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Marley Lynch,
Weber Shandwick
What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertai...
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What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?
Health / Future of Medicine Data Analysis, Health 2.0, Social Network
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Yes
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Saren Sakurai,
JUXT Interactive
Touch technology is all the rage in the consumer electronics market. The proliferation of tablet com...
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Touch technology is all the rage in the consumer electronics market. The proliferation of tablet computers, next generation game consoles, and advanced smart phones are pushing the evolution of human interaction with technology into a much more physical realm. Beyond the small, intimate devices, there is a second digital frontier emerging: large-scale, grand-gesture, digital installations in museums, live events, at retail, and on trade show floors.
Where does the virtual end and the physical begin? How does storytelling evolve to adapt to the blurring of the line between the two worlds? How will these more public and group experiences use touch and gesture to engage, teach and inform? And how quickly will audiences adapt to these new technologies? Join our panel of Creatives and Futurists from Juxt Interactive, Second Story, and We Like Small, as they take a look forward into the future of this emerging technological landscape.
Emerging Technology / Mobile emerging media, Experiential, touch screen interfaces
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John Vajda,
Untappd
Since the end of prohibition, the craft beer industry has been impacted by a limiting distribution s...
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Since the end of prohibition, the craft beer industry has been impacted by a limiting distribution system. This system has made it challenging for fans of craft beer to get their favorite brews depending on the region they live in. Laws have remained unchanged, shipping via the mail is almost impossible (and illegal), but the demand for craft beer is growing exponentially.
How can mobile applications, location based services and social networks disrupt this "old boy" system to improve it?
How can data being generated by the check-in allow businesses to understand their customers better? How can the Foursquare-ification of our world change the way we get access to our favorite beers and explore and discovery new favorites?
Craft beer sales in 2010 = 7.1 billion dollars a 12% growth over last year. This is 9% of the total beer drinking market in the US. Craft Brewers sold 10 billion barrels of beer last year. There are 1760 breweries operating in the US in 2010, The Brewers Association predicts there will be 2200 operating in the US by the end of 2012. There are over 30,000 venues in the US that sell craft beer.
This panel will focus on:
Tapping into the passion of the craft beer enthusiast
The availability of craft beer (the thrill of the hunt)
The importance of semantic data vs unstructured
How data is used to enhance the experience for both consumers and vendors (bars, breweries) (pricing, availability, demand)
Emerging Technology / Mobile LBS, mobile, social media
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Diana Kimball,
Photojojo
Tech startups have long known that a strong community will amplify a company’s successes, bolster ...
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Tech startups have long known that a strong community will amplify a company’s successes, bolster growth, and make work worth waking up for. Today's unstoppable startups understand that putting community first means putting community management first. And yet, the field of online community management is still in its early days, and we haven’t stopped figuring it out as we go along. Through case studies and never-before-told stories of three veteran community managers from SoundCloud, foursquare, and Airbnb, we’ll reveal what it takes to build a community to last.
Business / Startups / Funding community, community management, Startup
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Benjamin Holland,
Rocky Mountain Institute
The electric car could transform the way we think about transportation and energy. Vehicle electrifi...
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The electric car could transform the way we think about transportation and energy. Vehicle electrification is a disruptive technology that, if successful, may dramatically reduce U.S. dependence on oil, enable greater adoption of renewable energy, and shape how drivers think about personal mobility. However, there are many challenges ahead. Cities around the U.S. are currently developing electric vehicle-ready ecosystems, installing public charging infrastructure, and launching public outreach campaigns. Will their efforts be successful? This presentation will provide a national perspective on the current state of the vehicle electrification movement, while highlighting challenges and opportunities. The speaker will focus particularly on the roles that real time data and access to information could play in promoting an environmentally and financially advantageous alternative to the internal combustion engine.
Green Tech / Clean Energy Electric Vehicles, real time data, transportation
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Kat Mandelstein,
IBM
Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learnin...
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Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one.
The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are using these technologies and communicating differently. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative.
This session explores the causes, corrections, and outcomes of the changing dynamics within SMB and Large Enterprise. Attendees will experience these dynamics first-hand in a real-time market simulation.
Branding / Marketing / Advertising business, economies, marketing
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Marcos Hung,
Dediced.com
There has been fierce competitions in the social deals market since the rise of Groupon. While every...
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There has been fierce competitions in the social deals market since the rise of Groupon. While everyone is looking for cheap price tags, we often forget to ask ourselves: is it really what I want? What are the consequences? How can I do better?
Technologies in machine learning and data mining are redefining our experiences in movies, music and online merchandise. Now it is time to take a step further--use the information we’ve created on the web to understand ourselves and make smarter decisions in our day-to-day life. We’ll talk about our visions for the future of social promotion industry, and how it can be smarter in a noisy world.
Emerging Technology / Mobile deals, Decisions, Technology
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Ellen Kolsto,
GSD&M
Let’s do a focus group! Uh, maybe not. While digital innovation is moving at the speed of light, ...
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Let’s do a focus group! Uh, maybe not. While digital innovation is moving at the speed of light, many marketers and agencies are still relying on traditional consumer research methodologies pioneered in the 1960s. Many times these methodologies lead to me-too insights and dull, been there, done that reports. Today’s digitally savvy consumer plays online games, uses webcams, tweets and navigates life on their mobile devices. Shouldn’t these behaviors be part of market research designed to better understand them? Why not use gaming in product development research or mobile to track actual brand experiences? Research experts from the U.S and U.K. will discuss and debate using these socially-connected online and mobile behaviors to build primary research that is arguably more fun for the consumer and far more interesting for the marketers/agencies who love them. Why? They are uncovering more authentic insights using research that reflects how our world functions today.
Branding / Marketing / Advertising digital insights, innovation, market research
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John Boyer,
Virginia Tech
A standard, supposedly self-evident fact: small class size is pedagogically superior for all student...
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A standard, supposedly self-evident fact: small class size is pedagogically superior for all student learning. Poppycock! This presentation will outline our successful strategies for expanding the conventional college classroom to 3000 students...and beyond. Combining a dynamic speaker with innovative technologies, social networking tools, and non-conventional sources of knowledge can produce an environment which fosters student engagement, content retention, deep comprehension, and lifelong curiosity...even in ultra-large classes. Integrating video podcasts, graphic novels, film, Facebook, Twitter, Poll Everywhere, and Ustream into course structure can increase choices and flexibility in student-centered activities/assignments, and facilitate increased teacher-student and student-to-student interaction. This course model challenges conventional class-size wisdom, conquers the confines of physical classrooms, and defies the old-school, teacher-centered pedagogy of centuries past.
Education / Online Learning educational technology, interactive classroom, teaching
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Neal Gorenflo,
Shareable Magazine
Zipcar and Netflix signaled its coming, and smart money bets on peer-to-peer platforms like Airbnb, ...
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Zipcar and Netflix signaled its coming, and smart money bets on peer-to-peer platforms like Airbnb, RelayRides, Taskrabbit, ThredUp, and Zimride announced its arrival: the Sharing Economy is here.
And while many Internet startups have emerged to help citizens share a wide variety of physical assets, only a small handful have gotten serious traction. For sharing entrepreneurs and investors the question remains: what qualities make sharing platforms thrive?
This panel will explore this question with expert panelists, discussion with the audience, and research by Shareable Magazine and partners designed specifically to address this question. We'll focus on challenges unique to tech startups that help people share physical assets rather than startups in general. And look at the influence of a few key factors like reputation systems, community building, and asset categories on success.
With an increasing crowded planet and dwindling natural resources, there may be no more important challenge than making sharing sexy, fun, and scalable. The panelists will share their insights to help the SXSW community succeed in the sharing economy.
Business / Startups / Funding sharing, startups, Strategy
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James Kelly,
Google
Before Google Map Maker—a product that enables people to add to and update the map for locations a...
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Before Google Map Maker—a product that enables people to add to and update the map for locations around the world—only 15 percent of the world’s population had detailed online maps of their neighborhoods. Using Map Maker, people have built out and edited the maps for 187 countries and regions around the world, and now, due to the contributions of citizen cartographers, 30 percent of people have detailed online maps of the places they live.
Google Map Maker users have mapped entire cities, road networks and universities that were never previously recorded online. These contributions have been incorporated into Google Maps and Google Earth, so the collective expertise of the Map Maker community benefits the millions of people using these products globally.
The session will focus on the ways Google Map Maker has transformed user generated content, as the map of the world is growing ever more detailed, as we drill down from representing continents, to countries, to cities, to neighborhoods, to individual buildings and parks.
Users care and have detailed knowledge about the local areas where they live and the places they visit every day, Google Map Maker is ushering in a revolutionary era of participatory mapping in which all people are empowered to share their view of the world. Every user is a local expert who can share their local knowledge, experiences and points of view with millions and help shape the map with their contributions.
Global / International Issues community, Localization, mapping
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Carson Block,
Carson Block LLC
Libraries, oft loved and honored are under attack from the most unlikely of sources. Book publishers...
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Libraries, oft loved and honored are under attack from the most unlikely of sources. Book publishers, municipal governments and others seem hell-bent on library destruction, while many wonder if libraries are even relevant at all in the digital age. But – if the library disappears, who will really defend your right to confidentially access free information? Business? The megaminds of the Interwebs? Think again, compadre. Libraries - and librarians - care about your rights. Come to learn what the library offers you, what's really at risk, and how the library is more relevant today than ever.
Greater Good / Charity / Nonprofit library
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Carrie Johnson,
PBS
What are the trends in social and digital media that will help shape the 2012 presidential election?...
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What are the trends in social and digital media that will help shape the 2012 presidential election? What can we learn from grassroots election efforts like Rock the Vote, now in its 20th year, contrasted with the very short history and transformational social media tactics used in recent presidential politics? Is it a natural evolution of activism, is it disruptive? If so - how? Join PBS NewsHour moderator Hari Sreenivasan and panelists Maria Teresa Kumar (founding executive director, Voto Latino); Craig Newmark (founder craigslist and craigconnects); Heather Smith (president, Rock the Vote); and others to be announced, for a wide-ranging, idea-generating, big-picture discussion of trends past, present and future on how the presidential election may be shaped and transformed by social media – from Twitter to Facebook to mobile to geo-location and beyond.
Social Media / Social Networks elections, news, social media
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Jim Wells,
Weber Shandwick
Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well,...
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Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone.
In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions.
Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next?
Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness.
And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go?
Health / Future of Medicine data, Health , mobile
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Kevin Arnovitz,
ESPN.com
Until quite recently, there was a single source of record for your favorite sports team:
The beat...
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Until quite recently, there was a single source of record for your favorite sports team:
The beat writer from your local newspaper.
For decades, the beat writer and his editors determined what information sports fans would consume and how they’d consume it. They controlled the conversation.
It wasn’t until the explosion of the internet that sports fans were able to fulfill their desire to know more about their team -- and know that stuff immediately. The web completely innovated the experience of being a sports fan.
Pretty soon, athletes were communicating directly with fans, even during the game. The dunks of the night were published a moment after the actual live play. Notes from practice that traditionally appeared 24 hours later in the print press began to be tweeted by reporters – both old-school beat writers and web journalists -- instantly from practice. Independent bloggers were scooping traditional journalists on major stories.
In the process, the model of coverage that had prevailed for an eternity quickly became obsolete. The modern sports fan demands immediacy, and this appetite is driving a new kind of sports coverage, one that relies on innovation, both technically and editorially.
Our panel will explore the rapid innovation that has occurred in sports journalism, and promises to continue at an exponential rate.
Journalism blogging, journalism, sports
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Halle Tecco,
Rock Health
Interactive health is a new industry radically changing how we access and use personal health inform...
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Interactive health is a new industry radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement
mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health.
The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, Skimble, others), will explore why Interactive Health is happening now, and how it is
poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.
Health / Future of Medicine digital health, interactive health, Mobile health
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Brett Lider,
Google
Get the back story behind the research and design work that's gone into building (and improving) Goo...
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Get the back story behind the research and design work that's gone into building (and improving) Google+. Learn about how the team thought up and tested new ideas, polished the user experience, and adjusted rapidly based on real usage. We'll be answering audience questions during the session.
Design / Development googleplus, SocialNetworking, ux
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Matt Naylor,
Flow Nonfiction
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedi...
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When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.
Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?
Content / Content Strategy branded content, documentary film, Measurement and Analytics
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Megan Berry,
Klout
Marketing is social. We're all sold. But how do you maximize your return in social without appearing...
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Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?
Branding / Marketing / Advertising community, Customer Support, influence
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Corinna Pieloch,
Brew PR
The panel will feature the founders and some of the most popular talent on YouTube from Maker Studio...
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The panel will feature the founders and some of the most popular talent on YouTube from Maker Studios including Danny Zappin, Lisa Donovan (LisaNova), Shay Butler (ShayCarl), Kassem Gharaibeh (KassemG) and Tim Chantarangsu (TimothyDeLaGhetto) to discuss how content creators can build audiences, increase distribution, connect to brands, and support themselves doing what they love. Session attendees will hear tips from these video pioneers on how they built some of the most popular channels on YouTube and their vision for a new “Internet-age studio system,” focused on creating the best content and delivering the best experience for its audiences.
Content / Content Strategy content creation, Maker Studios, YouTube
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Jordan Kretchmer,
Livefyre
Publishers need to build vibrant communities to thrive online. Everyone and their mother agrees with...
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Publishers need to build vibrant communities to thrive online. Everyone and their mother agrees with that statement. Can we put it to bed now?
As important as community building is, it’s far more important for publishers to understand how to leverage their communities to make money, grow readership, and build viable businesses.
Attendees will learn how to enhance their communities all the while meeting real business goals. How can you develop a data strategy to find out more information about your readers and what they want? What can you do to nurture your community and help them grow your readership for you? How can you mine your readership for the data that advertisers are begging for? What’s the best way to collect feedback to shape your editorial direction?
Communities aren’t just for hugging and cuddles. And community for community’s sake is just a waste of money and time. Community building that makes you money, and helps you improve your product is the Holy Grail. This session will give you the tips and strategies you need to start cashing in on your community.
Join Jordan Kretchmer, CEO of Livefyre, Gini Dietrich, CEO of Arment Dietrich and chief blogger at SpinSucks, and Ben Koo, CEO of the Bloguin sports network, as they discuss how publishers can build, nurture, and leverage their communities to grow their business.
Content / Content Strategy comments, Real-Time, social web
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Sam Barnes,
Global Personals
Many web designers and developers do the unthinkable and join the dark side, they become Web Project...
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Many web designers and developers do the unthinkable and join the dark side, they become Web Project Managers! However most underestimate its powers... Web project management is dark art and there's no better master to teach us than Lord Vader himself.
In this discussion a council of battle-hardened Web Project Managers will look at what tips we can take from Darth with regards to the processes and challenges we face every day when planning, designing and delivering both small and large websites and web applications.
Working with internal senior management and Emperor-esque clients, managing Stormtrooper productions armies like a boss, dealing with Bounty Hunter contractors and making brave decisions based on mystic instinct – this guy has all the skills.
Not to mention the job that must have been the sitemap, wireframe and functional specification that resulted in the launch of the Death Star v1.
Join us in the digital Jedi temple to find how web projects can be delivered smoothly.
Other / Out There client relationships, process, project management
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Jeff Jarvis,
City University of New York Graduate School of Journalism
Technology now leads to efficiency over growth. That means that we're not going to have a jobless re...
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Technology now leads to efficiency over growth. That means that we're not going to have a jobless recovery. We're going to have a jobless future. Pick any sector and see how technology, the internet, global connectedness, and transparent markets are bringing tremendous efficiency. Newspapers have shrunk by hundreds of thousands of jobs and may disappear--while news expands at less cost. Borders, Circuit City and untold stores are gone, superseded by a new retail supply chain--aka, Amazon. Construction has imploded and won't reinflate and recreate jobs. We will discuss the implications for business, technology, education, and policy. Instead of bailing out the old institutions--GM, banks, even governments--we should enable and invest in the entrepreneurs who will disrupt them. Education must shift to nurturing those entrepreneurs and retraining the jobless. We must invest in efficiency. Help me explore these ideas, this future.
Government and Technology Privacy, sharing, social
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Gigi Peterkin,
Edelman
There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exe...
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There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.
So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.
This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.
More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.
And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?
Health / Future of Medicine health technology, healthy behavior, mobile
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Heidi Skinner,
Critical Mass
Selling in social media was unethical in recent history. Now, marketers have the opportunity to tran...
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Selling in social media was unethical in recent history. Now, marketers have the opportunity to transact business on Facebook, Google platforms and other social media hubs. The opportunity lies between social sales and social rewards. Take existing brand loyalty program members that demonstrate faithfulness and word of mouth activities with program points that can be redeemed for tangible goods and virtual experiences. This session facilitates a workshop to help you take your CRM program to the next level.
Social Media / Social Networks gamification, Loyalty marketing, social commerce
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sandy fleischer,
Dare
Over the last few years, many digital agencies have made great progress towards getting a coveted se...
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Over the last few years, many digital agencies have made great progress towards getting a coveted seat at the clients' strategic table, which in the past has been the sole domain of the traditional agency
This puts today’s digital agencies at a fundamental crossroads in their evolution. They can remain true to their production house roots, and continue to work with lead agencies, or they can embark upon the path to become a lead agency themselves, and incorporate elements of the traditional agency into their own offer.
The Society of Digital Agencies (SoDA) presents a panel discussion for digital agencies that want to evolve their business to lead client engagements,
The quest to become a lead agency may hold the promise of wealth and glory, but it is fraught with many trials and tribulations.
Challenges around changing business models, skill sets, processes and philosophy required to make the change will be discussed and debated amongst prominent SoDA members.
Branding / Marketing / Advertising Advertising, Agency, digital
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Daniel Todd,
GlobalMojo
This expert panel will discuss some of the challenges of non-profits and tools and tips they can use...
READ MORE
This expert panel will discuss some of the challenges of non-profits and tools and tips they can use to engage their supporters in other ways beyond requesting direct donations.
Greater Good / Charity / Nonprofit Charity, Fund Raising, non-profits
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Helen Cho,
Zero Point Zero Production Inc.
Meet chef, author & television personality Anthony Bourdain and the crew behind the award-winnin...
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Meet chef, author & television personality Anthony Bourdain and the crew behind the award-winning series Anthony Bourdain: No Reservations, who help Tony oversee the show’s social media presence.
Tony and his trusted sidekicks will discuss how he utilizes social media —Twitter, Facebook, blogs, et al. — to directly communicate his unique and unfiltered P.O.V. to fans of the show, and to the world at large.
We’ll also look at how social media and the digital audience is changing the overall game for TV, and how it directly impacts both the show and how Tony converses with his audience.
From ‘LiveTwatting’ wrap parties on the road (read: shots of toilets abroad) to propagating food porn online to live-streaming a pub crawl — all is fair game as we present an unprecedented & uncensored behind-the-scenes access to No Reservations.
This panel also includes a Q&A with Tony and crew -- and as always with Tony, nothing is off-limits.
Social Media / Social Networks bourdain, social media, television
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Nikki Freeborn,
IBM
Social Media and social networking have moved from being tools solely for managing your social life ...
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Social Media and social networking have moved from being tools solely for managing your social life to part of your business life. Creating this "social business" reality is a multibillion dollar opportunity for startups and large companies alike over the next five year. For many companies, however, its less clear how to deliver "apps" for business than for consumers. Join this session to learn how to deliver apps for social business that can run in the enterprise environment, whether on-premise, hybrid, private cloud, or cloud.
Social Media / Social Networks #opensocial , #socbiz, #socialbusiness
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Anastasia Goodstein,
Inspire USA Foundation/ReachOut.com
Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. T...
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Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. They actively participate in meaningful, and at times altruistic, gameplay. Ranging from political activism and charitable campaigns to drug awareness programs and anti-bullying initiatives, cause marketing campaigns and non-profit organizations are increasingly tapping the power of social gaming to authentically connect with millions of teens.
Join a panel of top digital marketers as they describe the current opportunities for cause campaigns targeting teens in social games. They’ll also share examples and data from successful campaigns that educate teens about substance abuse prevention and anti-bullying.
Greater Good / Charity / Nonprofit cause marketing, Social Games, Teens
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Leigh Householder,
GSW Worldwide
The most powerful trend impacting health and wellness around the world is the adoption of mobile dev...
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The most powerful trend impacting health and wellness around the world is the adoption of mobile devices and connectivity. From gaming and adherence to break-through diagnostic and self-tracking tools, mobile is destroying the boundaries between man and machine, and creating deep and lasting connections between patients, caregivers, and healthcare professionals.
mHealth is heavily technology- and device-centric: New sensors, gadgets, and apps track real-world behavior and amass terabytes of personal data. The first generation of these wellness tools has been interruptive and clunky, but mHealth is evolving into a natural extension of the way we naturally live and work. And as the interface becomes increasingly seamless, the potential for revolutionizing the diagnosis and treatment of disease is electrifying technologists, entrepreneurs, marketers, and the entire healthcare community.
In this panel, experts from the communications, technology, and the pharmaceutical world will discuss how the wireless computers in our pockets have dramatically transformed the way people and healthcare brands interact.
Emerging Technology / Mobile healthcare, mhealth, mobile adoption
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January Machold,
SAY Media
Women everywhere are looking for online relationships, and we’re not talking online dating. Instea...
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Women everywhere are looking for online relationships, and we’re not talking online dating. Instead they are looking for content they can relate to from women they identify with – independent, opinionated, often provocative and most importantly - real.
There is a new wave of female voices online – these women aren’t afraid to share their opinions (as controversial as they may be), their failures (as embarrassing as they may seem) or the intimate details of their lives (no matter how personal). They are unapologetically real – and they are connecting with their readers in unprecedented ways.
In this session, we will hear from several women who have found that by having an identifiable personality and a strong point of view, they are able to engage with their followers in new, authentic ways and create lasting relationships online.
Content / Content Strategy community, content creation, Publishing
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Benny Lewis,
Fluent in 3 months
Are you not naturally talented enough to learn a foreign language? Too old, or think not being able...
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Are you not naturally talented enough to learn a foreign language? Too old, or think not being able to live abroad will stop you? Fellow native English speaker Benny Lewis from Ireland disagrees.
At age 21, after doing miserably in languages in school and only able to speak English, Benny embarked on a world trip lasting almost a decade to make local friends only through their languages.
He now speaks over a dozen languages (most of them very fluently), as well as American Sign Language. In this talk he shares his greatest language hacks to make sure that in just a few months you too can learn to speak any language in the world, without buying flights, expensive courses or having your genes re-spliced!
Benny runs one of the Internet's most popular language learning websites at fluentin3months.com and will be happy to share his unconventional yet extremely effective tips if you vote for his SxSW talk! As a bonus, you get to hear the entire talk in a lovely Irish accent! ;)
Global / International Issues Global Community, languages, travel
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Pia Chatterjee,
HubPages
In a world where Google guards the gates of the Internet, the Panda update proved beyond reasonable ...
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In a world where Google guards the gates of the Internet, the Panda update proved beyond reasonable doubt that every website is vulnerable to the search giant’s changes. While Google does a very good job, the vagaries of search algorithm updates result in decent sites losing a huge chunk of their traffic, leading to distractions of resources in trying to recoup their search traffic.
In this discussion, Paul Edmondson will talk about unsuspected insights from his Panda-update experience and offer 5 key best practices that will help your site remain stable during future changes.
Paul Edmondson’s Bio: Paul Edmondson is the CEO and co-founder of HubPages, a social content community where writers choose what they write, share in the online ad impressions and connect with each other via social tools. Previously, Paul was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000.
Content / Content Strategy content creation, Content Creators, content curation
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Bridgette Bugay,
Invisible Children
Crimes against humanity no longer go on in total isolation; digital platforms are a stage on which g...
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Crimes against humanity no longer go on in total isolation; digital platforms are a stage on which global citizens can watch world events unfold, and then act.
This panel will host experts in the digital field and pioneers of modern humanitarian endeavors, to facilitate conversation surrounding the capacity of contemporary digital media to catalyze adequate response to international crises. The media based non-profit Invisible Children will be the primary case study. IC was founded to expose a decades-long conflict in central Africa perpetuated by a rebel force (the LRA) through documentary film. Since then, the company has established itself as an outlier in the humanitarian sector for its innovative and unconventional model. Through cutting edge media it has successfully ignited youth activism in an international grassroots movement, substantially intervening in the conflict and improving the lives of individuals in the region. This September, the organization will launch a crisis-mapping platform that will revolutionize the field of crisis tracking and public engagement.
Global / International Issues crisis mapping , International, media
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Leah Gutstadt,
Time Warner Cable
Do you believe the geek shall inherit the earth? Technology is changing our world and geeks are reap...
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Do you believe the geek shall inherit the earth? Technology is changing our world and geeks are reaping the benefits. This innovation is built on a foundation of science, technology, engineering and math (STEM). President Obama issued a rally cry about the importance of supporting STEM in his January 2011 State of the Union to “out-innovate, out-educate, and out-build the rest of the world, [because] innovation doesn’t just change our lives, it is how we make our living.” Yet the U.S. is still lagging behind.
How can we get kids excited about math, make science cool and inspire kids to pursue careers in STEM?
Discover strategies for engaging kids in compelling STEM programming and examine successful STEM case studies, like Connect a Million Minds (CAMM), Time Warner Cable’s (TWC) philanthropic initiative. TWC is working with FIRST to cultivate innovation among youth to inspire them to develop STEM skills to be the problem solvers of the future.
Attendees will learn unique ways to connect kids to STEM and explore how to cultivate innovative thinking from youth. The panel will exhibit a FIRST robot, built by FIRST kids and a TWC mentor, demonstrating that innovation and teamwork go hand-in-hand.
Greater Good / Charity / Nonprofit innovation, Robots, science
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Tim Bailey,
Yuri's Night
Not unlike a zombie horde ready to devour red tape and uninspired project managers, this enthusiasti...
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Not unlike a zombie horde ready to devour red tape and uninspired project managers, this enthusiastic movement sees brains as valuable assets to take over the world. Learn why these people got so passionately involved in space, how they became good friends over the Internet, and what they’ve created to make measurable change toward a more awesome tomorrow. While established membership organizations struggle to survive, these Internet-enabled groups are flourishing with new members from far outside traditional demographic lines that are creating large-scale activities. If you don’t already know a space tweep, learn why you will.
Social Media / Social Networks community building, social media, Space
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Stephanie Smith,
NASA's Jet Propulsion Laboratory
Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's &quo...
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Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the Web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.
Other / Out There 2012, asteroid, NASA
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Nikos Kakavoulis,
Daily Secret
Is it possible to build a successful business just by making others happy? We believe that it is. Yo...
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Is it possible to build a successful business just by making others happy? We believe that it is. You give a little love, and it all comes back to you - with interest. We put aside the dollar signs and built a successful good karma points. We'll tell you how it's changed our business and changed our lives.
Work and Happiness Entrepreneurship, happiness, positive energy
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Eileen Buesing,
HomeAway, Inc.
Entrepreneurs face a dizzying array of technology solutions to help build their online presence and ...
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Entrepreneurs face a dizzying array of technology solutions to help build their online presence and enhance their website. However, the million-dollar question many companies face is do you go the DIY route, investing valuable time and resources to develop the technology from scratch, or do you buy your way in to the social web. This presentation will showcase opposing viewpoints from two companies in the same industry, one a small start-up and the other a large, established company, and shed light on a common technological challenge— socializing your website. The two presenters will share the pros and cons of their side of the story, and how they came together in the end.
Branding / Marketing / Advertising acquisition, HomeAway, Web 2.0
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Kristin Russo,
Everyone Is Gay
Everyone Is Gay (everyoneisgay.com) began as a humorous pseudo-advice blog, but has quickly become a...
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Everyone Is Gay (everyoneisgay.com) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people––particularly LGBTQ youth, their families, and friends––who have questions about love, life, and lip-synching. Through an inspired combination of social networking sites (including Tumblr, Twitter, Formspring, Facebook, and YouTube), the creators of EIG have successfully built a “big gay sandbox” where their audience can anonymously ask them all the tough questions––everything from "Will people think I’m a gym teacher if I cut my hair?" to "What do I do if my religious parents disown me when they find out I’m trans?”
The relatable advice gurus offer frequently funny and often poignant guidance, personal anecdotes, and professional resources, effectively establishing themselves as the cool big sisters of Tumblr who are always there when you need a helping hand or a Beyoncé playlist.
This panel will cover the effectiveness of EIG’s multiplatform approach, discuss the ways in which the site balances anonymity and web-celeb, and offer tips on how the Internet can be harnessed to create a positive social impact, especially in the LGBTQ community.
Greater Good / Charity / Nonprofit advice, gay rights, social media
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Fran Melmed,
context communication consulting
Games are fun. Games are challenging. And the best games are social.
The fact that their outcomes ...
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Games are fun. Games are challenging. And the best games are social.
The fact that their outcomes are unknown keeps us intrigued. Their competitive nature keeps us committed. And their structural elements—like points, levels and incentives—drive us to change our behavior and reach our goals. It’s no wonder that health entrepreneurs believe games can have a significant impact on population health and that employers facing escalating health care costs and mounting engagement problems are all ears.
This panel focuses on the implementation and outcomes of health games in the workplace environment. We’ll zero in on measurement, motivation and scalability. And we won’t skip over practicality. Gamification may be hot, but it means squat if your business model isn’t proven.
Fran Melmed, founder of context communication, will moderate a panel that includes Dr. Rajiv Kumar, CMO and co-founder of ShapeUp; Trapper Markelz, Product Manager at MeYou Health; Sean McNattin, Vice President, Product Management, Wellness at UnitedHealth Group; and Bryce Williams, Director, Wellvolution, Blue Shield of California.
Health / Future of Medicine Games, Health 2.0, Wellness
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Elizabeth Sartin,
Match.com
In today’s online social world, most people maintain several different social profiles that span a...
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In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?
Discuss why online social users create unique personas between these different sites, why the content that is shared across these different communities can be so dramatically different and what challenges the social media industry faces in regards to contending with fundamental human psychology. Particants on this panel include leads from Match.com, LinkedIn and TripIt.
Social Media / Social Networks LinkedIn, Match, Profiles
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Dimple Bhayani,
Americans Elect
The Presidential Primary system is broken. It’s a hodgepodge of partisan elections that form a str...
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The Presidential Primary system is broken. It’s a hodgepodge of partisan elections that form a strange serpentine journey through the calendar and each state’s public opinion -- always playing to the extremes of the respective parties to capture their “base.” It's also the only system we had to choose presidential candidates. Until now.
Isn’t it time we used the Internet to flatten the playing field? Shouldn’t each voter, from every state, have an equal voice in selecting presidential candidates?
We're creating the vehicle, but it’s up to our Delegates to drive it home. Any registered voter can become an Americans Elect Delegate. And as a Delegate, you'll help craft the rules, shape the debate, and ultimately choose the nominees. Isn’t it time for AmericansElect.org?
Greater Good / Charity / Nonprofit americans elect, internet primary, online voting
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Katelin Holloway,
Klout
Influence is moving from an intangible idea to something that is understood, scored, and worked into...
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Influence is moving from an intangible idea to something that is understood, scored, and worked into the fabric of the internet. Your social footprint affects your chance to get a job, customer service, and ability to spread your ideas and message. Joe Fernandez, founder of Klout, explains what influence really means, how to get it, and when businesses should rely on influence scores (and when not to).
Branding / Marketing / Advertising influence, klout, marketing
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Bill Gannon,
Entertainment Weekly
For years we've debated the promise of interactive TV. Until now, the promise has not been realized ...
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For years we've debated the promise of interactive TV. Until now, the promise has not been realized but with the advent of real-time social services like Twitter and TV-specific social apps, we seem to be on the cusp of a sea change when it comes to how people watch and engage with television.
This session will discuss the state of the second screen, why it's important and what it will take to finally make interactive TV a reality.
Social Media / Social Networks Social Network, Social TV, television
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Joanna Belbey,
Actiance, Inc.
As a highly regulated industry, financial services has been slow to adopt social media. Concerns inc...
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As a highly regulated industry, financial services has been slow to adopt social media. Concerns include reputational risk, fraud, and importantly, ensuring compliance with regulations. In this panel, you’ll hear four pioneers discuss how they overcome concerns and implemented social media within their organizations.
• Hear John Stepper, Deutsche Bank, discuss a framework used to morph a conservative, hierarchical organization into one that's agile and embraces community-driven change.
• Learn how Lori Feldman, Citi, tapped the thought leaders across 140 countries to support informational needs of institutional clients.
• Discover from Lauren Wagner Boyman, Morgan Stanley Smith Barney how by collaborating with compliance, she was able to launch the very first use of social networking by wealth advisors in a large firm, prompting a tsunami of change within financial services industry.
Business / Startups / Funding Banking, compliance , financial services
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James McKeown,
TopCoder, Inc.
Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in ...
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Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.
Emerging Technology / Mobile InnoCentive TopCoder, Open Innovation, Professional Communities
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Lauren Carmin,
Guttmacher Institute
The power of creative data visualization of complex evidence as a tool for social change can no long...
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The power of creative data visualization of complex evidence as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in public debate and policy, whether using maps and graphs or motion and info graphics. But many nonprofits still struggle with effective information design and delivery. This session aims to bring together visualization experts with advocates working for social good to discuss effective ways to visually present data in clear and meaningful ways. We welcome graphics and visualization pros to share viewpoints and lend a little knowledge towards establishing best practices for illustrating critical social issues. Advocates are encouraged to bring success stories or vexing challenges to the discussion. Participants will come away inspired and more knowledgeable, and will make connections with others facing similar challenges that can potentially lead to innovative solutions.
Greater Good / Charity / Nonprofit Nonprofit best practices, social good, visualization
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Jessica Bennett,
Discovery Communications- HowStuffWorks.com
In today’s world, where anyone can be a content producer and publisher, how do you know when you...
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In today’s world, where anyone can be a content producer and publisher, how do you know when you’ve made it? Is it about audience size or fans creating art about you or stopping you on the street? Is it when the company decides enough people listen to what you have to say that you get a PR liaison? Josh Clark and Chuck Bryant, the duo from HowStuffWorks.com’s popular podcast, Stuff You Should Know have learned a thing or two about being a digital celebrity since they first took to the microphone in April, 2008 in what was a bit of experiment for the online brand. They quickly rose to the top of the iTunes’ charts, where they have remained ever since. Now, SYSK reaches a loyal fan base that drives over 2.5 million downloads per month. The success of the podcast has been purely grassroots and has now extends into Facebook, Twitter, charitable drives, on-location events, on-air commercials, and more. Join Josh and Chuck as they discuss their celebrity evolution, what they’ve learned along the way (sometimes painfully) about developing a multiplatform media brand out of a podcast, in the same funny and smart tone that has made them such a sensation in the digital world and beyond.
Content / Content Strategy Celebrity, content creation, Podcasts
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Joyce Sullivan,
Financial Women's Association
Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, ...
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Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In an easy to understand format, you’ll learn what social media regulation means in the day-to-day workings of financial services organizations. Insights into the use of social data and measurement metrics to support and promote your organization’s foray into social media will also be offered. With smarts, humor and grace, this group will share their secrets of success, and give you the essential tools you’ll need to be a Fintech Rockstar in your own organization.
Social Media / Social Networks financial services, regulation compliance, women
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Tarah Feinberg,
iCrossing
Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from so...
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Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.
We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.
To truly understand the human appetite for social, we will open the aperture of understanding social outside just social networks to examine how people are communicating with peers and brands in life as a whole. Some of our richest data today comes from forums or communities. As the world gets more digital and measurable, increasing our ability to capture people, places and things and the various activities and actions one can take within those combinations, the sharing of that information will be an essential extension of social.
This session will explore why people keep signing up for new social networks, look at “social fatigue”, consider evolving human social behavior and, with the audience’s help, create a collective manifesto about how we will put the “social” back into “social networking”.
Social Media / Social Networks #killingsocial, #socialbackinsocial, #socialfatigue
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Elizabeth Pfotzer,
Voice of America
Saman Arbabi and Kambiz Hosseini use their signature wit to describe how a satirical TV program chal...
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Saman Arbabi and Kambiz Hosseini use their signature wit to describe how a satirical TV program challenged the oppressive Iranian regime and transformed the country’s political landscape. The program -- “Parazit” -- has become a runaway hit in Iran despite the government’s strict censorship practices. Hosseini and Arbabi evade censorship, reaching their audience through Web steaming, bootleg DVD distribution, blogs and Facebook, all of which have driven the program further underground and contribute to its outlaw status and popularity. The show has so completely seeped into the Iranian psyche that the president and his supporters have launched a counter-Parazit program. The pair will give insight into their innovative methods of growing an audience that was previously all but unreachable.
Government and Technology Kambiz Hosseini, Parazit, Voice of America
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Tom Miale,
PR Newswire
In the past, an editor, a professional trained to vet content for a publication decided what you con...
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In the past, an editor, a professional trained to vet content for a publication decided what you consumed. Today, content is vetted by our friends, celebrities, and strangers we've 'liked', followed, or circled. Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. We will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information/content is
prioritized and weighted by trust.
Journalism content curation, journalism, Marketing / PR / Branding
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Danielle Strle,
Tumblr
Plenty of people are eschewing the 9 to 5, traditional job in favor of paying the bills with their i...
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Plenty of people are eschewing the 9 to 5, traditional job in favor of paying the bills with their internet passion projects. So Why not you?
This panel gathers a diverse array of bloggers who are making real businesses out of their Tumblr blogs. They tell their stories and talk strat with Alex Blagg, President and Founder of a multi-national cross-platform social media lifestyle experience/blog, BajillionHits.biz
Work and Happiness blogs, monetization, TUMBLR
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Jason Baldridge,
The University of Texas at Austin
Language is the holy grail of artificial intelligence. When we imagine sharing a world with smart ma...
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Language is the holy grail of artificial intelligence. When we imagine sharing a world with smart machines, we don't think about logic, or problem solving, or winning at chess. We hear HAL-9000 declining to open the pod bay doors, and the Terminator saying he'll be baaack. Researchers have been working on building computers we can talk to for 60 years; in the 1990s, Bill Gates predicted that speech would soon be “a primary way of interacting with the machine”. So why aren't we talking to our computers yet ....Or are we? Thanks to new developments in human language technology (also known as "natural language processing") and text analytics, computers are analyzing everything from e-mail and tweets to clinical records and the biomedical research literature. How does the technology work, when does it work well (and when not), what's it doing for us, and where is it headed?
Emerging Technology / Mobile artificial intelligence, language technology, natural language processing
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Toby Miller,
Resource Interactive
As the web evolves from humble static HTML files to dynamically-driven web applications, users are e...
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As the web evolves from humble static HTML files to dynamically-driven web applications, users are expecting a higher degree of responsiveness and interactivity with every web experience. Building content for these always-on, interconnected interactions brings its own set of unique challenges. One of the main issues is that scaling to handle thousands of concurrent users and billions of data transactions is incredibly taxing on the current generation of web development environments. In response to this challenge, we've seen the creation of new open source technologies, such as node.js, Socket.IO and CouchDB. Join us as we explore and demonstrate these (and other) cutting-edge technologies that will power the web experiences of tomorrow.
Emerging Technology / Mobile emerging, NodeJS, NoSQL
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Brenda Huettner,
P-N Designs, Inc
Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. W...
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Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (Pottermore, LeakyCon, Leaky Cauldron), Andrew Sims (MuggleNet, Twilight Source, and Hypable), and Heidi Tandy (HPEF, organizing conferences since 1996) will share insider knowledge on creating vibrant online and "In Real Life" communities. Specifically, how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm. Social Media Librarian Lisa Bunker will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. Brenda Huettner will be the moderator.
Social Media / Social Networks community, participation, social media
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Jun H. Sung,
MONAD
'Cool hunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recogn...
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'Cool hunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any indication of the future, 'cool farming' can change everything. Jared Diamond (author of "Guns, Germs, and Steels") remarked a single catalytic event where civilization made a progress of ten to hundred multiples - when humanity emerged from hunter gatherer society to agrarian society. Are we soon about to witness an evolution of same magnitude in the field of innovation? Is 'cool farming' the cold fusion of marketing and advertisements? This panel will share insights from the academic research of the mastermind himself, Peter Gloor (including bleeding edge data mining and visualization results). We will also hear from the corporate leaders where the rubber meets the road, and shed some light on recent strategic positioning and acquisitions. New head of products at MySpace, senior brand manager at Pernod-Ricard, and the founder of W4 will provide a balanced view on projecting trends and impact on advertising.
Branding / Marketing / Advertising advertising future, content distribution, social media
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Brandon Evans,
Crowdtap
In this session, Brandon Evans, CEO and founder of Crowdtap, and Dr. Joanna Seddon will talk about a...
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In this session, Brandon Evans, CEO and founder of Crowdtap, and Dr. Joanna Seddon will talk about a year long research project that netted a new model for measuring any marketing activity with special focus on measuring peer to peer and social marketing activities on and offline. Seddon and Evans will present a new metric developed through the research called “Brand Influence” and provide an actionable framework for implementation within any organization. The “Brand Influence” metric helps identify the key factors that drive significant change to brand equity and return on investment (ROI) – the core measurements for any brand marketer. Marketers will, for the first time, to understand the overall impact of their media purchases and the estimated impact before they spend their precious budgets.
The speakers will inform marketers on how to integrate new measurement models into existing platforms and monitor and evaluate results in real-time to determine how their marketing initiatives perform against estimated results and across all marketing channels. Seddon and Evans will share real-life examples and case studies of how this metric is being used by the leading brands and have a brand executive present to present as well.
Branding / Marketing / Advertising crowdsourcing, gamification, ROI
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