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Yes
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Jenny Ehrlich,
Hoover's, Inc.
Agile software development is becoming more and more common. In the Design world its implementation ...
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Agile software development is becoming more and more common. In the Design world its implementation can be met with fear and trepidation because the methodology did not originally include Design and User Experience in its formation. It can feel like fitting a square peg into a round hole. Working user experience and design expertise into the process challenges our traditional work style but also presents surprising opportunities to advance design and design integration into the development workflow. While ideal processes and parallel design tracks have been proposed, the day-to-day work world rarely runs so smoothly or idyllically. In this panel we will discuss our adventures over several years in integrating Design and User Experience into large and small Agile projects. We have found interesting opportunities for advancing our reputation and unanticipated alliances and camaraderie. At the same time, we have had our share of false starts and frustrations as we try to adapt to the timelines Agile brings with it. We will include discussion about the tools we use to communicate with one another and other departments, approaches we have tried that have failed, methods that have worked (some to our surprise), and changes in attitude we have noticed and pushed for in ourselves and other departments that have changed our work environment.
Interface / Interaction Design Agile, collaboration, methods
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Yes
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Rob Garcia,
Lending Club Corp
Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Stri...
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Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
New Technology / Next Generation Banking, innovation, Web 2.0
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Kristofer Layon,
Aesthete Software, LLC
This book teaches web designers how to use HTML5, CSS3, and JavaScript to build native iPhone, iPod ...
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This book teaches web designers how to use HTML5, CSS3, and JavaScript to build native iPhone, iPod touch, and iPad applications. By leveraging their existing skills, web designers can do the same specialized and content-specific work for Apple’s mobile platforms as they do for the web.
And by combining their design skills with the NimbleKit code framework (the only Objective-C library that is featured as an Apple Development Tool), designers can focus exclusively on interface and content design without needing to write Objective-C.
Don’t just emulate the iOS look and feel with other options: use NimbleKit, HTML5, CSS3, and JavaScript to create fully native Objective-C apps for the iPhone, iPod touch, and iPad.
Mobile Applications CSS3, HTML5, web standards
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Yes
No
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Jared Lewandowski,
JL Design Group
Whenever we design something, it is always followed by a strategy. It is the motivation of our innov...
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Whenever we design something, it is always followed by a strategy. It is the motivation of our innovation. This presentation will help you capture the needed information from your audience and translate that into a great finished product. You will learn the principles of good design and how to create a positive user experience using proven strategies by industry leaders. We will also cover methods to streamline the design process and provide consistent final results, allowing you to have much better success at delivering a solid design and quality experience.
Design Thinking design techniques, Strategy, User Experience Design
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Mia Case,
Microsoft
This duo presentation would be looking at how interaction and motion design can work in tandem to cr...
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This duo presentation would be looking at how interaction and motion design can work in tandem to create rich, visually arresting interfaces to enhance everyday living. In this presentation, existing case studies that use both practices would be studied, with discussion on the strengths and weaknesses in their implementation of the medium.
There will be also some personal projects shown that study interface designs implementing 3-D and 2-D animations, along with proposals on its suitable environments.
The talk would be lead by a motion and multidisciplinary designer and an interactive game designer who regularly collaborate 50/50 to create progressive design projects that embrace both world.
Interface / Interaction Design interactive design, motion design, user interface
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Yes
No
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Joe Devine,
The Search Engine Guys, LLC
It's your company's worst nightmare. An angry consumer wants revenge against your company and will d...
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It's your company's worst nightmare. An angry consumer wants revenge against your company and will do or say anything to make sure your business looks absolutely terrible in the public eye. They blast your business on social networks, launch a web site to tear up your name to prospective clients and jump your web address on search engines, appearing as the number one Google listing. You may feel helpless against this online attack. However, you can fight back and protect your public image with a business tool called Online Reputation Management and, in this presentation, CEO Joe Devine of The Search Engine Guys, LLC, will show you how to use this technique to minimize the impact of these kinds of attacks.
In this SXSW presentation, Devine will discuss the basics of online reputation management and how companies can use the internet to leverage negative press, user-generated content and consumer reviews to protect its positive online image.
By using real-life examples of reputation management in the face of a crisis, Devine will give business leaders expert tips on how they can best control the perception of their business on search engines and throughout the online environment.
This informative presentation is a must-see for all business leaders who have faced a reputation crisis or want to arm themselves against these incidents in the future.
Branding / Marketing / Publicity Online reputation management, search engine marketing, search engine optimization
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Yes
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Ross McLean,
Draftfcb Chicago
Picking the right new technology to bet on and be on is a fundamental challenge in just about any bu...
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Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us.
This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life.
By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points.
First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better.
Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.
History of Technology anthropology, interaction, psychology
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Yes
No
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Joe Devine,
The Search Engine Guys, LLC
Online reputation management (ORM) is becoming one of the most crucial elements of growing and prote...
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Online reputation management (ORM) is becoming one of the most crucial elements of growing and protecting your business. ORM is the most difficult item to manage as User Generated content (UGC) is prolific. Our presentation is designed to help businesses protect, monitor and enhance their online reputation and prepare them for the negative issues that arise.
Other Combatting negative reviews, Online reputation management, protecting your online image
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Yes
No
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Mark Greaves,
Vulcan Inc
The immense success of Wikipedia has inspired people to imagine new ways in which crowdsourcing can ...
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The immense success of Wikipedia has inspired people to imagine new ways in which crowdsourcing can solve old problems. One promising direction involves leveraging established wiki techniques crowdsource raw data, in a way that supports collaboration over the structure and schema of the data as well as its values and instances. Five years ago, the open-source Semantic MediaWiki (SMW) project was started to create software to enable a new type of wiki-based environment based on these principles. The goal of the SMW project was to allow wiki contributors to author basic data elements and data types in their articles in addition to the normal text, and to support user queries over the authored data. It was a simple and extremely powerful idea, and SMW now encompasses a worldwide developer community.
In this presentation, I will describe SMW and the technologies that support the successful crowdsourcing of raw data. I will show how the various data-oriented features of SMW provide a set of compelling new capabilities for wiki authors (generated information graphics and consistency checkers) and for wiki readers (faceted navigation, sophisticated queries, interactive visualizations). I will illustrate the technology with several examples of different applications which have been built using SMW. Finally, I will conclude by showing a prototype of a new type of online encyclopedia, an “analytic encyclopedia,” which extends Wikipedia into the realm of structured data.
User Generated Content crowdsourcing, semantic web, Wikis
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Yes
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Josh Babetski,
MapQuest
Developers and applications have challenges matching the same location between data sources and shar...
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Developers and applications have challenges matching the same location between data sources and sharing a location between applications. Why?
- Much of the place data captured on newer geo-social services is entered by users on mobile devices which could vary wildly in accuracy and completeness of the record
- Proprietary data set licensing may prevent opening up enough information to share and compare to match against other data sets
- Some data licenses disallow mixing and combining data from different sources
- Some services are a black box and disallow storing anything beyond a reference ID locally, leaving your application dependent on external data calls
- Definition, categorization, and the hierarchy of a place varies from service to service
In this panel, we'll look at the pros, cons, and challenges of using proprietary, open source, and/or community-built data sets; why there won't be one location database to rule them all; ways we can all work together to make sure your place is my place when our applications talk to each other; and why all of this is important.
Geolocation Check-in, open data, open source
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Yes
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Jim Hendler,
http://en.wikipedia.org/wiki/James_Hendler
Almost two years after Obama’s directive to promote Open Government (Open Data) standards, we ask ...
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Almost two years after Obama’s directive to promote Open Government (Open Data) standards, we ask the following questions:
1) what are the most significant advancements made possible by this movement?
2) what have been some of the challenges in implementing and executing on the President’s call to action?
3) How are the private and public sectors working together to make this a possibility?
4) What other technical advancements lie in the horizon?
This panel will explore the good, the bad and the “what’s next” for the Open Data movement.
Government and Technology open data, semantic web, Technology Policy
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Yes
No
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Jen Slaski,
www.spiceworks.com
When it comes to building communities, "connection" doesn't cut it anymore. Now, it takes camaraderi...
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When it comes to building communities, "connection" doesn't cut it anymore. Now, it takes camaraderie to succeed. First you need to give people a reason to enter the community - then you need to give them a reason to stay. So what are the practical how-tos of cultivating this camaraderie? And building a community of evangelists who'll be actively engaged and help you spread the word to add users?
In just four years, word-of-mouth helped Spiceworks build one of the biggest IT professional user communities with 20% of the world's small-to-medium-sized businesses. To cultivate their growing audience, the Community managers stuck to a key principle - That the community belongs to the members and as managers, we're just stewards of the Community - here to help foster relationships among all of the various constituents. This session will explore the practical steps taken to build and motivate this community, while examining "dos and don'ts" learned along the way.
Social Networking
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Yes
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Kevin Dando,
PBS
As the digital revolution decimates traditional local news media, a variety of new organizations are...
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As the digital revolution decimates traditional local news media, a variety of new organizations are emerging – fitfully – to fill the gaps. Some of their challenges, such as content creation and technology, are relatively easy to solve. But others – building an audience and finding sustainable revenues – are much harder. In this session, you’ll learn about current and upcoming experiments, partnerships and models – and how PBS, NPR and their member stations can support this new local-news ecosystem.
Journalism civic engagement, journalism, news
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Yes
No
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Eric Ries,
Startup Lessons Learned
2011 will mark the one-hundredth anniversary of Frederick Winslow Taylor's "Principles of Scientific...
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2011 will mark the one-hundredth anniversary of Frederick Winslow Taylor's "Principles of Scientific Management." The tremendous material abundance we enjoy today is the result of the productivity revolution he unleashed by bringing the tools of science to the study of work itself. Management today is rigorous, scientific, and effective -at the production of physical goods.
In other areas the picture is bleak, especially for innovative new products. We fail spectacularly in startups and big companies alike. Too often we're building something nobody wants.
There is a movement that is trying to eradicate this disease. We are at the beginning of a second scientific management revolution that will bring science, rigor, and discipline to the process of innovation itself. It has already begun to transform the way startups are built around the world. It is called the Lean Startup.
All entrepreneurs face these challenges:
How do we know if we’re making progress?
How do we know if customers will want what we’re building?
How do we know what kind of value we can create?
Answering requires more than just disciplined thinking at the whiteboard. It requires the coordination of people. In other words, it requires management.
The Lean Startup is a management science for entrepreneurs of all kinds. It enables rapid customer-centric iteration. It helps startups test their vision before it's too late. It is a tool for people who want to change the world.
Entrepreneurism / Monetization innovation, lean startup, Startup
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Yes
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Ross Hoffman,
Twitter, Inc.
Ever watch a live concert in London from your phone on the beach in Los Angeles? This seemed crazy t...
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Ever watch a live concert in London from your phone on the beach in Los Angeles? This seemed crazy ten years ago, but today it's possible. Livestreaming and other instant technologies are suddenly making local shows global -- letting fans experience the music from home and even interact with other fans on the ground, in real-time.
Live music is an ever-growing piece of the music pie, so who's getting a slice, especially now that it's going online? How are artists, labels, and promoters getting along? And what about fans? Do people who buy actual tickets to the livestreamed shows feel cheated, or just extra special?
Can't afford the ticket, no problem -- how is technology changing the way we interact with and consume live music?
New Technology / Next Generation Real-Time, twitter, YouTube
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Yes
No
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Michael Wu,
www.lithium.com
Who are the so called “social media influencers”? Do they really exist? If they exist, do they r...
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Who are the so called “social media influencers”? Do they really exist? If they exist, do they really matter? If so how do we find these influencers—with the characteristics we’re looking for—among the billions of people on the social web?
We have identified six necessary factors for finding influencers:
1. Domain credibility
2. High bandwidth
3. Content relevance
4. Timing (temporal) relevance
5. Channel alignment
6. Target confidence
Based on these 6 factors, we can use social network analysis (SNA) to accurately identify the influencers. Under different marketing objectives and constraints, one type of influencer may be more suitable than another. And by using various SNA metrics, we are able to identify at least four types of influencers who can help you spread your marketing messages.
In this session, not only will we show you how to find these influencers, we will also show you how to leverage the different types of influencers to meet your marketing requirement. We’ll break down the social media influence process and examine exactly what it means to be influential on social media.
Social Networking analytics, influencers, social
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Jim England,
Keepstream
In the age of real-time content, we are overwhelmed by the quantity and pace of new information pres...
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In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them.
As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media.
What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories?
Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.
Collaborative Filtering curation, real-time web, semantic web
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Yes
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Kristian Andersen,
Kristian Andersen + Associates
The business plan, as a tool to lure potential investors, secure early customers, and guide the dire...
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The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
User Experience design, prototypes, startups
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Yes
No
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Chris Latham,
The University of Texas at Austin
During the Sept. 28 shooting incident at The University of Texas at Austin, communications such as t...
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During the Sept. 28 shooting incident at The University of Texas at Austin, communications such as text alerts, e-mail, sirens, Web and social media were used to alert the campus and local community of the emergency situation. This panel will discuss the successes and challenges experienced while communicating during the campus lock-down. We will share results and look at the tools and channels we used, our roles and responsibilities, the communication timeline, the community response, server woes, technology considerations and lessons learned.
Case Study edu, socialmedia, utshooting
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Yes
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Joe West,
knowmore
With the growing amount of social activity taking place on the web, the ability to capture and summa...
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With the growing amount of social activity taking place on the web, the ability to capture and summarize all the online chatter is more important than ever. The pace of business, knowledge and social interaction has quickened and you’ll be left behind if you miss even an hour’s worth of new information.
With that in mind, imagine consuming all of the URLs mentioned on Twitter, Facebook and the rest of the social networks combined in real-time. That’s the type of minute-by-minute digest that sources true knowledge and makes people millions, but what issues does this present and who’s running the show?
In this panel, we’ll talk about the heart of the social web – the content and it’s meaning. We’ll explore the roadblocks and triumphs individuals and companies are facing when trying to summarize an unpredictable web. And, we’ll reach further into the real challenges of delivering useful summaries of the Internet, a world itself operated by heroes, liars and morons.
Content Management content, filtering, social web
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Yes
No
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Andrew Sempere,
IBM
With the recent ubiquity of GPS enabled devices and the coincidental explosion in the use of social ...
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With the recent ubiquity of GPS enabled devices and the coincidental explosion in the use of social software, our notions of place and space are changing. What does it mean to occupy a location? What does it mean to visit a place? Does architecture still matter? Is there such a thing as site specific?
Social software designers and developers are adding location-based features to their apps and users are loving it, but are there consequences to this dissolution of space? What does it mean to hack our notion of presence? This panel proposes to open the discussion by incorporating ideas from working artists and historians who have a different perspective on location than most technical people do. Come to a discussion about the relevance of place, the longer term effects of cross linking the physical and the virtual and what we might be doing to our sense of location.
Social Issues locative, place, psychogeography
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Yes
No
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Jessi Odenbach,
Critical Mass
The social land grab continues as a growing number of agencies and
departments within those agencie...
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The social land grab continues as a growing number of agencies and
departments within those agencies fight to “own” the keys to the social car.
Perhaps we should all be in the car, but who is driving?
During this panel the participants will discuss how they break down roles and
responsibilities for social execution on behalf of the brands that they manage.
The panelists will talk about their point of view regarding who they feel should
be in charge of the social space and how that affects the other arms within an
organization that want to participate.
There will be no right answer in this panel, but the ongoing debate could help
determine the best road to take for your situation. Join in the discussion and we’ll
open up the to the floor for some Q&A as well.
Community / Online Community #SMMud, #SocialMud, #SocialWrestle
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Yes
No
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Kirby Plessas,
Plessas Experts Network, Inc.
The internet has become a critical tool for law enforcement. This presentation will explore ways tha...
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The internet has become a critical tool for law enforcement. This presentation will explore ways that it is being used for investigations and community outreach and will discuss privacy issues and controversies as well as the reach and limits of the law when police go online.
Government and Technology Investigations, Police, Privacy
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Yes
No
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Glenda Watson Hyatt,
Soaring Eagle Communications
For the masses, the iPad is the latest, hottest, must-have toy. But, for people with disabilities th...
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For the masses, the iPad is the latest, hottest, must-have toy. But, for people with disabilities the iPad is life changing: enabling communication, unlocking minds and fostering independence. However in purchasing these devices lays the challenge: oftentimes websites with product information are inaccessible to this market, which has a discretionary spending power of $175 billion in the United States alone.
The session’s goals are to identify some barriers people with disabilities regularly face, making it difficult to participate fully online; explain the four guiding principles of what makes blogs and websites accessible; and offer key questions to begin asking and what resources exist to make sites more accessible to this under tapped market.
By giving short vignettes of how people with disabilities are using iPads, faces are put to the size of this disability market - and putting faces to the need for web accessibility. This brings alive the technical requirements and guiding principles of web accessibility.
Accessibility community, marketing, Web
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Yes
No
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Evan Lahti,
Future US
What videogames are canon? As game designers seek recognition for being more than swindlers of flash...
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What videogames are canon? As game designers seek recognition for being more than swindlers of flashing color that produce violent youth, fashioning a definitive list of the most affecting, imaginative, and significant interactive experiences is a productive step toward gaming gaining some small amount of recognition on terms other than its own.
Are games old enough to have an essential group of titles worthy of the Library of Congress? If an alien traveler arrived to earth and we only had videogames to share as a representation of our culture, would we sit them down in front of Mario or World of Warcraft? Halo or Half-Life? BioShock or Ms. Pac-Man?
Gathering a team of gaming journalists from PC Gamer magazine, Gamesradar.com, PlayStation: The Official Magazine and Official Xbox Magazine, we'll carry the flag of our favorite titles to form a cumulative must-play list, modifying and reranking our canon as our discussion progresses, not without help from audience participation. Our panelists will argue and debate not for the sake of settling arguments suitable for an internet forum, but for creating a useful, definitive list of must-play experiences for gamers and gaming-interested consumers based on useful critical criteria. Our panel has a cumulative 40-year background of covering games.
Video Games journalism
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Yes
No
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Andrés Eduardo Rodríguez Suazo,
mewten
This session will be presented in SPANISH
Mewten is the new exchange platform that pose a barter ...
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This session will be presented in SPANISH
Mewten is the new exchange platform that pose a barter in which it is not necessary that two characters (A and B) have the same needs, because the system searches, canalizes and interlaces data to get the best candidates to complete an exchange. It creates a circuit or chain between two or more people where they can satisfy their needs by exchanging what they have for what they need.
Thus, you being the character A, you can give what is not useful for you to someone who needs it, we are going to call him character B, and it does not matter that he does not have what you need because character B will give what he does not need to the person who have what you need, in this case character C, this last character will give you character A what you need. We call to this process ABC factor; it is a chain system that can have the size the user decides.
Mewten makes easy the contact between enterprises or people through the chain that the program finds in the data without the excusive need of money, we hope to contribute to create a new culture of sustainability. It will make the production to stop being finite linear to become a production in continues spiral .This new conscience would generate an economy of time and energy all around the world. By doing this we will contribute in a small part to the fight against natural disasters created by global warming and the accumulation of garbage in our planet.
Appreciate your support
Other barter, ecology, trading
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Yes
No
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Amanda Hirsch,
Team Hirsch Industries
From Malcolm Gladwell's Blink to articles in Fast Company and the New York Times, improvised comedy ...
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From Malcolm Gladwell's Blink to articles in Fast Company and the New York Times, improvised comedy is gaining recognition as an art form with valuable lessons for professionals of all stripes. Building on the success of their SXSW Interactive 2010 Audience Favorite session "Improv Lessons for Freelancers," Jordan and Amanda Hirsch return to SXSW to unlock the secrets of improvised comedy for everyone: from freelancers to Fortune 500s, grey-suits to geeks. Come learn how improv can help you hone essential business and life skills like: communicating more effectively; responding constructively to change; making decisions; and trusting your gut instincts. Plus: we'll play games!
Self-Help / Self-Improvement communication, Creativity, improv
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Yes
No
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Bert DuMars,
Newell Rubbermaid
This panel is presented by social media marketing practitioners for social media marketing practitio...
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This panel is presented by social media marketing practitioners for social media marketing practitioners. No theory. We will discuss the Sharpie brand social media marketing case study: How we built the brand to over 1 million Facebook fans; How we manage our branded Facebook page; and How we utilize other social networks and the Sharpie Uncapped branded community to continuously build the Sharpie brand and community. The Sharpie team that manages this effort will be on the panel.
Social Networking Marketing Strategy, Sharpie, social media marketing
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Yes
No
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Matt Harris,
Twitter
This panel will cover the recently released and popular features of the Twitter API and explore crea...
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This panel will cover the recently released and popular features of the Twitter API and explore creative ways they have been used. We'll discuss the developments over the past year and what you can expect from the API team in the future. We'll also be sharing some stories about how some of these new features came to be and reveal some of the challenges we had to overcome to release them. The panel will respond to a selection of questions received before SXSW and open up for audience questions as well.
Web Apps / Widgets API, twitter, twitterapi
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Yes
No
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Gil Elbaz,
Factual / Open Data / www.factual.com
My name is Gil Elbaz and in my presentation at SXSW, I'd like to talk about the coming open data rev...
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My name is Gil Elbaz and in my presentation at SXSW, I'd like to talk about the coming open data revolution -- specifically, the profound and disruptive impact that open data ecosystems are having and will continue to have on business and developer applications. It's been a great time for open data. Various initiatives and hackathons around the globe have energized developers and/or provided them with the tools and data access to start building creative applications. However, as great as these specific use cases are, they aren't the norm. But I believe they will be. And once they are, the web will never be the same. Indeed, the model of open data is even more powerful in the context of the participatory web. Within that context, the developer community isn't only using the data, but the general online community is helping to maintain it and keep it up to date (i.e., Wikipedia and Open Street Maps). In the new participatory model, open data is a two-way street. The outline for my presentation would be as follows: 1) Discuss the open data revolution, citing successful, game-changing use cases; 2) Discuss open data in the context of a participatory web; 3) Talk about the advantages and disadvantages to businesses and developers; 4) Discuss the challenges of greater open data participation; 5) Brief wrap-up and time for question. I welcome the chance to explore this topic at next year's SXSW and engage in a meaningful discussion!"
Information Architecture Cloud Computing, open data, Participatory Web
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