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Jeff Caldwell,
Meredith Corporation
Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they ...
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Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
Digital Divide agriculture, Digital Divide, mobile
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Nathan Wright,
Lava Row
Farmers and rural businesses have been quietly, efficiently building their brands with online commun...
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Farmers and rural businesses have been quietly, efficiently building their brands with online communities and social networks for over 15 years. So, what lessons can we learn from a fifth-generation South Dakota cattle rancher and the owner of a small town liquor store? This panel will walk you through social marketing insights from rural entrepreneurs and the agriculture world.
Digital Divide agriculture, Digital Divide, Social Networks
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Kelly Rivard,
AgChat Foundation
You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of ...
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You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything.
The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices.
Complete program details can be found at www.agchat.org.
Digital Divide agriculture, Digital Divide, social media
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