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Yes
No
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Frank Burns, Tocquigny |
Transitioning Social Media Management From Agency To Client
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We help our clients set up accounts and get them some friends and followers, but how do we facilitate them bringing community management in-house? Follow the relationship between a digital marketing shop and an innovative public sector client, handing off social media responsibilities in a sensitive category.
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Advertising, Branding / Marketing / Publicity, Government and Technology, Social Issues, Social Networking
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C
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B
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Yes
No
|
Yvonne Tocquigny, Tocquigny |
Best Practices For Building A Data Driven Marketing Organization
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Data driven marketing organizations get better results. Understanding the drivers of business and how marketing can shift those in a positive way is the key to producing projects that make everyone win. Learn how the integration of multiple disciplines (SEO, Social Marketing, PPC, websites, display advertising) and the right combination of measurement tools have produced excellent business-building results. Includes case studies for three national companies.
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Advertising, Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, New Technology / Next Generation
|
T
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I
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Yes
No
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Frank Burns, Tocquigny |
Digital Agency Talent, Specialized Or Generalist?
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Some strategic planners can edit code, some creatives are great with clients. Then there are experts who master a specific area and collaborate with others who have equally focused skills. In digital agencies, small and large, there is a decision to be made on which staffing approach to take.
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Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns
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C
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B
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Yes
No
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Yvonne Tocquigny, Tocquigny |
30 Year Agency Survival Recipe
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Less than 1% of all agencies survive for 20 years. Even fewer survive for 30. Tocqigny will celebrate its 30 anniversary in 2010! The presentation shares successful principles that have worked to make Tocquigny a rare survivor through the years. It also covers key lessons learned along the way, how to avoid the pitfalls, and what a company needs to be a survivor.
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Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Economic Concerns, Self-Help / Self-Improvement
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C
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B
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