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	Yes No	Super Friends: Building the Best Social Media Team Troy Janisch, American Family Insurance Building the right social media team is like being an HR recruiter for the team of Super Friends, th... READ MORE Building the right social media team is like being an HR recruiter for the team of Super Friends, the Saturday morning cartoon from 1973 to 1986 featuring a cast of superheroes who formed the Justice League of America and COLLECTIVELY faced challenges, mad scientists and (eventually) the Legion of Doom. Why the Super Friends? Social Media is a team sport — and you want to find the best team possible to meet the challenges and chaos associated with integrating social media into the CULTURE of your business. It takes a team to change a culture. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking
	Yes No	Get What You Want, Whatever It Is Trina Uzee, imc² Unleash the power of your mind and emotions. How you think and feel affects what happens. Learn how ... READ MORE Unleash the power of your mind and emotions. How you think and feel affects what happens. Learn how to - use your thoughts and emotions for good; visualize what you want, feel gratitude and then manifest it; stop paddling against the current and float downstream toward success and happiness. Advertising, Branding / Marketing / Publicity, Career / Work Concerns, Other / Out There, Self-Help / Self-Improvement
	Yes No	“Every Phone a Smart Phone” Mark Jacobstein, iSkoot One common mantra in the Valley these days is “every phone a smart phone”. By putting the proce... READ MORE One common mantra in the Valley these days is “every phone a smart phone”. By putting the processing power in the cloud and delivering services to the handset, almost any handset available today can be made to behave very much like a smart phone. This session will discuss how cloud computing has revolutionized the mobile phone. Mobile / Wireless, Mobile Applications, Social Networking, User Experience, Web Apps / Widgets
	Yes No	Care and Feeding of Your Crowd Edward Cruz, BountyStorms.com Crowdsourcing has started evolving beyond the early experiments in ad hoc online collaboration into ... READ MORE Crowdsourcing has started evolving beyond the early experiments in ad hoc online collaboration into a new, real social web engine and economy that is getting people’s attention. But there is a human dimension that is just as important as the technology... So how do you address the needs of crowds, both as individuals and as communities? User Generated Content
	Yes No	Music Licensing for Emerging Media: Apps, Widgets, Viral Videos Annie Lin, The Rights Workshop In the era of apps, widgets, streaming sites, viral videos and mashups, developers are constantly pu... READ MORE In the era of apps, widgets, streaming sites, viral videos and mashups, developers are constantly pushing the boundaries of music licensing. This panel opens a lively debate between the major labels and publishers who control the songs, the music supervisors who negotiate the rights and fees, and the music and media startups that are navigating uncharted territory. Licensing / Fair Use / Copyright, Music 2.0, New Technology / Next Generation, Online Video, Web Apps / Widgets
	Yes No	Innovation for Hire: Innovating in the Client/Consultant Relationship Jodi Burke, Punchcut Being a freelancer or a consultant means working with clients to develop innovative and dynamic idea... READ MORE Being a freelancer or a consultant means working with clients to develop innovative and dynamic ideas, but how do you prevent them from being pared-down, watered-down or shelved? This session will present battle-tested techniques on how to partner with clients in order to get those innovations out to market. Business / Entrepreneurial / Monetization, Career / Work Concerns, Design Thinking, New Technology / Next Generation
	Yes No	Barter & Sponsor Your Way to Success: DO IT! Joyce Schwarz, JCOM New Company & Product launches for Emerging Media Discover how to Barter, Exchange, Sponsor, & Trade with brands like Kodak, Evian, Marriott to finan... READ MORE Discover how to Barter, Exchange, Sponsor, & Trade with brands like Kodak, Evian, Marriott to finance your projects. Food Inc, documentary.got Chipotle restaurants to sponsor free screenings and support their DVD. Joyce Schwarz can show how you too can tap the goldmine of underwriting and product placement. She has helped raise $200 million in sponsorship & funding for 50 films, 20 TV shows and 75 venture funded web & video start-ups! Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns
	Yes No	The Evolution and Future of Sporadic Games Jeremy Gibson, University of Southern California - Interactive Media Division From fantasy baseball to Farm Town, sporadic games (games which allow only limited interaction per d... READ MORE From fantasy baseball to Farm Town, sporadic games (games which allow only limited interaction per day) have a long, though seldom explored, history. Lately, social networks like Facebook have engendered an explosion in the popularity of the genre. This panel will explore the evolution and design features of sporadic games. Community / Online Community, History of Technology, Mobile Applications, User Experience, Video Games
	Yes No	No Sheep-Throwing Allowed: Beneficial Social Media Chris Stewart, Endaris For too long, the social web has been about me. My wants, my needs, my friends. What about the indiv... READ MORE For too long, the social web has been about me. My wants, my needs, my friends. What about the individuals who have no access to social media as we know it? Come prepared to discuss ways to harness current tools at our disposal to make their voices heard. Digital Divide, New Technology / Next Generation, Non-Profits, Social Issues, Social Networking
	Yes No	Scaling the Semantic Web: Andy Hickl, Language Computer Corporation While the Semantic Web continues to generate excitement, its usefulness has still been limited in sc... READ MORE While the Semantic Web continues to generate excitement, its usefulness has still been limited in scope. Efforts to expand its reach and effectiveness continually reveal new complications in performance on a larger scale. How are these problems being addressed, and when will the Semantic Web find scalable value? Information Architecture, New Technology / Next Generation
	Yes No	Future of Context: Getting the Bigger Picture Online Matt Thompson, Newsless.org Conventional wisdom calls us attention-deprived, constantly seeking the next scrap of info. But Goog... READ MORE Conventional wisdom calls us attention-deprived, constantly seeking the next scrap of info. But Google reveals our true desire: Context. (Wikipedia entries, This American Life's financial crisis explainer, Gizmodo's definitive guide to smartphones, etc.) We'll explore how journalism and media must adapt to meet our insatiable hunger for the bigger picture. Content, Education, Information Architecture, Journalism 2.0
	Yes No	Engineer Pop Culture to Sell Beer or Yourself Pippa Seichrist, Miami Ad School Learn to use the latest trends in culture (technology, entertainment, socializing...) to leapfrog th... READ MORE Learn to use the latest trends in culture (technology, entertainment, socializing...) to leapfrog the status quo. Whether you're developing business ideas, advertising for a brand, or creating a self promotion that will get you your dream job, you have to stand out and be relevant to your target. (The presentation will consist of lecture, examples/case study and audience participation.) Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Education
	Yes No	Give It Up For Free? Russell Reeder, LibreDigital Music, books, video, games and mini-mobile apps are now an important part of how digital consumers s... READ MORE Music, books, video, games and mini-mobile apps are now an important part of how digital consumers spend their day. For content producers, questions abound on finding the right balance of “Freemium” vs. paid models in the quest to attract and monetize audiences across expanding web and mobile channels. Business / Entrepreneurial / Monetization
	Yes No	Crash Course: Is E-ducation Making the Classroom Obsolete? Kirk McMurray, Cerego/Smart.fm Are Web-based learning applications supplementing or supplanting the traditional classroom, and what... READ MORE Are Web-based learning applications supplementing or supplanting the traditional classroom, and what does the learning curve tell us? As more and more companies offer personalized learning experiences across any number of subjects, both with and without professional teachers, this panel calls upon some innovative startups to chalk out the future. Education, Self-Help / Self-Improvement
	Yes No	Monsters Vs. Aliens: Requirements & The Creative Process Alex Snell, HUGE Are great online experiences born from brilliant ideas or clearly defined requirements? Our competin... READ MORE Are great online experiences born from brilliant ideas or clearly defined requirements? Our competing methodologies are typically defended with ideological fervor. Meanwhile, clients make demands that influence (and distort) how we work. We’ll further the debate by discussing how the goals for the end product suggest which methodology will work best. Back-End Programming / Databases, Branding / Marketing / Publicity, Design Thinking, Front-End Programming, User Experience
	Yes No	The Conscious Web: Can Computers Learn, Understand and Feel? Santiago Siri, Popego Co. As we deal with an ever increasing flow of information in our daily lives, Computers keep gaining mo... READ MORE As we deal with an ever increasing flow of information in our daily lives, Computers keep gaining more relevance as decission makers in more complex and deeper levels. How can software bring us Meaning in the near future? This talk will cover current attempts of commercial applications that can take ethical decissions, learn unprogrammed topics, understand its users and even program itself. This rise of modern Artificial Intelligence techniques combined with the vast sea of information available, might be the key for a Conscious Web. History of Technology, Information Architecture, New Technology / Next Generation, Open Source, User Experience
	Yes No	Crowd Sourcing Your Next Gig Jaime Rodriguez, jr., Hot*Top*Next Freelancer. Consultant. Contractor. Or, just looking for a new job. This panel will provide answers ... READ MORE Freelancer. Consultant. Contractor. Or, just looking for a new job. This panel will provide answers to you questions on how to acquire, retain and source your next new gig through your social networks. Career / Work Concerns, Community / Online Community, Economic Concerns, Other / Out There, Social Networking
	Yes No	Putting the Mobile Internet in Your Pocket Pankaj Kedia, Intel Corporation The Internet is quickly becoming mobile, social, location-based, real-time, interactive and rich. As... READ MORE The Internet is quickly becoming mobile, social, location-based, real-time, interactive and rich. As our life increasingly relies on this Internet, we want to take it with us wherever we go -- in our pockets and purses. In this presentation, we will discuss how the mobile devices of today are evolving and what the future will bring to our smartphones, mobile Internet devices, and netbooks. Branding / Marketing / Publicity, Community / Online Community, Mobile / Wireless, Mobile Applications, Social Networking
	Yes No	Beyond Obligation: Bold Brand Strategies for a Better Tomorrow Deborah Morrison, University of Oregon How can brands and their interactive architects do good for the world while meeting business objecti... READ MORE How can brands and their interactive architects do good for the world while meeting business objectives? We offer five bold strategies that challenge participants to reimagine content and to reinvent themselves as change agents. Advertising visionaries share their important work and ask: if not us, then who? Advertising, Branding / Marketing / Publicity, Content, Social Issues
	Yes No	Uncovering Social Media Data You Can Count On Mike Schneider, allen & gerritsen With stakeholders throughout the enterprise taking a role in the ownership of conversations in socia... READ MORE With stakeholders throughout the enterprise taking a role in the ownership of conversations in social spaces, each wants to know the impact of a relationship on demand creation, customer retention and support efficiency. This panel addresses how to make the numbers meaningful for sales, marketing, customer service and product teams. Advertising, Education, Online Relationships, Social Networking
	Yes No	Tame Your Content! (Using Text Understanding APIs) Andraz Tori, zemanta Do you have your content tamed? How semantic APIs can be used by sites to get better insights into t... READ MORE Do you have your content tamed? How semantic APIs can be used by sites to get better insights into their content, do better repurposing and even make users happier by doing magic for them. Back-End Programming / Databases, Content Management, New Technology / Next Generation, User Generated Content, Web Apps / Widgets
	Yes No	Covering Big News on Small Budgets Amanda Hirsch, NPR (Consultant) In today’s tight economy, those with experience producing innovative news coverage on tight budget... READ MORE In today’s tight economy, those with experience producing innovative news coverage on tight budgets may have an advantage over their commercial counterparts. Hear case studies and lessons learned from indie media makers and public broadcasters, experts in creating compelling coverage online and on-air without breaking the bank. Case Study, Content, Economic Concerns, Non-Profits
	Yes No	Citizen Journalism: Writing the News with a Million Reporters Jeff Beckham, Austinist Those in the news business are being asked to do more with less. But people's hunger for news contin... READ MORE Those in the news business are being asked to do more with less. But people's hunger for news continues to grow. With reporting and analysis more important than ever, what happens when the people formerly known as the audience step in and help? Can pros and Joes work together without sacrificing quality and making each other miserable in the process? Journalism 2.0
	Yes No	Online Video Killed The Publishing Stars Matt Cohen, OneSpot This next generation is using online video as their first stop for news, information, and even schol... READ MORE This next generation is using online video as their first stop for news, information, and even scholarly research. In this group, print media is deader than MTV. How can print-based publishers compete in this visual era? Should they compete, or is there still an audience that wants to read news? Business / Entrepreneurial / Monetization, Content, Journalism 2.0, New Technology / Next Generation, User Generated Content
	Yes No	Guerilla Web Tactics: Design Like a Hippie Matt Brown, thingsthatarebrown What's the best approach to web design? Too many designers let technology--not creativity--drive th... READ MORE What's the best approach to web design? Too many designers let technology--not creativity--drive their design process. thingsthatarebrown owner Matt Brown will talk about some lo-fi, but high-return, methods guaranteed to improve your process (and leave you smelling like patchouli). Branding / Marketing / Publicity, Design Thinking, Visual Design
	Yes No	It's The People Stupid: Designing Social Experiences Deborah Schultz, Social Web Rabble Rouser The most interesting problems on the Web are social, not technical. Once the open, social stack move... READ MORE The most interesting problems on the Web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of experiences/sites that work and how to revise (revive?) Web products for connected users. Think of it as Mind Hacks for the Social Web. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Community / Online Community, Design Thinking, Online Relationships, Social Networking, User Experience
	Yes No	Why You Aren't Done Yet David Heinemeier Hansson, 37signals The deadline is looming, you've tweeted how busy you are four times this week, and yet you just can'... READ MORE The deadline is looming, you've tweeted how busy you are four times this week, and yet you just can't get the project wrapped up and out the door. Real artists ship and you want to be a real artist, real bad, but you're not. Let me show you how to rework that. Business / Entrepreneurial / Monetization, Self-Help / Self-Improvement
	Yes No	Pitch Your Content to the Pros: A Taste of LATV Fest Beth Braen, NATPE Where’s the only place a paid attendee is guaranteed 10-minute meetings with decision makers from ... READ MORE Where’s the only place a paid attendee is guaranteed 10-minute meetings with decision makers from talent agencies, broadcast, cable, networks, studios, digital/new media and production companies? The LATV Fest’s Pitch Pit! Every summer we create the ideal situation in which content creators and development experts meet under one roof. This year at SXSW we’re bringing a taste of the LATV Fest to you! Here’s your chance to pitch your content to companies representing multiple genres and formats. Need helpful hints to perfect your pitch or curious about what happens after you pitch? There’s a panel for that. There’s always something for everyone at the LATV Fest. Don’t miss this sneak peek at what the LATV Fest has in store for you.>> Business / Entrepreneurial / Monetization, Career / Work Concerns, Content, Content Management, Funding / VC
	Yes No	API's: Ask Zoltar, Will it be "Big"? Mike Vernal, Facebook In the 1980's movie, "Big," Tom Hanks plays a young boy who gets a glimpse at the future after the... READ MORE In the 1980's movie, "Big," Tom Hanks plays a young boy who gets a glimpse at the future after the fortune telling machine "Zoltar" grants his one wish. What does Zoltar think is in store for the future of API's? First, they allowed for building of outside websites by taking data with you. Then API's evolved with social platforms that allowed you to build new experiences for users directly within that platform's canvass. What will API's let us do next? Accessibility / Web Standards, Digital Distribution, Information Architecture, New Technology / Next Generation, Web Apps / Widgets
	Yes No	The Forgotten Power of Email Mathew Patterson, Freshview In a world filled with gradients, AJAX, reflections and instant voting, email seems incredibly old a... READ MORE In a world filled with gradients, AJAX, reflections and instant voting, email seems incredibly old and tired. The truth is that email remains an incredibly powerful medium that can do things websites just can't. Learn from companies including 37signals and Moo.com how email creates value for them. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Writing / Technical Writing

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