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Yes
No
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Nathan Wright, Lava Row, Inc. |
How to Fall in Love With Your Social Network Again
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We truly have love/hate relationships with our social networks. We complain when spam activity increases on Twitter, even though it's an opt-in/opt-out/block culture. We moan about our friend streams getting out of control, but we don't set ground rules for who we follow in the first place. Facebook offers some of the most robust privacy features, yet most users don't even know they exist or how to implement them. This panel will help you fall in love with your social network again.
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Online Relationships, Social Networking
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C
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I
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Yes
No
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Rony Zarom, Watchitoo |
Collaboration Nation: Building Communities Around Content
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Obama’s inauguration, Michael Jackson’s memorial and technologies like Google Wave, Skype Screen Sharing, and Watchitoo, prove there is consumer demand for social collaboration over synchronized content. This presentation will focus on the next phase in the evolution of the internet and how communities are being built around live streams, content and collaboration.
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Community / Online Community, Content, Social Networking, User Experience
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C
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I
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Yes
No
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Daniel Schutzsmith, Core Industries |
The Good Web: People, Planet, and Profits
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This presentation focuses on the importance of clear online marketing for causes that help people and the planet. We'll take a look at who's doing it right, learn how to increase financial support, gain participation, and raise awareness using social media and various viral marketing tactics.
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Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Green / Environmental, Non-Profits, Social Issues
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C
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A
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Yes
No
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Faith Dow, Freelance Writer/Social Media Activist |
Black Female Bloggers & the Future of Media
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Bloggers are sometimes accused of not having journalistic skills, yet we see content being plagiarized by well-known professionals. As newspapers fold or move to online content we need to start creating our own sources for news. Bloggers should not merely regurgitate national feeds but cover our own individual markets. We are highly valued by marketing companies and should be building relationships. We are our own niche.
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New Technology / Next Generation, Non-Profits, Online Relationships, User Generated Content, Writing / Technical Writing
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C
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I
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Yes
No
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Patrick O'Keefe, iFroggy Network |
Jack Bauer's Guide to Managing Online Communities (Unofficial)
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Jack Bauer (the lead character on the FOX television show "24") is the coolest, most brilliant bad guy fighter on the planet. What can we learn from him that can be applied to the way we manage our online forums and communities? This session is not affiliated with Fox.
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Community / Online Community, Social Networking, User Generated Content
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C
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I
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Yes
No
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Peter Vesterbacka, Wreckamovie |
Can Collaborative Filmmaking Wreck Hollywood
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Filmmaking is a very collaborative process by default involving a lot of different skills and competencies. The Hollywood studios have already indentified the big bad Internet as a big threat, even going as far as having CEOs saying that "nothing good has come out of the Internet". When talking about distribution the threat to the status quo is clear, but could it be that it's actually collaborative online production that will pose the biggest challenge to Hollywood yet? Talented people around the globe are working on huge movie projects together, empowered by the latest collaboration technologies. The productions are already rivaling Hollywood in production quality and distribution is free. Star Wreck, Snowblind, Norwegian Ninja and many others you have never heard of are being made by people you never heard of. But you can bet you soon will...
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Case Study, Community / Online Community, Digital Filmmaking, International
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C
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I
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Yes
No
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Joey Shepp, OpenBrands |
Open Brands: Leveraging Radical Transparency
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Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People are Twittering about your brand right now. The way you respond today will determine the future of brand management. Don’t be a #BrandFail. Leverage Twitter to be an Open Brand: transparent, authentic, and trusted.
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Branding / Marketing / Publicity, Case Study, Collaborative Filtering, Community / Online Community, Social Networking
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C
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I
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Yes
No
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Rob Blatt, Blattcave Productions |
Finding a New Media Voice for Your Business
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Your social media accounts are your business, but what happens when your business is on social media? How personal should you get? How do you turn your users into a community of fans?
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Blogging, Branding / Marketing / Publicity, Social Networking
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C
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I
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Yes
No
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Chris Lesinski, Comedy Central, Tosh.0 |
Behind the Scenes at Tosh.0 on Comedy Central
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In June, Comedy Central debuted Tosh.0, its foray into the ruthless land of Internet. The half-hour weekly show comments on all that is viral -- and digs deep for a lot of what isn't (yet). This panel will offer a glimpse into Tosh.0's basic production workflow and discuss the team's discovery of what happens when indie web meets mainstream TV.
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Community / Online Community, Content, Online Video, Other / Out There
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T
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B
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Yes
No
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David Garber, Lantern Lane Entertainment |
Innovative Distribution: Thinking Outside the Box
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No one wants my Movie. How do I sell it?---- Here we would take a look at all the alternative forms of distribution available to today's filmmakers. Split Rights,Self Distribution vs., Studio , Mini Major or Indie Distribution. What is possible? How will windows of rights exploitations affect what can be done? How does a filmmaker evaluate and decide what to do with his film. As moderator I would bring individuals with experience and models from that experience. The panel would be made up of Producers, Acquisition Execs and Sales Agents that can answer these questions and explore the new opportunities. We will also explain and define potential pitfalls in distributing outside the box. Finally we will explore how to work non traditionally and still benefit from the traditional distribution models
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Business / Entrepreneurial / Monetization, Content Management, Digital Distribution
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T
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B
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Yes
No
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Carlos Ulloa, HelloEnjoy |
Playing with Interactive 3D
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Carlos Ulloa will discuss a selection of the latest work created at his studio HelloEnjoy in London. The founder of Papervision3D will take a look deep into the challenge of building interactive 3D experiences for Flash and the iPhone.
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Advertising, Case Study, Mobile Applications, User Experience, Video Games
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C
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I
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Yes
No
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Ross Kimbarovsky, crowdSPRING, LLC |
The Future of Copyright Online: Creative Commons or Creating Chaos
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Whether you're a solo designer or Google, one thing's for sure - you will be accused of stealing another's intellectual property or someone will steal your intellectual property.
This panel will offer practical suggestions to help you protect and defend your rights and will examine the future of copyright online.
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Content, Content Management, Licensing / Fair Use / Copyright
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C
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I
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Yes
No
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Nida Zada, Plaxo (Nida) and Bungie (Allen) |
Visibility Kills: UX in Video Games
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Console video games are developing fantastic new experiences and designers of all mediums are increasingly inspired by the games they play. We will present the best of console game design and discuss how emotion, community, progress and visual cues are used to guide the user through the created world.
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User Experience, Video Games
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C
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I
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Yes
No
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Brett Slatkin, Google Inc |
Can the Real-Time Web Be Realized?
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|
The emergence of the real-time web enables an unprecedented level of user engagement and dynamic content online. However, the rapidly growing audience puts new, complex demands on the architecture of the web as we know it. This panel will discuss what is needed to make the real-time web achievable.
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Accessibility / Web Standards, Digital Distribution, New Technology / Next Generation, Social Networking, Web Apps / Widgets
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T
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A
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Yes
No
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Dan Dixon, University of the West of England |
Social Architecture and Narrative Design
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Information Architecture and Interaction Design have dominated how we think about designing web sites. However we are now building social spaces and conversations online, not information resources and applications. Social Architecture and Narrative Design will provide us with new approaches to building the successful sites of the future.
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Community / Online Community, Design Thinking, Information Architecture, Other / Out There, User Experience
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T
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I
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Yes
No
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Jake Cressman, Cisco Media Solutions Group |
The Audacity of Context
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Rise to the top of the flood of media content. Publishing multiple channels doesn’t guarantee you’ll connect with your audience. By adding and reviewing appropriate metadata and understanding context (who, when, where, and on what device), your content can become more findable and more meaningful.
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Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content Management, Digital Distribution, Online Video
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T
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A
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Yes
No
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Leah Culver, Six Apart |
Web Framework Battle Royale
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Which web framework will rule them all? As an audience member you pick the winner! We will present an introduction to a variety of web frameworks including Rails, Django, Catalyst, and Sinatra. You can vote for the best web framework in categories such as URL handling, database integration, forms, HTML templating, documentation, testing and deployment.
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Back-End Programming / Databases, Front-End Programming, Open Source
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T
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B
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Yes
No
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Elliott Hurst, Supernova.com |
Online Community Saved the Radio Star
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Some argue that Radio is a dying commercial medium, but Supernova.com and Corus have demonstrated that community is the key to revitalizing radio. In building an interactive online community to support the 30th CFOX Seeds indie talent competition in Vancouver, Supernova.com shows how community can save the radio star.
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Case Study, Community / Online Community, Music 2.0, New Technology / Next Generation, Social Networking
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T
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I
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Yes
No
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elana berman, rhapsody |
Instant Gratification & Music Marketing
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Discussion of human psychological tendancies and gravitations toward instant gratification and how the internet and web 2.0 tools are changing the way music consumers are reached.
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Art
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C
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I
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Yes
No
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Dan Roam, Bestselling author of "The Back of the Napkin: Solving Problems with Pictures" |
Blah Blah Blah: Why Words Won't Work
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|
Since the industrial revolution, we've judged human intelligence by our ability to talk. And just look at where that belief has gotten us: from politics to energy, we're deeper in conceptual debt than ever. This session shows how combining our innate verbal and visual skills is the only way we're going to solve the big problems ahead.
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Business / Entrepreneurial / Monetization, Economic Concerns, Education, Self-Help / Self-Improvement, User Experience
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C
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B
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Yes
No
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Matthew Sacks, The Bitsource |
Inspiration in Technology: Pioneers in Software Engineering
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What inspired the creators of the most popular programming languages? What are the creative processes by which the groundwork and foundation for modern software innovation to take place and why? The creators of various popular programming languages will discuss how they have allowed others to further develop the creative and innovative technologies of modern software.
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History of Technology, New Technology / Next Generation
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T
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I
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Yes
No
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Olivier Blanchard, BrandBuilder Marketing |
Social Media R.O.I. Best Practices, Plain and Simple.
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If Social Media R.O.I. doesn't get demystified once and for all at SxSW this year, we are all doomed. This session will once and for all define, explain and illustrate in detail how to distill R.O.I. from a Social Media program.
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Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Social Networking
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T
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A
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Yes
No
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Stefan Weitz, Microsoft/Bing |
Sex, Puppies and Golden Microphones
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|
How one hour of madness changed Hulu (and our customers) forever – the bing team talks about TV ad spends may be a thing of the past, how hot Olivia Munn is, and how when the going gets weird, the weird turn pro. Lots of video, and lots of twitter recap, and lots of interesting take on how something that startling affected the brand.
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Advertising, Branding / Marketing / Publicity, Case Study, Digital Distribution, Search
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C
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B
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Yes
No
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Brandon Chesnutt, Identity Marketing & Public Relations |
Industrial To Interactive: From Old Town To Tech Town
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|
The idea of your city being home to the next thriving digital community is enticing. However, traditionally non-tech regions face a challenge. How do you introduce, develop and grow a digital movement within a location that has never seen one? Detroit is one such city currently grappling with this issue.
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Business / Entrepreneurial / Monetization, Community / Online Community, Economic Concerns, Social Issues, Social Networking
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C
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I
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Yes
No
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Bill Westerman, Create with Context |
App Design: How People Really Use The iPhone
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|
Look beyond the fanatical tappers, pinchers, and úber-downloaders, and you come face-to-face with them: the other 80%. How do they really use use the iPhone? What resonates? What’s confusing? How do they perceive App Store content? And what the heck is it with all these Fart apps?
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Interface Design, Mobile / Wireless, Mobile Applications, User Experience
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C
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B
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Yes
No
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Matthew Glenn, PlantSense, makers of the EasyBloom Plant Sensor |
The Next Frontier in Home 2.0: How NASA Has Changed the Way We Live?
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|
The Connected Home isn’t just fancy remotes. Even household hobbies and surprising tasks from gardening to dusting are being made into a Home 2.0 interactive experience. Breakthrough developments have borrowed technology from NASA to make chores more efficient and connected. How has NASA advanced our household activities and what’s next?
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Design Thinking, Digital Divide, Green / Environmental, Other / Out There, User Experience
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T
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I
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Yes
No
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Chad Pomeroy, WellPoint/ Health Insurance |
Getting Well: Improving HealthCare with Web 2.0 Technologies
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|
Healthcare today is broken: ad-hoc, reactive, expensive, and above all confusing. Solution: an innovative entrepreneurial overhaul. Taking change into its own hands, WellPoint, the largest U.S. insurer, is harnessing technology to provide online products, services, and social capabilities to keep millions of Americans healthy - all done transparently and cost-effectively.
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Cloud Storage / Delivery, Community / Online Community, Economic Concerns, Online Relationships, Social Networking
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T
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I
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Yes
No
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Lara Lebeiko, Independent |
Future Pioneers: Innovators in Digital
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|
We'd call it career pathing, but Malcolm Gladwell would call them Outliers. Why are these folks conveniently right around 30, and what did they do to get there as a leader in the field of digital and social media? Join in as upcoming leaders in the digital world converse about their careers, their ideas, and what the web holds as generation 2.0 takes over.
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Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Social Networking
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C
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I
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Yes
No
|
Thierry Daher, CAID PRODUCTIONS /Vanksen |
Incorporation of Technology and Video on the Web
|
|
Mixing films and technology to reach and engage millions of viewers on viral spread alone (no ad buy, no Youtube, no social media platform,). Our campaigns for Disney, Paltalk and Lifelock, engaged 18 million US viewers and over 20,000 blogs with a unique mix of video, clever creative and technology.
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Blogging, Branding / Marketing / Publicity, Digital Distribution, Online Video, Web Apps / Widgets
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T
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I
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|
Yes
No
|
Eric Kogelschatz, shark&minnow |
Big Brother in Your Brain: Neuroscience & Marketing
|
|
Is interactive marketing art or science? With the advent of neuromarketing, neuroscientists and researchers direct their expertise to selling, using MRIs to analyze brain activity when exposed to different stimuli. Companies like Google use mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph?
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Advertising, Branding / Marketing / Publicity, Other / Out There
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C
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I
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