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Yes No Nikki Hirsch, Translation LLC Band as Brand As the industry landscape changes and artists become more reliant upon alternative revenue streams and avenues for exposure, brand partnerships are playing an increasingly important role in music. Additionally, brands are consistently needing inventive ways to cut through marketplace clutter and reach their audiences. Aligning themselves with artists who have existing cultural relevancy is an effective way for brands to grow equity and engage their consumers. But as brands and bands continue to come together in these mutually beneficial ways, we are seeing some partnerships rise above the heap, while others fail to connect and build brand identity. This panel will address the guidelines to a successful music partnership. Advertising C I
Yes No EdwardWhyman.com TraidMark.org, TraidMark.org Business Model for FREE Content Anyone can enhance the progress they make for humanity by using this free business model which is just like a Not For Profit but where Institutional Innovation is created as any surplus funds are used to fund new innovation (which makes any organization continually innovate and evolve to produce better services for everyone. I like the sound of what you are doing and would like to propose a way to create an additional USP that will benefit* your company by creating the cumulative mass needed to make your business a success by donating 100% of your companies Net profit to innovative charitable work. *Increased goodwill with the financial benefits that lead to rapid growth which causes a rapid increase in profit which leads to an increase in performance related pay for all involved. This would create a USP that your competitors will not be able to compete against allowing you to grow rapidly taking market share as you gain consumer goodwill. This will allow hard work to be rewarded with performance related pay. The open source community will still be able to develop your software which will dramatically increase the speed of the softwares development. This business structure will enable your organisation to evolve and work within a more philanthropic structure while gaining goodwill from customers/workers/suppliers by clearly explaining their NET donation percentages. Q&A How will I make my millions if I implement this structure? Hard work and innovation by founders and employees will be rewarded with performance pay relating to the growth of the company so hard work is still rewarded. This could be expanded to reward members of the open source community too. How will the company survive hard times? The Net profit can be invested and then donated up to a couple of years after it has been generated in order secure the companies financial stability. How will the company pay for R&D? The net profit is profit after the company has spent on R&D so still allows progressive business development. What other effects will there be? Workers will be more careful about how they spend the money knowing that it is being taken away from the end good cause rather than from a shareholders dividend, which will make the organisation more efficient. Many benefits will be created from customers / suppliers / partners / stakeholders / workers that will silently boost the business. This would... 1 create funds for charity 2 make charity more 'efficient' 3 boost your companies success rate with added goodwill 4 enable people who created your project to get rewarded financially though performance pay while creating an organisation that is able to provide a platform for goodwill collaboration where everyone is rewarded for their hard/clever work knowing that all benefits go towards 'good causes':) I would be happy to explain any more details as and when needed. Ed Distribution, Monetization, Publishing, Unions C I
Yes No Dennis Scheyer, Dennis "The Menace" Scheyer The Tastemaker: Are Two Ears Still Relevant or Replaced By The IPhone? (Working Title) Can a radio "tastemaker" still "make a band or artist?" Do a good pair of ears still count? This panel will be a lively and likely controversial meeting of the musical minds to help listeners, artists and radio folks really find their place in this new world. History of Music, Labels, Radio, Social Networks C I
Yes No Raheem Jarbo, RandomBeats Music Video Games and Hip-Hop: Making the Connection This panel will discuss and chronicle the past, present and future of the union of video games and hip-hop, and explain how YOU can get your music into video games through discussions led by individuals who have secured licensing deals with top game developers. Business, Entrepreneurial, History of Music, Licensing, Video Games C B
Yes No Valerio Rinaldi, Bistec Musica Rock en espanol I am the director and founder of Bistec Musica (www.bistecmusica.com.ar www.myspace.com/bistecmusica), a company oriented to develop new Pop/Rock/Electro latino artists. We help artists in all kind of stuff, but basically we give them the chance to play live shows and promote their songs on radio, TV, magazines and Internet. We also produce records, but we are not a record company. In that case, we are associated with Eternal Sunday (www.eternalsunday.com.ar), our record label. In Argentina we have a good advantage making records because we can get the best studios for a very low rate. Nowadays, 1 dollar equals almost 4 pesos. To give an example: a first class recording studio costs 100 pesos an hour. So, if you change pesos to dollars, it is only 25 dollars per hour. In every aspect, producing in Argentina is 60 per cent cheaper than in USA o Mexico. Bistec Musica has released a new concept selling music: the prepaid musical > card. This card allows you to download legal music into por computer, Ipod, cell o mp3. We are pioneers with this technology in Argentina. A&R, Labels, Management, Marketing / PR / Branding, Touring T I
Yes No Jake Brennan, The Hector Fund Downloads Are Free, Isn't Everything Else I Need? Wouldn’t it be great if free downloads were like frequent flier miles? Redeem 50,000 downloads for studio time, hotel rooms, or gas for the tour van! Sadly, the real world still requires cash to make things happen. Artistfunding is the smarter way to engage your fans and make a buck. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Funding / VC, Mobile Applications C B
Yes No Andrew Greenstein, Bojam A Guide to Recording Music Online Several online music collaboration sites have emerged to enable musicians to record, mix and distribute their music through the internet. What is the best place on the web to record multitrack music? How good is the recording quality? How does copyright law deal with songs created collaboratively online? Community, Content, Copyright, Music 2.0, Studio/Recording C B
Yes No Marky Ray Mark O'Shea, Consultant/College Professor/Author Music Education Programs, touring and production Music is my life, where do I go from here?: How to live, work, survive and thrive in the music industry: Music business employment in the new economy, Working, touring and playing on a budget and the best bang for your buck in Music Education. Production C B
Yes No Andy Adelewitz, Paradigm Talent Agency The Future of Music PR A discussion of the new face of music PR, as print media shrinks, online explodes, and the industry transitions. Today, a music publicist is often expected to not only generate lifestyle press and television bookings, but create digital campaigns, maintain social networking presence, align artists with charities and brands, book showcases, and style artists for photo shoots that the publicist produces. How can PR professionals adapt to this new paradigm? Labels, Marketing / PR / Branding, Music 2.0 C I
Yes No Shane Cook, Shane P Cook, CPA Tax Tips for Musicans and Songwriters Musicians and songwriters often forget about taxes and sometimes get into trouble. This presentation will attempt to remind them of the simple things they need to consider for this important area. Business, Management, Work-Related Concerns T B
Yes No Myk Willis, Myxer Making Bands Money in An Unusual Way Artists will learn how to make money via web-based and mobile-based sponsorships and at the same time greatly expand their fan base. This increased fan base will also lead to increased dollars via higher download sales, CD sales, merch sales, more people at your gigs, etc. Business, Entrepreneurial, Mobile, Monetization, New Technology / Next Generation C B
Yes No Rob Fields, Boldaslove.us The Role of "Black" Rock in the Age of Obama Is the term “Black” rock still relevant in the 21st Century? Does an Obama presidency change how we talk about the music? This panel tackles both sides of this issue and makes a prognosis about the future and viability of movements like Afro-punk, Ghetto Metal, URB Alt and beyond. Community, Entrepreneurial, History of Music, Marketing / PR / Branding C I
Yes No Cindy Royal, Texas State University Twittering Your Way to 1000 True Fans Kevin Kelly wrote about the concept of “1000 true fans” on his Technium blog. It is possible to have a thriving career without labels, radio or expensive management deals. All you need is 1000 fans. Local artists will discuss ways they use Twitter and other tools to engage their audience. Business, Career, Marketing / PR / Branding, Music 2.0, Social Networks C B
Yes No Steven Masur, MasurLaw Three Strikes You're Out: The ISP Debate This panel will focus on the recent frenzy of discussion and activity surrounding different proposals for how rights holders can collect fees from users of free online music services. On the one hand, a number of countries are starting to follow France into the fray of a three strikes and you’re out policy, in which infringing users would lose their right to internet service at home. Other countries are looking into collecting a fee on your ISP bill for music downloads which would be paid to rights holders who sign a covenant not to sue for infringement. Our panel will discuss these two proposals and many more. Copyright, Licensing, Mobile, Music 2.0, New Technology / Next Generation T A
Yes No Brian Rosenblatt, SmithAmundsen, LLC Red Flags in Music/Entertainment Industry Contracts A panel for artists, managers, and industry professionals who understand the basic business, but are now faced at the legal wording of contracts. We would take the audience through the ins and outs of recording/publishing/management/distribution agreements, and explain the major deal points and the red-flags. Business, Contracts, Entertainment Law, Licensing, Management T I
Yes No Mathieu Bitton, Candy Tangerine Productions Packaging Success in a Dying Industry How to make stunning packaging when everything is gearing online. As the Art Director/Designer on the recent Jane's Addiction box set which sold out very fast at $75, I have first hand experience of how to make packaging that makes people buy physical product. Box sets, vinyl, fan packs, etc... It is the last hope for this musical art form. A&R, Advertising, Business, Distribution, Packaging C I
Yes No Dan Scheinman, Cisco Entertainment Industry: Forget Apple & Forget Google Attention! Media and Entertainment companies: Forget Google and Forget Apple. There is now a more innovative way to have direct relationships and brand recognition with your customers. Find out how to get your content to users by creating community-driven entertainment sites. Warner Music has successfully proven the business model. Let’s spread the wealth and revive the industry. Community, Economy, Monetization, Music 2.0, Music Placement C B
Yes No Scott Pollack, A to Z Media The End of Physical Media - NOT! Physical Media sales still account for 90% of the labels revenues. Instead of yet another panel focused on digital, this panel will involve labels, distributors, stores and yes, manufacturers that are still in the business of physical media. Here how people are getting creative with their packaging, multiple configurations, the return of vinyl, etc. Packaging C I
Yes No Dan Mackta, Jive Records Go Direct! The Rise of D2C Savvy music labels and performing artists are reacting to shrinking retail music space by re-engineering the traditional box set. The new model calls for exclusive, deluxe fan pieces, often bundling together music, merch and more, sold directly from artist sites. Who's got the vision to make this model work? Business, Distribution, Music 2.0, New Technology / Next Generation, Packaging C I
Yes No David Meinert, Fuzed Music New Models Instead of signing to a label, band hires label to be point on marketing, uses the label's physical distribution, does digital via Tunecore. Band owns and controls everything. Label makes income with low risk. Project financed via long term brand relationships, or by fans support. This is on example of a new emerging model. We'll explore this and others. Advertising, Career, Contracts, Distribution, Labels T I
Yes No Seth Glier, Seth Glier Be A Fan Funded Musician Get out of your own way and ask for help! Turn your fans into patrons. They love you and they will pay to see you make it. This panel will talk about how to raise money from your fans to cover whatever cost you have as a musician. It's not cheap, it's smart. Weather it's raising $100,000 to cover a new record or raising $3,000 to cover a tour. Money can be found in the hands of your fans. Business, Career, Economy, Entrepreneurial, Management C I
Yes No Glenn Peoples, Billboard Direct-to-Consumer Sales The panel will examine how artists and labels can use new technologies and services to sell directly to consumers, retain more of the sale price and build direct relationships with fans. Business, Distribution, Monetization, Music 2.0, New Technology / Next Generation C I
Yes No Lou Plaia, ReverbNation Fan Relationship Management Artists need to develop themselves as a brand and a business. They need to have control over their web presence and not let others (i.e. social networks) dictate what they can and can't do and who they could communicate and how they should be communicating. In order to do this, they need a way to collect and manage information about their fans and a way to communicate with them. Artists (and their labels and managers) should also be able to sell directly to their Fans because when this occurs, they can close the loop on a sale and know who is buying their content and where they are buying from which helps them with their decision making down the road. Make no mistake, they should absolutely be on these social networks because that is where the eyeballs are but they need to extract value out of these networks and in today’s age of Music 2.0, there are tools out there to do this. Marketing / PR / Branding, Music 2.0, New Technology / Next Generation, Social Networks, Web Apps / Widgets T I
Yes No Alex Kreit, Thomas Jefferson School of Law Why Hasn't the Record Industry Sued Girl Talk? Since the 1991 Grand Upright court decision, it has become conventional wisdom that the failure to license a music sample is a sure path to a lawsuit. Yet, last year, Girl Talk famously released an album with more than 300 uncleared samples. This panel will consider the changing state of fair use law in music through the lens of the question: why hasn’t Girl Talk been sued for copyright infringement? Licensing / Fair Use / Copyright T I
Yes No Marc Urselli, Marc Urselli LLC The New Now of Music In this panel I will discuss how the undergoing changes in the music industry have affected its monetization and how to make a living as a musician in this new situation. The primary difference between this panel and other similar panels is that I will not be trying to analyze why there have been changes or when such changes occurred nor will I attempt to tell people how to revert to the previous state of things. This panel accepts and embraces that in this new state of the industry changes have already happened and money is not made from the sale of music anymore. "The New Now Of Music" is the new state of the industry, where money can only be made from playing live an from filtering what's available, which are two of the solutions to survive as a musician that I will discuss. Economy, Entrepreneurial, Marketing / PR / Branding, Monetization C B
Yes No Glenn Litwak, Law Offices of Litwak & Havkin Ten Tips To Consider Before Signing a Management Agreement This panel will discuss issues to consider before an artist signs a personal management agreement. The manager is the "Captain of the Ship" for the artist and can help make or break a career. The artist should consider such things as the manager's experience as well as the provisions of the management agreement. Career T I
Yes No Art Fein, blvd magenta cie Understanding Bobby "Blue" Bland It would be cool to talk about the Bobby "Blue" Bland and the influence of Houston based Duke records. Bobby "Blue" Bland is sort of the forgotten blues hero. It would be nice to see him get some props. History of Music T B
Yes No Panos Panay, Sonicbids Meet the Bookers for Top Festivals Worldwide Top booking agents from marquee music festivals worldwide will share insight into how they choose bands to showcase at their festivals. Hear music from some of the selected bands. And find out what these promoters are looking for, and how you can make your band stand out. Career, Case Study, Entrepreneurial, International, Touring C A
Yes No Debra Russell, Artist's EDGE Turning Your Inner Critic Into Your Staunchest Ally We all carry an internal critic in our head, and it never shuts up! Fortunately, there’s a better way. Learn to turn that voice from enemy to ally. You will learn and practice actual techniques to change the inner conversation from critic to coach, from blockage to empowerment. Career, Entrepreneurial, Human Interest C I
Yes No Jon van Bronkhorst, Seagate/Storage provider How Technology is Changing the Face of Music The digital world has opened doors to create and experiment in new ways. Digital storage is the enabler for a range of creative works that were once unimaginable. Panel will discuss storage as an integral part of the creative process and how it can help you to advance your craft. Content, Distribution, New Technology / Next Generation, Studio/Recording T I
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