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Yes No Baat Enosh, NCWIT (National Center for Women & Information Technology) Web 2.0's X-Chromosome Effect - More Women-Led Startups? The number of women-owned firms is growing at twice the rate of all U.S. firms (23 percent vs. 9 percent, sba.gov); and 9.5 percent of female founders received angel financing last year (success rate for all groups overall is 10 percent, Center for Venture Research). Has Web 2.0 opened a new frontier for women to finally create IT companies in greater numbers? This panel will examine the role that web 2.0 is playing in encouraging female IT entrepreneurs and what this means for the future of technology and business. Business / Entrepreneurial / Monetization, Career / Work Concerns, New Technology / Next Generation, Social Issues, Social Networking C B
Yes No Hung Truong, Troubadour Mobile Student Startups: Entrepreneurship in the University While student startups are not a new phenomenon, universities and venture capitalists are beginning to see the advantages in supporting them. Join a panel of student entrepreneurs in a discussion on finding funding, incorporating a company and balancing homework, work and life, all while attending school full-time. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Education, Funding / VC C A
Yes No Steve Sanderson, FiveRuns Lean Startups: Beyond the Hype, Successes, Failures & Techniques The Lean Startup, as championed by Eric Ries, proposes to "achieve dramatically lower development costs, faster time to market, and higher quality products." Now that we are well into the hype cycle for lean startups, what's the reality when it comes to the successes and failures and what techniques, on both the business and technical sides, have made a difference? Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Economic Concerns, Funding / VC T I
Yes No Evan 'Rabble' Henshaw-Plath, protest.net South of the Border - Perspectives from Latin America The panel will talk about the state of the web, development, blogging, social media, and the twitterverse in Latin America. From the Rio Grande to Tierra del Fuego. Based on experiences opening coworking spaces, running startups, and running barcamps. Blogging, Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Digital Divide C B
Yes No Jeff Slobotski, Silicon Prairie News Don't Move! Build a Startup Community Where You Live As eyes are focused on places well-known for startups and innovation, hear three up-and-coming cities discuss how they're building and fostering their entrepreneurial communities. From Portland, Boulder, Omaha, and beyond, exciting things are happening in places you don't expect. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Journalism 2.0, Locations -- US C B
Yes No Andy Getsey, Atomic PR Breaking Out Of The Bubble: Mainstreaming Startups You’re a regular on Mashable, have Michael Arrington on speed dial, but your startup’s numbers have plateaued at early adaptors and the tech community. What now?! This panel discusses how/why to infiltrate consumer media to maximize your company’s potential, and what NOT to do. It’s a NEW PR era –Reborn? Branding / Marketing / Publicity C B
Yes No Marian Salzman, Porter Novelli Big Brands Win by Collaborating With Startups / Communities How can big brands leverage the expertise of startups and their niche communities? Breakthrough results can happen when two very different two types of companies collaborate: think CNN and Facebook Connect; Walmart and Icanhascheeseburger or Hewlett-Packard with Eclectic Method and Photojojo. Is there a new business model emerging? Branding / Marketing / Publicity, Community / Online Community, Digital Distribution C I
Yes No Annie Lin, The Rights Workshop Music Licensing for Emerging Media: Apps, Widgets, Viral Videos In the era of apps, widgets, streaming sites, viral videos and mashups, developers are constantly pushing the boundaries of music licensing. This panel opens a lively debate between the major labels and publishers who control the songs, the music supervisors who negotiate the rights and fees, and the music and media startups that are navigating uncharted territory. Licensing / Fair Use / Copyright, Music 2.0, New Technology / Next Generation, Online Video, Web Apps / Widgets T I
Yes No Saul Colt, Zoocasa.com Community Management: Future Skills You'll Need to Know Community Management is a key role in any startups but with any new role in a company they need to evolve over time to survive and prosper. Come listen to what the future of community management will look like because the future role is more than just drinking with customers! Branding / Marketing / Publicity, Career / Work Concerns, Community / Online Community, Self-Help / Self-Improvement T I
Yes No Doug Richard, School for Startups How to Teach Entrepreneurialism Globally Entrepreneurialism is global. As the world gets small, entrepreneurs develop a more global reach, but how does an entrepreneur start? In what ways does an entrepreneur from Silicon Valley differ to one in Delhi? There is a whole new generation of potential entrepreneurs out there, without a clue how to start. There are job shortages for students graduating university and college who are venturing out on their own. Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns, Education, International C I
Yes No Perry Chen, Kickstarter Funding Your Projects from the Crowd Crowdfunding inverts everything that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive campaign. This panel brings together several crowdfunding startups to explain different approaches to raising money from the audience for bloggers, podcasters, programmers, musicians, and more. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Funding / VC C B
Yes No Kirk McMurray, Cerego/Smart.fm Crash Course: Is E-ducation Making the Classroom Obsolete? Are Web-based learning applications supplementing or supplanting the traditional classroom, and what does the learning curve tell us? As more and more companies offer personalized learning experiences across any number of subjects, both with and without professional teachers, this panel calls upon some innovative startups to chalk out the future. Education, Self-Help / Self-Improvement C B
Yes No Chris Hutchins, LaidOffCamp Funemployed - Success Stories From the Laid Off Community This panel will explain how to deal with being laid off / unemployed, and showcase some unique ways that people have spent their time while unemployed. It will feature not only successful startups, but also touch on the various unique and exciting ways one can spend their newly found "free time" Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Education, Other / Out There, Social Issues C B
Yes No Jonathan Howell, Huddle.net From Fragile to Agile: Efficient Development for Startups Agile software development is now mainstream – with all the mass misinformation that implies. Jonathan Howell separates misguided talk from the basic principles, and argues that startups can make development more efficient, more predictable and ultimately more enjoying with just a little investment in agile practices early on. Back-End Programming / Databases, Case Study, Front-End Programming T B
Yes No Erik Wolf, Zero-G Creative Marketing and Branding for Startups Marketing isn’t magic. It’s a combination of hard work and creativity. That said, it seems like some companies have a natural talent for creating a brand--think Apple--while others miss the mark completely. We'll go through the basics and reveal some insider tips on marketing/branding for startups and small businesses. Advertising, Branding / Marketing / Publicity, Social Networking C B
Yes No Katie Lips, Little World Gifts Post-“Point Oh”: Why Startups Should Think Differently Web 2.0 is dead. This presentation will explain that by rejecting Web 2.0 trends, startups can give themselves a fighting chance and stand out. In a world of user generated abundance, try selling scarcity. Don’t be a faceless, free-for-all platform; be exclusive and selective. Embrace real-world restrictions. Business / Entrepreneurial / Monetization, Content, Mobile Applications, Online Relationships, Other / Out There C I
Yes No Gareth Knight, Technovated Starting and Selling Startups - Lessons From the Coalface This session looks at finding that ‘right idea’ and following it through the phases of building a company, building the product and selling it on. It covers people, technology, finance, working with investors, scaling-up, general do's and don'ts, what to look out for in an acquisition partner and more... Business / Entrepreneurial / Monetization, Case Study, Funding / VC, Social Networking T A
Yes No Brad Wayland, BlueCotton.com Startups Without Funding - Forget the VC's! This panel is about operating in an environment without VC funding. There are great advantages of being funded but having your own idea and starting from scratch can be much more rewarding. The challenge in this panel is to get people to realize they can start small and be smart and have a better potential outcome. Business / Entrepreneurial / Monetization, Funding / VC T I
Yes No Marc Nathan, Houston Technology Center ‘Seed Combinators’: Startup Incubators 2.0 The ‘Seed Combinator’ is the concept of mashing up angel investing, OpenCoffee Club meetups, tactical workshops, and Coworking that is giving rise to a new class of software and new media startups. Local investors are giving aspiring entrepreneurs capital and intensive mentorship under names like YCombinator, TechStars and Capital Factory. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Economic Concerns, Funding / VC T I
Yes No Gareth Knight, Technovated Lessons From the Long Trenches: Bootstrapping 301 Bootstrapping can be a painful, problem-ridden process, laden with hundreds of potential mistakes the eager entrepreneur can make. From strategy, to finding funding and managing resources, this session shares hard-earned insights into what some of those obstacles are, what tools startups need and why it’s definitely worth it. Business / Entrepreneurial / Monetization, Case Study, Funding / VC T I
Yes No Kevin Koym, Tech Ranch Austin Growing Your Startup In A "Down" Economy Its critical in today’s economy to know the multiple pathways to build your startup. In this panel we’ll present first hand success stories that our panel has used in building tech startups across using bootstrapped methodologies, angel and vc investment, and State of Texas ETF funding Economic Concerns, Funding / VC, New Technology / Next Generation T I
Yes No Benjamin Palmer, The Barbarian Group Brands Don't Think Like You Think They Think One of the hopeful revenue sources for many internet startups is "ad dollars". How come they don't usually show up? Turns out that what you think brands want from the internet is not what they want. We will share some tips and insights learned from working with nearly 100 brands in the last decade. Advertising, Business / Entrepreneurial / Monetization, Content C I
Yes No Joe Stepniewski, Skimlinks Web Startups: Rely On Advertising And You'll Die In this economic climate, startups increasingly need to monetize from the word GO! But which methods of generating revenues do you pin your hopes on? Rely on advertising and you’ll soon be in the deadpool, so learn about methods startups use to monetize and come away with some new ideas. Advertising, Business / Entrepreneurial / Monetization, Case Study, Economic Concerns T I
Yes No Kevin Hale, Wufoo Experiments in Small Team Productivity For over 100 years, companies have been systematically experimenting with increasing the productivity of their employees and teams. Unfortunately, web startups tend to reinvent the wheel when it comes time to create policies that affect how they motivate and organize their teams. Hear about the lessons our company has learned from our own experiments and the research we've uncovered that can help you avoid the most common productivity pitfalls related to team size, paid incentives, overtime and bureaucracy. Business / Entrepreneurial / Monetization, Case Study, Self-Help / Self-Improvement, Social Issues T B
Yes No Maya Bisineer, Memetales Tech Startups - Targeted at the New and Evolved CIO/CEO Mom The number of mothers getting tech savvy is increasing rapidly, thus generating a whole new breed of tech consumers and entrepreneurs. Recent start-ups have been smart about focusing their products/services on the new breed of evolved consumers who are demanding newer online experiences and tools. Not surprisingly, a number of these start-ups are by moms themselves. Hear all perspectives from these moms who are entrepreneurs, marketers and consumers about how they all are working together (or NOT). Are moms evolving from power consumers to power marketers to power entrepreneurs? What is next? Will and should more moms cross into tech entrepreneurship? Business / Entrepreneurial / Monetization C B
Yes No Brent Britton, Gray Robinson Launch. Rinse. Repeat. Crowdsource And Cloudsource Your Startups Starting a company? Get cheap (or free) resources from the cloud, including legal, brand development, IT/server, back office, even manufacturing. Get your co-founders from the crowd and pay them in stock. Launch. Rinse. Repeat. Business / Entrepreneurial / Monetization, Cloud Storage / Delivery, Community / Online Community, Economic Concerns, Funding / VC T I
Yes No Philip Fierlinger, Xero Rapid Prototyping: Fake It Till You Make It This session presents a variety of prototypes created for major brands and startups, exploring several different rapid prototyping methods. The focus then turns to a technique that combines the best of paper prototyping, wireframes and HTML prototyping. Learn how to design and develop better using less time, money and effort. Case Study, Design Thinking, Interface Design, User Experience, Web Apps / Widgets C I
Yes No Charlie O'Donnell, Path 101 Everything I Didn't Learn About Startups in VC Many startups look at venture capital as the Holy Grail--the key to their startup success. This panel will be comprised of former venture professionals who have switched sides--from funding companies at VC funds to starting companies. Apparently, VCs don't know everything about startups and each of these entrepreneurs has had to learn the ropes the hard way. Business / Entrepreneurial / Monetization, Funding / VC T I
Yes No Mike Subelsky, OtherInbox Building Rich Web Apps with SproutCore SproutCore is an exciting new JavaScript framework for building web apps that feel like desktop apps. It's been adopted by big companies like Apple (for MobileMe) as well as startups like OtherInbox. In this talk I will demonstrate the features of SproutCore by building a simple yet feature-rich web client. We'll spend a little time reviewing the whole framework, but it will mainly be a roll-up-your-sleeves and get dirty with the codebase type of a talk. Front-End Programming, New Technology / Next Generation, Web Apps / Widgets T I
Yes No Joseph Kingsbury , Text 100 Get Over It: Social Media Measurement Hang Ups Is it all about the Benjamins? The debate about how to best measure social media rages on, keeping many brands and startups stalled on the sidelines without the data needed to secure support and funding for projects. But what's wrong with different strokes for different folks? It's clear no one formula will ever be the magic bullet. Moderated by Text 100 Public Relations' Joe Kingsbury, this panel discussion includes experts in social media ROI from a broad range of viewpoints, ready to help you find the right result for your business or project. Branding / Marketing / Publicity, Career / Work Concerns, Other / Out There, Social Networking T B
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