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	Yes No	Bigger Online Projects Through Personas Brian Massey, Conversion Sciences Any good company knows their customers, but few know what they know about their customers. Personas ... READ MORE Any good company knows their customers, but few know what they know about their customers. Personas organize an oganization’s knowledge of their market and make it easier to justify the online strategies you know will deliver results. This clarity means bigger budgets for consultants, agencies and marketers. Branding / Marketing / Publicity, Content, Design Thinking, Information Architecture, User Experience
	Yes No	What Is Your Social Conversion Rate? Brian Massey, Conversion Sciences How are you converting buyers to users? How are you converting users to talkers? This is the role of... READ MORE How are you converting buyers to users? How are you converting users to talkers? This is the role of what Dave Evans calls the post-purchase funnel, and social media offers a set of tools that can convert your buyers into spokespeople. There are a lot of options in the social media space. Which should you use and how will you measure your success? Our panel will explore the strategies and metrics that help you define and grow your social conversion rate. Branding / Marketing / Publicity, Community / Online Community, Content, New Technology / Next Generation, Social Networking

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