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	Yes No	How Not To Be An E-Hole Sarah Browne, The Guru of New How Not To Be An E-Hole: Playing Nice in the Social Media Sandbox. Thanks to the daily explosion... READ MORE How Not To Be An E-Hole: Playing Nice in the Social Media Sandbox. Thanks to the daily explosion of new technology, you don't have to be a Nigerian Prince to behave badly online. From buying Followers to spamming Friends to bribing bloggers to Trash Tweets ("this place is an armpit"), E-Holism is rampant. So how do you keep from stepping-in-it? This preso will discuss the rapidly evolving ethics and etiquette of playing nicely in today's increasingly muddy Social Media Sandbox. (And yes, you just might be an E-Hole and not even know it.) Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	How to Monetize Social Networks David Strebinger, Wantsa Monetizing social networks, and exactly how to do that is the elusive brass ring. Twitter hasn't fig... READ MORE Monetizing social networks, and exactly how to do that is the elusive brass ring. Twitter hasn't figured it out yet, and Facebook is trying to make banner ads pay off. Memberships rarely provide enough value for many. So what does work? David Strebinger, CEO/Founder of Wantsa will talk about where things are going, what's missing and what's working. Advertising, Business / Entrepreneurial / Monetization, New Technology / Next Generation
	Yes No	2+2=? - Measuring Social Media Stefan Weitz, Bing/Microsoft With a new social media meme and a tool for measuring it launching every 10 days, what is a poor mar... READ MORE With a new social media meme and a tool for measuring it launching every 10 days, what is a poor marketer to do? Join Bing as we show you what we use to engage and track, what we tried and how we failed, how we talk to traditional marketeers internally about SM, and how you can justify a new 30" screen for your office to track what's being said about you. Advertising, Branding / Marketing / Publicity, Community / Online Community, Journalism 2.0, Social Networking
	Yes No	Sex, Puppies and Golden Microphones Stefan Weitz, Microsoft/Bing How one hour of madness changed Hulu (and our customers) forever – the bing team talks about TV ad... READ MORE How one hour of madness changed Hulu (and our customers) forever – the bing team talks about TV ad spends may be a thing of the past, how hot Olivia Munn is, and how when the going gets weird, the weird turn pro. Lots of video, and lots of twitter recap, and lots of interesting take on how something that startling affected the brand. Advertising, Branding / Marketing / Publicity, Case Study, Digital Distribution, Search
	Yes No	More Than Just a Pretty Face Stephanie Horstmanshof, Bing How photographers changed the face of Bing. Join the Bing team to explore how people engage with our... READ MORE How photographers changed the face of Bing. Join the Bing team to explore how people engage with our homepage and how we foster a sense of personal involvement. We’ll talk photo contests, new ideas, and maybe even delve into tips on using endangered animals to generate a little buzz. Branding / Marketing / Publicity, Search, User Experience, User Generated Content
	Yes No	Why Does Online Content Have an Inferiority Complex? Barrett Garese, Spytap Industries Terms like “Web Television” and “Online Film” are shortchanging online content by describing... READ MORE Terms like “Web Television” and “Online Film” are shortchanging online content by describing a burgeoning new entertainment platform as nothing more than a variation on an existing one. Does the most innovative mass entertainment medium in decades have a self-confidence issue or is this all a problem of verbiage? Branding / Marketing / Publicity, Content, Digital Filmmaking, Online Video
	Yes No	Bada-Bing! Microsoft’s Bing: The Engine That Could Ian Schafer, Deep Focus One of the most anticipated, high-profile product re-branding and re-launch efforts of this past yea... READ MORE One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft’s Bing didn’t just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made something very big even bigger -- by feeling and acting smaller. Advertising, Branding / Marketing / Publicity, Community / Online Community, Search, Social Networking
	Yes No	Attention Deficit: Advertising In the Apocalypse Brian Cain, Campfire It's the end of the world as we know it and I feel like selling something. Join us as we show you h... READ MORE It's the end of the world as we know it and I feel like selling something. Join us as we show you how to keep grabbing attention through the end times both real and imagined. Recessions, global warming and even zombie uprisings can all be used to your advantage!
	Yes No	Vertical Search: The Quiet Revolution Bill Michels, Yahoo! There is a lot of talk about Bing and Google but small search players are stealing market share and... READ MORE There is a lot of talk about Bing and Google but small search players are stealing market share and making search more relevant to users. Not only that but they are doing it on the cheap with Yahoo! BOSS. Why is Yahoo! Supporting fragmentation of the search market? New Technology / Next Generation, Search
	Yes No	Way Cool Maps: Beyond Simple Mashups Adam DuVander, Map Scripting Creatively add location to your websites or streamline your mapping process. Make your maps stand ou... READ MORE Creatively add location to your websites or streamline your mapping process. Make your maps stand out from all the others. Learn how you can write code once and use it with Google Maps, Yahoo, Bing, MapQuest and more. Back-End Programming / Databases, Front-End Programming, Geolocation, New Technology / Next Generation, Open Source
	Yes No	Bing! All You Need is Twitter & Sass Betsy Aoki, Microsoft Reading about Bing on Techcrunch makes people forget our humble beginnings as @live_search with a $... READ MORE Reading about Bing on Techcrunch makes people forget our humble beginnings as @live_search with a $5 budget. Join us and decidedly non-Microsoft guests for tips on what to do when you are the underdog or just starting out on twitter. Branding / Marketing / Publicity, Case Study, Community / Online Community, Search

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