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Social Media ROI: Results that Measure Up Kami Huyse, My PR Pro When measuring social media, people are often tempted to replace the “I” in the ROI equation wit... READ MORE When measuring social media, people are often tempted to replace the “I” in the ROI equation with terms like Involvement and Influence. Like it or not, the bean counters are looking for cold, hard cash. Learn to count what matters while still valuing human interaction and relationship-building in your community. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Economic Concerns, Online Relationships, Social Networking

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