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	Yes No	What The Hell Is The Semantic Web? Juan Sequeda, Semantic Web Austin In the past year, the Semantic Web has gained a lot of publicity. However, many may still not unders... READ MORE In the past year, the Semantic Web has gained a lot of publicity. However, many may still not understand what the Semantic Web is. This panel of experts will address the myths, realities and all the open issues that the public may have about the Semantic Web Accessibility / Web Standards, New Technology / Next Generation, Other / Out There
	Yes No	Search Patterns: Tangible Futures for Discovery Peter Morville, Semantic Studios Search is a surprisingly disruptive innovation and an amazing challenge for designers. We’ll explo... READ MORE Search is a surprisingly disruptive innovation and an amazing challenge for designers. We’ll explore a pattern language for search that embraces user psychology, emerging technology, social media, rich interaction, and mobile. And, see how tangible futures can create better applications today, and invent the unthinkable discovery tools of tomorrow. Design Thinking, Interface Design, Mobile Applications, Search, User Experience
	Yes No	The Semantic City John De Oliveira, Semantic Web Austin Imagine a metropolitan area with highly coordinated residents, where rich online and real world expe... READ MORE Imagine a metropolitan area with highly coordinated residents, where rich online and real world experiences amplified each other. Economic and social improvement would dramatically outpace other cities. This is the vision of Semantic Web Austin, one of the most active and well-supported Semantic Web organizations in the United States Content, Economic Concerns, Funding / VC, New Technology / Next Generation, Other / Out There
	Yes No	Distributed Identity: API’s of the Semantic Web Glenn Jones, Madgex Without much conscious thought, most of us have built identities across the web. We fill in profiles... READ MORE Without much conscious thought, most of us have built identities across the web. We fill in profiles, upload photos, videos, reviews and bookmarks. This session will explore the practical use of Social Graph API and YQL to build new types of user experience combining identity discovery and data portability. Back-End Programming / Databases, Front-End Programming, New Technology / Next Generation, Social Networking
	Yes No	Beyond Algorithms: Search and the Semantic Web Nova Spivack, Radar Networks New faceted search engines are emerging that promise smarter and more personalized results that take... READ MORE New faceted search engines are emerging that promise smarter and more personalized results that take advantage of the Semantic Web. Do they deliver, and what do these engines mean for traditional search? How can obstacles such as scalability and diverse content provisioning platforms be overcome for Semantic Search to succeed? New Technology / Next Generation, Search
	Yes No	HTML5: Tales from the Development Trenches Bruce Lawson, Opera Software ASA HTML5 is coming. Originally called "web applications 1.0", it brings new semantics, JavaScript APIs ... READ MORE HTML5 is coming. Originally called "web applications 1.0", it brings new semantics, JavaScript APIs for drag and drop, offline storage, generating images, plugin-free video and form validation. It's upset semantic web advocates, accessibility evangelists and baffled developers. Cut through the crap: learn what it is and what it does. Accessibility / Web Standards
	Yes No	Greening Your Content: Reduce, Reuse, Recycle Rahel Anne Bailie, Intentional Design Inc. Investing in content means treating it more care than a single-use commodity. Content that leverages... READ MORE Investing in content means treating it more care than a single-use commodity. Content that leverages the semantic Web is the best use of resources within a sustainable ecosystem. Three prominent content strategists show you how to build a content strategy into your projects, and get the most from your content. Content, Content Management, Information Architecture, User Experience, Writing / Technical Writing
	Yes No	Metadata Wars: Untangling Microformats, RDFa and Microdata John De Oliveira, Semantic Web Austin Microformats, RDFa and microdata are different ways of annotating HTML documents with metadata. What... READ MORE Microformats, RDFa and microdata are different ways of annotating HTML documents with metadata. What is the difference and why do we need them all? Organizations such as Google, The Associated Press and Yahoo all have their opinions about metadata. Where is this all going? Content, Information Architecture, New Technology / Next Generation
	Yes No	Content & Semantics: The Wild, Wild Web of Data Rachel Lovinger, Razorfish Thanks to the Linked Data movement, the Semantic Web is poised to break wide, bringing a host of new... READ MORE Thanks to the Linked Data movement, the Semantic Web is poised to break wide, bringing a host of new design complexities and content strategy considerations to the table. Arm yourself with the knowledge you need to start missing it up in the open data world. Content Management
	Yes No	Social Media, Semantic Web, & Scientific Collaboration Joseph Lewis, Sandia National Laboratories There is growing use of social media applications for scientific collaboration at the national labor... READ MORE There is growing use of social media applications for scientific collaboration at the national laboratory level, and increasing use of these tools to collaborate with industry and academia. These tools help foster the sharing of scientific knowledge but are at the same time confronted with cultural, semantic, and legal roadblocks. This panel aims to explore the opportunities of employing social media for scientific collaboration and how the sematic web and increased use of open licensing structures may help lower the barriers for more effective methods of collaboration. Government and Technology, Social Networking
	Yes No	Viral Semantics: Dissecting the Modern Marketing Vocabulary Peter Imbres, Hill & Knowlton Make it go viral! Drive eyeballs! Engage the influencers! What do these phrases really mean? Are... READ MORE Make it go viral! Drive eyeballs! Engage the influencers! What do these phrases really mean? Are they misleading or are marketers just finding new ways to describe impact in a new landscape? Discuss with champions and skeptics and decide which words or phrases can stay and which can be buried forever. Advertising, Branding / Marketing / Publicity, Digital Distribution, Social Networking
	Yes No	Semantic Architecture: What’s That? Dan Patterson, imc² As content becomes more distributed on the web, the roles and responsibilities of information archit... READ MORE As content becomes more distributed on the web, the roles and responsibilities of information architects are changing. They are being forced to evolve their approach, tools, and team interactions as people turn to social networks to find information and expect the help of their friends instead of search engines. Content, Information Architecture, Interface Design, Search, Social Networking
	Yes No	Semantic Search: Off to a Good Start Peter Mika, Yahoo! Pursued by a number of search companies both large and small, semantic search turned into one of the... READ MORE Pursued by a number of search companies both large and small, semantic search turned into one of the hottest trends in search innovation. What's the benefit for publishers, end-users and developers? This presentation examines the case for semantic search. Search
	Yes No	Tame Your Content! (Using Text Understanding APIs) Andraz Tori, zemanta Do you have your content tamed? How semantic APIs can be used by sites to get better insights into t... READ MORE Do you have your content tamed? How semantic APIs can be used by sites to get better insights into their content, do better repurposing and even make users happier by doing magic for them. Back-End Programming / Databases, Content Management, New Technology / Next Generation, User Generated Content, Web Apps / Widgets
	Yes No	Scaling the Semantic Web: Andy Hickl, Language Computer Corporation While the Semantic Web continues to generate excitement, its usefulness has still been limited in sc... READ MORE While the Semantic Web continues to generate excitement, its usefulness has still been limited in scope. Efforts to expand its reach and effectiveness continually reveal new complications in performance on a larger scale. How are these problems being addressed, and when will the Semantic Web find scalable value? Information Architecture, New Technology / Next Generation
	Yes No	Making Dollars And Sense Out Of The Semantic Web Nik Daftary, Turn2Live With the advent of the semantic web, powerful new ways to consume and disseminate information will e... READ MORE With the advent of the semantic web, powerful new ways to consume and disseminate information will emerge. Information that once proved difficult to contextualize will now become commonly easy. So, what does that mean for consumers? In this panel discussion, we will cover what the Semantic web means to you as well as how it will change online advertising as we know it today. Accessibility / Web Standards, Advertising, Business / Entrepreneurial / Monetization, Content Management, Other / Out There
	Yes No	I’m at Starbucks! – Capturing Place in Social Media Jeff Holden, Pelago, makers of Whrrl “Footstreams,” are a digital record of the places people visit — a physical-world analog of cl... READ MORE “Footstreams,” are a digital record of the places people visit — a physical-world analog of clickstreams. Analyzing footstreams is going to emerge as a fundamental driver for location-based services. Latitude/longitude is critical, but the semantic value and associated analytical richness lives with place, not location. Where are we headed? Advertising, Geolocation, Mobile Applications, New Technology / Next Generation, Social Networking
	Yes No	Go Big or Go Home: Scaling Semantic Apps Toby Jungen, swingly.com While the Semantic Web has generated excitement, its usefulness is still restricted to a few areas. ... READ MORE While the Semantic Web has generated excitement, its usefulness is still restricted to a few areas. Efforts to expand the coverage of semantic apps have revealed limitations in performance and technology. We'll discuss how people are addressing these problems and when semantic apps will provide real value for real people. Accessibility / Web Standards, Information Architecture, New Technology / Next Generation, Search, User Generated Content
	Yes No	Better Searching Beyond Google Kyle Monson, PC Magazine In the decade since Google launched, Web surfers have become conditioned to search according to Goog... READ MORE In the decade since Google launched, Web surfers have become conditioned to search according to Google's interface style and search method. We type in keywords, and get a list of static, authoritative pages. Real-time search and semantic search are turning that formula on its head; the trick is convincing Google addicts that sometimes there are better search methods out there. New Technology / Next Generation, Search
	Yes No	Semantic Search: Life Beyond Ten Blue Links Peter Mika, Yahoo! Ten blue links with a title and an abstract have dominated the lives of search users for over a deca... READ MORE Ten blue links with a title and an abstract have dominated the lives of search users for over a decade now. Semantic technologies have the potential to change the face of search through a deeper understanding of the needs of users and the content on the Web. Will it be a revolution in search? Search
	Yes No	In Web 3.0 We Trust – Or Should We? Judy Shapiro, Paltalk Advances in semantic technology and intelligent search agents all point to a next-generation Interne... READ MORE Advances in semantic technology and intelligent search agents all point to a next-generation Internet – Web 3.0. This future Web cannot only be a technological conversation. It must be a human conversation as well. Technology leaders must be able to create a more intelligent Internet, but also a more “Trusted Web.” Community / Online Community, New Technology / Next Generation, Social Issues, Social Networking, User Generated Content
	Yes No	The Future of Collaboration Rob Gonda, Sapient Let’s coin 2010 as Web 2.75 ... Ahead from mash-ups and static collaboration, software and platfor... READ MORE Let’s coin 2010 as Web 2.75 ... Ahead from mash-ups and static collaboration, software and platform as a service, not quite semantic yet, but with a huge movement towards real-time ... Real-time search, messaging, and coming soon: collaboration. Txt/sms use is growing exponentially, youth prefer twitter over email, Google Wave is taking off, and there’s an immediate-satisfaction expectation rallying through every possible touch point or interaction. Learn the power of real-time collaboration and experience it live during the session. Content, Digital Distribution, New Technology / Next Generation, User Experience, Web Apps / Widgets
	Yes No	Semantic Web From FAIL To Flourish In 2 Short Years Nick Cox, Yahoo! Two years ago as Semantic Web start-ups began to emerge, questions lingered about usefulness. Now, a... READ MORE Two years ago as Semantic Web start-ups began to emerge, questions lingered about usefulness. Now, adoption of semantic standards by Search engines, browsers, and web designers has blossomed and designer contributions have increased 413% in the last 6 months alone. What’s driving this revolution and how do you leverage it? Accessibility / Web Standards, Front-End Programming, New Technology / Next Generation, Search, User Experience
	Yes No	"Semantics vs. Simplicity" in End-User Web Apps bostjan spetic, zemanta ltd. After cleaning up interfaces and adding whitespace, the next step in making applications even more s... READ MORE After cleaning up interfaces and adding whitespace, the next step in making applications even more simple to use has to be to introduce magic. Adding features that track user behaviour, adapt to their styles, learn from their actions, and guess what should be in their minds right now, will be necessary in order to get even our grandparents using email and the web. User Experience
	Yes No	Semantic Tagging and Blogging Andraz Tori, Zemanta How can bloggers and social media websites take benefit of the rise of the Semantic Web? Efforts ... READ MORE How can bloggers and social media websites take benefit of the rise of the Semantic Web? Efforts such as CommonTag and Rich Snippets are offering bloggers new options to add semantics to their blogs. This panel will discuss how bloggers and social media sites can leverage semantic tagging for their benefit. Accessibility / Web Standards, Blogging, Content Management, New Technology / Next Generation, Web Apps / Widgets
	Yes No	I Have Never Believed in the Semantic Web Leigh Dodds, Talis It turns out a six-year old can understand the basic idea of the Semantic Web. So why do so many dev... READ MORE It turns out a six-year old can understand the basic idea of the Semantic Web. So why do so many developers think it's so complicated? If you're a skeptic then come have your assumptions challenged and find out how the web of data is being built today. Accessibility / Web Standards, Back-End Programming / Databases, History of Technology, New Technology / Next Generation, User Generated Content
	Yes No	Augmenting Your Brain with Smartphones and Semantic Technologies Steve Brown, 3banana Inc. We all have two brains: one in our head and one in our pocket. At least one is getting smarter every... READ MORE We all have two brains: one in our head and one in our pocket. At least one is getting smarter every day. How can we augment the squishy one? Learn how context-aware mobile devices connecting to semantic web services can give you ESP and untold powers. Mobile Applications, New Technology / Next Generation, Other / Out There, Self-Help / Self-Improvement, Video Games
	Yes No	Human? Machine? Spiderman? How to Superhumanize the Crawler Alex Choi, KODA Crawlers are ubiquitous, but they don’t always speak our language. Learn how small teams can lever... READ MORE Crawlers are ubiquitous, but they don’t always speak our language. Learn how small teams can leverage the cloud to crawl the semantic web, normalize data, and provide customized information users want. Developers will reveal how the herculean task of crawling the web can be conquered in a startup environment. Back-End Programming / Databases, Career / Work Concerns, Information Architecture, New Technology / Next Generation, Search

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