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	Yes No	Image Is Everything: Photo Tips From The Red Carpet Wm. Marc Salsberry, Entrepreneur/Photographer In Social Media 'Image Is Everything.' As a photographer I've met many people in our community who j... READ MORE In Social Media 'Image Is Everything.' As a photographer I've met many people in our community who just don't know how to have their picture taken. I plan to show real world 'Tips from the Red Carpet' on how you can help a photographer make you look good. Branding / Marketing / Publicity, Case Study, Content, Education, Self-Help / Self-Improvement
	Yes No	Transforming Conventional Applications into Social Software Kapil Gupta, IBM The last few years have seen the growth of social networking services, as well as products that allo... READ MORE The last few years have seen the growth of social networking services, as well as products that allow businesses to tap the value of social networks. However, there are a large number of legacy applications which do not leverage social networking data in any way. The next frontier in the evolution of these is to embed social software capabilities into these applications. This session will describe design decisions and factors that need to be considered to undertake such an effort and provide suggestions on how to make the transition. Case Study, Community / Online Community, Design Thinking, Social Networking, User Generated Content
	Yes No	Cross-Disciplinary Design Skills Andrew Smith, Somenice Jack of all trades to master this one. Using knowledge and skills from other creative fields to gu... READ MORE Jack of all trades to master this one. Using knowledge and skills from other creative fields to guide, influence, and ultimately improve your daily work. Other fields just might have the solution to the problem you're trying to solve. Art, Design Thinking, Self-Help / Self-Improvement, User Experience, Visual Design
	Yes No	reExperience Starbucks: Blogging the Destruction of America's Brand Becky Carroll, Customers Rock Starbucks CEO Howard Schultz promised to revive the brand as America's "third place," with a 'laser ... READ MORE Starbucks CEO Howard Schultz promised to revive the brand as America's "third place," with a 'laser focus on the experience. Did he succeed? Two bloggers decided to track Schultz's promise and the Starbucks experience via their own blogs, and recruited bloggers around the world to do the same. Blogging, Branding / Marketing / Publicity, User Experience
	Yes No	Facebook and Twitter: The New CRM? Clara Shih, Hearsay Labs Facebook and Twitter are CRM for individuals - increasingly, how we manage contacts across our perso... READ MORE Facebook and Twitter are CRM for individuals - increasingly, how we manage contacts across our personal and professional lives. People are sharing more about themselves than ever before and at the same time taking greater control of their online identity. Companies have no choice but to rethink customer engagement and relationships. Branding / Marketing / Publicity, Case Study, New Technology / Next Generation, Online Relationships, Social Networking
	Yes No	Tapworthy: Designing iPhone Interfaces for Delight and Usability Josh Clark, O'Reilly's "Best iPhone Apps" Tapworthy apps cope with small screens and fleeting user attention to make every pixel count, every ... READ MORE Tapworthy apps cope with small screens and fleeting user attention to make every pixel count, every tap rewarding. Learn to: Focus your feature set and simplify your interface; use iPhone gestures and controls the Apple way; forge ahead with your own custom views; and craft efficient but personality-packed visuals. Look over the shoulders of the best developers with real-life examples that follow app designs from early sketches to finished product. Information Architecture, Interface Design, Mobile Applications, User Experience
	Yes No	Selling Design: Get the Clients & Projects You Want Daniel Schutzsmith, Core Industries Selling our skills is often the scariest part of being a freelancer or studio owner. We'll break dow... READ MORE Selling our skills is often the scariest part of being a freelancer or studio owner. We'll break down the myths and stereotypes of selling, discuss various parts in the process, check out tools you can use, and learn how our creative capabilities can set us apart from our competitors. Business / Entrepreneurial / Monetization, Writing / Technical Writing
	Yes No	Fountain of Youth? Transforming Traditional Companies Via Web 2.0+ J. Alex Dalessio, LexisNexis Group As Web2.0 tools gain ubiquity, many older companies are struggling to figure out how to implement, c... READ MORE As Web2.0 tools gain ubiquity, many older companies are struggling to figure out how to implement, control, and leverage these technologies within their infrastructures. From business development and goodwill to employee communications, this panel will address the opportunities and pitfalls established companies have encountered trying to adopt these technologies, and what has worked - or not worked. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking
	Yes No	Turning a Real-Life Event Into an Online Experience June Cohen, TED Conferences For years, the TED Conference was a well-kept secret, known primarily to the 1000 or so people who a... READ MORE For years, the TED Conference was a well-kept secret, known primarily to the 1000 or so people who attended each year. All that changed in 2006, when the talks from the conference first appeared online. (The talks have now been watched more than 140 million times) On TED.com our challenge is to share the magic of a premium real-world conference with an online audience that may or may not ever attend the event. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Content
	Yes No	Oh, Go Service Yourself! Interactive Content for Humans Colleen Jones, threebrick You know the self service schpiel. It lowers support costs and lets customers take care of their own... READ MORE You know the self service schpiel. It lowers support costs and lets customers take care of their own needs, on their own time. Designed well, interactive self service makes everyone happy. More often, it frustrates and confuses users. On any platform for any industry, improve content and design practices--and take self service from sucky to super. Content, Design Thinking, Interface Design, Self-Help / Self-Improvement, User Experience
	Yes No	By the People, For the People: Government Unconferences Hillary Hartley, NIC Inc The next (r)evolution in government services will come from the people. But first, government needs... READ MORE The next (r)evolution in government services will come from the people. But first, government needs to open the door of participation and encourage the public, public servants, and elected officials to converse in the same room. Learn why and how the BarCamp model has been immensely effective for public/private collaboration. Case Study, Community / Online Community, Government and Technology, New Technology / Next Generation
	Yes No	Way Cool Maps: Beyond Simple Mashups Adam DuVander, Map Scripting Creatively add location to your websites or streamline your mapping process. Make your maps stand ou... READ MORE Creatively add location to your websites or streamline your mapping process. Make your maps stand out from all the others. Learn how you can write code once and use it with Google Maps, Yahoo, Bing, MapQuest and more. Back-End Programming / Databases, Front-End Programming, Geolocation, New Technology / Next Generation, Open Source
	Yes No	The Hottest Trends in Digital Photography You Shouldn’t Live Without Berend Ozceri, Eye-Fi, Inc. Polaroid and Kodachrome retired. So what’s the next evolution in digital photography? Will Wi-Fi... READ MORE Polaroid and Kodachrome retired. So what’s the next evolution in digital photography? Will Wi-Fi cameras, mobile uploads, or automatic geotagging be the next hottest thing? Eye-Fi founder Berend Ozceri predicts the five hottest trends in digital imaging – and tells you how to get the most out of your pics. Cloud Storage / Delivery, Content Management, Geolocation, Mobile / Wireless, Online Video
	Yes No	How to Design Web Apps People Love Kevin Hale, Wufoo There's been a paradigm shift in business over the last 20 years. Users and customers don't want com... READ MORE There's been a paradigm shift in business over the last 20 years. Users and customers don't want companies to just exist and take their money. They want a relationship. They want to fall in love. And when it comes to software and the Internet, where you don't have the benefits and reminders of face to face interactions, it's easy to forget how a little love goes a long way. Join us as we look at how companies and their products are wooing their users, keeping the romance alive and sustaining lasting relationships that turn out to make for profitable returns. Branding / Marketing / Publicity, Community / Online Community, Interface Design, Online Relationships, User Experience
	Yes No	Spinning the Social Web Kate Niederhoffer, Dachis Group As social technologies become woven into our lives, our breadcrumbs become more varied and dimension... READ MORE As social technologies become woven into our lives, our breadcrumbs become more varied and dimensional. Making sense of this information is challenging- for users and marketers. Methods from social and personality psychology are potential antidotes. Enough with pages views to demonstrate value. How can analysis account for the rich depth of data? Online Relationships, Other / Out There, Social Networking, User Generated Content
	Yes No	Whuffaoke and the Magic of the Magic Bus Alex Williams, Podcast Hotel How to do a geek road trip. We'll look at the magic bus trip to Gnomedex and Whuffaoke, the summer k... READ MORE How to do a geek road trip. We'll look at the magic bus trip to Gnomedex and Whuffaoke, the summer karaoke cross country tour to Montreal. Learn about converting a school bus, planning the road trip and creating an event that no one will soon forget. Case Study, Community / Online Community
	Yes No	Government 2.0: Towards an Open Geospatial Web Chris Holmes, OpenGeo Governments around the world spend millions of dollars collecting geospatial data in ways that are i... READ MORE Governments around the world spend millions of dollars collecting geospatial data in ways that are inefficient and opaque. This talk explores how software can create architectures of participation that reduce costs to government while increasing transparency and liberating data for public consumption across the web. Geolocation, Government and Technology, Non-Profits, Open Source
	Yes No	The Real-Time Web is Neither Mark Wallace, Wello, Inc. The so-called “real-time Web” is the hottest thing since hyperlinks. But real-time search is onl... READ MORE The so-called “real-time Web” is the hottest thing since hyperlinks. But real-time search is only a snapshot of a limited domain, not a live picture of the Web that changes before your eyes. Leaders in the space envision a Web that lives and breathes as you do, everywhere you browse. Collaborative Filtering, Funding / VC, Information Architecture, New Technology / Next Generation, User Experience
	Yes No	Surviving the Journey from Coder to Manager Chris Selmer, Intridea Hardcore coders cringe at the idea of putting down their keyboards and becoming a pointy-haired boss... READ MORE Hardcore coders cringe at the idea of putting down their keyboards and becoming a pointy-haired boss. The journey from coder to manager is perilous – from dealing with difficult clients, to motivating your team, to keeping your technical edge. Advice on surviving the journey and living to tell the tale. Back-End Programming / Databases, Career / Work Concerns, Self-Help / Self-Improvement
	Yes No	Digital Merchandising: Transforming the Traditional Retail Experience Michael Leonard, Sapient Interactive Kiosks, mobile platforms, and in-store interactive displays are changing the retail experience. Hea... READ MORE Kiosks, mobile platforms, and in-store interactive displays are changing the retail experience. Hear the thought leaders discuss the strategies, challenges and benefits of digital merchandising, the role of technology in delivering the experience and the renewed focus of in-store brand engagement Accessibility / Web Standards, Design Thinking, Interface Design, New Technology / Next Generation, User Experience
	Yes No	Mobile - the Great Channel Equalizer David Gill, The Nielsen Company The proliferation of mobile applications and the mobile web has many talking about the mobile platfo... READ MORE The proliferation of mobile applications and the mobile web has many talking about the mobile platform as the next great media channel. The relative egalitarianism of the Apple App Store has in many ways flattened the advantage that traditional media channels (broadcasters, cable, national/global web brands) have in reaching consumers. Come listen to big media companies and start-ups talk about how smartphones, applicaitons and the mobile web are changing their businesses. Mobile / Wireless, Mobile Applications
	Yes No	Coding Killer Facebook Fan Pages Jaume Sunol, Friend2Friend Create the kind of page that converts visitors to fans. A crack technical team shares their experien... READ MORE Create the kind of page that converts visitors to fans. A crack technical team shares their experience setting up Fan Pages for brands, including how to display great visuals, embed widgets and applications, and manipulate admin settings. Branding / Marketing / Publicity, Front-End Programming, Interface Design, Social Networking, Visual Design
	Yes No	How Austin Got Socially Experienced Pat Moorhead, AMD While known as the live music capital of the world, Austin is making serious inroads as the most soc... READ MORE While known as the live music capital of the world, Austin is making serious inroads as the most social media savvy city. With major tech companies as city residents, Austin tech leaders will provide attendees social media best practices and insights during this interactive panel. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Locations -- US, Online Relationships
	Yes No	Building A Web Application Every 3 Months Mike Trotzke, SproutBox When I tell people we launch a web application every 3 months, they act like I'm crazy. Maybe I am, ... READ MORE When I tell people we launch a web application every 3 months, they act like I'm crazy. Maybe I am, but we've done it 3 times (6 by SXSW 2010). This 'How we do it' takes the audience through concrete examples of requirements, wireframes, mockups, code and working products. Case Study, Web Apps / Widgets
	Yes No	Stay Classy, SXSW: Building Respectful Software Matthew Rothenberg, Flickr What does it mean to build web services that DoTheRightThing™? A panel about product design decis... READ MORE What does it mean to build web services that DoTheRightThing™? A panel about product design decisions and the tradeoffs made in designing social software. We'll discuss understanding user expectations, incentivizing behavior, the impact of default settings, and handling privacy. Avoid becoming the next [company name redacted]. Case Study, Community / Online Community, Design Thinking, Social Networking, User Experience
	Yes No	Sampling the Sea: Classroom Networks Save the Ocean Bruce Caron, New Media Research Institute Sampling the Sea engages students classrooms around the world in sharing information about the decli... READ MORE Sampling the Sea engages students classrooms around the world in sharing information about the declining global fish population. A partnership with Google Ocean, NASA GLOBE, and ePals, it engages the next generation of consumers in a global dialogue on the future of the sea. Funded by the MacArthur Foundation. Community / Online Community, Education, Green / Environmental, New Technology / Next Generation, Social Networking
	Yes No	Facebook: Folly or Fresh for Building Buzz Roger Katz, Friend2Friend How do you keep a Facebook Fan Page interesting, engaging, and growing? By knowing your audience, an... READ MORE How do you keep a Facebook Fan Page interesting, engaging, and growing? By knowing your audience, and developing fun and on-brand activities for them. This case study covers the New Belgium Brewery Folly campaign, a contest designed for Facebook that taps into NBB’s unique and powerful brand image. Advertising, Branding / Marketing / Publicity, Case Study, Social Networking, Web Apps / Widgets
	Yes No	Beyond Obligation: Bold Brand Strategies for a Better Tomorrow Deborah Morrison, University of Oregon How can brands and their interactive architects do good for the world while meeting business objecti... READ MORE How can brands and their interactive architects do good for the world while meeting business objectives? We offer five bold strategies that challenge participants to reimagine content and to reinvent themselves as change agents. Advertising visionaries share their important work and ask: if not us, then who? Advertising, Branding / Marketing / Publicity, Content, Social Issues
	Yes No	Uprising Tide - Inciting Online Communities into Offline Movements Chris Schultz, LaunchPad, New Orleans Ready to put your tech community on the map? Some unlikely instigators from New Orleans did just tha... READ MORE Ready to put your tech community on the map? Some unlikely instigators from New Orleans did just that with little more than passion, a bus, T-shirts, and some duct tape. Let them show you how to create an organic net-roots movement that upends traditional power structures and galvanizes your community. Case Study, Community / Online Community, Online Relationships, Other / Out There, Social Issues
	Yes No	Effective Strategies for Social Media Engagement Janet Fouts, Tatu Digital Media There is a rumor going around that social media engagement takes too much time and sucks up all of t... READ MORE There is a rumor going around that social media engagement takes too much time and sucks up all of the resources of the team. Not so grasshopper! You just need to get a good solid strategy and a plan so you can engage efficiently and effectively without wasting valuable time. Social Networking

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