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	Yes No	Managing a Crisis in a Hyper-Communicative World Rob Le Gesse, Rackspace Today, crisis can spread like a disease, mutating and growing as it goes, and wreaking havoc on your... READ MORE Today, crisis can spread like a disease, mutating and growing as it goes, and wreaking havoc on your reputation, customer base and sales pipeline. How can you take back control, not only for the benefit of your organization, but to best guide your customers and investors through the situation? Blogging, Community / Online Community, Online Relationships, Social Issues, Social Networking
	Yes No	Navigating Cloud Application Development Challenges Adrian Otto, Rackspace What are the rules of the road when it comes to coding in the cloud? Why do applications fail and h... READ MORE What are the rules of the road when it comes to coding in the cloud? Why do applications fail and how to make sure your application is tuned for success. This panel will discuss the pitfalls and best practices for using open APIs to develop apps for the cloud. Accessibility / Web Standards, Back-End Programming / Databases, Cloud Storage / Delivery
	Yes No	Building and Creating New Business Models in the Cloud Rob Le Gesse, Rackspace New models for product development and marketing using social media tools and techniques which truly... READ MORE New models for product development and marketing using social media tools and techniques which truly engage users, partners and developers are emerging. Join Lew Moorman and Robert Scoble from Rackspace who will discuss Building43, a new online community breaking down barriers to new ideas for business, and changing the world. Cloud Storage / Delivery, Community / Online Community, Content, Social Networking, User Generated Content
	Yes No	Customer Support for Cloud Computing? Yes, No, Maybe So? Jonathan Bryce, Rackspace Some say support in the Cloud is not needed. Others say it absolutely is. This panel will bring toge... READ MORE Some say support in the Cloud is not needed. Others say it absolutely is. This panel will bring together leading Cloud providers, some that provide support – like Rackspace – and some that don’t – like AWS, and long-time cloud customers to battle it out. Business / Entrepreneurial / Monetization, User Experience
	Yes No	How To Pick the Right Cloud Infrastructure For Your Business Emil Sayegh, The Rackspace Cloud Cloud computing or on-demand computing is rapidly gaining credibility due to its increased ease of u... READ MORE Cloud computing or on-demand computing is rapidly gaining credibility due to its increased ease of use, higher security and energy and cost savings. Panelists will discuss what start-ups and SMBs need to know about cloud hosting, how to make the switch and why their future will be “serverless”. Cloud Storage / Delivery, New Technology / Next Generation
	Yes No	Look Ma, No Servers: Building An E-Commerce Business With Virtual Services Loren Davie, HUGE Is it possible to build an entire e-commerce business without owning a single piece of physical infr... READ MORE Is it possible to build an entire e-commerce business without owning a single piece of physical infrastructure or stock? Amazon seems to believe the answer is yes: through their e-commerce and infrastructure tools it seems to be possible to build an e-commerce business from the ground up, only paying for what you actually need as your business grows. But outsourcing everything to third party services makes you reliant on their stability for your business continuity. There have been well publicized outages at online services as diverse as Google App Engine, Amazon EC2, Authorize.net and Rackspace. Are outsourced services a sufficiently stable base on which to build your service? In this panel of e-commerce minded CTOs, we’ll explore: - strategies and architecture for putting together an entire virtual e-commerce business - how to recognize and mitigate business risk when using outsourced infrastructure - advantages and disadvantages when compared to the brick and mortar world Back-End Programming / Databases, Business / Entrepreneurial / Monetization, Cloud Storage / Delivery, Front-End Programming, New Technology / Next Generation
	Yes No	OMG My Customer Has a Megaphone Rob Le Gesse, Rackspace Companies used to get away with treating customers like livestock with no repercussions, but now cus... READ MORE Companies used to get away with treating customers like livestock with no repercussions, but now customers have a megaphone: the social web, and they’re not afraid to use it. Hear from Rackspace and other customer-centric companies as they share real case studies and tips about how to embrace Customer Service 2.0. Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	Startup 2.0: Let Your Company Fund It! Jonathan Bryce, Rackspace Got a great idea? The economic downturn has turned off the VC spigots. What to do? Get your curren... READ MORE Got a great idea? The economic downturn has turned off the VC spigots. What to do? Get your current company to share your dream and profit from your big idea! Join Rackspace intrapreneurs, Jonathan Bryce and Todd Morey, to discuss how to work on your dream while at work. Business / Entrepreneurial / Monetization, Career / Work Concerns, Funding / VC
	Yes No	My Workplace is Better Than Yours – Creating Workplace Pride Marisa Keegan, Rackspace Zappos, Southwest Airlines, and Rackspace have all become known for building amazing workplace cultu... READ MORE Zappos, Southwest Airlines, and Rackspace have all become known for building amazing workplace cultures. Their employees are highly engaged and love coming to work every day. What are their secrets? Come listen to some of the best in the business talk about how they built an awesome place to work. Branding / Marketing / Publicity, Career / Work Concerns, Case Study, Community / Online Community, Other / Out There
	Yes No	Can You Run a “Serverless” Business? Lew Moorman, Rackspace With today’s robust on demand computing infrastructure, is it reality for an organization of any s... READ MORE With today’s robust on demand computing infrastructure, is it reality for an organization of any size to run a completely Serverless” business. Yes it is! With cloud computing gaining credibility, SaaS reaching maturity, all combined with traditional hosting services, businesses can now truly run a “serverless” business with confidence. Cloud Storage / Delivery, Community / Online Community, Information Architecture, New Technology / Next Generation, User Experience
	Yes No	Stop Whining and Put IT In the Cloud Lew Moorman, Rackspace It’s hard to make the case for an SMB to manage it’s own servers today. It’s expensive, it’... READ MORE It’s hard to make the case for an SMB to manage it’s own servers today. It’s expensive, it’s time-consuming, and it doesn’t add much value to your business. Cloud computing, regardless of definition, is a no-brainer for any SMB. Hear from cloud computing experts on what’s best for your SMB. Business / Entrepreneurial / Monetization, Cloud Storage / Delivery, New Technology / Next Generation, Open Source
	Yes No	Using Hadoop to Manage a Ton of Data Stu Hood, Rackspace Hadoop is being used by some of the biggest tech companies in the world, like Google, Yahoo, Amazon,... READ MORE Hadoop is being used by some of the biggest tech companies in the world, like Google, Yahoo, Amazon, and Rackspace. If you have lots of data -- whether it's gigabytes or petabytes -- Hadoop could be the perfect solution. Learn how you too can take advantage of Hadoop. Back-End Programming / Databases, Information Architecture, New Technology / Next Generation

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