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Cheryl Lawson,
Party Aficionado
Social Media Event Organizers? Yes, we do exist and our niche is utilizing social media in multiple...
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Social Media Event Organizers? Yes, we do exist and our niche is utilizing social media in multiple forms to create phenomenal events for our technology-driven clients.
With the growing population of tweetups, meetups and blogger conferences, social media gurus are becoming overnight DIY event organizers. Sounds okay by us, but besides having the chutzpah to pull one off what other tools are required? In this session we’ll explore the needed technology tools – some new, some old and some you never thought was needed for such an event. We’ll present a few case studies, discuss artistic approaches and confess our own pitfalls in being successful social media event organizers.
Social Networking Event Planners are Geeks, Too! , Social {ly} Media , What Happens Online, Doesn't Stay Online
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Tariq Ahmad,
Smarter Brothers LLC (also, doctorate student at University of Northern Colorado)
Social media is a relatively new entity, in which significant research has not yet been conducted. I...
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Social media is a relatively new entity, in which significant research has not yet been conducted. In turn, there has been substantial research conducted on the National Basketball Association (NBA) and the sport of basketball in general. However, the rationale of this presentation is that the intersection of the NBA and social media has not been researched or discussed, and this presentation will help to fill the gap.
This past summer, I conducted my doctoral dissertation pilot study on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams (survey link: bit.ly/bHqwR6). Although the study is academic in nature, my discussion will be aimed at the social media practitioner, and will speak to the results of this survey, as well as the future of the NBA and social media.
Potential benefits of the current research include viewing how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, how teams can improve their social media presence, and crossover into different sports, among other benefits.
The presentation will also include examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans.
Social Networking NBA, social media, sports
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Connie Reece,
ConnieReece.com
One reason businesses delay entering the world of social media is the fear of swimming in shark-infe...
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One reason businesses delay entering the world of social media is the fear of swimming in shark-infested waters. Even the most seasoned writer may not be prepared to handle scathing comments or a full-out assault by Internet trolls. Connie Reece has "been there, done that" when it comes to interacting with a wide variety of people online, and this session will include examples from personal experience, case studies, with ample time for Q&A.
Attendees will learn: Why every company needs a social media engagement policy and comment guidelines. Why an intern should not be in charge of your company's social media presence. How to distinguish between snarks--verbal snipers--and attention-seeking trolls who are bent on disruption. Whether to allow anonymous comments. When to moderate comments or suspend them temporarily. How to handle negative comments and help steer the conversation to a positive outcome.
Case Study CaseStudies, community, SocialNetworking
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Enoch Choi,
Palo Alto Medical Foundation
Dr. Enoch Choi MD has organized ongoing volunteer medical relief efforts in Haiti following the eart...
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Dr. Enoch Choi MD has organized ongoing volunteer medical relief efforts in Haiti following the earthquake in January 2010. He recruits a volunteer group of doctors, nurses and medical staff who are caring for patients and helping to establish an international standard for health IT in disaster situations by piloting the iChart mobile EHR program on the iPhone for the United Nations, and Harvard's Operational Medicine Institute. The group sends a new team of volunteers to Haiti every month for a week of service. The seventh group returned to Haiti in July 2010. In addition to over 100 team members whor have gone, ongoing trips are planned. A third of the teams have been volunteers from Palo Alto Medical Foundation MDs, RNs & staff.
Social Media is an ongoing essential tool in organizing the effort. Detailed and specific high value reccomendations for resources for flights and medication came from Twitter followers. http://twitter.com/enochchoi Many volunteers have decided to go on the trips due to our Facebook Page. http://www.facebook.com/pages/Enoch-Choi-Foundation/417718500061 Donations recruited from emails from our Salesforce database have funded the trips, since donors have been kept up to date on the efforts of our monthly trips.
An international EMR standard, specifying a minimum data set, decision support functionality and back end database characteristics would allow developers to provide various hardware and software solutions.
Health Health , Medical Records, mobile
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Aimee Roundtree,
University of Houston-Downtown
Media research shows that, in the United States, minorities use social media as much—if not mo...
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Media research shows that, in the United States, minorities use social media as much—if not more—than most for connecting with friends, family and community. On the other hand, health disparities research finds that minorities do not receive the healthcare that they need. Furthermore, they disproportionately suffer from chronic, serious illnesses that impact their quality of life and the future of the US healthcare system. Since social connections play a vital role in patient awareness and maintenance of health, social media seems ripe for helping alleviate some of the health disparity, particularly given its pervasiveness in communities of color. This session will cover current uses of social media toward this end, discuss the problems and potential of these applications, and share opportunities and incentive programs for developers.
Health developer resources, health disparities, technical applications
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Anna Banks,
Organic/digital marketing/www.organic.com
With social media channels giving consumers the opportunity to directly impact a brand’s performan...
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With social media channels giving consumers the opportunity to directly impact a brand’s performance, more and more businesses are introducing a new member of the team to stay tuned in — The Community Manager. This presentation will introduce the Community Manager as a company’s direct link to its customers, in essence serving as the personification of the brand and having the critical responsibility to grow, shape and respond to conversations around that brand. Failure to meet their ultimate goal can make or break a social campaign, damage their online following as well as the brand’s online and offline reputation. Conversely when used correctly, they are able to tap into conversations – both positive and negative - and report information (key messages, tone, etc.) back to key departments such as the marketing, product development or customer service, which can then take the content of these discussions and address as needed to help ensure the company’s ultimate success.
Community / Online Community community, interaction, social media
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Chelsea Marti,
Intuit Inc.
Social strategy is quickly stretching across various areas of organizations, landing anywhere from c...
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Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.
Branding / Marketing / Publicity customer service, social enterprise, Twitter help
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Reginald Herde,
www.spiceworks.com
Follow three entry-level marketers at small businesses as they try to make a splash inside social ne...
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Follow three entry-level marketers at small businesses as they try to make a splash inside social networks and platforms. What can these companies do to compete against the big boys/the big brands and make their product/service stand apart in a crowd(source).
With very little name recognition (and very limited budget) we track three clients as they engage in innovative and breakthrough social marketing to a focused target audience of over 1 million IT professionals in the SMB space. From idea to concept to delivery to results, we chronicle how these companies are competing against the likes (and resources) of behemoths like Dell, Intel and Microsoft. In the end, sharing what they learned, we will show what successes were achieved, what mistakes were made and what they would do next to set themselves apart when it comes to social media and community engagement.
Social Networking
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Levi Smith,
The Karis Group
Whether you've just started out or are an established business, if you're business is growing you're...
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Whether you've just started out or are an established business, if you're business is growing you're going to need more people. Finding the right people is tiresome and fraught with peril for most companies, but it's something you have to get right or your company will get off course.
What if you could stop trying to find a few good fish by casting a huge net again and again? We'll give you ideas and action steps for establishing your brand for the purposes of recruiting and employment. You'll learn how to effectively and efficiently leverage social media to market, network and engage the pool of people you might hire one day. You'll learn how to get the best to seek you out instead of the other way around.
If you want to keep sifting through applicants, posting on job boards and wasting hours and days to find the right people, skip this session.
Branding / Marketing / Publicity marketing, Recruiting, social media
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Marla Erwin,
Whole Foods Market
#Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disaste...
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#Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.
Branding / Marketing / Publicity community, marketing, social
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Nicole Simon,
cruel to be kind
At first, Social Media was simple. It was about you and your voice as an individual. Today is differ...
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At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes!
But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes!
You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional.
This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away.
Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul.
Branding / Marketing / Publicity branding, marketing, social media management
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Sheila Arway,
ResearchGATE - www.researchgate.net
In the competitive world of scientific grants, it has always been researcher against researcher and ...
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In the competitive world of scientific grants, it has always been researcher against researcher and scientist against scientist. One on one, you versus the enemy, spy versus spy. In the end, one team won the race while the other, obviously, lost. Many times it wasn’t the best solution, it was the one that finished first. What if the competing teams had worked together to find a solution? What if it was the scientists versus the disease, the cancer, the equation, the problem? How much time and effort could have been saved?
The evolution of the scientific process has just taken a giant leap forward and at just the right time. With increased financial pressure in academia and fewer grants being offered, scientists have been forced, for the most part, to abandon the old competitive way of scientific discovery. Open collaboration is the next generation of scientific process and ResearchGATE is the first one climbing out of the lunar module.
Dr. Ijad Madisch, a scientist himself, founded ResearchGATE after he realized that most of the scientific research being conducted by multiple scientists was taking place in a vacuum without data being share among them. He observed that redundant discoveries and overzealous competitions were crippling the potential of the scientific community in an increasingly connected and tech savvy society. Social media is erasing the boundaries between scientist that have been hardened over decades and centuries.
Social Networking science, social media, Web 2.0
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Dara Quackenbush,
Texas State University
Where are all the women in social media? According to research by the Pew Research Center, 54% of so...
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Where are all the women in social media? According to research by the Pew Research Center, 54% of social media users are female and women are more likely than men to use social networking sites. Why then, are most of the social media "rock stars" male?
Women tend to be more collaborative and tend to share information with each other, which is why women respond to social media. Why then, is social media not responding to them? Two obvious answers stand out. 1) Women need to do a better job in promoting themselves. 2) People organizing social media events need to do a better job of looking beyond the obvious.
People who get noticed in social media are shameless self-promoters. Women often believe their hard work should speak for itself and self promotion is a dirty word in their world. Additionally, women hesitate rather than rush to proclaim themselves as experts, assuming others have the same knowledge or skills.
There's also another reason women aren't seen as experts -- people who are seeking social media expert sources for articles, conferences and workshops aren't asking women to participate. During this presentation, the speakers will challenge how it's been done and come up with some suggestions on how to change.
In this session, the speakers will:
Help women acknowledge their expertise
Give tips on how women can promote themselves in a comfortable way
Offer advice on how we can make women more visible in social media
Challenge the status norm
Social Issues self-promotion, social media engagement, women in social media
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Brandon Mendelson,
Wounded Warriors Family Support
We're all being lied to. The fact is, you don't need a Social Media policy. You don't even need an S...
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We're all being lied to. The fact is, you don't need a Social Media policy. You don't even need an SEO policy. What you need is an offline policy. For the past two years I've travelled America, meeting my online fans in their hometowns, staying with them, and getting to know them as people. What I have found is that your online fans, the ones you don't meet, are useless. They won't be there when you need them, but the people you meet in person? They'll support you until the end.
This presentation breaks down the High Five Tour, the concept that the more you do offline with benefit you online, and that we should all take to the road to meet our real fans.
Community / Online Community activism, community, social media
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Jason Sanders,
Ministry Of Transportation
Rules of social media are made and broken with each tweet, blog post and status update. In a field r...
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Rules of social media are made and broken with each tweet, blog post and status update. In a field ripe for innovation and considered to be the last bastion of free speech and ideas problems happen and mistakes are made. How do you handle relationships, enemies, and clients when information's public, customers complain and exes have Facebook. This panel will allow you to vent and offer practical solutions to problems everyone faces today.
Self-Help / Self-Improvement
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Yes
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Serena Ehrlich,
Startup Army
Social media! It's not just for the PR team anymore. Work for a publicly-held company? Are you aware...
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Social media! It's not just for the PR team anymore. Work for a publicly-held company? Are you aware of the rules and regulations you need to know to keep yourself and your company out of hot water with the SEC? No public company is immune to SEC investigation. This panel will discuss how the SEC rules and regulations surround social media as well as how investor relations programs can use social media successfully.
Branding / Marketing / Publicity investor relations, SEC, social media
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Michael Wu,
www.lithium.com
Who are the so called “social media influencers”? Do they really exist? If they exist, do they r...
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Who are the so called “social media influencers”? Do they really exist? If they exist, do they really matter? If so how do we find these influencers—with the characteristics we’re looking for—among the billions of people on the social web?
We have identified six necessary factors for finding influencers:
1. Domain credibility
2. High bandwidth
3. Content relevance
4. Timing (temporal) relevance
5. Channel alignment
6. Target confidence
Based on these 6 factors, we can use social network analysis (SNA) to accurately identify the influencers. Under different marketing objectives and constraints, one type of influencer may be more suitable than another. And by using various SNA metrics, we are able to identify at least four types of influencers who can help you spread your marketing messages.
In this session, not only will we show you how to find these influencers, we will also show you how to leverage the different types of influencers to meet your marketing requirement. We’ll break down the social media influence process and examine exactly what it means to be influential on social media.
Social Networking analytics, influencers, social
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Kristie Wells,
Social Media Club
In August of 2006 Chris Heuer stood on the stage at Gnomedex and said, "I am launching Social Media ...
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In August of 2006 Chris Heuer stood on the stage at Gnomedex and said, "I am launching Social Media Club". In four years this grassroots organization has grown from the seed of an idea to 230+ local groups around the world, on every continent except Antarctica. This is the story of how an idea and belief in shared values has bound together 100's of thousands of people around the world. Social Media Club's mantra - "If you get it, share it" - highlights "sharing" as the key verb we should associate with social media, but when you dig deeper, its much more then what you see on the surface. Social Media is about about openness. It is about authenticity. It is about smart collaboration. It is about storytelling. It is about technology. It is about a whole new world, where everyday people are responsible citizens, responsibly participating in the conversations about, and through, media. It is about upholding higher professional standards. But most of all, its about people coming together, connecting for a common purpose. This panel will explore how the organization grew globally and how the best chapters found success.
Accessibility community, social media, Social Networking
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Heather Taylor,
PayPal
In the past, brand identities have been controlled and often impersonal. With the rise of social med...
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In the past, brand identities have been controlled and often impersonal. With the rise of social media, the way organizations communicate need to change to a more personal and open approach. Big brands are jumping on the social bandwagon but how many are employing the right strategy and people to be successful in this arena.
This panel will bring brand and social media managers together to reflect on their experiences in large organizations. They will discuss the fears brands have about social media, how to overcome that from within the organization and how driving social media into business is beginning to bring insight and change to the way brands think. Through case studies, they will go through how social media has been introduced into their companies and the hurdles they encountered along the way.
The panel will also discuss their own position in these large companies and how the 24-7 world of social media affects their work and personal lives. And how, through these experiences, they've had to address whether or not it's necessary to separate their online identity from the brands they represent.
Branding / Marketing / Publicity brand management, Corporate Social Media, social media engagement
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Esteban Contreras,
Samsung Electronics America
Advancing in a career or changing paths is tough, but social media provides opportunities to stand o...
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Advancing in a career or changing paths is tough, but social media provides opportunities to stand out from the crowd. While there's a lot of buzz and excitement around personal branding and social media, many are confused about what works and what doesn't.
This panel provides insights about the kind of ideas, strategies, tools, and work needed to leverage social media for your career. It also offers a detailed look from the corporate side of businesses regarding what they are looking for in a candidate's social media presence.
Our panelists offer first-hand stories related to their own job-seeking and soul-searching experiences, as well as responses to inquiries related to the experiences of other SxSW attendees. They will share how they combined old-school techniques with blogging, podcasting, live video, tweeting (and retweeting!), and other social tools/platforms to help concoct the recipes to achieve career objectives.
Whether you're looking for to break into the social media industry, join an ad agency, start your very own company, or stand out within your own company, our panelists have experience making up for what classrooms did not teach, building online and offline connections, and obtaining niche industry experience.
The time to start changing your world is now. Learn how the social web and hard work can take you from wishful thinking to a brighter and more exciting future.
Self-Help / Self-Improvement Careers, personal branding, social media
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Carri Bugbee,
Big Deal PR, Inc.
What happens when an award-winning tweeter, social media junkie and PR maven tussles with an interna...
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What happens when an award-winning tweeter, social media junkie and PR maven tussles with an internationally known SEO guru and rockstar blogger over who should “own” social media? Will it be a mud-slinging, dagger-flinging deathmatch? Or will they hold hands and sing Kumbaya?
Join us for a righteous smackdown about who should manage the strategy, messaging, tactics and budget for social media marketing. And find out why traditional ad agencies aren’t even in the arena.
Topics for the take-down:
Are keywords the end-all for social success or the refuge of half-baked hacks?
Must you molly-coddle influencers or can you manipulate them with link-bait?
Can you run a corporate blog if you think an inverted pyramid is a landmark in Giza?
Is the best way to engage a community through conversation or data-mining for secrets?
Are management dashboards the lazy way out or the efficient way to reach out and touch someone?
Can SEO geeks cross the chasm from blogging to news writing or is that still the domain of J-school grads?
Do perky PR peeps know the difference between a KPI and an API?
Does anybody still care about Ogilvy’s “big idea” in an era of “Here comes everybody?”
Branding / Marketing / Publicity PR, SEO, social
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Amelia Burke,
AED
Public health campaigns are wrought with controversy as we look to tell people what they should and ...
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Public health campaigns are wrought with controversy as we look to tell people what they should and should not do - don't smoke, eat healthier, exercise more, don't text while driving, get vaccinated. As such, integrating social media for health communication campaigns has been a slow process for the public sector, as restrictions on two-way communication and fear of the "openness" of the medium have led communicators to shy away from using it.
But it also presents an opportunity - an opportunity to engage with people in a way never before possible; an opportunity to have a voice in the conversation; and finally, an opportunity to level the playing field against bigger brands which these issues often take on. And, increasingly, organizations and agencies looking to reach their target audiences in relevant ways are implementing social media into their programs as a necessity, not just a "nice to have".
This presentation will look at the ground-breaking work that is being done by AED in the area of social media. There will be a specific focus on tough topics and how using social media strategically can be beneficial to the campaign and issue. Case studies from a variety of government and foundation clients, including vaccine education campaigns, will be analyzed and discussed.
Social Issues publichealth, socialchange, socialmedia
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Alexandra Samuel,
Social + Interactive Media Centre, Emily Carr University
You tweet, you blog, you FourSquare, you Facebook. But for every update you post or message you send...
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You tweet, you blog, you FourSquare, you Facebook. But for every update you post or message you send, it feels like there are 100 more you should read or respond to. Don’t despair! Social media doesn’t have to make you crazy. In this session you’ll discover the personal strategies, tech tools and life hacks that can help you stay sane online. Better yet, you’ll find out how social media can actually make your offline life easier by helping you focus your attention on the people and goals that matter most to you. This presentation will help you tweak the way you use your favorite social media tools so that they make you happier instead of more neurotic. Learn how to: Control your Twitter-inspired FOMO (Fear of Missing Out). Manage mysterious Facebook requests with a WTF (Who the F*** is this?) list. Overcome overload with iGoogle. Cure your beta addiction with filters. Surmount messiness with Evernote By the end of the session you’ll have a new set of practical, fun ways to manage social media so that you get supercharged instead of overloaded. Best of all, you’ll have a new way of looking at the web: as a mechanism for coping instead of another challenge you have to cope with.
Self-Help / Self-Improvement happiness, overload, productivity
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Simon Mainwaring,
Mainwaring Creative
Many thought leaders, social visionaries, world leaders and technologists are intensely debating if ...
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Many thought leaders, social visionaries, world leaders and technologists are intensely debating if capitalism can be fixed—if its practice can be transformed to become a truly constructive engine of prosperity and sustainability for all people. This talk will outline such a vision, a modified capitalist economic system in which digital, social and mobile technology is used to transform every consumer-brand transaction into a contribution towards global social change. Within this system, brands and consumers join together as willing partners to become, along with governments and philanthropy, a third pillar of global transformation by converting every store, mall and warehouse from a monument to self-interest into a perpetual motor of social change.
This talk is a bold new vision that takes advantages of the unique historical coincidence of global connectedness, community dynamics and social consciousness made possible through emerging technology to meet the urgent global crises we face with equal force. This talk threads together multiple powerful trends at the heart of the intersection of social emotion and innovation to give us hope for the future. This talk validates the role that emerging digital, social and mobile technology will play in shaping the future of our world.
Branding / Marketing / Publicity Capitalism, social change
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Colby Graff,
Acquity Group
As a leader in social commerce, we strive to stay ahead of what’s happening right now. You’ll u...
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As a leader in social commerce, we strive to stay ahead of what’s happening right now. You’ll understand the vision that drives us and take a peek at the new ways you’ll connect with consumers, suppliers and partners in the future. See what’s new and what’s next for social commerce solutions – and chime in on what’s most important to you.
We’ll share examples of how we’ve turned “big ideas” into viable opportunities for clients. And, how we’ve done it through social commerce.
We’ll also discuss the challenges we faced by creating Fidipidi: an s-commerce platform that allows people to create personalized greeting and post cards through Facebook.
Entrepreneurism / Monetization Facebook, social commerce, Social Networking
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Chase Hawkins,
Swindlr LLC
Why is there an unspoken class system at SXSW and other Social Media conferences, based on your leve...
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Why is there an unspoken class system at SXSW and other Social Media conferences, based on your level of "success"? Why don't more attendees branch out of their comfort zone, to approach and interact with those outside of their social plane? 2011 should be about the connection between like-minds (or un-like minds) and interests, regardless of who you are, and what you do. Whether it is having a “VIP” lounge or a private bus to drive your friends around in, attendees of conferences are creating a class system. What a great venue for people with similar interests to share ideas and interact with each other. However, the people you should connect with are becoming more out of reach. Is there a reason why some fall into this “VIP” trap when they become successful? What can be done so that all attendees can break through and make a widespread impact at a large event? Find out how you can shift the social media space away from a “Hollywood style” culture. This panel will feature SXSW attendees from various segments of the Technology and Start-up community. These panelists will also be of different “social classes” to try and get a better feel as to why there is such a separation. This session will talk about how we re-shift the focus of what conferences and social media are meant to be.
Career / Work Concerns celebrities , Panel, social media
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Peter Bihr,
Now: freelance consultant. (Just founding a boutique agency.)
You know how to rock Social Media back home in the US. Now what? There's another huge market just a ...
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You know how to rock Social Media back home in the US. Now what? There's another huge market just a quick jump across the ocean. Yet, it's a different world over there.
We'll discuss with you what strategies work in Europe, what you need to pay attention to. And we'll share first hand experiences of working in Europe.
We will bring you a panel of experts from several European key countries who report from the trenches. What are your main challenges when entering European markets? What are your opportunities? Which role do cultural differences play? Will German bloggers really hate your brand and will you get sued in the UK?
We will try to dispel a few of the fears and myths often associated with European Social Media, share first-hand experience and give hands-on advice. So you can focus on taking your business to the other side of the Atlantic and rock Social Media over there, too.
Social Networking Europe, Localization, socialmedia
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Renee Berry,
KLX Media
Oh, websites aren’t important. Our employees don’t need email. Saying you just ‘don’t do soc...
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Oh, websites aren’t important. Our employees don’t need email. Saying you just ‘don’t do social media’ will last as long as those opening sentences, yet of the 762 hospitals in the United States, 551 have Facebook Pages, 583 have Twitter Accounts, 348 have YouTube Channels and only 99 have Blogs, according to July, 2010 statistics from Ed Bennett. Of these interesting numbers, it is fascinating to see how many organizations are using social media with limited understanding of how to effectively engage the community. What is more compelling is that hospitals account for only a small portion of all health care organizations that could also be utilizing social media to support patients, advocate for legitimate health information and to highlight innovative research and people at their organizations. So why is health care so resistant to our new communication platforms? The usual first response is the Health Insurance Portability and Accountability Act of 1996, a federal law that protects patient privacy. This law is crucially important in health care, however saying HIPPA is a reason to not engage with the community shows immense misunderstanding of communications today. Social media has already played a historic role in the reversal of an FDA ruling that had an incredible impact on end-of-life care in America. This panel will showcase visionaries in the field demonstrating the vast positive social impact of social media in health care.
Health Medicine, patients, socialmedia
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Alec Shankman,
GotCast.com
Hollywood is now employing social media to move into the digital era and disrupt the age-old traditi...
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Hollywood is now employing social media to move into the digital era and disrupt the age-old traditional casting process. Budgets are shrinking, which leaves less money for casting and promoting TV projects and films. However, the need to do both (casting and promotion) is greater than ever. So, Hollywood is now turning to social media to create online 'events' and 'casting challenges' around important projects. This panel will break down the growing concerns and issues that Hollywood is currently facing - and then delve into the modern-day solutions for these problems that involve social media. We will give a plethora of examples including top shows like Lifetime’s ‘Project Runway’ and CBS’s ‘Big Brother.’ We will also break down the way in which these types of online events are creating new sources of revenue (Lead Generation, Integrated Sponsorships, Co-Registrations, etc.) The panel will feature a Hollywood agent(s) and/or manager(s), a couple of traditional casting/network executives, the folks from GotCast.com, as well as working talent from Hollywood. We’ll showcase specific applications of Twitter, MySpace, Facebook, etc., in some very successful entertainment-based initiatives – and we’ll explain why this is just the tip of the iceberg.
New Technology / Next Generation hollywood , social media, television
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Keidra Chaney,
The Learned Fangirl
With women accounting for the majority of users on social media sites, there are exciting opportunit...
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With women accounting for the majority of users on social media sites, there are exciting opportunities for women to take leadership roles in social media - as consultants, developers, entrepreneurs and thought leaders.
Still, women make up less than 20% of panelists at major tech conferences, while women focused social media conferences like BlogHer, She's Geeky, and Blogalicious continue to grow. But as the social media world continues to be more female - driven will it become "demoted" in the tech industry - seen as a "soft" profession and drawing lower comparative salaries and less room for executive level leadership than other technology - oriented fields? Is this already happening?
This panel of women professionals that work in social media will take a hard look at the unique issues women tech professionals face in the age of the social web, and discuss whether social media is helping to crack the "digital ceiling" of the tech world or creating a separate but equal space for women to lead?
Career / Work Concerns digital ceiling, women in tech, women in social media
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