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	Yes No	Prototyping the Future with Participatory Entertainment Experiences Derek Woodgate, Plutopia Productions Participatory interactive entertainment can be focused on producing experiences that bring forth soc... READ MORE Participatory interactive entertainment can be focused on producing experiences that bring forth social awareness, new ways of thinking and potential commitment to the evolution of the ideas presented. How can current and emerging technologies be used to motivate participants towards positive Futures Realization? Community / Online Community, Design Thinking, New Technology / Next Generation, Social Issues, Social Networking
	Yes No	Website: “Reports of My Death Are Greatly Exaggerated.” Julie Novack, Razorfish There is an ongoing debate amongst digital pundits about whether the traditional corporate site is a... READ MORE There is an ongoing debate amongst digital pundits about whether the traditional corporate site is actually in its death throes and on its way to irrelevance - soon to be killed by its brethren, social media. But, that’s wrong. The website may be evolving, changing, but its not going anywhere. Or is it? Advertising, Branding / Marketing / Publicity, Web Apps / Widgets
	Yes No	Conversations With A Brick Wall: Social Media In Healthcare Amber Benson, imc² Are healthcare marketing and social media contraindicated? Is it possible to create authentic conver... READ MORE Are healthcare marketing and social media contraindicated? Is it possible to create authentic conversations online when the FDA is eavesdropping? Learn how to create engaging, trust-building social media strategies for healthcare consumers that won't result in a warning letter or a congressional hearing. Advertising, Blogging, Community / Online Community, Social Networking, User Generated Content
	Yes No	Social Media Women of Color Shireen Mitchell, Digital Sisters/ Women Wired In/ Social Medi Women of Color The social media space has been bursting at the seems with women bloggers, twitters, vloggers, and p... READ MORE The social media space has been bursting at the seems with women bloggers, twitters, vloggers, and podcasters. However, until recently the question about where are the women of color social media experts went unnoticed until recent online polls sparked a few social media debates. The audience will explore if social networks/social media are really extensions of existing real world networks or does it break the diversity barriers. Community / Online Community, History of Technology, New Technology / Next Generation, Social Issues, Social Networking
	Yes No	Sponsored Conversations: Good Strategy or Spam? Peter Kim, Dachis Group Does sponsored social media content work? When it comes to pay-for-play, many bloggers see no issue ... READ MORE Does sponsored social media content work? When it comes to pay-for-play, many bloggers see no issue with “sponsored conversations” and point out that it’s happened for years. Others decry this practice as payola and challenge the credibility of those who accept payments. Who’s right? Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content
	Yes No	Content Kings Rule the Court of Social Media Chris Ebbesen, imc² Driven by branded entertainment distributed via social media channels, TAG Body Spray (P&G) partners... READ MORE Driven by branded entertainment distributed via social media channels, TAG Body Spray (P&G) partners with 3 superstars - Rob Dyrdek, Carmelo Anthony, and Ludacris to reach the urban stylist consumer and reinvent the body spray category via TAG Signature Series. Advertising, Branding / Marketing / Publicity, Community / Online Community, Interface Design, Social Networking
	Yes No	Interactive Branding and the Built Environment Jamie Monberg, Hornall Anderson They say form follows function, but the function has evolved. Destination websites are dying, and th... READ MORE They say form follows function, but the function has evolved. Destination websites are dying, and the 30-second spot is a proverbial dead horse. How do consumers interact with your brand once the smart-phone goes in their pocket? How can we reinvigorate the digital age through actual physical interaction? Explore the power and promise of interactive branding in the built environment. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, Digital Divide, User Experience
	Yes No	Sidecasting and Live Visual Blogging Fred Lakin, The Performing Graphics Company LIVE VISUAL BLOGGING creates non-scrolling, update in place, dynamic text-and-graphic maps of a live... READ MORE LIVE VISUAL BLOGGING creates non-scrolling, update in place, dynamic text-and-graphic maps of a live event. Generated in real-time. SIDECASTING uses LVB technology to provide synchronous text-graphic commentary on a live webcast (or podcast or videocast or broadcast or "fleshcast" (FTF meeting)). Panelists will demo. Art, Blogging, Journalism 2.0, User Generated Content, Visual Design
	Yes No	'Make' vs. 'Gather?' Successful Content Business Models Steve Rosenbaum, Magnify.net You make content. Good stuff. But it takes time, and money. Now you're thinking - maybe I'll aggr... READ MORE You make content. Good stuff. But it takes time, and money. Now you're thinking - maybe I'll aggregate content and be a trusted filter. Well, here's your chance to grill the emerging aggregators. We'll bring together folks from Web Publishing, Media, Indie Media, and content aggregation platforms to show what's working and where it's going. Blogging, Content, Digital Distribution, Online Video, User Generated Content
	Yes No	Synch: Aligning Leadership to What the World Needs Christian Crews, AndSpace Consulting Foresight and design thinking applied to leadership can create the leaders the world needs to respon... READ MORE Foresight and design thinking applied to leadership can create the leaders the world needs to respond to the challenges of the 21st century: a personal mission combined with the ability to create social value as well as economic profit in an age of rapid change and technology convergence. Business / Entrepreneurial / Monetization, Career / Work Concerns, Design Thinking
	Yes No	It’s Slow, Ugly and Not What I Designed: How to Ship Good Design Patricia Slechta, Punchcut Has your user experience ever been lost in translation? You see the mobile device in the marketplace... READ MORE Has your user experience ever been lost in translation? You see the mobile device in the marketplace and you hardly recognize it? Punchcut will share insights and explore organizational principles that bridge design and the go-to-market reality. We will discuss ways to prevent user experiences from being lost in translation. Business / Entrepreneurial / Monetization, Mobile / Wireless, Mobile Applications, User Experience, Visual Design
	Yes No	Why You Should NOT Be Using Social Media Mark Williams, LiveWorld Think that every brand or organization should embrace social media? Think again. Without the right c... READ MORE Think that every brand or organization should embrace social media? Think again. Without the right culture, people and the right plan, you could do your brand more harm than good. In this workshop, we'll go through a checklist of MUST HAVES to build a winning social media strategy. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Non-Profits, Social Networking
	Yes No	Beyond Algorithms: Search and the Semantic Web Nova Spivack, Radar Networks New faceted search engines are emerging that promise smarter and more personalized results that take... READ MORE New faceted search engines are emerging that promise smarter and more personalized results that take advantage of the Semantic Web. Do they deliver, and what do these engines mean for traditional search? How can obstacles such as scalability and diverse content provisioning platforms be overcome for Semantic Search to succeed? New Technology / Next Generation, Search
	Yes No	Does Your Brand Need a Little Therapy? Mark McKinney, imc² Brands need some therapy to help them maintain good relationships with their most valued customers. ... READ MORE Brands need some therapy to help them maintain good relationships with their most valued customers. How can brands enter the journey of self-discovery that will allow them to first be true to themselves, and therefore better partners to brand advocates and brand newbies? Community / Online Community, Online Relationships, Social Networking
	Yes No	First-Person Storytelling: My So-Called Digital Life Amanda Hirsch, P.O.V. Is a Twitter feed a memoir in real time? What are the best examples of first-person storytelling acr... READ MORE Is a Twitter feed a memoir in real time? What are the best examples of first-person storytelling across digital media? Consider how new technologies are changing the ways in which we document our lives, and what our approach to personal storytelling reveals about who we are. Blogging, Content, Digital Filmmaking, User Generated Content
	Yes No	Seductive Secrets of the Brain: Neurodesign in Action Dr. A. K. Pradeep, NeuroFocus, Inc Spark up the Fusiform gyrus! Ease off the anterior cingulate cortex… Jack up the dopamine system... READ MORE Spark up the Fusiform gyrus! Ease off the anterior cingulate cortex… Jack up the dopamine system! Masterful design stimulates and manipulates users’ brains. That which seduces us neurologically – exciting or enhibiting centers for pleasure, reward, novelty, anticipation, avoidance– is subconsciously irresistible to our powerful, pleasure-seeking brains. Advertising, Branding / Marketing / Publicity, Design Thinking, User Experience, Visual Design
	Yes No	Show Me the Money: Revenues from New Media Storytelling. Hank Blumenthal, Georgia Institute of Technology Where are the revenues from New Media storytelling including forms like web series and distribution... READ MORE Where are the revenues from New Media storytelling including forms like web series and distribution platforms like iTunes? As the television and motion picture business begin to go through the tumult that the music industry went through 10 years ago and we see new forms of content evolving - how will content creators finance and produce their work? ARGs, Business / Entrepreneurial / Monetization, Content, Digital Filmmaking, Online Video
	Yes No	Elevating Design Patterns Beyond the Desktop Cameron Friedlander, Designkitchen Traditional forms of finding, sorting, viewing information, catalogs and large data sets still embra... READ MORE Traditional forms of finding, sorting, viewing information, catalogs and large data sets still embrace the classic idea of the desktop metaphor. As pervasive computing becomes common place a new set of potential metaphors need to be identified to replace the traditional ones that are holding our design patterns back. Mobile / Wireless
	Yes No	How Networks Will Make Your Business Fly Mike Bennett, Bristol Media Attracting talent, raising profile and delivering business, networks and clusters help creative and ... READ MORE Attracting talent, raising profile and delivering business, networks and clusters help creative and media businesses fly. In this case study led session, we'll explore the power of place-based networks in establishing innovative, creative cities, and highlight the tangible benefits to business of all shapes and sizes in engaging in creative networks. Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Economic Concerns, Self-Help / Self-Improvement
	Yes No	From Mobile to Multitouch: Exploring a Post-PC World Trevor Kaufman, Schematic / Interactive Agency Once the ultimate device for interactive experiences, the PC is inching toward obsolescence. Public,... READ MORE Once the ultimate device for interactive experiences, the PC is inching toward obsolescence. Public, multi-user digital screens are transforming how users interact with everything from cities to brands, and with each other, and smart phones now allow communal experiences to seamlessly become personal and portable. This panel presents a future where we’re longer tied to our office or home, putting the world, literally, at our fingertips. Branding / Marketing / Publicity, Mobile Applications, New Technology / Next Generation, Other / Out There, User Experience
	Yes No	Artists, Labels Embrace Virtual Worlds Lee Clancy, IMVU Music labels (Atlantic Records, EMI, Sony BMG) and musicians (Rob Thomas, Ice-T, New Found Glory) ar... READ MORE Music labels (Atlantic Records, EMI, Sony BMG) and musicians (Rob Thomas, Ice-T, New Found Glory) are embracing virtual worlds by creating branded stores and virtual merchandise that engage their fans and promote and sell music and memorabilia. Learn how virtual worlds are changing the music industry and creating new revenue streams and promotion opportunities. Branding / Marketing / Publicity, Community / Online Community, Music 2.0, New Technology / Next Generation, Social Networking
	Yes No	Mobile Web vs. Mobile Apps Tom Limongello, Crispwireless Google says mobile web is the way to go, while Apple loves apps. Small shop developers love apps, a... READ MORE Google says mobile web is the way to go, while Apple loves apps. Small shop developers love apps, and big publishers are loving the feature rich environment. However, on the desktop big publishers were never able to monetize web content and paywalls are usually undermined by a need for being a part of the Google search index. Will there ever be a point where the features available in the cloud via mobile web outweigh the features of a native app? How important is mobile social networking, and the new ways of discovering content such as news, photos etc. via mobile apps and mobile web interfaces for Twitter, Facebook, MySpace, MocoSpace and others? In the absence of total convergence of web and apps and unlimited budgets for mobile, which strategy will win in the long run? Advertising, Branding / Marketing / Publicity, Mobile / Wireless, Mobile Applications
	Yes No	Finding a Social Media “Expert” Who Really is An Expert Kami Huyse, My PR Pro Social networking has exploded and so have those who claim to be “experts.” If you are a company... READ MORE Social networking has exploded and so have those who claim to be “experts.” If you are a company, how do you know company you are hiring is worth their salt? If you are a consultant, how do you become a skilled practitioner of social media – minus the snake oil? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Non-Profits, Social Networking
	Yes No	Faking it Never Felt so Good: A Study Alex jarvis, Hello Silo How do mistakes become successful? What is it about the internet that makes throw-away Ideas become ... READ MORE How do mistakes become successful? What is it about the internet that makes throw-away Ideas become successful, and hard-boiled strategies fall flat? In this talk, several creators of accidental-success "Yawnlog.com" talk about the conception, promotion,and expansion of their accident, and what we learned that can help others make "accidents" of their own. Advertising, Blogging, Case Study, Social Networking, Web Apps / Widgets
	Yes No	How Crafting Powers Social Media (and Vice-Versa) Betsy Aoki, Microsoft What do painting shoes, knitting sweaters and Star Wars characters, or modifying goggles to light up... READ MORE What do painting shoes, knitting sweaters and Star Wars characters, or modifying goggles to light up ala steampunk have in common with social media? Everything. Learn how to make stuff - and create an online tribe of happy crafters and keep it running. Community / Online Community, Design Thinking, Online Relationships, Other / Out There
	Yes No	Beyond Advertising: Can Online Video Finally Pay? Robert Millis, Dynamo Ask content creators if advertising is paying the bills, and most will say it doesn't. While iTunes,... READ MORE Ask content creators if advertising is paying the bills, and most will say it doesn't. While iTunes, Hulu and Netflix serve the major networks, independents rely on a trickle of advertising revenue. We present options for totally portable, embeddable, and viral distribution with micropayments. Power (and payments) to the people! Business / Entrepreneurial / Monetization, Digital Distribution, Digital Filmmaking, New Technology / Next Generation, Online Video
	Yes No	The Novel in 2050 Richard Nash, Red Lemonade Research shows reading a book for as little as six minutes may cut stress levels in half. But have ... READ MORE Research shows reading a book for as little as six minutes may cut stress levels in half. But have Twitter-length attention spans decreased demand for novels? What is the future of the "non-networked" book? This panel will debate the relevance of novels in a networked world. Community / Online Community, Content, Licensing / Fair Use / Copyright, New Technology / Next Generation, Writing / Technical Writing
	Yes No	HTML5: Richer Web and Mobile Video Delivery Simon Parsons, Intridea HTML5 and the video tag have brought native web video to desktop browsers and mobile devices. This t... READ MORE HTML5 and the video tag have brought native web video to desktop browsers and mobile devices. This talk will cover using MediaPlug to encode and deliver video to every platform, using native formats where possible and degrading to flash where needed while avoiding codec issues. Accessibility / Web Standards, Cloud Storage / Delivery, Mobile / Wireless, New Technology / Next Generation, Web Apps / Widgets
	Yes No	Memoirs of a CLO (Chief Listening Officer) Michael Wilson, Schedulicity Guaranteed, one of the coolest new jobs of 2009 is that of "Professional Conversationalist"... you g... READ MORE Guaranteed, one of the coolest new jobs of 2009 is that of "Professional Conversationalist"... you get paid to converse, all day every day... for a major brand or a start-up. In this panel, the masters share secrets to the job, subtle techniques, tricks, best and worst of examples in glorific detail. Social Networking
	Yes No	The Fans are All Here. So Now What? Mike More, Headliner.fm There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitt... READ MORE There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitter, PureVolume….) to market and promote themselves. However the current platforms which these bands are using where not built with the bands marketing and promotional needs in mind: selling tickets to shows, downloads, merchandise and building a fan base quickly. How do you leverage multiple digital platforms to break your band online? Can it be done? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Distribution, Music 2.0, Social Networking

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