making their music videos: integrating them with social networks and Real Time performances engaging their audience. These integrated projects have been attracting the attention of thousands of fans, thus, attracting the investment of big companies. Which is an unusual achievement for an independent band. Fabricio Ofuji (Móveis Coloniais de Acaju) and Steve ePonto (Conspiração Concept) will present some case studies of their Real Time Projects. Also, they will share their experience about getting investment from big companies and give some tips on how to prepare an integrated project toward getting a sponsorship. liked? so vote up Social Media Branded entertainment, engaging audiences, music video
	Yes No	Website Demolition Derby Chris Vinson, Bandzoogle A panel 100% dedicated to live critiques of band websites. Submit your own site to be reviewed or j... READ MORE A panel 100% dedicated to live critiques of band websites. Submit your own site to be reviewed or just come to enjoy the show. Of course, goal here is to have this be an enlightening learning experience, and find out what the best practices are in building and maintaining a musician website. But, we have instructed the panelists to be ruthless and leave all diplomacy aside in their critiques of those sites. So, this one won't be for the faint-hearted. We'll go over the site's design, organization, content and functionality. We will also review how the website fits with the artist's overall online strategy, how good it is towards achieving certain goals (exposure ? engagement ? sales ?). The reviews will be short and snappy, so we can review a good number of varied sites. If you plan to come to this edition of SXSW, you can already submit your site to be reviewed in the comments section (down below, here in the Panel Picker). Marketing band websites, online strategy, website reviews
	Yes No	How Artists Work with Big Media to Grow Fanbase Jaimen Sfetko, Text 100 for MTV While it might seem daunting for emerging and indie bands to carve out an ongoing relationship with ... READ MORE While it might seem daunting for emerging and indie bands to carve out an ongoing relationship with big media, a number of big media companies are breaking down the old walls and providing new platforms for emerging and indie talent to not only expose a wider audience to their music, but also make a profit. This panel will explore the different channels available to emerging and indie artists at big media companies and best practices for getting your foot in the door from an emerging artist’s perspective. The panel will highlight how artists can and should take advantage of the platforms and tools at their disposal to reach broader audiences through big media, including song placement on linear programming and unique franchises that spotlight indie artists. Supervision / Music Placement (Film/TV/Ads) Big Media , emerging artists, emerging platforms
	Yes No	The Banjos Are Coming!: Another British Invasion? Katie Carroll, Red Said England is known for many things: Beckham, bad teeth, bewildering hats. But the Brits are also known... READ MORE England is known for many things: Beckham, bad teeth, bewildering hats. But the Brits are also known for invading us—musically, that is—every couple of generations. The last British Invasion brought us not only the Beatles but also their melodious mates: a unique community of talented misfits and magpies that sailed in on the tailored coattails of the Fab Four. While I'm not about to claim that Mumford & Sons are bigger than the Beatles (let alone Jesus), I will argue that they're part of a new British community making waves on this side of the Atlantic. Along with artists such as Laura Marling and Noah and the Whale, the waistcoated foursome come from a tight-knit network of mates producing folk-inspired music. This newfangled 'new-folk', and the collaborative community surrounding it, is uniquely English—and proving to be a much more successful export than those weird hats. International London, Mumford & Sons, new-folk
	Yes No	Band vs. Baby: Balancing Touring and Family Sean Gamble, John Muir Medical Center It used to be you, three friends, and a van. Now, you or a bandmate may be leaving behind a partner,... READ MORE It used to be you, three friends, and a van. Now, you or a bandmate may be leaving behind a partner, young children, and a home. How can your band make it all work? This panel will bring together experts on work and family balance, pediatrics, and musicians with real world experience to provide practical tips on how to successfully balance life at home and on the road. Topics will include tips for managing expectations of both families and bandmates, how to set tour schedules and studio time to minimize conflict, how to keep you and your family healthy, whether and how to bring family on the road, and the upsides of being a musician and a parent. Touring/Venues family, Health , Touring
	Yes No	Give Fans A Reason To Buy; Make Direct-to-Fan Work Brendan Moore, Receptive Music Whether they stream it or steal it, the day has come where fans can listen to your music without pay... READ MORE Whether they stream it or steal it, the day has come where fans can listen to your music without paying you directly for it. Give your fans a reason to spend their money on you. Learn how to create a compelling story with products and bundles to engage your fans, gain new ones, and sustain your career. Online Sales/Subscriptions digital strategy, Direct-To-Fan, Selling Music
	Yes No	Age of the Benefactor: The 21st Century Fan Club Scott Perry, New Music Tipsheet Topspin, Fanbridge, Kickstarter, PledgeMusic, StageIt, and many other platforms are all built to hel... READ MORE Topspin, Fanbridge, Kickstarter, PledgeMusic, StageIt, and many other platforms are all built to help artists identify, and be supported by, their biggest fans. In this emerging Age of the Benefactor, what has worked so far? How easy (or difficult) is it for bands to find their 1000 True Fans? Are these services a boon, or a curse, for the label A&R process? Should the artist really be so enmeshed in the marketing of their art? We speak to key members of each platform, as well as some of the artists who have thrived in this new era. Marketing artist support, fan funding, online platforms
	Yes No	Making the link: Global music, law & technology Larisa Mann, UC Berkeley Law School/ Surya Dub As technology converges on music-making, it also links music scenes from Rio to Bogota, Sierra Leone... READ MORE As technology converges on music-making, it also links music scenes from Rio to Bogota, Sierra Leone to San Francisco, Toronto to Kingston. Hybrid scenes in international cities have produced some of the most exciting music, from multilingual hip-hop to Jungle/DNB to Moombahton. The music’s sources are local communities concerned about cultural survival in global music markets, and individual artists struggling in the global music industry. While immigrants, locals and indigenous people mix up sounds, parties thrive, profit is occasionally made –at home, by middlemen, or far away. This panel of international artists, facilitators of international musical collaboration, and legal scholars/lawyers will discuss challenges for creative industries: How to forge creative relationships that are sustainable on all sides? How can people best collaborate across sometimes-vast social, economic and cultural distances while preserving what makes them tick? When is foreign money a poison pill, or a shot in the arm? What is the role of technology and of law, both of which can restrict or allow people to connect, communicate, and consume across vast distances? International global/local music, International collaboration, music technology
	Yes No	I'm Your Fan. Say Hi To My Wallet David Dufresne, Bandzoogle (CAN BE SOLO OR PANEL) Oh absolutely I'm your fan. But... I'm also the fan of many, many other ba... READ MORE (CAN BE SOLO OR PANEL) Oh absolutely I'm your fan. But... I'm also the fan of many, many other bands (thank you, Internet), I only have 2 ears and a couple hours a day where I can actively listen to music. And I only have $20 in my wallet... (who wants them) ? In this presentation I'll quickly go over how technology is changing the way fans and artists discover each other, and how they interact. For years, fans have been seen as consumers, to whom the music industry would market and sell a packaged and shrink-wrapped plastic product, hoping to move as many units as possible and climb up the charts. For the artist this meant a low-margin on each fan, and "quantity of fans" was way more important than "quality of fans". Nowadays, your best fans are also your "friends" and "followers". And they want to be treated as patrons of your art, (and not consumers of your product). But how do you monetize an art patron ? It's time to focus on the quality, and not the quantity, of your fans. I'll go over the current fan-funding platforms and a few success stories, and then propose (and debate with the audience) concrete new ideas, borrowing real life revenue models from other fields (from internet startups, to charities and causes, to online games, and virtual good economies) to see if and how it could apply to your band. Marketing fan-funding, music monetization, patronage
	Yes No	Animal Farm & Ticketing: Have the pigs taken over? Vanessa Schneider, Eventbrite In George Orwell's seminal novel, Animal Farm, the animals rebel against the farmers, taking over th... READ MORE In George Orwell's seminal novel, Animal Farm, the animals rebel against the farmers, taking over the farm to build a utopian society. But the dream devolves into a nightmare as the pigs gain power and build a more oppressive state than before. We have decried the ills and injustice of Ticketmaster for a long time, but are the new players offering hope? Or, through unreliable solutions, high fees, and poor service, are they plunging the industry into greater despair? Touring/Venues event marketing, social commerce, Ticketing
	Yes No	No Label, No Manager, No Problem Callie W, RootMusic This panel will discuss how to you can begin and have a career in this day and age without all of th... READ MORE This panel will discuss how to you can begin and have a career in this day and age without all of the traditional requirements of the past. Management branding, Record Labels, Music Publishers, social media
	Yes No	How Indie Metal is Surviving and Thriving Eric German, Mitchell, Silberberg & Knupp, LLC Horns Up: How Indie Metal, Punk and Hardcore is Surviving and Even Thriving in the digital world wil... READ MORE Horns Up: How Indie Metal, Punk and Hardcore is Surviving and Even Thriving in the digital world will be a panel about how the metal community continues to thrive in a world beset by piracy and falling revenues as the loyal fans of the metal community continue to support the artists and music label brands that support their artists. The panel will discuss the tips and tricks that the metal world employs to connect their loyal fans to their artists and how they use the internet and social networking and touring to break bands and engage collectors as a lifestyle statement of their supporting community. This panel would be moderated by the leading metal label attorney and metal music fanatic Eric German of Mitchell Silberberg & Knupp LLP and include representative members of both the artist and music label metal communities communities. Labels artists, labels
	Yes No	DJ Geekout: Re-Imagining the Dance Floor Kristina Gray, K La Rock How can DJ's go from merely playings records and throwing parties to using the dance floor as a tool... READ MORE How can DJ's go from merely playings records and throwing parties to using the dance floor as a tool for building community, transcending boundaries and sparking creative collaboration? Inspired by innovative parties in DC, Philly and Detroit, and living room jams that include pecha kucha, vinyl sharing, and storytelling - the DJ Geekout was born as a way to re-imagine the dance floor and reshape the role of the DJ. Led by a diverse group of DJ's, we are visioning & discovering how we live the art of DJing – as the power & responsibility to cultivate and sustain spaces, make community connections, and create change that there's little language for. This session will showcase and examine how we are using DJ Geekouts to bring people together on the dance floor in exciting new ways and utilizing technology to create participatory party spaces. Weaving together music, video, projected slideshows, Tumblr, and Twitter, the DJ Geekout is an interactive multi-media presentation and dialogue between audience and performer. We'll examine our relationship to the music we play, uncover the hidden histories of our favorite musical movements, and explore the intersections of culture, identity and DJing. As mostly women, immigrants and people of color, we are also particularly interested in how we use DJing to cross borders and give voice to those on the margins. Lastly, we want to demystify what goes on behind the DJ booth and share how you can create your own Geekout. Other community, DJing, storytelling
	Yes No	The Dark Art of Digital Music Recommendations Chris Taylor, Rovi Corporation People have always been the primary vehicle by which music spread around the world – from the days... READ MORE People have always been the primary vehicle by which music spread around the world – from the days of the wandering minstrels to the heyday of radio DJs and then on to hometown record stores and tight-knit circles of fans rallying together around photocopied ‘zines. Fast forward to today digital’s world and social networks like Facebook and social music services such as turntable.fm have dramatically changed the way people share music and their favorites with friends and family. Add the explosion of cloud music services, like Spotify, Slacker and Pandora, and the genesis of cloud “lockers,” and recommendations take on new significance as we search to find that pearl of a song in an endless sea of choices. Recommendations technology guru, Michael Papish, will lead an interactive session that dives into the different approaches to deploying recommendations—from tools to match our mood to the personal touch of editorial, the impact that the interplay of computer-generated recommendations within social networks will have, and the importance of tagging and curating data as part of the recommendation process. Michael will also tackle the million-dollar question: Where does the industry rate today in bringing great recommendations that consistently nail it on the head for each user? Marketing metadata, Recommendations, Social Networks
	Yes No	Go Green: Strategies For A More Sustainable Tour Jamie Paratore, Air Traffic Control Education Fund Over the years, many green touring trends have come and gone. But what are some of the most effectiv... READ MORE Over the years, many green touring trends have come and gone. But what are some of the most effective strategies for promoting and engaging sustainable solutions to climate change while on the road? This panel will take a look at the most innovative ways that artists are incorporating sustainability into their tours and inspiring fans to make lifestyle changes that go well beyond the day of the concert. Panelists will talk about bike advocacy and biking tours, using mobile technology to encourage and incentivize fans to take public transit or to carpool to shows, incorporating sustainable options into riders, using and promoting reusable water containers, routing tours wisely and using ticket surcharges, call-to-action music videos and website & social media content to support environmental organizations. Green Environment, sustainability, Touring
	Yes No	Beethoven + Social Media = Crowdfunding Patronage Brian Meece, RocketHub Learn how to finance your album, tour, and other musical endeavors. Crowdfunding is based on the bel... READ MORE Learn how to finance your album, tour, and other musical endeavors. Crowdfunding is based on the belief that the power of many small contributions in aggregate can become significant. Artists are more connected to their fans than ever before, while modern social networking makes reaching out simple and virtually free. These trends set the stage for this new micro-patronage model - and this panel sheds light on how best to harness the crowd for funding and awareness for your next music project. Social Media Crowdfunding, crowdsourcing, Funding & Monetization
	Yes No	Making Records in 2012: From DIY to Professional Matthew Weiss, "Weiss-Sound" Join the recording engineers of Coldplay, Kanye West, Arrested Development, Ronnie Spector, and many... READ MORE Join the recording engineers of Coldplay, Kanye West, Arrested Development, Ronnie Spector, and many more, as they discuss a focused analysis of making records in 2012. Panelists will discuss the role of home studios, the role of professional studios and engineers, coordinating between home facilities and professional facilities, advice for getting the best quality results on a budget, and tips for mixing and mastering. In addition, panelists will speak on using the internet as a resource for record production, the role of recordings in today's music scene, and discuss hardware and software used in the recording process. Studio / Producers Home studios, mixing, recording
	Yes No	“The more music services change…” Laura Garnick, mSpot, Inc. Now that cloud music is here to stay and we can choose from a plethora of new services, listen to a ... READ MORE Now that cloud music is here to stay and we can choose from a plethora of new services, listen to a bazillion songs, any time, any place, from any device - what’s the catch? If you read the fine print, most services offer sweet deals for the Web, but are still charging the same $9.99/month for mobile listening. Isn’t “mobile” what we really mean by music in the cloud – that you can listen wherever you go? Has anything changed with new cloud music service models? Is the industry making progress to win over the market, or are we still moving in the wrong direction? We’ll take a nitty-gritty look at models, subscriber numbers, star charts, etc., to determine whether we’ve sweetened the deal enough to lure 98% of the market that’s still stealing music. Media cloud music, music models, Social Music
	Yes No	Social Music Strategies: Viral & the Power of Free Marni Greenberg, MOG Facebook is launching a massive music integration, casting a spotlight on streaming music subscripti... READ MORE Facebook is launching a massive music integration, casting a spotlight on streaming music subscription service partners MOG, Rdio, Spotify & others. If Facebook had the power to turn Zynga into a multi-billion dollar company through its social gaming integration, the universally sexy music space should see similar dividends through social music integration. Leveraging a free model of consumption as a viral strategy and/or a trialing tool (often as an up-sell to a paid premium model) has proven successful for newcomers like Turntable.fm & satellite radio giant, Sirius XM, & will likely be a key strategy in subscriber acquisition through social music. This panel’s bedrock is the dissection of free(mium) as a critical strategy, married to a massive bet-cum-opportunity: we are experiencing the tipping point in a major consumer shift away from music ownership, harkening a new culture where mainstream digital content consumption is primarily streamed from the cloud (or satellite) instead of downloaded. Panelists will discuss what recipe wins on Facebook’s silver platter, what music services & content providers should do to leverage new social opportunities, how the carrot of freemium is baked into the carrot cake of paid subscriptions, & how the successes found by companies like Pandora & Zynga should illuminate how the industry proceeds in this rapidly changing music consumption climate. Marketing freemium, Social Music, Streaming Music
	Yes No	Indies Going Mobile Danielle Gotkis, Trilibis Mobile With the explosion of smartphones and tablets, the next undeniable big wave is mobile. What is surpr... READ MORE With the explosion of smartphones and tablets, the next undeniable big wave is mobile. What is surprising (or not so surprising to veteran music industry watchers) is that the music industry is lagging behind retail, hospitality, media, sports and even film and TV entertainment. Yes, there’s Pandora, Spotify, Rhapsody and other streaming services, but what about direct artist presence? Ringtones are fading, apps have proven to be too expensive and cumbersome to update, and mobile-optimized websites have barely been touched. In terms of mobile, most artists simply rely on Twitter, but considering its limited functionality and extreme noise levels, should it be the only mobile channel that artists are utilizing? And haven’t artists learnt that basing your marketing strategy on any one channel may not be the smartest idea. With nearly every industry harnessing mobile through apps, mobile sites, QR codes, SMS, and even email, the Indies and DIYs better start catching up. Marketing Apps, independent artist, mobile
	Yes No	Music in TV Pilots: Sales Tool or Strategy? Amanda Krieg, Reveille Studios Among the myriad of challenges creating a successful television pilot, selecting the right music is ... READ MORE Among the myriad of challenges creating a successful television pilot, selecting the right music is frequently the most overlooked. From the score to songs to the perfect main title theme there are many different elements to consider, and one question that defines them all: What is the most effective way to use music to sell a pilot, while still establishing a sound for the entire series? Is it even possible to do both? As a studio executive or a music supervisor, where should (or shouldn’t) you compromise? With music budgets shrinking everywhere, where do the funds go – a skilled composer or a recognizable Lady Gaga track? And is there an opportunity for aspiring composers and indie artists to save the day? Supervision / Music Placement (Film/TV/Ads) music business, Music Supervision, television
	Yes No	Stay Sexy and Sane in Rock & Roll…on the Road Kara Martin, vital corps Three weeks on the road, you’re not loving that you’re starting to look like Courtney Love. How ... READ MORE Three weeks on the road, you’re not loving that you’re starting to look like Courtney Love. How does a Rock & Roll Lady like yourself get back to looking and, more importantly, feeling spectacular? Whether you’re working the stage or the scene, learn ways to power-up, get your heart rate up, and tone-up when you’re rollin’ without a rider. It’s possible! As these women know first-hand, life on the road isn’t always so glamorous. Maintaining stamina is integral to your career longevity as both an artist or in the “biz.” Drop in on this realistic panel that presents rock & roll health coaches/fitness experts and their guests to discuss overcoming obstacles in eating well, staying healthy, while combating stress and fatigue. As women in the music industry, proper self-care, exercise and nutrition can bolster your system, so you can get back to focusing on what you really love – music. Touring/Venues healthfitness, Touring, womenrock
	Yes No	Digital Musicologists: Online Music's Tastemakers Kristin Hehir, Rovi Corporation Ever wondered what it would be like to listen to music all day and get paid for it? Believe it or no... READ MORE Ever wondered what it would be like to listen to music all day and get paid for it? Believe it or not, this job exists. As the digital music revolution ensues, the "musicologist" has emerged as an influential member of the modern music ecosystem. A musicologist compiles massive quantities of music info, known as metadata, that power today's online music portals - everything from artist bios, album reviews, genre tagging and more. So that Adele bio in Spotify, or that Arcade Fire album review in iTunes - yup, written by a musicologist. Their days are spent critically analyzing music, note by note and tone by tone, helping to define it for us on the Web. They become gatekeepers of the information fans crave, and their work is shaping new music discovery every day. Without this data, musical exploration on the Web would be dark, unchartered territory and almost impossible to navigate. In this session, Stephen Thomas Erlewine, a musicologist and Rovi editor and member of the team behind music data on Pandora; iTunes; Spotify; and others, will give you a peek inside how he helps put a personal touch to today’s digital music recommendations and discuss the growing influence of the musicologist as a key tastemaker in the brave new world of online music. History of Music career, metadata, Recommendations
	Yes No	Have You Heard? Taking A Look At Buzz Sarah Cunningham, The Chamber Group Buzz. Almost every artist wants it and a few are able to achieve it. However, not all buzz is create... READ MORE Buzz. Almost every artist wants it and a few are able to achieve it. However, not all buzz is created equal and it isn't guaranteed to last forever, or even help in the long run. Sometimes an artist achieves buzz, but it dies as quickly as it came. How can artists capitalize and maintain their buzz? Can buzz be harnessed? When is it time to cap the buzz, if ever? This panel will pull together publicists, a brand expert, a manager and a writer for a well rounded look at buzz. Publicity Buzz, Marketing / PR / Branding, Trends
	Yes No	The Recipe For Success: Old School vs. New School Allison Shaw, Manic Monkee Management In the 21st century, everything has moved to the digital world. From Email to Facebook and Twitter r... READ MORE In the 21st century, everything has moved to the digital world. From Email to Facebook and Twitter right down to Ustream and StageIt, artists can now reach their audience without ever having to leave the house. But there is no greater connection than those you make by attending a show, event or conference and personally meeting the players in the industry. A handshake could cement a future relationship. What’s the best recipie for success? There must be several ingredients: putting great music out, personal connections, education, motivation. Calling all serious, career minded musicians who are looking to achieve financial and commercial success. There is a blueprint that can be followed to blend 20th and 21st century techniques to work for every performer. Nowadays, even at the end of the 20st century, everyone’s frame of mind was “we needed to be signed to a major label.” They bring marketing, publicity, radio and deals to the table. In the 21st century, you still come across many performers who believe that old adage to be true. But the smart artist in the 21st century will realize with the right research, they can do it all on their own. In this panel, we will discuss how utilizing strategies from both centuries can greatly benefit today’s emerging artists. We will discuss tools out there and also educate on tools that that have been in place for years. Social Media 20th century tatics, 21st century tactics, recipe for success
	Yes No	Going Global Overnight on Google+ Daria Musk, Daria Musk On July 16th, 2011, Daria Musk, a young indie singer/songwriter with a global dream made it a virtu... READ MORE On July 16th, 2011, Daria Musk, a young indie singer/songwriter with a global dream made it a virtual reality when she pushed the limits of Google+’s latest technology in a 6.5 hour concert that became a worldwide phenomenon, reaching viewers from Norway to Australia, Portugal to Argentina and all over the US. With the support of Google’s Director of Engineering, Chee Chew, who provided technical assistance when demand for the “front row” Hangout seats went viral causing a virtual velvet rope cue, not around the block, but around the globe, Daria vowed to perform all night to sing for and interact with her new fans whom she calls, G+niuses. To accommodate Daria’s ever-expanding global audience, members of the G+ fan community created HangoutParty.com to live stream her second concert to an unlimited numbers of viewers. As a result, Daria’s performance and interaction with fans remained as intimate as a Google+ Hangout while thousands in the overflow crowd watched the broadcast live. With plans for live-streaming a third concert on August 20th to half a million viewers while simultaneously maintaining the Hangout format, Daria is redefining how G+ technology can be applied as a performance medium. Daria’s story is an unfolding phenomenon, covered by CNN and Reuters and distributed internationally through mainstream and social media. She is planning a G+ Hangout demonstration and performance for SXSW. Stay tuned! Social Media music marketing, Music-Fan Psychology, social media innovation
	Yes No	Turn Your Drummer Into a Community Manager Dave Cool, Bandzoogle Community managers from established music web companies reveal all of their social media dirty secre... READ MORE Community managers from established music web companies reveal all of their social media dirty secrets, tips and tricks that you can use in your day-to-day interactions with your fans. Social Media community management, fans, social media
	Yes No	Banking Beats: Africa’s Music Economy Ngozi Odita, Society HAE “Aid to Africa” has been a dominant theme in the media and political arenas for many years. Yet... READ MORE “Aid to Africa” has been a dominant theme in the media and political arenas for many years. Yet, despite the fact that billions of dollars in development-related aid has been given to Africa, many argue that it has done little to reduce poverty, nor has this aid stimulated economic growth. In contrast, the music industry in Africa has grown exponentially over the last decade and has had a direct impact on Africa's economy. Many African musical acts of varying genres have worldwide recognition, concert attendance numbers are in the tens of thousands, local music television programming is syndicated internationally and homegrown music festivals draw a global audience. This panel will look at the growth of the music economy in Africa and the opportunities it presents locally and internationally. The panel will also examine the music industry as a viable means for sustainable economic growth in Africa. Finally the panel will discuss investment in local enterprises as an alternative to foreign aid. International economic development, International, music business
	Yes No	Beyond the Kitchen SYNC: Music/Brand Collaboration Mike Boris, Freelance Music Producer This Panel shows alternative ways to get your music heard with a Brand beyond the traditional commer... READ MORE This Panel shows alternative ways to get your music heard with a Brand beyond the traditional commercial sync. It will explain what you as a band/artist can do to get maximize any opportunity for exposure. It will also show how a brand can benefit from its use of a music strategy. Branding branding, commercials, licensing
	Yes No	Multiple Streams of Music Income Debra Russell, Artist's EDGE More than a marketing model - its a business model allowing you to capitalize on today's reality in ... READ MORE More than a marketing model - its a business model allowing you to capitalize on today's reality in the music business. Built on the foundation of niche marketing, taking best advantage of the tools and technology of the new music industry to create your 1,000 True Fans. The world has been segmented into a million small markets, while the internet has created raging rivers of traffic on Social Media sites like Twitter, Facebook and YouTube. Most artists are throwing spaghetti against the wall and hoping something will stick, with no plan or concept of how to market effectively. Your efforts are just flotsam on the roaring river without any impact unless you either have a huge marketing budget or you use niche marketing techniques and really know who your fans are, where they're hanging out and what they want, need and desire from you. Following the Multiple Streams of Music Income Model will allow you to attract the right fans to you, the ones who will love what you uniquely do. And create a deep and abiding relationship with them that will keep them coming back and bringing their friends with them. Marketing DIY approach, Fan Engagement, Promotion
	Yes No	Set Your Content Free (It's Harder Than You Think) Julie Samuels, Electronic Frontier Foundation A practical discussion of strategies for using free content to promote and maximize alternative reve... READ MORE A practical discussion of strategies for using free content to promote and maximize alternative revenue streams - the positives, negatives, pitfalls, and the hard work it takes to be successful, even when you give it away for free. Studio / Producers content, creation, distribution
	Yes No	Hip-Hop & Politics in 2012: Win the Future or WTF? Sarah Stern, League of Young Voters Education Fund Will.I.Am's "Yes We Can" and "It's a New Day" are digital lyrical bookends to Pr... READ MORE Will.I.Am's "Yes We Can" and "It's a New Day" are digital lyrical bookends to President Obama's historic 2008 run for the White House that captured the energy of hope and change like no other political narrative. Released on YouTube, viewed by the world, the hip-hop renderings of Barack Obama's promise as a candidate tapped into a deep social desire to experience more than just political change - the nation wanted a catharsis. 2012 is The Morning After. Young people are out of work, underpaid and frustrated with Washington's bureaucratic nonsense. How will the context of current events affect the upcoming election cycle? Hip-hop has always been a music about social action and about changing the society that we live in. In the 2008 election, the hip-hop world tried proposition, not opposition of a major candidate; but not enough has changed since President Obama was elected. Now that the novelty has worn off, will hip-hop show up for the 2012 elections? Policy/Politics Hip-Hop, Politics, social activism
	Yes No	Video - The New Music Blog Sami Jarroush, Rock it Out! Blog News, reviews and interviews. There are plenty of music sites on the internet offering these three t... READ MORE News, reviews and interviews. There are plenty of music sites on the internet offering these three things, but many of then still only offer fans a look at an artist's or writer's words and nothing more. A new crop of music sites are offering music news, live recordings, album reviews, and artist interviews through the medium of video. On-camera interviews offer fans an opportunity to hear and see artist reactions. News stories presented by a reporter on camera offer viewers the opportunity to connect with a presenter and the stories themselves. Seeing a video of a band playing live turns a live recording in a completely different experience, and seeing a reviewer's points made in a video conveys emotions that might be difficult to paint simply in text. This panel will discuss the idea of music blogs moving forward and integrating video into their content stream in to become a more compelling website. Video is the future. Media music, video, YouTube
	Yes No	Educating Yourself to Make a Life in Music Harry Chalmiers, McNally Smith College of Music Most music schools could do all their teaching by candlelight, not a useful approach in the 21st cen... READ MORE Most music schools could do all their teaching by candlelight, not a useful approach in the 21st century. Where is technology? Where is innovative, dynamic thinking? Not many schools pay any attention to helping students prepare for life after college, but there are a few enlightened ones that do. This panel presents leading young artists and professionals who are educators themselves discussing ways to make music education relevant, useful, and critically important. Dessa Darling, Jeremy Messersmith, and Joe Mabbot, some of the most highly successful performers, songwriters, and producers in the Twin Cities scene, along with President Harry Chalmiers of McNally Smith College of Music, will provide a stimulating and useful discussion of how to get the most out of your education, and how to make it a foundation for a productive and successful life in music. Join in the discussion with people who are making it happen! Other music career, music education, music school

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