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	Yes No	Should I Shave? A Date With Social Media Daniel Neely, Networked Insights So you’re the brand manager for Company X? What’s it like having millions of unofficial assistan... READ MORE So you’re the brand manager for Company X? What’s it like having millions of unofficial assistants working under you and creating messages that you can’t control? Let us help you figure out what role social media analytics should play for brand managers. How can it contribute to creative insights for campaigns, product development, etc.? How can it help you figure out who to target? How can you use it to discover unmet needs? There are answers and they’re found in this panel! Back-End Programming / Databases, Business / Entrepreneurial / Monetization, New Technology / Next Generation, Social Networking, Web Apps / Widgets
	Yes No	SEO Analytics Data: Making Sense of the Maze Paul Henry, Neo@Ogilvy Locked in keyword demand data is an unbiased source of market research. Learn how to use analytics a... READ MORE Locked in keyword demand data is an unbiased source of market research. Learn how to use analytics as the key to understanding your customer base, and how to reach consumers by asking more intelligent questions. Advertising, Branding / Marketing / Publicity, International, Search, User Generated Content
	Yes No	Finding Insights In Data Whitney Hess, Independent consultant Do you have any idea what your users are actually doing on your site? Are they getting their needs m... READ MORE Do you have any idea what your users are actually doing on your site? Are they getting their needs met? Are they doing what you want them to? In this session you'll learn how to use web analytics to design better user experiences and ultimately improve your bottom line. Business / Entrepreneurial / Monetization, Design Thinking, Information Architecture, Interface Design, User Experience
	Yes No	The Ten Commandments of User Experience Nick Finck, Blue Flavor 50 word version: User experience is the result of your interactions with a product or service, spec... READ MORE 50 word version: User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the design. In this presentation we will explain how following the ten commandments can boost your project's ease of use, appeal, conversion rates, and more. Longer version: User experiences are your everyday experiences--anything from operating a car, to making a pot of coffee, to ordering a pair of shoes online. User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the design. In this presentation Nick Finck and Raina Van Cleave will explore the ten characteristics of a great user experience. They will cover all aspects of user experience design such as user research, information architecture, information design, technical writing, interaction design, visual design, brand identity design, accessibly, usability and web analytics. Nick and Raina will also explain how following the ten commandments can boost your web sites, web app, or mobile app's ease of use, appeal, conversion rates, and more. User Experience
	Yes No	Leveraging the Stream: The Next Major Wave of the Internet’s Evolution David Eckoff, Spitter, Inc. Twitter and Facebook are examples of the rise of the Stream - streams of information, news and conve... READ MORE Twitter and Facebook are examples of the rise of the Stream - streams of information, news and conversations. But the volume is increasing - and the Stream is likely to become more like white water rapids. How will we keep up, find what we most care about, filter the noise? Leaders of top companies will discuss how they are working to solve these problems, and best practices for leveraging the Stream as a consumer, publisher, aggregator, analytics provider and advertiser. Business / Entrepreneurial / Monetization, Collaborative Filtering, Community / Online Community, New Technology / Next Generation, Social Networking
	Yes No	Practical Digital Anthropology: Getting to Know Your Users Marc Vermut, Fine Point Solutions, Inc. Most modern analytics attempt to boil complex behaviors down to statistics; but is that the whole st... READ MORE Most modern analytics attempt to boil complex behaviors down to statistics; but is that the whole story? Are your design decisions informed by actual behaviors, instead of near approximations? We present digital anthropology: practical, high-touch techniques that will give you an edge in understanding what really makes your users tick. Community / Online Community, Design Thinking, Online Relationships, User Experience
	Yes No	What Are Analytics? A Guide To Practical Data Blake Robinson, Attention Analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. The... READ MORE Analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. The Guide to Practical Data will help ensure you're reaching your full analytical potential. Learn how to analyze public and proprietary data to accelerate the success of any initiative. Featuring detailed demonstrations from top bloggers, corporate execs and analysts. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Information Architecture, New Technology / Next Generation, Search
	Yes No	"I am hungry, TGIF, I hate my landlord" - Real Time Stream Analytics and Engagement. We use Turks to save movies from Twitter hell and cater pizza in San Francisco. Jodee Rich, PeopleBrowsr Real-time Internet conversations have changed the way businesses interact with their customers. They... READ MORE Real-time Internet conversations have changed the way businesses interact with their customers. They have also changed the way business FIND their customers. And they are a lot of potential. Are you backing pizzas in San Francisco? You should look for "I'm hungry" tweets and reply in real time. Are you renting DVDs? You should look for the people who "Just ordered pizza". And if you're launching a movie, you should track sentiment on actors and trailers before, during and after the launch to leverage positive buzz and control the damage of critics. The Conversation volume is often huge. The panel will share its wisdom on how to use high volume analytics and Mechanical Turks to separate signal from noise, humanize Tweets sentiment analysis and help businesses and individuals interact with customers in real time. Turning words into money and "It sucks" into "FTW". Branding / Marketing / Publicity
	Yes No	Personal Brands: Applied Science for Clients Neil Petty, Springbox Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on h... READ MORE Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on how my brand as a boat shoe-wearing electro-funk musician helps keep me current in terms of analytics, social networking, online promotion and the content-fueled world of the web. Advertising, Branding / Marketing / Publicity, Music 2.0, Social Networking, Writing / Technical Writing
	Yes No	Nobody Gets in to See the Wizard. Nobody! Jacob Apelbaum, Networked Insights For many marketers social media and social media analytics are still a mystery. The value is fuzzy ... READ MORE For many marketers social media and social media analytics are still a mystery. The value is fuzzy and the technology behind it is poorly understood. Let’s pull back the curtain on our own technology by demonstrating the value of social media. Back-End Programming / Databases, Business / Entrepreneurial / Monetization, New Technology / Next Generation, Social Networking, Web Apps / Widgets
	Yes No	In Context: Putting Web Analytics In Its Place Sean Dreilinger, hayoka.com Today's highly-accessible web analytics software makes it easier than ever to misinterpret data, dra... READ MORE Today's highly-accessible web analytics software makes it easier than ever to misinterpret data, draw hasty conclusions and make bad decisions with confidence. Attend this talk to reinforce your position in the decision-making food-chain and put web analytics where it belongs: in context. Branding / Marketing / Publicity, Career / Work Concerns, Case Study, Content Management, Design Thinking
	Yes No	Dominate Your Shelf Space Using Integrated Keyword Data Ken Shults, Neo@Ogilvy How a data driven approach facilitates corporate governance, keyword arbitration, and maximum paid v... READ MORE How a data driven approach facilitates corporate governance, keyword arbitration, and maximum paid versus organic budget efficiencies. Learn from global, Fortune 500 companies who are leveraging keyword analytics to increase market share. Advertising, Back-End Programming / Databases, Branding / Marketing / Publicity, International, Search
	Yes No	The Day The Page Tag Died Michael Scherotter, Microsoft Corporation ...I can't remember if I cried When Silverlight and Adobe apps tried, To send their analytics data... READ MORE ...I can't remember if I cried When Silverlight and Adobe apps tried, To send their analytics data logged client side The day the page tag died.... Adobe Air, Microsoft Silverlight, and mobile apps can run out-of-browser and offline so we have to rethink the way we collect web analytics data. Front-End Programming, Interface Design, Mobile Applications, User Experience
	Yes No	Are Web Video Analytics Critically Damping Content Length? Troy Lanier, DadLabs Web video analytics allow producers to measure viewer engagement . Will this new data drive video l... READ MORE Web video analytics allow producers to measure viewer engagement . Will this new data drive video length on the web into a steady state and thereby define a new video genre? Or do new interactive players make the system more stochastic? Restated: Does an ideal web video length exist? Collaborative Filtering, Content, Digital Distribution, Digital Filmmaking, Online Video
	Yes No	Data, Data, Everywhere: Drowning in a Sea of Analytics Marissa Goldsmith, Beaconfire Consulting A Web site gives a nonprofit access to data that makes old school direct marketers salivate. But man... READ MORE A Web site gives a nonprofit access to data that makes old school direct marketers salivate. But many organizations find themselves getting bogged down in producing graphs every month, obsessing over drops in pageviews, throwing their hands up on the air, and deciding they don’t have enough resources to maintain this kind of analytics analysis. Stop obsessing about the small stuff, and start learning about creating a goal-oriented, actionable analytics plan that can help your Web site thrive. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Non-Profits
	Yes No	The 10 Most Important Lessons of the Internet Gurus Jay Berkowitz, Ten Golden Rules Over the past several years Jay Berkowitz has interviewed the top thought leaders in interactive mar... READ MORE Over the past several years Jay Berkowitz has interviewed the top thought leaders in interactive marketing for books and podcasts. These experts include: Tony Hsieh (Founder of Zappos), Seth Godin (Best-Selling Author), Matt Cutts (Google), Chris Brogan (Social Media Guru, Author), Mari Smith (Facebook Guru), Craig Newmark (Founder Craigslist), Shawn Collins (Affiliate Expert, Author), Avinash Kaushik (Google Analytics Evangelist, Author) and Jason Calacanis. Mr. Berkowitz spent hundreds of hours reviewing the insight from these leading experts and he has distilled their wisdom into "The 10 Most Important Lessons of the Internet Gurus". Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Design Thinking, New Technology / Next Generation
	Yes No	Beyond the Click: Converting Website Visitors into Customers Ayat Shukairy, Invesp Consulting For an online business, persuading visitors to purchase your product or service is crucial to increa... READ MORE For an online business, persuading visitors to purchase your product or service is crucial to increasing sales. Using the science and art of analytics analysis, marketing, usability and software, discover how the Conversion Framework approach can convert online visitors into customers such as RHDJapan and Metro Uniforms. Branding / Marketing / Publicity, Community / Online Community, Design Thinking, User Experience, Visual Design
	Yes No	The Realities of Managing a Social Community Lauren Bigelow, WeeWorld Successful online communities understand the complexities of managing a community. Strategy Analytic... READ MORE Successful online communities understand the complexities of managing a community. Strategy Analytics reports that more than 137 million users participate in virtual worlds, and that number is expected to rise to more than 1 billion by 2017. With usage on the rise and an evolving dynamic of user interaction, are today’s online communities and virtual worlds ready for the management challenge? Communities are made up of users from diverse backgrounds and different experiences. Back-End Programming / Databases, Community / Online Community, Design Thinking, Social Networking, User Experience
	Yes No	Social Media ROI On $1 A Day? Kyle Flaherty, BreakingPoint Systems Companies need to prove the ROI of social media, no question about it. What works best for which co... READ MORE Companies need to prove the ROI of social media, no question about it. What works best for which companies? The Goliath’s of the world who are offering ready to use online reporting tools, or the David’s who, with hard work and minor development skills, have created custom made reporting/analytics tools? Business / Entrepreneurial / Monetization, Other / Out There, Social Networking, Web Apps / Widgets
	Yes No	Site Search Analytics Marko Hurst, Marko Hurst When it comes to understanding users both User Experience & Web Analytics are inherently flawed by f... READ MORE When it comes to understanding users both User Experience & Web Analytics are inherently flawed by focusing on only 1/2 the story: Motivation & Behavior. If you want to make the best design decisions possible you need to develop a complete user model and the only way to do that is to combine your qualitative & quantitative data. learn how by applying simple techniques of Site Search Analytics you can inform andimprove: Design, SEO, SEM, IA, Navigation, Metadata, Content, etc. to deliver a superior user experience. Content, Information Architecture, User Experience, Visual Design, Writing / Technical Writing

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