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Yes
No
|
Dave Stanton, The Poynter Institute |
My Three-Year Old Is My Usability Expert
|
|
Children are perfect testers for the innate usability of visual structures. Learn how neuroscience and cognitive psychology research can make your designs and interfaces more intuitive.
|
|
Content, Education, Interface Design, User Experience, Visual Design
|
C
|
B
|
|
Yes
No
|
Eric Kogelschatz, shark&minnow |
Big Brother in Your Brain: Neuroscience & Marketing
|
|
Is interactive marketing art or science? With the advent of neuromarketing, neuroscientists and researchers direct their expertise to selling, using MRIs to analyze brain activity when exposed to different stimuli. Companies like Google use mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph?
|
|
Advertising, Branding / Marketing / Publicity, Other / Out There
|
C
|
I
|
|
Yes
No
|
Michele Bowman, AndSpace Labs |
Here Are Lions: The Cartography of the Future
|
|
A new breed of maps is revealing breakthroughs in our understanding of biology, neuroscience, ecology and the physical world. We can now map not just physical geographies, but also genomes, neural pathways, emotions, social networks and ideas. These new maps reveal how society will change over the next twenty years.
|
|
Content, Design Thinking, Geolocation, New Technology / Next Generation, Other / Out There
|
C
|
B
|
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