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Yes No Kate Ertmann, ADi Leveraging Animation in Communicating the User Experience The User Experience is the wave-of-the-future in transforming ideas into next-generation products and services. Learn how animation can be leveraged as a key strategy in communicating this human-centered research to decision makers, venture capitalists and customers. This presentation will discuss important considerations as well as two real-world case studies. Case Study T B
Yes No Jason Swihart, Textura Design Brandemonium: How Google Made Your Brand Irrelevant Business knows how to market products online with targeted ads, but brands? Not so much. Nobody likes brand communities, remix culture creates its own lifestyles, and trust has been commoditized. In a landscape where “Blame Drew’s Cancer” competes with “Built Ford Tough” does branding have a place anymore? Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community C I
Yes No Leora Israel, independant Extreme Makeover: Profile Edition Is your Facebook, Twitter, Flickr, etc Avatar a picture of you from 2002? If so, come get a Profile Makeover! Get a makeover from a top beauty blogger, have your picture taken by a noted fashion photographer and finish it off by having a Social Media Expert tweak your bio. You'll look and feel fabulous! A hands on workshop to bring your profile into 2010! Career / Work Concerns, Education, Online Relationships, Self-Help / Self-Improvement, Social Networking C B
Yes No Elliott Adams, Louisiana Economic Development We Want Code! How States Give Tax Breaks for Development If the idea of development in the age of "anytime, anywhere" is really true, then what about moving your shop to a state that incentivizes digital media development? We'll explain the ins and outs of taking advantage of the many states who are putting money on the table to be the next "Silicon fill-in-the-blank." Business / Entrepreneurial / Monetization T I
Yes No Samantha Warren, Viget Labs Designing For Content : Art Direction On The Web Great art direction could change the face of the Web. Although a common role in the design industry, art direction is often neglected in interactive design. Drawing inspiration from other media, how can art direction improve our process and push web design to a more cohesive, effective, yet innovative level? Design Thinking, Interface Design, Visual Design C I
Yes No Anthony Burke, Digitas Utilizing Agile Design for Innovation Within Digital Projects This panel will explore agile design and prototyping within the digital space. With emerging technology becoming more prevalent, Agile design and prototyping is the most logical process choice. Agile Design brings a product development methodology that sparks innovation and put the users and the product first. Design Thinking, Interface Design, New Technology / Next Generation C I
Yes No James Proud, GigLocator Why Geolocation Matters to All Developers Developers may not realise it yet, but latitude and longitude are the two most important pieces of information they can get from users and use in their applications. Location awareness is becoming a must for applications; developers can learn how easy but rewarding this technology is to them and users. Front-End Programming, Geolocation, Mobile / Wireless, Social Networking, User Experience T I
Yes No Andraz Tori, Zemanta Semantic Tagging and Blogging How can bloggers and social media websites take benefit of the rise of the Semantic Web? Efforts such as CommonTag and Rich Snippets are offering bloggers new options to add semantics to their blogs. This panel will discuss how bloggers and social media sites can leverage semantic tagging for their benefit. Accessibility / Web Standards, Blogging, Content Management, New Technology / Next Generation, Web Apps / Widgets T I
Yes No Kyle Monson, PC Magazine Better Searching Beyond Google In the decade since Google launched, Web surfers have become conditioned to search according to Google's interface style and search method. We type in keywords, and get a list of static, authoritative pages. Real-time search and semantic search are turning that formula on its head; the trick is convincing Google addicts that sometimes there are better search methods out there. New Technology / Next Generation, Search T I
Yes No Anna Simmons, Intuit Innovation Lab Democratizing Design: Why The Team Approach Is Best Checkout how small diverse project team members work collaboratively with their XD designer to sketch designs for new releases, create information architecture schemas and brainstorm better visual designs - as a team. Democratizing the design outcome using people's diverse skills and being a fearless designer by taking the opinions and ideas is critical to speed and success. View the advantages of the new way versus the disadvantages of bring solo. Design Thinking, Information Architecture, Interface Design, Self-Help / Self-Improvement, User Experience C I
Yes No Lynn Stinson, Institute of Politics, Democracy and the Internet - The Graduate School of Political Management, GWU Addressing The Elephant In The Room Said Elephant: technologically Republicans are losing to the Democrats. In 2008, Democrats provided better access to voters translating into victory. The Midterms are around the bend and Republicans need to determine the next move- mimic the Democrats or create a new road of innovation that will conquer the Dems? New Technology / Next Generation T I
Yes No Matthew McCabe, Austin Social Innovation Hub Social Apps To Save The World Disease, malnutrition, homelessness, and unemployment are rampant in the U.S. and around the world. We will discuss innovative web and mobile solutions to these problems. Crowd sourcing, dev camps, mobile applications, microfiance, green tech, and socially innovative business models will be discussed. Business / Entrepreneurial / Monetization, Community / Online Community, Mobile Applications, Social Issues, Web Apps / Widgets T I
Yes No Brooke Thompson, GiantMice The (R)evolution of Alternate Reality Games In the search for the mainstream, ARGs have become entwined in PR stunts and companies pimping their stuff. This presentation breaks free of the hype and takes you on a tour of the evolution of Alternate Reality Gaming as seen from someone who’s been standing in the trenches since 2001. ARGs, Branding / Marketing / Publicity, Online Video, Social Networking, User Generated Content C B
Yes No Larry Smith, SMITH Magazine Magazines Online: What's Now, What's Next, What's the Story? The HuffPo is rocking. The Daily Beast is hiring. Slate keeps growing. But what is the future of the online magazine? Will a thousand titles spring? Or will it all end in tears for today's new magazine makers. This panel will take a spirited look at the present and future of the magazine, both online only and print, as we answer one giant question for content creators, designers, and tech stars: Where do I fit in? Career / Work Concerns, Content, Journalism 2.0, User Generated Content C I
Yes No Shawn Hardin, Flock, Inc. Your Browser and The Future of Your Identity With the advent of Cloud services and the increasingly important role of online personal identity, what will the browser of tomorrow look like and how will it evolve as our expectations and needs change? This panel will discuss what kind of browser can satisfy this need for uniformed identity online. Cloud Storage / Delivery, Community / Online Community, New Technology / Next Generation, Social Networking, Web Apps / Widgets T I
Yes No Jay Berkowitz, Ten Golden Rules The 10 Most Important Lessons of the Internet Gurus Over the past several years Jay Berkowitz has interviewed the top thought leaders in interactive marketing for books and podcasts. These experts include: Tony Hsieh (Founder of Zappos), Seth Godin (Best-Selling Author), Matt Cutts (Google), Chris Brogan (Social Media Guru, Author), Mari Smith (Facebook Guru), Craig Newmark (Founder Craigslist), Shawn Collins (Affiliate Expert, Author), Avinash Kaushik (Google Analytics Evangelist, Author) and Jason Calacanis. Mr. Berkowitz spent hundreds of hours reviewing the insight from these leading experts and he has distilled their wisdom into "The 10 Most Important Lessons of the Internet Gurus". Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Design Thinking, New Technology / Next Generation C I
Yes No Santiago Siri, Popego Co. The Conscious Web: Can Computers Learn, Understand and Feel? As we deal with an ever increasing flow of information in our daily lives, Computers keep gaining more relevance as decission makers in more complex and deeper levels. How can software bring us Meaning in the near future? This talk will cover current attempts of commercial applications that can take ethical decissions, learn unprogrammed topics, understand its users and even program itself. This rise of modern Artificial Intelligence techniques combined with the vast sea of information available, might be the key for a Conscious Web. History of Technology, Information Architecture, New Technology / Next Generation, Open Source, User Experience C I
Yes No David Gill, The Nielsen Company Mobile - the Great Channel Equalizer The proliferation of mobile applications and the mobile web has many talking about the mobile platform as the next great media channel. The relative egalitarianism of the Apple App Store has in many ways flattened the advantage that traditional media channels (broadcasters, cable, national/global web brands) have in reaching consumers. Come listen to big media companies and start-ups talk about how smartphones, applicaitons and the mobile web are changing their businesses. Mobile / Wireless, Mobile Applications C I
Yes No Dag Kittlaus, Siri, Your Virtual Personal Assistant Search: a Conversation with Someone You Trust In the next 5 years, everyone who lives a connected lifestyle will delegate the mundane details of their lives to software agents, who will coordinate and execute everyday tasks on our behalf. This panel will explore the many business opportunities inherent in assistant-ness, particularly around Web services and API’s. Mobile Applications, New Technology / Next Generation, User Experience C B
Yes No Owen Stone, Inquiring Mindz Media LLC The Blind Leading The Blind I want to speak about integrity and transparency online. Everyone talks about transparency but how does one achieve it. Integrity is a word that people are afraid of. When you have a community, you have a responsibility to lead them. I want to talk about being truthful with your community. Online Relationships C I
Yes No Joyce Schwarz, JCOM New Company & Product launches for Emerging Media Barter & Sponsor Your Way to Success: DO IT! Discover how to Barter, Exchange, Sponsor, & Trade with brands like Kodak, Evian, Marriott to finance your projects. Food Inc, documentary.got Chipotle restaurants to sponsor free screenings and support their DVD. Joyce Schwarz can show how you too can tap the goldmine of underwriting and product placement. She has helped raise $200 million in sponsorship & funding for 50 films, 20 TV shows and 75 venture funded web & video start-ups! Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns T B
Yes No Nestor Portillo, Microsoft Corporation Listening in the Social Media Era Staying in tune with individual markets, increase customer satisfaction by interacting with them in the way they want to interact with you, monitor your brand and quickly containing unanticipated issues before these get out of hand is a challenge today. At Microsoft we are using Social Media tools and influencer programs (MVPs) to demonstrate that we are actively listening, solving customer’s issues, and answering as fast and accurately as possible. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Social Networking T I
Yes No Russ Ruggles, Online Dating Matchmaker How to Get a Date Online Many online daters struggle with representing themselves well and standing out from the pack on online dating websites. Learn some simple techniques that will not only get your profile to stand out from the rest, but will enable you to get a date with whomever you want. Online Relationships, Other / Out There, Self-Help / Self-Improvement C B
Yes No Sammy Younan, S'up Cuz The Internet As An Assembly of Poets Anyone armed a twitter account is deemed a poet! To prove this we'll write a poem together! But first spoken word performer Sammy will recite works from his book Red Letter Nights and explore how the online community hungry for expression provides a crucible for grand poems and fantastical poets. Art, Branding / Marketing / Publicity, Writing / Technical Writing C B
Yes No Peter Imbres, Hill & Knowlton Viral Semantics: Dissecting the Modern Marketing Vocabulary Make it go viral! Drive eyeballs! Engage the influencers! What do these phrases really mean? Are they misleading or are marketers just finding new ways to describe impact in a new landscape? Discuss with champions and skeptics and decide which words or phrases can stay and which can be buried forever. Advertising, Branding / Marketing / Publicity, Digital Distribution, Social Networking C I
Yes No Manish Chandra, Kaboodle Immersive Advertising: Don’t Piss off the Consumer Display advertising is so passé when it comes to reaching social shopping communities. Advertisers need to engage the consumer. What do online consumers really want and how can advertisers give it to them? Learn key lessons that every advertiser should be aware of when tapping into a social environment. Advertising, Community / Online Community, Social Networking, User Generated Content C I
Yes No Rusti Baker, Motorola App Or Cr#p?? Roughly 1000 new mobile applications appear on marketplaces each week. How does an end user sift through this ever increasing pile of applications to find what is truly useful? Join our panel of evangelists from each of the mobile ecosystems to hear how they identify best of breed applications. In this group discussion, you can gain insiders tips on apps you won't want to miss, a few that you would be wise to skip. Mobile Applications T B
Yes No Saneel; Tim Radia; Harris, Denuo - creative boutique and division of Publicis Groupe Why Things Companies Hold Sacred Prevent Them from Being Creative This presentation is meant to debunk the myth that popular procedures/platitudes spur creativity. Oftentimes agencies and marketers get caught up in unnecessary “to-dos,” losing sight of the end goal. This presentation will bring focus to the things that hinder companies from being innovative and effective in a modern marketplace. Branding / Marketing / Publicity, Design Thinking, New Technology / Next Generation, Self-Help / Self-Improvement C I
Yes No David Garber, Lantern Lane Entertainment The Changing Face of Distribution 2010 Windows and what do they mean?--- This would be an in depth look at how movies are exploited in North America and throughout the world. We would begin by looking at the traditional windows and timing for movies. The sequence of rights, We would then delve into the current state of the market and the impact of new philosophies of companies like IFC and Magnolia. As moderator I would get Reps from Blockbuster and/or Hollywood Video IFC and Magnolia, a Producer or two who licensed movies to them, a traditional studio distribution President or two and Digital Distribution Execs Business / Entrepreneurial / Monetization, Content Management, Digital Distribution T B
Yes No Soleio Cuervo, Facebook The Facebook Design Scrapbook How did Facebook go from a Harvard-only social network to an internet giant used by over a quarter billion people? Learn how Facebook's design has evolved in that time period to support all of its major product changes and site incarnations. Take a peek at the scrapbooks of the Facebook product design team and see the process behind Facebook's major releases including News Feed, Platform, Beacon, i18n, Connect, and the unexpected lessons learned from designing for a growing global audience. Case Study, Design Thinking, Interface Design, User Experience T I
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