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Jason CranfordTeague,
GeekDad
If there's one thing geeks know, it's movies. But how do you raise your geeky kids to watch the righ...
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If there's one thing geeks know, it's movies. But how do you raise your geeky kids to watch the right movies? Join writers from Wired's GeekDad.com (named one of the top 10 Best Blogs of 2010 by Time Magazine) and GeekMom.com blogs as they discuss the ins and out of parenting, kids and movies.
They'll tackle such difficult questions as:
* Why is the mother always dead (or die) in Disney movies?
* How young is too young to watch the Lord of the Rings?
* Should you let your 8 year old watch the "Chucky" movies? What if he begs really hard?
* How can you encourage your kids to make their own movies?
* How do you explain to your kid that they can not convert their mother's car into a land-speeder?
Come share your stories and get candid advice from fellow Geek Dads and Moms! Don't have kids? Show up and find out what may be in store for you if you ever do!
Film Criticism Geeks, kids & teens, movies
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Lisa Vandever,
CineKink
Back in the day, independent films were known for pushing the boundaries on depictions of sexuality....
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Back in the day, independent films were known for pushing the boundaries on depictions of sexuality. But where do we stand now? A panel of filmmakers will discuss that line.. along with thoughts on how a current crop of creators can embrace and highlight sexuality in their own works.
Content filmmaking, porn, sex
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Troy Hitch,
Proximity/BBDO
eBay auctions, Skype conversations, Photoshop tutorials: new media has created new and unexpected wa...
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eBay auctions, Skype conversations, Photoshop tutorials: new media has created new and unexpected ways for characters to be created, stories to be told and for audiences to interact. As more and more viewers migrate to the web seeking entertaining content, their demands of the experience have changed. They want to be entertained on their terms – where, when and how it suits them best. They want to engage in something that they can talk about. They want to share something that, in the very act of sharing, defines who they are. They want to discuss it, change it, mark it, make it their own. They are no longer viewers; they are participants. Entertainment is no longer a broadcast; it’s an experience. Using his own techniques in a highly entertaining multimedia presentation,Troy Hitch, creator, writer and producer of "You Suck At Photoshop", one of the most successful distributed storytelling properties of all time, will guide writers, directors, and producers toward understanding best practices when creating original content for the transmedia age.
Distribution distributed storytelling, original content, transmedia
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Brian Chirls,
Three Eyed Labs LLC
Imagine if you could weave the sum of all human knowledge seamlessly into your film or documentary....
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Imagine if you could weave the sum of all human knowledge seamlessly into your film or documentary. New technologies like HTML5 make this possible. Video, audio and animation no longer needs to be in a "black box", separate from other elements on a page. Recent works like The Wilderness Downtown, 3 Dreams of Black, and the hypervideo experiments from Mozilla's Web Made Movies lab point to a radical shift in how we think of moving images. In the same way that montage pioneers like Eisenstein and Griffiths showed us that new formal and technical possibilities could blow our perceptions of cinema wide open, these panelists will bring examples and ideas that point to the storytelling potential when the web is fused with the power of cinema.
The panel will include a brief presentation of a few innovative examples that feature high quality story and aesthetics as well as advanced technologies like: WebGL, Popcorn.js and the upcoming HTML Stream Processing API (an open standard for browser access to camera and microphone).
New Technology / Next Generation HTML5, Interactive, WebGL
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Matt Harlock,
American The Movie Ltd.
Independent film is in crisis. Are there still ways to make a film and survive?
VOD is the fastest...
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Independent film is in crisis. Are there still ways to make a film and survive?
VOD is the fastest changing area of independent film distribution, with new companies and routes emerging every day - but is there money to be made for filmmakers by handling those rights themselves? How do you go about it? What companies offer what? What will it cost to self-fund a theatrical to promote the VOD & DVD, what are the deliverables and different VOD windows you need to exploit, and what kind of returns can filmmakers expect?
American The Bill Hicks Story was an opening night film at SXSW 2010, and the filmmakers made the decision to theatrically release the film themselves day-and-date with VOD. The film was TopTen in iTunes Indy and Doc charts for almost two months, and is seeing significant returns from Pay-Per-View in 100 million homes on the TimeWarner Comcast cable network.
This panel features the filmmakers taking you step-by-step via video clips and charts/graphics through that process from festival premiere to VOD launch with actual numbers, and includes input from their theatrical and VOD partners, as well as an independent film rep and a producer who's taken a different route.
Overall, a how-to, how-not-to, 'how much will it cost' and 'how much will I get' overview of the current US and world VOD landscape.
Case Study independent filmmaking, self releasing, VOD distribution
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Matthew Meschery,
Independent Television Service
Find out how women are transforming the landscape of public media through innovation, audience engag...
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Find out how women are transforming the landscape of public media through innovation, audience engagement and new forms of storytelling. This panel presents women as innovators and collaborators and will examine how multiple stories told through both traditional and digital media can work in concert to illuminate issues, create sustained, global conversations and invite the public to get involved. The entry point to the conversation is a new public media initiative, WOMEN AND GIRLS LEAD – an unprecedented campaign that activates public television and radio producers, social media strategists, interactive and game designers, and multiple NGO partners committed to affecting change for women and girls around the world. Watch, listen and interact with a variety of content created for this campaign and hear from some of the leading women in their field about their experiences working in a 21st Century media environment.
Documentary Social Action, transmedia, women
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PJ Christie,
press:A
The landscape of digital distribution changes every month. New players, trends, and opportunities em...
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The landscape of digital distribution changes every month. New players, trends, and opportunities emerge constantly. Some principles remain constant. Digital distribution will be an affordable option for filmmakers who appreciate a faster production and distribution cycle. This will be an overview of the positive and negative features of the top digital distribution channels available.
New Technology / Next Generation amazon, apple, netflix
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Ozioma Egwuonwu,
BurnBright Lifeworks, Inc.
Its been said that the highest form of art someone can achieve is the act of creating themselves. De...
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Its been said that the highest form of art someone can achieve is the act of creating themselves. Define Your Personal Shine seeks to explore ways in which creative professionals can be the authors of their own professional narratives and by doing so empower a version of themselves that allows them to not only be relevant, but radiate in a marketplace of opportunities.
Many creative professionals are struggling to compete in a digitally enhanced world. Quite adept at authoring stories, products and services, filmmakers, producers and writers are not always so well versed in being authors of their own personal/professional narratives. However, at some point during the course of their career, every artist must stake a claim and define what they stand for.
Geared towards helping creative professionals achieve just that, we will collaboratively explore what it takes to succeed in the modern landscape of storytelling during an era when the way we deliver stories is rapidly changing. We will also have the opportunity to workshop and evolve participant personal brands. So be ready!
Ultimately, this workshop seeks to equip creative professionals with a richer more sophisticated understanding of how they may use branding as a personal & professional tool for their artistic endeavors-- because without a robust personal brand, you run the risk of your film, television series or webisode never getting made.
Marketing / PR / Publicity burnbright, personal brand, shine
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Vicente Williams,
Producers Guild of America Diversity Committee
In this panel we'll explore ways for storytellers to use diversity as a tool to enrich themselves, t...
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In this panel we'll explore ways for storytellers to use diversity as a tool to enrich themselves, their projects and the audience in a positive way. We'll discuss programs in the industry that assist filmmakers of diverse backgrounds, the importance and benefits of having a diverse cast, festivals that encourage diverse stories and ways of marketing your project to the audiences who will embrace them the most.
Join panelists from the Screen Actors Guild, Film Independent, Alliance of Women Directors, Troublemaker Studios (SPY KIDS franchise, SIN CITY, GRINDHOUSE) and the Producers Guild of America Diversity Committee for an exciting and informative conversation.
Production content, diversity, production processes
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Stephen Monas,
Business Affairs, Inc.
Business Affairs workers are the men and women at studios and independent production companies who m...
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Business Affairs workers are the men and women at studios and independent production companies who make the deals to turn creative ideas into flesh and blood productions. This hands-on workshop will equip attendees with the tools to negotiate basic rights deals for feature films, television programs and new media content.Topics explored will include (i) copyright basics, life story rights and droit moral, (ii) how to negotiate option/purchase agreements for books, screenplays and remakes, (iii) when and how to use a shopping agreement, (iv) how to make an effective writer deal, and (v) creating and maintaining a clean chain of title.
Contracts dealmaking, Production
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Jo Angela Oehrli,
University of Michigan
There is a lot of information out on the open web, but it can be difficult to sort through, and you ...
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There is a lot of information out on the open web, but it can be difficult to sort through, and you don't always know how reliable it is. In this session, a variety of electronic database retrieval experts will guide you through the ins and outs of navigating the hundreds of reputable sources available in your local public and/or university library. Librarians and archivists can help you find historical data when preparing the first draft of a screenplay; track down drawings and photographs to make sure your costumes are accurate; tap into new funding and grant possibilities; and traverse the difficult terrain of public records and documents. Learn new search strategies and tips that can benefit all aspects and stages of filmmaking. From pre- to post-production, librarians and archivists can help make your limited budget work for you rather than against you.
Content content creation, education, Funding
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Jedd Katrancha,
Downtown
While music is more integral to the movie-going experience than ever, it's often impossible for many...
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While music is more integral to the movie-going experience than ever, it's often impossible for many content creators to place the perfect song. And with many indie artists now enjoying mass market attention, audiences increasingly expect to be surprised. How do you walk the fine line between delight and disdain? Executives from Downtown Music Services, Paramount and Leo Burnett (Gabe McDonough, VP Music Director) explore best practices to create unforgettable moments on film.
Music in Film music licensing, Music Supervision, sync licensing
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Liza Rindge-Peterson,
PromaxBDA
It’s no secret how difficult it can be to succeed as an independent filmmaker, but there are alter...
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It’s no secret how difficult it can be to succeed as an independent filmmaker, but there are alternative avenues to consider when it comes to exploring and showcasing your creative talents. The entertainment marketing industry is a community always on the lookout for good storytellers with solid technical chops. What many promising filmmakers, screenwriters, and directors may not consider is that their skills are in high demand within the entertainment marketing sector. Don’t miss this insightful discussion on how to transfer skills, find a creative outlet and tap into opportunities from panelists who represent different aspects of the entertainment marketing community.
Marketing / PR / Publicity entertainment marketing, production career film tv, storytellers filmmakers
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Jason Brush,
Possible Worldwide
Digital distribution is on track to become the cornerstone for how independents, studios, and networ...
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Digital distribution is on track to become the cornerstone for how independents, studios, and networks alike reach audiences. However, while much attention is paid to solving the crucial business challenges of digital distribution (deservedly), its creative potential is often overlooked. In contrast to the burgeoning creativity empowered by mobile apps, for instance, today’s digital distribution platforms are mostly designed to sell films and television like commodities instead of empowering filmmaker creativity. This talk takes a critical view of what's lacking in today's digital distribution systems from a creative perspective, discusses what solutions are available today to filmmakers interested in making digital distribution part of the creative process, and lays out a vision for a future in which digital distribution is not just accessible and profitable, but expands creative horizons for filmmakers.
New Technology / Next Generation digital distribution, digital marketing, transmedia storytelling
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Barbara Vance,
Vance Media
It is hardly a secret that many of the most successful film franchises have prospered because they c...
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It is hardly a secret that many of the most successful film franchises have prospered because they captured the hearts of children. Mickey Mouse, Harry Potter, Star Wars, and other lucrative brands profited from all of the ancillary products frequently marketed to a young audience.
But how do you create a story or a character that can push beyond the onslaught of media children consume daily and worm his way into their hearts? This panel will examine character traits, narrative elements, and themes that continue to engage children. I will look at famous franchises throughout history and address characteristics in their construction and business models that helped them to succeed.
This is both a panel about storytelling itself as well as about media. It is about how to create an entity that realizes the novelty of the world as a child sees it, while incorporating elements adults can appreciate as well. It is about creating a story or franchise that children can grow with, not out of.
Content children, franchise, storytelling
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Hugh Spearing,
Optimum Releasing
If you love or are interested in films and filmmaking then you love or at least have a passing inter...
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If you love or are interested in films and filmmaking then you love or at least have a passing interest in film posters. Whether it be a memorable graphic design, a stunning still, a special photoshoot or a brilliantly art worked blockbuster campaign, film posters still dominate our day to day interactions with film. In cinemas, on the street, on public transport, in newspapers and magazines and increasingly online. Film posters have to encapsulate a film in one single vital image.
There are two main parts to this discussion panel:
The current state of film poster design and a design challenge
Firstly, we will learn from our panelists what they find a memorable image and why. The film poster designers or agency creative directors on the panel will discuss their inspirations and the process of working with distributors and filmmakers. Do the best designs come from collaboration or a single artist's vision? In the current world of design is there room for one person's creative direction when so many people have to be pleased?
Secondly there will be the presentation of a design challenge. Prior to SXSW, the two or three represented agencies will have been briefed to pitch a campaign for a forthcoming release. They will be given two weeks to work on their ideas and will be allowed to present a maximum of two concepts each. They will go through their internal processes and how they came to make their decisions with the winner decided by an audience vote.
Marketing / PR / Publicity Film Marketing, Graphic design, Poster design
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Guy Galloway,
Lucky Branded Entertainment
Whether it’s locations, budget, or talent, time is often a nightmare but a mountain necessary to w...
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Whether it’s locations, budget, or talent, time is often a nightmare but a mountain necessary to work around for all directors and producers. In this panel filmmakers and producers will discuss how they managed extreme shooting limits due to certain restrictions. Our guests will give examples from their past, such as the tight time constraints experienced by Eric Kallman when writing the 30 second Old Spice "Man Your Man Could Smell Like" commercial, or Matt Harding whose videos are made with minimal technology but are loved the world over.
Production film production, Guerilla Filmmaking, Short films
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Deena Kalai,
Deena Kalai PLLC
A seasoned motion picture attorney, an aggressive intellectual property litigator and a clearance ex...
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A seasoned motion picture attorney, an aggressive intellectual property litigator and a clearance expert with major studio experience lay out the increasing copyright and trademark challenges faced by creative rabble rousers in all media. Participants will get schooled on what they really need to know about fair use, learn catchy, flashy legal jargon, and, hopefully, pick up just enough knowledge to avoid being sent off to Intellectual Property Prison. Class participation will be encouraged and rewarded with prizes!
Content content, copyright, legal
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Sheri Candler,
Sheri Candler Marketing and Publicity
A discussion with filmmakers who have found success in determining their own paths to distribution, ...
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A discussion with filmmakers who have found success in determining their own paths to distribution, whether they self distributed or chose distribution partners to help. They all control some rights over their work.
Distribution marketing, self distribution, social media
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Dianne Debicella,
Fractured Atlas
Filmmakers face challenges when raising money for a project. This panel will explore different aspe...
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Filmmakers face challenges when raising money for a project. This panel will explore different aspects of the film grants world. Expert panelists from Cinereach, San Francisco Film Society, Chicken and Egg and more will share tips on making a grant application successful. They'll provide insight on what their specific organizations look for in proposals and also discuss realistic approaches to getting funded. If you're thinking about approaching any funder for a grant for a film project, this panel will help prep you for the process.
Funding Funding, Grants, money
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Nicole Ettinger,
Elocin Entertainment
Do you have an amazing script but only a little bit of money to produce it? We are a group of filmma...
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Do you have an amazing script but only a little bit of money to produce it? We are a group of filmmakers with tips of the trade on how to shoot an indie film on a shoestring budget. The panel will include perspectives of an independent film producer, a prominent entertainment attorney, a local film commissioner, a casting director and an actor (Matt O'Leary, winner of last year's SXSW Breakthrough Performance Award for "Natural Selection"). Topics we will cover include how to attract actors to your project, how to maximize your production value, how to work with agents and attorneys, and how to utilize your local film commission. If you have a passion project and need guidance on how to bring it to life, we are the panel for you!
Production casting, indie film , low budget filmmaking
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Adam Natale,
Fractured Atlas
Thousands of filmmakers are completely unaware of the plethora of arts-business services, programs, ...
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Thousands of filmmakers are completely unaware of the plethora of arts-business services, programs, and resources that exist to directly support their artistic efforts. We’ll discuss fundraising programs like fiscal sponsorship, which offers a way to raise donations and the ability to apply for grants that filmmakers may be restricted from otherwise. We’ll talk about insurance, a necessity in the filmmaking process, which can be a burden for filmmakers to tackle. We’ll identify professional development and technical assistance programs for filmmakers, casts, and crew offered through local, state, and national organizations. And we’ll discuss how filmmakers can simultaneously advance their careers and serve their arts community by being civically engaged, by networking and collaborating, and by getting involved with the organizations mentioned herein. Attendees will walk away with a detailed list of 20+ organizations to contact for resources that will greatly benefit their filmmaking efforts.
Production Business support, Career Development, services
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Chris Armbrust,
THX Ltd.
When consumers sit down to enjoy a film in the cinema versus at home, the content experience at home...
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When consumers sit down to enjoy a film in the cinema versus at home, the content experience at home varies in A/V performance due to pre-set playback settings on most consumer devices. In cinemas, most films are optimized for the appropriate playback so viewers get the ideal experience and exactly what the director intended. Due to the number of devices used at home, including Blu-ray players, TVs, surround sound systems and others, consumers are overwhelmed with playback choices and are forced to navigate through a sea of menus, in order to gain the optimal A/V experience that was intended.
Each film has its own customized A/V settings that are needed to reach the ideal playback experience determined by the director. For example, Pixar’s UP and Tim Burton’s Sweeney Todd have very distinct playback settings to how the director intended the film to be viewed and heard. However, most consumers do not know the optimal settings and attempts to address this problem have been made through specific modes and settings on devices, but this approach does not capture the intent of the director. Technological advancements are needed in current devices, because without it, content is and will routinely be misrepresented, developing a gap between what is intended by the director and the actual playback.
Content Consumer Devices, Content Development, Technological Advancements
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Yes
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Juan Garcia,
The University of Texas at Austin
From the gushing geysers of “Giant”, to the plutonium-powered time machine of “Back to the Fut...
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From the gushing geysers of “Giant”, to the plutonium-powered time machine of “Back to the Future”, Hollywood has entertained us with unforgettable, often iconic images of energy. Whether intentional or not, films frequently serve as a snapshot of society, capturing sentiments of each time period. Using cinema as a historical roadmap, “Energy at the Movies”, a TV special based on a University of Texas honors course, explores how movies influence our perceptions of energy issues, and in turn, how we influence energy policy. Go behind the scenes and learn how this course was transformed into an interactive web/TV event at KLRU TV, became a featured video on YouTube EDU, and what it takes to make educational content entertaining and enlightening for audiences.
Case Study edu, energy, movies
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Jennifer Warren,
BrandCinema
Is the medium still the message? Indie filmmakers mostly create digital video, and while Big Screen ...
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Is the medium still the message? Indie filmmakers mostly create digital video, and while Big Screen by-in-large still refers to cinema, Little Screen encompasses many mediums. First there were independent movie theaters, then independent cable channels we now have independent web television.
We are all now independent content creators and our medium is where we choose it. As independent films are increasingly being viewed as a luxury/hi-art medium, short films have lost relevance, and narrative TV pilots have are lost in a world of reality TV, creators have been turning to web video as a way to break the mold. At the same time, the space is increasingly crowded, with billions of YouTube views every day and 48 hours of videos uploaded every minute. How do you find an audience in the sea of user-generated content?
This panel will discuss the notion of traditional filmmakers turning to Web Television and the specific format of episodic storytelling; the craft, distribution landscape and the audience, discussed by some of the pioneers, trendsetters and transcenders of the medium.
Webisodes independent creators , Online distribution, web video
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Debra Russell,
Artist's EDGE
Why do some Filmmakers make films and others make careers? Some filmmakers go from gig to gig, proje...
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Why do some Filmmakers make films and others make careers? Some filmmakers go from gig to gig, project to project, always with an air of desperation. And other filmmakers seem to produce more than the next project - they create companies, like Pixar, Dreamworks, Lucas Films.
The difference is not a result of success - it is what creates success. It's in their mindset. It is the difference between the self-employed/independent contractor/freelance mindset vs. the entrepreneurial/business owner mindset. One mindset leads to the creation of gigs, projects, maybe even a film or two. The other leads to the creation of studios, long-lived production companies, even empires. In this presentation we'll look at the mindset of the entrepreneur and how you can adopt that mindset yourself to create the career you envision.
Production entrepeneurship, Entrepreneurial Filmmaking, studio legends
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Annie Lynsen,
Small Act
If your film's marketing budget best resembles a shoestring, how can you hope to acquire the fanbase...
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If your film's marketing budget best resembles a shoestring, how can you hope to acquire the fanbase you need to get your movie into theaters, much less sell tickets? Learn from those who have been there and made miracles happen on a variety of documentary and independent films, including "The Ring," "Life in a Day," and "Restrepo."
This session will focus on social media but will also emphasize the need for integrated online and offline strategies. Learn what it takes to truly build not just a fanbase, but a movement behind your film.
Marketing / PR / Publicity small budget, social media, word of mouth
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Alissa McGregor,
Definition 6
Lloyd Kaufman is the President of Troma Studios, the world longest running independent film company,...
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Lloyd Kaufman is the President of Troma Studios, the world longest running independent film company, and an American Independent Film Director, Producer, & Actor. For more than 30 years he’s been working outside the Hollywood system...churning out cult classics like “The Toxic Avenger” and “The Class of Nuke ‘Em High.” He’s a voice of the independent film community on Capitol Hill with his outspoken position on Net Neutrality. And now he’s heading mainstream with projects in Tinseltown that are sure to raise the eyebrows of the “B” movie purist. (All that, and he’s so engaging and funny you won’t be able to leave the room without cracking-up!) The Lloyd Kaufman interview will surely be Must See TV (an old NBC habit, sorry.). The session with also feature Definition 6’s Social Media DJ, Jon Accarrino, engaging the audience throughout the session with live tweeting, prizes and more.
Frank Radice has been in TV/Film /Music & Advertising for 38 years and is the former President of the National Academy of TV Arts & Sciences. Prior to joining Definition 6, Frank was the EVP of the NBC Agency, the Executive producer of CNN’s Entertainment News, and an experienced war zone producer and journalist at ABC News.
Jon Accarrino is the Director of Social Media. Prior to joining Definition 6, Accarrino served as Manager of Digital Marketing for NBC News. Accarrion has performed his Social DJ services for a variety of clients/events including ProMax, NBC News, and NBC Universal.
Content Definition 6, frank radice, lloyd kaufman
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Emily Gray,
Fractured Atlas
It's not news to anyone that America is an incredibly litigious society; filmmakers can be especiall...
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It's not news to anyone that America is an incredibly litigious society; filmmakers can be especially vulnerable to claims of misrepresentation and intellectual property violation as well as the theft of their own intellectual property. Luckily, there are many ways to protect yourself. This panel will provide in-depth, comprehensive information on the process of obtaining the rights to content you would like to use in your film, working with a lawyer to protect your intellectual property, the role of contracts, and obtaining E&O insurance to protect yourself, your company, and your film.
Contracts Insurance, Legal Issues, Music rights
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Sommer Hixson,
New Video
The music industry nearly collapsed in a massive shift in the way people discover and use music. Wit...
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The music industry nearly collapsed in a massive shift in the way people discover and use music. With e-books, the literary world is in tumult. Millions of people now consume content without ever owning it or touching it. We are in the early stages of a massive paradigm shift that will forever change people's attitudes towards “consuming” film and TV. With shelves of books, video and music reincarnated in the Cloud, opportunities for indies are rapidly changing. A $10 gross profit on a DVD is now a nickel for a stream. The proliferation of digital platforms--with Microsoft, Amazon, Google and Netflix leading the charge--calls for nimbleness, flexibility and DIY savvy. These skills are old-hat to the indie producer. And as we know, connecting social media between your film and its audience is key. A panel of filmmakers, distributors and technology experts will share their vision of the future, critical insights on new trends, and concrete strategies for survival in a post-ownership world. New Video has evolved in 25 years from a local video store to become the world’s largest distributor of independent digital content, managing and aggregating more than 10,000 hours of film, TV and web titles. Specializing in indie, documentary and art house films, New Video distributes across streaming, downloading and cable VOD platforms and hard goods to a broad spectrum of stores and platforms, including iTunes, Amazon, Netflix, Xbox, PlayStation, Hulu, YouTube, B&N, Target, and Best Buy.
Distribution digital, distribution, film
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Ryan O'Hara Theisen,
Lucky Branded Entertainment
Can a 30 minute TV show help change our national education crisis or obesity epidemic? Could one mov...
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Can a 30 minute TV show help change our national education crisis or obesity epidemic? Could one movie help global understanding and help to create world peace?
In this panel, you will hear from filmmakers who have attempted to make a dent in these causes by capturing an audience through entertainment.
Teacher Turnaround is a soon-to-launch TV series sponsored by Teach For America with the purpose of improving our education system one teacher at a time.
Jamie Oliver's Food Revolution has demonstrated success in changing the nutritional education and availability for school children in an effort to affect the obesity crisis.
One Day On Earth has gathered filmmakers from nearly every country in the world to participate in a collaborative film to launch this Fall. Could an understanding of other cultures help us move towards a more peaceful world?
Case Study documentary, education, social good
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Jen N,
Time Magazine
Forget about lengthy reviews that hold for opening night. Many of today’s most popular critics hav...
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Forget about lengthy reviews that hold for opening night. Many of today’s most popular critics have emerged as 24/7 web brands, tweeting instant reactions from the screening room even as they preside over lively debates on their websites and prepare to liveblog the newest episode of “Mad Men.” Additionally, as the internet integrates with TV through apps like GetGlue and cable systems like Xfinity, never before have critics had access to more readers, faced more competition for eyeballs, struggled with more demands on their time, or had more multimedia tools at their disposal.
Today’s film critics can direct and edit their own video essays; architecture critics can take readers inside a new building not yet open to public; music critics can go beyond merely describing a new band's sound to instead offer readers snippets of new songs. But as this demand for instant analysis skyrockets, does it threaten to undermine the thoughtful reflection that distinguishes the most meaningful critical essays?
This panel will feature critics across multiple artistic disciplines, spotlighting the new challenges and opportunities awaiting critics in the years to come.
Film Criticism film criticism, Real Time Web, social media
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Philip Resnik,
University of Maryland
How about a nice game of chess? I'm sorry, Dave, I can't do that.... Smart machines are a staple o...
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How about a nice game of chess? I'm sorry, Dave, I can't do that.... Smart machines are a staple of modern cinema, a subject of fascination and fear. But what is AI, in reality, and what isn't it? What do films get right and what do they get wrong? A couple of AI experts who love film will use the movies to tell you about what artificial intelligence actually is, what it isn't, and where it's headed. Plus, we'll tell you a bit about how films are influencing the latest work in AI, from linguistic analysis of film scripts to computational models that predict box office revenues based on the critics' early reviews. Come join the fun and then say hasta la vista, baby.
Content artificial intelligence, Films, Technology & art
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Eleanor Whitney,
Artspire, a program of the New York Foundation for the Arts
Do you want to receive grants for your independent documentary or narrative film but find the fundin...
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Do you want to receive grants for your independent documentary or narrative film but find the funding opportunities you want are restricted to nonprofit organizations? Would your film benefit from offering individual donors a tax deduction for supporting it? Fiscal sponsorship increases filmmakers fund raising capacity and enables them to attract new donors through a partnership with a nonprofit organization. It allows filmmakers to access to funding opportunities from foundations or corporate funders that are usually restricted to 501(c)(3) tax-exempt organizations and gives them ability to offer individual donors the tax-deductible incentive of making a charitable donation. This session will introduce the concept of fiscal sponsorship, explain what types of films benefit from fiscal sponsorship, and review how filmmakers can find a fiscal sponsor that is a good match for their fund raising needs.
Funding Fiscal Sponsorship, Fundraising, Grants
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Elisa Kreisinger,
PopCulturePirate
As the industry clings to outdated production practices, stereotypes and tropes, women have been col...
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As the industry clings to outdated production practices, stereotypes and tropes, women have been collectively ushering in a new era of storytelling. Better narratives and more complex characters are being be recreated and remixed by participatory audiences, most of them women in online communities. No longer willing to compromise power and politics to be entertained, talk about creating feminist content, the contradictions and compromise they have encountered and how they survive making new work without the old ball and chain of the traditional production system.
New Technology / Next Generation DIY, Feminism, Women In Film
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Yes
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Syed Shuttari,
LetsLunch
Lunch is where deals film deals happen. Eat lunches with the right people so that your film can get ...
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Lunch is where deals film deals happen. Eat lunches with the right people so that your film can get written, funded, developed, and marketed.
Social Networks collaboration, networking, relationship building
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Yes
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Dr. Goddess Ellis,
Dr. Goddess Arts, Education and Management
Twenty years ago, Julie Dash's "Daughters of the Dust" became the first, feature film crea...
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Twenty years ago, Julie Dash's "Daughters of the Dust" became the first, feature film created by a Black woman, released to a mainstream audience; and yet Black women's narratives, from drama to comedy are still relatively invisible. Even today, despite the fact that Michelle Obama is the First Lady of the United States of America, Saturday Night Live has not found it fit to find a Black woman comedienne to portray her and all of the comedy that has ensued. Nevertheless, Black Women have been and continue to make all kinds of funny (Viva Wanda Sykes!). This panel, "Sistas Who Keep You in Stitches: Black Women's Comedy Onstage, Onscreen and Online" will not only introduce you to Sistas who keep you doubled over and slapping your thighs, we will dissect what it means to work in the film, television, theatre and blogging industries and why it's so important to create your own, especially since the advent of the internet has removed the gatekeepers. From the stars of "Living Single" (Kim Coles) to "The Misadventures of Awkward Black Girl" (Issa Rae) to "Dr. Goddess!: A One Woman Show" and her creation of @BaracksFlagpin, to LGBT supreme humorist and standup comic, Gloria Bigelow, to Awesomely Luvvie's humor blog and "Dumbest Tweets", we will discuss strategy, content, distribution and real life examples of sharing our lived, hilarious experiences onstage in film, television, standup, theater and online with Blogs, Twitter, Facebook, Tumblr and more!
Comedy Black Women, comedy, Film & Television
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Cecy Correa,
Springbox
You got your film into a festival. Congratulations! Now, you have to make sure people attend the scr...
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You got your film into a festival. Congratulations! Now, you have to make sure people attend the screening. Your chances of execs liking your film can increase if the theater is packed. How do you get butts on those seats beyond posting a bunch of flyers?
Jesse Trussell, programmer at the Paramount Theater in Austin, has single-handedly revived the film series at the Paramount through a mix of brilliant programming and creative incentives available for audiences who attend the film screenings. From free cupcakes for Sixteen Candles, to an Old-Timey photo booth for Charlie Chaplin’s City Lights, Jesse has been able to offer audiences more than a film – he offers a full experience.
James Pound and John W. Smith pack the Highball Bar every Monday and Wednesday for their TV Dinner and Geeks Who Drink events. “When you get 100 people to show up for an Arrested Development screening on a random Monday night, you know you’ve done something right,” remarked James. Chicken dance and sexy air gardening contests are some of the shenanigans that James and John concoct every week that keep folks coming back religiously.
Learn how Jesse, James and John have been able to grow a loyal following, and gain insights into how you can do the same for your film as it screens across festivals!
Marketing / PR / Publicity Marketing Strategy, Promotion and publicity, social media engagement
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Yes
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Sylvia Desrochers,
Big Time PR & Marketing
This panel will explain to producers and filmmakers what they should look for when hiring a publicis...
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This panel will explain to producers and filmmakers what they should look for when hiring a publicist at a festival, what pitfalls to avoid, some key questions to ask prospective publicists, and what they can expect from the process. In addition, this panel of expert publicists will offer some practical tips for filmmakers who must publicize their own film at a festival.
Marketing / PR / Publicity Film Campaigns, Marketing / PR / Branding, publicity
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Yes
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Monica Brady,
Golden Trailer Awards
Completing your film is quite an accomplishment but now you need people to go see your movie. Here i...
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Completing your film is quite an accomplishment but now you need people to go see your movie. Here is where a well crafted trailer comes in. In order to raise interest in your film in a very crowded media market you need an attention getting trailer. In this panel learn from a panel of industry experts things to do and NOT to do in order to make a great trailer.
Marketing / PR / Publicity Film Marketing, movie marketing, Trailes
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Yes
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Jody Turner,
CultureofFuture.com
Globally connected content, discovery and share are influencing the perceptions and expectations of ...
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Globally connected content, discovery and share are influencing the perceptions and expectations of storytelling. Many are turning to trendhunting as a form of tracking and relevant 'Sensemapping' of the human emotional condition. How do trend hunters tune into the emotional landscape to inspire storied engagement? Jake is a young trend researcher who worked many years with MTV trend and recently took on the role of NBCUniversal Trend Director. Jody is a global design reporter working with groups such as HGTV, BMW, Apple and others on human content and inspirational relevancy. Both will share their take on relevant storytelling from their combined 20 years in the trend world.
Screenwriting Human Condition, storytelling, Trend Prediction
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Dominique Preyer,
Hear It - Clear It Music Supervision
In the world of licensing music for Film & TV, the sexy side, or creative side, seems to get a l...
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In the world of licensing music for Film & TV, the sexy side, or creative side, seems to get a lot of the attention whereas the not so sexy side, or the business side, is somewhat of a daunting and unfamiliar territory.
This panel of professional music & film industry experts who are involved in the day to day business side of getting everything legal will focus on make the administrative side of music in film more sexy and appealing. The panelists will discuss the many issues that one can encounter when clearing and licensing music from the business/administrative side.
Various topics of discussion will include best practices to follow in order to make the licensing process easier and avoiding disputes, resolving misunderstandings and possible legal action.
Music in Film Film Music, Legal Issues, licensing
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Yes
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Catherine Geanuracos,
10x10: Educate Girls, Change the World
10x10 is a feature film and digital action campaign launched by an award-winning team of former ABC ...
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10x10 is a feature film and digital action campaign launched by an award-winning team of former ABC News journalists. 10x10’s core message: Educating girls in the developing world will bring about transformational global change.
The 10x10 film tells the stories of 10 girls, from 10 countries; each 'mini screenplay' is written by a celebrated female writer and narrated by an A-list actress.
10x10’s innovative strategy uses the film-making process as an engine for the action campaign. 10x10 leverages corporate and NGO partnerships, celebrities, global & local policy leaders, and concerned citizens through transmedia engagement, building a grassroots movement in ADVANCE of the release of the 10x10 feature film.
During film production, 10x10 creates media (video, photos, toolkits, new media campaigns) and gives these advocacy tools to partners to grow support for girls’ education. To drive impact, 10x10 media is linked to substantive, measurable actions.
10x10 is a new paradigm in social issue filmmaking, integrating production with advocacy, consumer engagement, and measurable impact.
Case Study digital campaigns, documentary filmmaking, education
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Jeremy Gilbertson,
Tunewelders
Join our team of industry veterans for a practical, interactive workshop on the elements of music as...
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Join our team of industry veterans for a practical, interactive workshop on the elements of music as they pertain to filmmakers.
1. Presentation and discussion of the elements of music applicable to the filmmaking community (Tempo, Notes, Articulation, Dynamics, LIstening, Phrasing, Rhythm, Space)
* Using examples in film, we will highlight and breakdown how these elements were used to make a scene successful
2. Live demonstration of musical elements
* Our team of accomplished musicians will showcase their multi-instrumentalist abilities to bring the elements that we discussed to life
3. Direct the band
* Audience members will get a chance to present an action, emotion or scene and direct the band on the desired musical representation
* Our team will break down the process to show how the elements were used
4. Real-time film scoring
* Using a scene provided by a filmmaker, our team will expose the process of scoring from the composer’s perspective (we could even ask for submissions prior to our session)
Through this process, our team will provide tangible tools for the attendees that will improve communication and understanding with their musical counterparts.
Music in Film Film Scoring, Interactive session, Live demonstration
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Lila Kitaeff,
Reel Grrls
Youth media is a rising field in the United States. Meet and learn from the next generation of filmm...
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Youth media is a rising field in the United States. Meet and learn from the next generation of filmmakers and see their unique points of view. Hear from leading educators who work to give young media makers the technical skills and confidence to tell their stories on film.
Content education, filmmaking, Youth media
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Tim Holden,
dbcle.com
The last few years have seen an explosion in the popularity of animated GIFs online, and even seen t...
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The last few years have seen an explosion in the popularity of animated GIFs online, and even seen them start to permeate the mainstream. We'll be looking at some striking examples, interviewing some of the most popular GIF artists, and generally hanging out. Bring your own favourite GIF! Everyone has one.
Content animation, art, marketing
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Debika Shome,
harmony Institute
Your job is not done once the film is complete. In fact, in today's media landscape, early strategic...
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Your job is not done once the film is complete. In fact, in today's media landscape, early strategic thinking, transmedia collaborations and entertainment evaluations are critical components to increasing the impact of film's for social change. They can help you reach a larger audience, amplify your message, connect with your audience, understand what worked and what didn't work and bring in additional funding. And the sooner you start thinking and working on these components, the more likely you are to create entertainment that connects and engages with your audience.
New Technology / Next Generation evaluation, Strategy, transmedia
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Frank Rose,
Wired
The Internet is a chameleon: It can be text, audio, video, or all three. And under its influence, a ...
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The Internet is a chameleon: It can be text, audio, video, or all three. And under its influence, a new type of narrative is emerging – one that's told through many media at once in a way that's nonlinear, that's participatory and often game-like, and that's designed above all to be immersive. Yet every time a new medium has come along—movies, radio, television—it's taken people 20 years or more to figure out how to use it. It's been 20 years since the birth of the Web. Isn't it time we developed a new grammar of storytelling?
Content deep media, storytelling, transmedia
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Mike Farris,
Vincent Lopez Serafino Jenevein P.C.
As if there weren’t enough obstacles to successful film production, clearing the legal rights you ...
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As if there weren’t enough obstacles to successful film production, clearing the legal rights you need for your movie represents a major minefield for the unwary filmmaker. The legal journey from story idea to finished film is fraught with danger, from obtaining story or source material rights, or a screenplay, itself, or ensuring that your work-for-hire contract with a screenwriter passes muster; to clearing rights for using locations, products, or trademarked or copyrighted material during filming; and on up to protecting your rights in the finished film from potential creditors. Entertainment attorney/film producer Sally Helppie and entertainment attorney/literary agent Mike Farris will act as your guides to safely navigate through the minefield to the other side.
Production clearances, Legal Issues, rights
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Roy Christopher,
The University of Texas at Austin
The camera lens represents a paradox in film, a struggle between — and a mix of — exposure and i...
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The camera lens represents a paradox in film, a struggle between — and a mix of — exposure and isolation. Exposure to one thing and isolation from another. The sense of isolation from safety and exposure to hostility. The exposure in some films is total, and the isolation is from any vantage point other than the single camera’s eye. Filmmakers are typically trying to get movie cameras “out of the way” of the movie. The idea is for the camera to be transparent, much like has been proposed in computer interface design, but in some cases, the single camera’s limits are what define a film's experience.
Content camera, filmmaking, Transparency
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John Yost,
nameinuse
Micro-Budget filmmaking is nothing new, but as the film market changes, and access to resources beco...
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Micro-Budget filmmaking is nothing new, but as the film market changes, and access to resources becomes increasingly easier, low budget films will become the staple diet of a new generation of auteurs. Many ideas exist on how to best make, market, and distribute these films, but so far, there is no solid repeatable plan in place. We stand as a divided group of filmmakers who are desperately trying anything to make our films. What if we were able to pull together and create a repeatable system that gave us full rights over our work, but resources when we needed them.
I propose a panel whose goal is to hash out the reasons why the present system is unsustainable and what new direction we can take to make Micro-Budget a financially viable filmmaking option. Instead of using it as a stepping-stone to a larger budget, how do we make micro it’s own genre with it’s own structure. Once a solid foundation is laid, Micro-Budget filmmakers can push forward, taking risks, and challenging the structure of our industry.
New Technology / Next Generation business, distribution, Micro-Budget
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Brian Meece,
RocketHub
If crowdfunding is based on the belief that the power of many small contributions in aggregate can b...
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If crowdfunding is based on the belief that the power of many small contributions in aggregate can become significant, then how does crowdfunding best work for films - and how can filmmakers leverage this emerging phenomena?
Funding crowd-funding, Crowdfunding, Funding & Monetization
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Matthew Lessall,
Lessall Casting
Matthew Lessall is an independent casting director. A stalwart in U.S. indie film, he has proven him...
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Matthew Lessall is an independent casting director. A stalwart in U.S. indie film, he has proven himself a cornerstone in art-house film by casting indie darlings, “Mean Creek,” “Rocket Science,” “Cherry,” “The Wheeler Boys,” & “Deadgirl.” He joined the new media revolution in casting the mega-successful webseries, "Mortal Kombat" for Warner Bros’ new division Warner Premiere. This workshop is aimed at answering specific questions for producers & writer/directors looking to understand the casting process and have questions answered about their own projects. From no budget to financed films, topics covered include: hiring a casting director, casting director deals, actors, agent/managers, casting directors and the teamsters, how to get names attached, casting strategies and much more. This workshop is not intended for actors looking to meet with a casting director.
Casting Casting Director, producer, Writer/Director
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Jason Sywak,
Participant Media
With films such as Food, Inc. and Waiting For ‘Superman’, Participant Media uses film as a vehic...
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With films such as Food, Inc. and Waiting For ‘Superman’, Participant Media uses film as a vehicle to create communities focused on change. But how do you keep the momentum of a movement after the film has run its course? Experts in the field, including some of those involved in the social action campaigns for the aforementioned filmes, will illustrate how a movie’s social action can successfully live on long after the film’s release. Through the use of traditional and new media, online and mobile technology, we will demonstrate the how to's of sustaining local, national and global movements that began with your film.
Marketing / PR / Publicity cause marketing, Green Films, Social Action
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Daren Tsui,
mSpot, Inc.
Movies are fast on the heels of Cloud Music. With so many new mobile devices, purpose-built for ente...
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Movies are fast on the heels of Cloud Music. With so many new mobile devices, purpose-built for entertainment, now available on the market, it’s logical that consumers will not only crave, but insist on instant access to the newest movies. Pressures are building for studios to release new movies earlier and earlier, including growing global markets, and increasing competition from all kinds of instantly available video entertainment. VOD (Video on Demand) cloud music services are already making subscription movie services look dated: You can’t watch a DVD on a tablet or mobile phone; nor are you going to wait weeks or even months to see a new release, if you can stream it sooner. Paying a few more dollars to stream a “Must See” movie on your connected device of choice, is going to take preference over waiting for the mail. This panel will bring together several of Hollywood’s major studios, critics and new media companies to discuss how “Movies in the Cloud” are quickly evolving.
New Technology / Next Generation cloud entertainment, social media, VOD
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KW Low,
Dread Central Media
In recent years, the horror genre seemed to have been targeted by movie studios to create non-stop r...
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In recent years, the horror genre seemed to have been targeted by movie studios to create non-stop remakes, reboots and re-imaginings whether horror fans like it or not and there is no end in sight. In August 2011 alone, one reboot/prequel (Rise of the Planet of the Apes), one sequel (Final Destination 5) and 2 remakes (Fright Night and Don’t Be Afraid Of the Dark) are released in the theaters, with more of the 3Rs being scheduled for released during the rest of 2011 or in production for 2012.
Hence, this panel, as moderated by DreadCentral.com’s Editor-In-Chief, Steve “Uncle Creepy” Barton, will explore the new 3 Rs of horror, where remakes, reboots and other rediscoveries such as documentaries & retrospective pieces are discussed by various filmmakers who had worked on them. The panel will also discuss what can make original ideas in the horror genre successful, and what the filmmakers have to do to convince the movie executives to fund their original horror ideas, when these movie executives prefer the 3 Rs.
This is a panel filmmakers of all genres (the horror genre is non-exclusionary) who are faced with similar challenges of raising funds for their original ideas versus being hired by the studios to remake or reboot an old (or not so old) horror title.
Content directors, filmmakers, horror
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Bonnie Orr,
Palm Tree Productions
Learn the power of the pitch in The Pitching Palace. Whether you are an indie filmmaker who needs t...
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Learn the power of the pitch in The Pitching Palace. Whether you are an indie filmmaker who needs to pitch his idea to investors or a screenwriter who wants to sell their script to Hollywood or a documentary maker trying to get their doc on TV…you need to learn the art of pitching to be successful.
You’ll learn how to write a logline, an expanded pitch, and how to present yourself as someone the buyer wants to work with. This panel will be an interactive workshop to prepare you for the first step in marketing your film
Come with pen and paper and a couple of films you want to sell. If you don’t already have one written, then come with an idea you have for a movie. Secrets will be revealed.
Marketing / PR / Publicity marketing, pitching, show business
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Corey Rogers,
DessCor Digital Ventures LLC
Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket!
A...
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Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket!
Apple IOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to tell it. Our panel brings together filmmakers and IOS filmmaking technology experts to discuss the creative possibilities and personal & professional opportunities available because of this digital filmmaking equipment, accessories and community.
New Technology / Next Generation iphone, mobile filmmaking, new technology
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Yes
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Ryan Stoner,
http://www.getmopix.com
Indie filmmakers have a plethora of choices when it comes to self-distribution channels. Digital dis...
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Indie filmmakers have a plethora of choices when it comes to self-distribution channels. Digital distribution and digital downloads represent real dollars and unprecedented value to all content holders in this space. From the digital download of films, film apps, VOD, Facebook streaming and torrent releases each option has various affects on rights and license potential.
This panel discussion lays out the possible self-distribution opportunities, the advantages of each option and how to best navigate the terms of each to distribution channel to help you make the right decisions to maximize how much money can be made and leverage relationships with sales agents and distributors for larger theatrical deals.
Distribution digital, distribution, ipad
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Yes
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Matthew Kiernan,
None
DVD is nearly dead, and VOD is now the dominant home video format for millions of Americans. There ...
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DVD is nearly dead, and VOD is now the dominant home video format for millions of Americans. There are even those who are seeing it as the future of the motion picture industry and the new savior of independent film. But in an industry dominated by a few powerful names - Comcast; Time Warner; Netflix - how does this market work and how can indie filmmakers make it work for them? We'll discuss how this emerging market has taken over the industry and what it holds for the future of film distribution.
Distribution indie film distribution, Indie filmmakers , VOD distribution
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