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Yes No Larry Chiang, Duck9.com VC Secrets: Raising Money in Austin vs Kansas (vs Silicon Valley) We've all heard the urban myths of founders with a business plan on a cocktail napkin getting millions in funding. In this panel, we reveal what happens behind the VC curtain for founders in Austin and Silicon Valley versus Anytown USA Business / Entrepreneurial / Monetization T I
Yes No Daniel Honigman, Weber Shandwick Lifestreaming: The Next Great Social Media Frontier Lifestreaming may be the next great digital trend for companies, news organizations and individuals. We'll explain how stories can be better told through lifestreams, we'll show you how lifestreaming can bring together and elevate your existing social media activities, how to "sell" the idea of lifestreaming to your bosses and we'll sketch a "storystreaming" platform you can use. Blogging, Branding / Marketing / Publicity, Journalism 2.0, Social Networking, User Generated Content C B
Yes No Mike Teasdale, Harvest Digital How Social Media CRM Will Transform Marketing Communications If email is dying, what does this mean for eCRM? Can Twitter, Facebook Messaging and Google Wave do the same heavy lifting as a good old-fashioned email newsletter? The new social media tools may be free – but are they as useful for businesses as the ones they replace? Branding / Marketing / Publicity, Community / Online Community, Content, Social Networking, User Experience T B
Yes No Morten Moeller, Lombardi Software If Steve Jobs Isn't Doing It, Why Are You? Steve Jobs and Apple are doing things completely opposite of many companies in the industry. Why are you still creating complex applications instead of simple? Why do you have all those options when it just confuses users? Why don't you have rounded corners... or why do you? Design Thinking, Interface Design, User Experience, Visual Design, Web Apps / Widgets T A
Yes No James Horgan, Infusion Designing for Microsoft Surface to Tell a Story Well designed interactive experiences are like great movies. They have a beginning, middle and satisfying end. They use the real world knowledge people have to create expected interactions, while also throwing in pleasurable twists to the experience. Find out how we used Microsoft Surface to tell engaging interactive stories. Design Thinking, Information Architecture, Interface Design, User Experience, Writing / Technical Writing C B
Yes No Mike Diliberto, MindTouch Commercial Open Source: Success Stories and Lessons Learned Once thought to be an oxymoron, Commercial Open Source vendors have proven that they can offer the best of both worlds; providing value to the community at no cost, while also proving themselves in the enterprise with robust commercial offerings, and, most importantly, a viable business model. Branding / Marketing / Publicity, Community / Online Community, Open Source C I
Yes No Cindy Chastain, Interactive Partners Experience Themes - An Element of Story Applied to Design All too often we neglect to define the core experience behind the products we design. An experience theme can be a potent tool for finding and communicating the central idea of our product story, the basis for a coordinating force behind the design and delivery of a product---a path for holistic design. User Experience C I
Yes No Michael Driscoll, Dataspora Cloud-Crunching Big Data with HIVE/Hadoop and R We live in the Age of Big Data, where even six-month old start-ups can accumulate billions of data points. We'll show how we've used two emerging tools -- HIVE/Hadoop and R -- to crunch, analyze, and visualize massive data sets on Amazon's EC2 infrastructure. Back-End Programming / Databases, Cloud Storage / Delivery, Information Architecture, New Technology / Next Generation, Open Source T A
Yes No Brian Talbot, Viget Labs Jacks of All Trades or Masters of One? The web originated with generalists - webmasters designing, building, and developing. Today, a web team can have a dozen different specialist roles, each highly-focused. With that in mind, what are the strengths of specialists and generalists, and when are each put to their best use on a project or in an organization? Career / Work Concerns, Design Thinking, Economic Concerns, Education, Self-Help / Self-Improvement C I
Yes No Brian Frank, Live Colony We're LIVE! Real-time data & location unleashed. The world has shifted dramatically in the past 10 years, going from a passive, TV-watching style of information gathering to people demanding Real-Time, up-to-the-minute situation reports. From Twitter being used on the nightly news, to always on GPSs changing the way we locate our friends and find hot, new places to dine. This panel will explore the use of Real-Time & Location-Based data to create more interesting & spontaneous activities for businesses & consumers. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Geolocation, Mobile Applications C B
Yes No David Storey, Treasure Island, Planet Calypso Entrepreneurs Building Virtual Businesses inside Online Virtual Worlds Virtual Entrepreneurs discuss their business in three different virtual worlds with strong economic systems – Entropia Universe, Second Life and EVE Online. They will cover and compare how they got started, growth over time and the various challenges faced from traditional competition and from the oft-unpredictable evolution of the worlds themselves. Business / Entrepreneurial / Monetization, Community / Online Community, International, Video Games C I
Yes No Katherine Maher, Sharek961 Power to the People: Does Crowdsourcing News Work? Crowdsourcing and social media are touted as the next information revolution, but where is the evidence these methods work? Poison data, disreputable sources, information overload: how do we find facts? We’ll pit advocates of qualitative versus quantitative, crowdsourcing versus citizen-reporting, and non-profit versus profit against each other for the answer. Collaborative Filtering, Content, International, Journalism 2.0, User Generated Content C I
Yes No Mark Anderson, American Family Insurance Sticky Facebook Apps to Increase Your Fan Base How one company leveraged in-house developers and industry partnerships to build applications that create persistent, lasting relationships on Facebook. Case Study, Online Relationships, Social Networking, Web Apps / Widgets T I
Yes No Marian Salzman, Porter Novelli Future of News: CNN Is So Yesterday. Twitter in Iran, Michael Jackson's death broken on TMZ…what ever happened to CNN? Traditional media outlets are facing more criticism than ever from the online community. Will they adapt? What does the future hold? Collaborative Filtering, Community / Online Community, Content, Digital Divide, Social Networking C B
Yes No Margaret Wallace, Rebel Monkey, Inc. Risk vs. Reward: Innovation in Casual and Social Games In the hit-driven games business of casual & social games, you must weigh risk vs. reward. Highly innovative games & business strategies around content may yield great results, yet the risks are just as big. The game industry has an uneasy relationship to innovation, often choosing instead to focus on clones, sequels and other "safe bets." What role does innovation play in the games industry? Video Games C I
Yes No Larry Smith, SMITH Magazine Magazines Online: What's Now, What's Next, What's the Story? The HuffPo is rocking. The Daily Beast is hiring. Slate keeps growing. But what is the future of the online magazine? Will a thousand titles spring? Or will it all end in tears for today's new magazine makers. This panel will take a spirited look at the present and future of the magazine, both online only and print, as we answer one giant question for content creators, designers, and tech stars: Where do I fit in? Career / Work Concerns, Content, Journalism 2.0, User Generated Content C I
Yes No Rick Barraza, Cynergy Hollywood Draws First Blood: How Media Influences Experience Design As today's Science Fiction becomes tomorrow's technology, how do you craft the design to manage expectations and provide richer experiences? Go beyond the current paradigms of multi-touch technologies and discover what's next with tomorrow’s interactive media experiences and what key lessons we can learn from Hollywood. Case Study, Design Thinking, Interface Design, New Technology / Next Generation C I
Yes No Debbie Stier, HarperStudio Digital Books are Here: Where are the Readers? Digital books seem to be everywhere. Hundreds of thousands of frontlist and backlist titles are available today from mainstream retailers. Millions more books – most previously inaccessible - will be made available as a result of the Google Book Settlement. But what does the book industry really know about what readers really want? The Book Industry Study Group has conducted a ground-breaking survey that asks for the first time what readers really think of digital books. How do they buy them? How do they access them? What do they really think about pricing, features, and reading devices? This panel brings together for the first time some of the transformative forces in book publishing today, and in conversation together they will share their ideas and experiences of bringing digital books to the forefront of readers’ lives, as well as the rewards and frustrations of working in this new world. Branding / Marketing / Publicity, Digital Distribution, Social Networking, User Experience C B
Yes No Alex Lemanski, Bitfyre Leave Your Job. Start An Agency. Ever consider leaving it all to start your own Agency? Not entirely sure where to start? This talk will cover the starting and building a Web Design and Development company. The talk tackles to pitfalls and the outstanding benefits of building and cultivating your own Agency. All in a virtual space. Business / Entrepreneurial / Monetization, Career / Work Concerns, International C I
Yes No Allan Branch, Less Everything How to Design Your UI For Success This talk will focus on how to create a user interface to make things easy for users. What are things you need to think about to design your application. How to make your users love your application. User Experience C B
Yes No Amanda Hirsch, NPR (Consultant) Covering Big News on Small Budgets In today’s tight economy, those with experience producing innovative news coverage on tight budgets may have an advantage over their commercial counterparts. Hear case studies and lessons learned from indie media makers and public broadcasters, experts in creating compelling coverage online and on-air without breaking the bank. Case Study, Content, Economic Concerns, Non-Profits C I
Yes No Jenny Moore, Capsule / Home of Metal New Ways of Collecting: Digital Archives and Contemporary Historie How does Web 2.0 make us rethink the notion of collecting? Bedroom enthusiasts now have tools that enable them to interact with global audiences. They can work at the same level as professional archivists, and amateurs may have more virtual visits than some physical museums. This session will explore the Home of Metal Digital Archive as a case study focusing on music collections and illustrating successful 21st century collecting strategies. Community / Online Community, International, Music 2.0, Social Issues, User Experience C B
Yes No Keith Burtis, Social Media Entrepreneur and Community Manager Prove it! Exploring Social Media ROI for Business Social Media is the buzz of the business world these days. ROI and metrics often gets a bad rap. Companies recognize the value of social media in business. They look to professionals with expertise in the social media space and our panel will demystify the subject of social media ROI. Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Social Networking T A
Yes No Joris Verbogt, Mangrove iPhone App Crash Course for Web Developers In his presentation, web-developer-turned-iphone-developer Joris Verbogt will give you a thorough introduction to iPhone development. By doing a walkthrough of a simple iPhone app, he will try to assure you that you should not be afraid of Objective-C. Of course there'll be plenty of room for discussing the alternatives. Of course, if things change and Apple launches another development framework besides (or instead of) the current Objective-C one, that will certainly be part of this session. Front-End Programming, Mobile Applications T A
Yes No Henry W (Hank) Jones III, Law Office HWJ / Intersect Tech. Consulting, Austin They Died For You: Learning Game Development Deals From Prior Failures Like guilds' battles, negotiating new game design/development between publishers and studios requires vision, preparation, teamwork, tools, and risktaking. A panel of veteran game "midwives" share the "good gore" of disclosed failed arrangements, including prior pioneers' disclosed contracts, showing you rocky shoals, best sterering, and survival skills. Economic Concerns, Funding / VC, Licensing / Fair Use / Copyright, Open Source, Video Games T I
Yes No Matthew Mantey, Fleishman Hillard ROI - Return On Insanity? ROI is the most mis-understood term in modern marketing. Some myths need to be clarified and discussed, so we can all use a similar language to communicate results and value. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization C A
Yes No Stephanie Klein, Slinging Ink, LLC Telling Family Secrets: Over-Sharing in a "Share This" Culture Oversharing in a “share this” world? Is there such a thing? Where’s the line between evocative content and exploitative material? A panel of “over-sharers” known for blurring the line between public and private get even more real, revealing how to manage expectations, outcomes, and where and when to divulge secrets. Blogging, Content, Social Issues C I
Yes No Phil Stuart, Preloaded Kids Just Wanna Have Fun - Lessons in Non-Traditional Education In a world full of digital distractions, how do educators compete for the attention of kids? What lessons can be learnt from game-design, social networks and participatory media when producing educational content and what techniques are already being used to put the fun back into learning? Case Study, Content, Education, Social Networking, Video Games C I
Yes No Walter McDonough, Future of Music Coalition Disruptive Aesthetic: How Art Forms Can Challenge Copyright Although techonology is usually seen as disrupting established copyright, what about art forms that challenge the norms of intellectual property. Found art, mix tapes, mashups, etc. have each led to copyight of the underlying artistic work. Licensing / Fair Use / Copyright T B
Yes No Dominik Grolimund, Wuala by LaCie Beyond Cloud Storage: A Grid of Storage Devices Take P2P software and integrate it into "intelligent“ storage devices. This is what Wuala and LaCie are doing to build a universal cloud, consisting of millions of distributed devices worldwide. We’ll explore the opportunities of such a cost-efficient infrastructure and talk about possible applications. Peek behind the scenes and shape it! Cloud Storage / Delivery, Hardware, New Technology / Next Generation T I
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