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Yes No Nick Stahl, Brightcove The Future of Online Music Videos Music videos are a critical extension of a record label’s brand. Until recently, labels have found it difficult to mitigate online video piracy without alienating the user communities built around music. Now, labels are embracing sophisticated online video technology to do just that, while also introducing new revenue opportunities. Distribution, Monetization, New Technology / Next Generation, Publishing, Social Networks T I
Yes No Brandon Hance, Audiolife Succeeding in Direct to Fan e-Commerce How artists can begin to monetize off their music due to the rise of direct to fan (D2F) e-commerce platforms. What are some of the best practices in utilizing these platforms to market and sell directly to your fans? Distribution, Monetization, Music 2.0, New Technology / Next Generation, Web Apps / Widgets T I
Yes No Russell Frackman, Mitchell Silberberg & Knupp LLP Music and the Internet: Can They Coexist Lawfully? Protection for copyrighted works lags behind technology, enabling those works to be copied/distributed unlawfully; specifically, the unauthorized use of music over the Internet. The law continues to struggle to accommodate copyright owners, technology providers and the public. Explore potential business solutions to this dilemma, based on trends in the law and technology. Business, Content, Copyright, Entertainment Law, New Technology / Next Generation T I
Yes No Justin Jarvinen, VerveLife Connecting Brands and Bands This live case study recognizes the value of branded online promotions and advertising as critical to promoting yourself and your content. VerveLife connects artists to large global brands and creates synergies that provide great value to the brands and massive exposure for the national and international artists. Marketing / PR / Branding C I
Yes No Chris Bucchere, The Social Collective Neo-patronage: Can It Save the Music Industry? Starting with the idea that all recorded music should be free (as in beer), I will explore the idea that a system of "neo-patronage" -- think of the way European artists were commissioned during the Renaissance -- can help reinvent the beleaguered music industry to ensure that artists can get fairly compensated in a world where music is free for consumers. Business, Content, Copyright, Distribution, Music 2.0 C B
Yes No Panos Panay, Sonicbids Meet the Bookers for Top Festivals Worldwide Top booking agents from marquee music festivals worldwide will share insight into how they choose bands to showcase at their festivals. Hear music from some of the selected bands. And find out what these promoters are looking for, and how you can make your band stand out. Career, Case Study, Entrepreneurial, International, Touring C A
Yes No Philip Antoniades, Nimbit Why Direct-to-Fan Is the Future, and How It Really Works As the industry continues to struggle with creating meaningful business models, engaging fans directly has become critical; however, turning fans into buying customers is the illusive key to success. The industry's leading experts in the field will address the philosophy of the direct to fan approach, demonstrating real case studies. Marketing / PR / Branding, Monetization, New Technology / Next Generation, Social Networks, Web Apps / Widgets C I
Yes No Debra Russell, Artist's EDGE Multiple Streams of Music Income Most musicians are unsuccessfully competing for limited resources and opportunities and getting lost in the fray. The business model, Multiple Streams of Music Income, allows you to leverage your creative material, harness the power of niche marketing, and channel today’s technology to multiply your audience and create lifetime fans. Business, Career, Entrepreneurial, Marketing / PR / Branding T I
Yes No Jordan Glazier, Eventful, Inc. Budgeted Tour Planning: Free and “Must Have” Resources The downturn in the economy has put touring performers under dire pressure. Industry experts will explain how to plan cost-effective, sell-out tours with free Internet tools that enable performers to gauge local demand. Attendees will learn how to spot unprofitable gigs before it’s too late and communicate with their core fans. Marketing / PR / Branding, New Technology / Next Generation, Social Networks, Touring, Web Apps / Widgets C I
Yes No Mark Zimmerman, Nolej Studios Placement - The "New Radio" Performers seek outlets to get noticed by their target audience. Product, service, affinity and lifestyle purveyors look for ways to do more than sell - to entertain and get inside on their loyal customer's lives. There's lots of opportunity but where's the ecosystem to make it all possible? Business, Distribution, Marketing / PR / Branding, Music Placement, Radio C B
Yes No Malcolm Ong, Razorfish The Death of Vinyl: The Digital DJ Revolution Digital vinyl systems, such as Final Scratch and Serato, introduced a revolutionary method of DJing: allowing DJs to manipulate any digital audio files as if they were pressed on traditional vinyl. This panel explores the positive and negative impacts that technology has had on DJ culture, business, and music production. History of Music, Music 2.0, New Technology / Next Generation T B
Yes No Jake Brennan, The Hector Fund Downloads Are Free, Isn't Everything Else I Need? Wouldn’t it be great if free downloads were like frequent flier miles? Redeem 50,000 downloads for studio time, hotel rooms, or gas for the tour van! Sadly, the real world still requires cash to make things happen. Artistfunding is the smarter way to engage your fans and make a buck. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Funding / VC, Mobile Applications C B
Yes No Marc Ross, Rock the Earth Going Green 2010 Wonder what it takes to be a “Green” Artist? This panel of music industry experts will discuss the latest developments in Green touring, recording, and activism in the music industry, give you the top 10 ways that artists can go green, and provide the resources as to who can help. Business, Community, Green / Environmental, Human Interest, Touring C B
Yes No Robert Boos, Musical Instrument Manufacturer Endorsements: Who REALLY Needs Whom? Make very clear that while Endorsement does happen, who really is qualified, how does one align one-self start and maintain a career relationship with a company or group of companies with an understanding of what that company's Goal is in offering an Endorsement to someone...subtext, often the Endorsement goes to the guy/girl who has all the money...they can afford to buy it!!! Business C I
Yes No Greg Swan, PerfectPorridge.com The State of Music Blogs in 2010 Just how important are music blogs to the industry today, is that prominence growing or fading, and how will new technologies and strategies impact the marketing mix in the coming year? Join prominent music bloggers, record label and PR firm executives to discuss the state of the industry, what’s around the corner and how musicians and record labels can develop relationships with these blogging influencers. Blogging, Community, Marketing / PR / Branding, Music 2.0, Social Networks T I
Yes No Rob Fields, Boldaslove.us The Role of "Black" Rock in the Age of Obama Is the term “Black” rock still relevant in the 21st Century? Does an Obama presidency change how we talk about the music? This panel tackles both sides of this issue and makes a prognosis about the future and viability of movements like Afro-punk, Ghetto Metal, URB Alt and beyond. Community, Entrepreneurial, History of Music, Marketing / PR / Branding C I
Yes No Brian Rosenblatt, SmithAmundsen, LLC Red Flags in Music/Entertainment Industry Contracts A panel for artists, managers, and industry professionals who understand the basic business, but are now faced at the legal wording of contracts. We would take the audience through the ins and outs of recording/publishing/management/distribution agreements, and explain the major deal points and the red-flags. Business, Contracts, Entertainment Law, Licensing, Management T I
Yes No Jody Friedman, HD MUSIC NOW Music Supervision and the use of Music in Film A panel that specializes in discussing the process of selecting music for film. The panel would consist of supervisors that work on all sorts of films, from documentaries to indie to big blockbusters Licensing, Music Placement, Publishing C B
Yes No Tyler Hayes, The Album Project Digital Distribution: The End of Piracy? By fully embracing the digital format and releasing albums as soon as they are finished, record labels could both curb piracy and boost falling profits in the music industry. There is no reason not to sell music digitally as soon as possible, capitalizing on fans anticipation rather than losing sales to leaked records. Business, Distribution, Labels, Monetization C B
Yes No Jonathan Gill, End Sounds The New Economics of the Music and Publishing Industries A discussion of the problems facing the similarly modeled music and book publishing industries and how people and companies at various stages of maturity are coming up with new models and ways to grow and provide value to consumers and artists alike. Business, Economy, Labels, Monetization, New Technology / Next Generation T I
Yes No Jim Henke, Rock and Roll Hall of Fame and Museum Does Rock and Roll Belong in a Museum? Initially, many thought the idea of the Rock Hall was antithetical to the spirit of rock and roll. Despite its success, the question of whether rock and roll belongs in a museum persists. This panel addresses the relevance, importance and future of the preservation and education about this art form. History of Music, Human Interest C B
Yes No Jeff Gale, TicketBiscuit LLC Discount Tickets: Pack the House Without Compromising Artist Value Some industry sources estimate that up to 40% of tickets for live music events go unsold. This presentation will illustrate how discount ticketing works, and how new companies are combining mobile technology with social networking and discount engines to sell out shows and maximize revenue without compromising artist value. Case Study, Marketing / PR / Branding, Music 2.0, New Technology / Next Generation, Social Networks T I
Yes No Danny Benair, natural Energy Lab Record Club Record Club started in Los Angeles when Danny Benair decided that with the loss of many traditional record stores also came the loss of personal face time with people that were still excited by new and old music. Once a month in LA, Record Club gives people the opportunity to discuss, face to face, the music that they are passionate about and play a song or two. Each month features a new theme and new participants. This panel will bring the Record Club experience to SXSW and have the panelists talk about what music truly means to them. Human Interest C A
Yes No Jim Ellinger, Austin Airwaves, Inc. "Do It Yourself Radio", Your ONLY Way to Radio Airplay? In many cities there is NO WAY for a local, unsigned band to get radio airtime. Even if there is a campus or community station, there is still almost no opportunity for most genres and budgets. But for less than the cost of putting out a CD, you can put your own radio station on the air...and play whatever you want! Until the FCC finally, maybe, shows up and tells you stop. No crime, no time! What? Are you too afraid to put your own music on your own station? Radio T B
Yes No Aaron Silvenis, Dmoralized Use Protection: Legal Advice for Artists in the Digital Age Employing a legal perspective to help artists better understand: - The evolution of the music business within the age of digitization. - How musicians can capitalize on new methods of distribution, generate revenue and increase fanbase without focusing on the age-old mediums of record sales and radio. - What to look out for in entertainment-related contracts. Advertising, Distribution, Entertainment Law, Marketing / PR / Branding T I
Yes No David Bennett, Wells Fargo Advisors Managing Your Life: Pro's You Need to Know Music is a Business. An awareness of the players behind the scenes will affect how you run your business. We will present an in depth look at the roles of various Professionals (Managers, Agents, Attorneys, Financial Advisors, CPA's) and how they can help manage your life as your career grows. Business, Career, Economy, Management, Work-Related Concerns T I
Yes No Glenn Litwak, Law Offices of Litwak & Havkin The Art of the 360 Record Deal This panel will discuss the evolving nature of the 360 record deal. It will discuss the background of the 360 record deal and the justification for it, what it covers, what the artist can try and eliminate from it, as well as what to look out for when negotiating one. Contracts T I
Yes No Ian Heath, intrsctn [music+interactivity] Too Much Information! - Does Interacting Kill Rockstar Mystique? A discussion on the ways artists use social networking tools to interact with fans, and how that affects their supposed “rockstar hero” status. Do fans really want to know every daily activity their favorite musicians do, or does sharing remove some of their unattainable magic? Can a balance be found? Blogging, Career, Community, Marketing / PR / Branding, Social Networks C I
Yes No Cindy Royal, Texas State University Twittering Your Way to 1000 True Fans Kevin Kelly wrote about the concept of “1000 true fans” on his Technium blog. It is possible to have a thriving career without labels, radio or expensive management deals. All you need is 1000 fans. Local artists will discuss ways they use Twitter and other tools to engage their audience. Business, Career, Marketing / PR / Branding, Music 2.0, Social Networks C B
Yes No Charles Feinn, MixMatchMusic No Label, No Problem! Use Widgets How can widgets help emerging artists carve out a fan base for their music? This panel will focus on widget success stories. Participating panelists will include indie band members who can talk about what works and what doesn’t. The discussion will include an analysis of the type of widgets available (remix widget, upcoming shows widget, rich media widgets), and how they can be used together to help emerging artists carve out a fan base for their music. Community, Content C B
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