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	Yes No	Why Direct Sales is Overrated Lynn Truong, Wise Bread Bloggers frequently start planning for direct sales too early. The reality is it's not enough to sit... READ MORE Bloggers frequently start planning for direct sales too early. The reality is it's not enough to sit back and wait for them to contact you, just because you've got decent (or even great) traffic. Until you can hire a sales team, ad networks can fill in the gap very nicely. Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization
	Yes No	Around the World to SXSW in Seven Months Chris Hutchins, LaidOffCamp I will be traveling starting August 5th in Cape Town, and heading east to Austin for SXSW. Throughou... READ MORE I will be traveling starting August 5th in Cape Town, and heading east to Austin for SXSW. Throughout the ~7.5 months, I will be meeting local technology and social media users in Africa, the Middle East and Asia and want to share what I will have learned. Blogging, Geolocation, International, Other / Out There, Social Issues
	Yes No	It’s Time to Save the World with Design Thinking Dwayne King, Pinpoint Logic Design thinking makes information and products better. Why stop there? Often, we address only the sy... READ MORE Design thinking makes information and products better. Why stop there? Often, we address only the symptoms of society’s big problems. Design thinking helps us see why problems happen, so we can create lasting solutions. This talk will wake you up, inspire action, and give you blueprints for saving the world. Design Thinking, Economic Concerns, Green / Environmental, International, Social Issues
	Yes No	Growing Your Startup In A "Down" Economy Kevin Koym, Tech Ranch Austin Its critical in today’s economy to know the multiple pathways to build your startup. In this panel... READ MORE Its critical in today’s economy to know the multiple pathways to build your startup. In this panel we’ll present first hand success stories that our panel has used in building tech startups across using bootstrapped methodologies, angel and vc investment, and State of Texas ETF funding Economic Concerns, Funding / VC, New Technology / Next Generation
	Yes No	Strange Bedfellows: Marketers, Bloggers and...the Government Elisa Camahort Page, BlogHer Inc 2009 marked the year that everyone started paying attention to the relationship between some blogger... READ MORE 2009 marked the year that everyone started paying attention to the relationship between some bloggers and marketers. The FTC developed guidelines clarifying that bloggers will be treated like other media when it comes to advertisements/endorsements/reviews. That means holding *bloggers and companies* accountable for what bloggers say. It’s not just the FTC, as other agencies are jumping on the bandwagon. Join a lively discussion about rights, responsibilities and regulations. Blogging, Business / Entrepreneurial / Monetization, Government and Technology
	Yes No	Expanding Narratives: Technology in the Newsroom Shazna Nessa, Associated Press Agile development has changed the face of newsgathering and storytelling with its myriad innovations... READ MORE Agile development has changed the face of newsgathering and storytelling with its myriad innovations. Technology is fast becoming inextricable from the narrative itself and developers are being offered journalism scholarships at Medill. What does this mean for today’s newsroom? Journalism 2.0, Social Networking, User Generated Content, Visual Design, Web Apps / Widgets
	Yes No	Evolving Platforms Race to Control the Metaverse John Bates, MindArk, PE AB People love to play together. The trend in Gaming is towards Massively Multiplayer Online Games (MMO... READ MORE People love to play together. The trend in Gaming is towards Massively Multiplayer Online Games (MMOGs) of all sorts. As this trend strengthens various companies are vying for control of the Metaverse. What are the differences between the competing platforms and what is the current direction of the trends. Business / Entrepreneurial / Monetization, Community / Online Community, New Technology / Next Generation, Social Networking, Video Games
	Yes No	Tips And Tricks To Conquer Local Search Engine Optimization Bill Leake, Apogee Search More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promo... READ MORE More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promotion and marketing is similar to, but different than, classic website promotion. Learn all the newest and greatest tricks and tips to master the emerging new marketing tool of Local search. Branding / Marketing / Publicity, Search
	Yes No	Will Kiva Kill Your Nonprofit? Donations 2.0 Skylar Woodward, Kiva Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising stra... READ MORE Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising strategy. Will traditional nonprofits need to adopt new technologies and fundraising models as donors demand greater accountability for their funds? This vibrant, moderated discussion will include representatives from Kiva, OptINnow, and 2 national advocacy organizations. Business / Entrepreneurial / Monetization, Economic Concerns, New Technology / Next Generation, Non-Profits, User Experience
	Yes No	Devil in the Details: Wireframe Fidelity Mike Dunn, IDEA Wireframes can be executed in many different ways; From hand-drawn napkin doodles to very precise la... READ MORE Wireframes can be executed in many different ways; From hand-drawn napkin doodles to very precise layouts. Is one better than the other? When is the right time to do a sketchy wireframe versus a high-fidelity one? When should you take it to the next level and turn it into a functional prototype? As the nature of the web and the way we use it changes and adapts to advances in technology, so too do we need to change and adapt how we define user experiences on the web. Wireframing needs may differ from project to project, and it is vital to retain a level of flexibility when determining your approach. Information Architecture
	Yes No	Facebook Connect Hackathon Sprint Ruchi Sanghvi, Facebook Bring your Facebook Connect ideas and questions and join a Facebook engineer for an interactive disc... READ MORE Bring your Facebook Connect ideas and questions and join a Facebook engineer for an interactive discussion on how anyone can integrate Facebook Connect. Thousands of websites, devices and consoles have implemented the technology to leverage such benefits as increased engagement and distribution and access to hundreds of millions of Facebook users - and you can too! Facebook Connect options including log-in, live stream box, comments box, and fan box will be covered. Whether you're just getting started with a Facebook Connect integration, are in the middle of one, or want to leave the talk with a completed implementation, come listen to the pros dish out tips and tricks for accessing the power to connect people across the Web. Accessibility / Web Standards, Digital Distribution, Social Networking, User Experience, Web Apps / Widgets
	Yes No	Security System Development LifeCycle in an Agile World David Sanford, Austin Computer Security LLC While many people are blogging, writing, creating standards and implementing specific security measu... READ MORE While many people are blogging, writing, creating standards and implementing specific security measures tailored for each phase of waterfall and iterative System Development LifeCycle (SDLC) processes, few are defining these things for agile development environments. Software security is a deep problem. There is no patch available for the vast number of individual applications that are being created - and while economic and other factors continue to push the software industry toward agile methods - there is a need to define, design and create secure software the first time in agile environments. Web Apps / Widgets
	Yes No	Web Series 2.0: Big Campaigns on Digital Dollars Chris Hanada, Retrofit Films As social media campaigns move to the forefront of the digital space, major brands and advertisers a... READ MORE As social media campaigns move to the forefront of the digital space, major brands and advertisers are looking for savvy producers and content creators to help them maximize their ad budgets. Learn from top producers in this new field how to produce fantastic content with digital (read fewer) dollars. Advertising, Business / Entrepreneurial / Monetization, Content, Digital Filmmaking, Online Video
	Yes No	Web Education Rocks: WaSP InterAct Glenda Sims, WaSP InterAct Tomorrow’s web experience depends on today’s web education. Want to help improve student access... READ MORE Tomorrow’s web experience depends on today’s web education. Want to help improve student access to best practices? Join the Web Standards Project (WaSP) as we build open curriculum (interact.webstandards.org) and form alliances between education, web industry and the W3C. It’s time to help the next generation of web professionals’ rock! Accessibility / Web Standards, Education
	Yes No	Lean Startups: Beyond the Hype, Successes, Failures & Techniques Steve Sanderson, FiveRuns The Lean Startup, as championed by Eric Ries, proposes to "achieve dramatically lower development c... READ MORE The Lean Startup, as championed by Eric Ries, proposes to "achieve dramatically lower development costs, faster time to market, and higher quality products." Now that we are well into the hype cycle for lean startups, what's the reality when it comes to the successes and failures and what techniques, on both the business and technical sides, have made a difference? Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Economic Concerns, Funding / VC
	Yes No	With Great Power Comes Great Responsibility: The Future of Video Games Amos Zeeberg, Discover Magazine Video games are more popular than ever, and new games are delivering all kinds of social benefits, f... READ MORE Video games are more popular than ever, and new games are delivering all kinds of social benefits, from video-game therapy for treating PTSD, to sims for train surgeons, to alternate-reality games that actually bring people together in real life. Will video games be a positive force for people and society in the future (as they arguably are today)? This panel is co-sponsored by Discover Magazine and the National Science Foundation. Video Games
	Yes No	Bloggers, Navy Seals on Frontlines in Healthcare Peter Pitts, Porter Novelli.com If “the medium is the message” (and it is), then the message from the health care blogosphere is... READ MORE If “the medium is the message” (and it is), then the message from the health care blogosphere is, stop bloviating! To blog is to put up or shut up. And nowhere is this more needed or refreshing than in the realm of health care. “you ain’t seen nothin’ yet.” Branding / Marketing / Publicity, Community / Online Community, Content, Government and Technology, Online Relationships
	Yes No	Cluetrain 2.0: Environment, Society, Economy Nick Aster, Triple Pundit How can interactive technology bring to a world where society, environment, and economy are in balan... READ MORE How can interactive technology bring to a world where society, environment, and economy are in balance? We'll discuss activism - pressuring government and companies with coordinated campaigns; How companies and governments enter the conversation openly - cluetrain style; and examples of successful and un-successful uses of technology. Blogging, Branding / Marketing / Publicity, Green / Environmental, Journalism 2.0, Social Issues
	Yes No	Seven Ways To Stand Out In A Sea of Software Developers Jeff Blankenburg, Microsoft How are you different from every other software developer? Have you even thought about it? What ma... READ MORE How are you different from every other software developer? Have you even thought about it? What makes you stand out from every other resume? This presentation focuses on 7 things you can DO TODAY to make you stand out in the "sea of the same." Blogging, Career / Work Concerns, Community / Online Community, Social Networking
	Yes No	Screw Brand Equity - Connected Brands Rule Adam Lavelle, iCrossing Brand equity has historically been the method to evaluate the performance and worth of a brand. Does... READ MORE Brand equity has historically been the method to evaluate the performance and worth of a brand. Does the measure need to evolve? Consumers live in a network world, where individuals, tribes, and experts, are all connecting with one another. Brands need to be connected to and intimate with these networks. We debate the issues - and try to construct a new, useful model for tomorrow's brands. Advertising, Branding / Marketing / Publicity, Design Thinking, Online Relationships
	Yes No	Social Network Interop Dare Obasanjo, Microsoft Portable contacts, life streaming and various ‘Connect’ offerings have begun to break down the s... READ MORE Portable contacts, life streaming and various ‘Connect’ offerings have begun to break down the silos and walled gardens that are social networks. Come hear a panel of experts discuss some of the technologies, design issues and future direction of this trend. Accessibility / Web Standards
	Yes No	Craftsmanship and the Web Alex Lemanski, Bitfyre What sets ordinary web designers or developers apart from web craftsmen? What are the web craftsman'... READ MORE What sets ordinary web designers or developers apart from web craftsmen? What are the web craftsman's traits and tools? What can you do to become a craftsman yourself? This talk will briefly discuss the history of "craftsmanship" and how that tradition and its traits apply to work on the web. Accessibility / Web Standards, Career / Work Concerns, Design Thinking, Front-End Programming, Self-Help / Self-Improvement
	Yes No	All About Audience: Improving User Experience Brenda Huettner, P-N Designs, Inc. Whether you're preparing a presentation, designing software, or writing a pitch, you must understand... READ MORE Whether you're preparing a presentation, designing software, or writing a pitch, you must understand your audience in order to create a compelling experience for them. This presentation covers the basics of audience analysis, including personas, ethnographic research, task matrices, and other elements from the technical communication and usability toolkits. Design Thinking, Interface Design, User Experience, Writing / Technical Writing
	Yes No	Scoring a Tech Book Deal Robert Hoekman, Jr., Miskeeto, LLC Got an idea for a great tech book? Learn from the author of “Designing the Obvious” and “Desig... READ MORE Got an idea for a great tech book? Learn from the author of “Designing the Obvious” and “Designing the Moment” how to land your first book deal. This core conversation covers developing the concept, pitching the book, writing it, and marketing those books right off the shelf. Branding / Marketing / Publicity, Case Study, Education, Writing / Technical Writing
	Yes No	SMS And Social Change: Lessons From Senegal Terra Weikel, UNICEF UNICEF and Tostan project managers from the US and Senegal will present lessons learned, questions r... READ MORE UNICEF and Tostan project managers from the US and Senegal will present lessons learned, questions remaining, and interesting data gathered from the 2009-2010 project that is launching and testing several SMS services in Senegalese communities, integrating them into a non-formal education program, with a focus on empowering girls and women.
	Yes No	Deepening the Television Experience with Online Programming Jordan Ryder, NATPE It’s not enough to create and produce a show anymore. Whether you’re creating programming for th... READ MORE It’s not enough to create and produce a show anymore. Whether you’re creating programming for the digital medium or traditional TV, to be successful you need to give audiences more. The true fans crave more – they want behind-the-scenes, sneak peeks and companion web programs. How does a network decide which types of online programming to offer audiences for each show? Which kinds of series warrant a digital-exclusive show and which ones do better with clever show-related videos? In either case, networks increasingly are leaning on the web and digital venues to deliver a richer experience for fans, hoping these strategies will make them more likely to tune in. Branding / Marketing / Publicity, Content, Content Management, Front-End Programming, Online Video
	Yes No	Getting the Most Out of Anything, Including SXSW Adam Hansen, Ideas To Go We've all been to a presentation and thought, "We get it. You're smart. Get on with it!" We'll teac... READ MORE We've all been to a presentation and thought, "We get it. You're smart. Get on with it!" We'll teach a mindset that helps you to quickly sort through the B.S. and find the good in any circumstance. You could even get past your own preconceived notions and learn something. Career / Work Concerns, Content Management, Other / Out There, Self-Help / Self-Improvement
	Yes No	Evolution of the Newspaper Mike Ender, Houston Chronicle/Hearst Newspapers With the decline of print subscriptions everyone wonders about the state of newspapers. Our panel wi... READ MORE With the decline of print subscriptions everyone wonders about the state of newspapers. Our panel will discuss the state of newspapers as we move to overcome challenges brought on by various factors: timeliness, cost, competition from other mediums such as internet, tv, radio and others. Business / Entrepreneurial / Monetization, Journalism 2.0
	Yes No	Building a Startup on a Shoestring Adam Fisk, LittleShoot Labs LLC Are you considering starting a company? Already working your tail off on a startup? This panel wil... READ MORE Are you considering starting a company? Already working your tail off on a startup? This panel will be jam-packed with cash and time-saving techniques we've learned the hard way so you don't have to, including funding, technology, marketing, incorporating, etc. Let us help you kick some butt. Business / Entrepreneurial / Monetization
	Yes No	The State of Music Blogs In 2010 Greg Swan, PerfectPorridge.com Just how important are music blogs to the industry today, is that prominence growing or fading, and ... READ MORE Just how important are music blogs to the industry today, is that prominence growing or fading, and how will new technologies and strategies impact the marketing mix in the coming year? Join prominent music bloggers, record label and PR firm executives to discuss the state of the industry and what’s around the corner. Advertising, Blogging, Branding / Marketing / Publicity, Journalism 2.0, Music 2.0

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