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Yes
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Bruce Smith,
Lithium Technologies, Inc
Social media applications encounter messy user-generated data in blog posts, status updates, tweets,...
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Social media applications encounter messy user-generated data in blog posts, status updates, tweets, user profiles, etc. These documents contain free-form text that obeys no particular rules of grammar, punctuation or spelling.
If the data is so messy, how can a computer program recognize adult content or hate speech or spam? How can a computer program tell the difference between an advertisement and a product review? How can a computer program distinguish between a positive and a negative product review?
Machine learning offers some solutions. For example, given sample tweets labeled (by people) as spam or non-spam, machine learning tools can generate a program (or model) that attempts to duplicate the human judgments. You could use this kind of model in your application to filter out tweet spam.
In this talk we will describe
• Some common machine learning algorithms
• Machine learning tools – free and commercial
• Acquiring and managing training data
• Extracting useful features from your documents
• Choosing the right technique for a problem
• Measuring quality and improving your model over time
• Integrating a machine learned model with your application
Coming out of this session, you will know where you might use machine learning in your applications, and you will know how to get started.
User Generated Content machine learning, messy data, Social media analysis
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Mike Dougherty,
Jelli
Terrestrial radio is the rare exception of mainstream media unaffected by the social web. Until now...
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Terrestrial radio is the rare exception of mainstream media unaffected by the social web. Until now. And the good news is that the social web may save it. For example, San Francisco's Live105 is relying on the social web and crowdsourced programming to connect with listeners and drive gains in ratings. In fact since starting the program, it's catapulted from 10th to first among 18 - 24 year-old males, a highly coveted audience segment.
Live105 and stations in 15 other markets are teaming with Jelli, a radio and social media company, to involve listeners and get them engaged in building song lists. Jelli provides the technology and an easy-to-use way for listeners to vote for the artists and songs they love and want to hear. Listeners can also vote a tune off the air, even mid-song, if enough of the audience thinks it sucks. It's a radio democracy.
CBS Radio (Live105 is an affiliate) loves crowdsourced programming because it connects them with an audience for whom radio is largely an afterthought, and it connects them where, how and the way these listeners prefer. As a result, radio is once again relevant to the Facebook and iPhone nation.
SXSW attendees will love this panel, because crowdsourced, user-controlled radio is the antidote to the soulless, research-driven corporate radio that has been in a 20-year death spiral of declining ratings and audience indifference.
Community / Online Community crowdsourced programming, radio, social web
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Amelia Burke,
AED
Public health campaigns are wrought with controversy as we look to tell people what they should and ...
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Public health campaigns are wrought with controversy as we look to tell people what they should and should not do - don't smoke, eat healthier, exercise more, don't text while driving, get vaccinated. As such, integrating social media for health communication campaigns has been a slow process for the public sector, as restrictions on two-way communication and fear of the "openness" of the medium have led communicators to shy away from using it.
But it also presents an opportunity - an opportunity to engage with people in a way never before possible; an opportunity to have a voice in the conversation; and finally, an opportunity to level the playing field against bigger brands which these issues often take on. And, increasingly, organizations and agencies looking to reach their target audiences in relevant ways are implementing social media into their programs as a necessity, not just a "nice to have".
This presentation will look at the ground-breaking work that is being done by AED in the area of social media. There will be a specific focus on tough topics and how using social media strategically can be beneficial to the campaign and issue. Case studies from a variety of government and foundation clients, including vaccine education campaigns, will be analyzed and discussed.
Social Issues publichealth, socialchange, socialmedia
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Dara Quackenbush,
Texas State University
Where are all the women in social media? According to research by the Pew Research Center, 54% of so...
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Where are all the women in social media? According to research by the Pew Research Center, 54% of social media users are female and women are more likely than men to use social networking sites. Why then, are most of the social media "rock stars" male?
Women tend to be more collaborative and tend to share information with each other, which is why women respond to social media. Why then, is social media not responding to them? Two obvious answers stand out. 1) Women need to do a better job in promoting themselves. 2) People organizing social media events need to do a better job of looking beyond the obvious.
People who get noticed in social media are shameless self-promoters. Women often believe their hard work should speak for itself and self promotion is a dirty word in their world. Additionally, women hesitate rather than rush to proclaim themselves as experts, assuming others have the same knowledge or skills.
There's also another reason women aren't seen as experts -- people who are seeking social media expert sources for articles, conferences and workshops aren't asking women to participate. During this presentation, the speakers will challenge how it's been done and come up with some suggestions on how to change.
In this session, the speakers will:
Help women acknowledge their expertise
Give tips on how women can promote themselves in a comfortable way
Offer advice on how we can make women more visible in social media
Challenge the status norm
Social Issues self-promotion, social media engagement, women in social media
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Yes
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Justin Clemens,
Springbox
Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right soc...
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Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content, contests, features, news, etc, works across multiple platforms so that if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you social media secrets and tips to build an audience on every platform and create content that doesn’t rely on any of them.
Social Networking content, future-proofing, social media
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Yes
No
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Jaime Punishill,
Thomson Reuters
Convinced social business should be a bigger part of your company’s plans but frustrated that you ...
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Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams?
In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates.
And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
Other legal, policy, regulated industries
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Yes
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Jonathon Levy,
LeveragePoint Innovations
The user is finally put in charge of the learning environment in the workplace with the advent of "e...
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The user is finally put in charge of the learning environment in the workplace with the advent of "eWorking." This innovative "carbon + silicon" solution combines performance tools, data, learning, collaboration and real-time change management on a single integrated platform. Flowing from a new conceptual model, this semantic mash-up supports many disparate functions simultaneously, resulting in a performance support platform that grows and is evolved by its users over time (always in beta).
LeveragePoint's eWorking offering is a Software as a Service platform that addresses the increasing knowledge and performance demands of the workplace. The next generation beyond eLearning is an open, evolving user-centric solution called "eWorking" in which the global expertise of the enterprise is captured and repurposed, blended with needed tools, knowledge and data, so that the time and distance between learning and doing has been reduced to zero. Learning takes place as an intrinsic part of the workflow, with social networking, data and expert knowledge available in context as needed in the smallest coherent chunk.
Jonathon Levy, creator of the eWorking concept, will demonstrate how this solution is being used at some of the largest companies in the world, how it activates their previously untapped intellectual capital, and how it helps them to prepare for an uncertain future with software that sees around corners to help them prepare for change that has not yet arrived.
New Technology / Next Generation eworking, user-centric
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Yes
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Jay Hallberg,
www.spiceworks.com
As consumers and business buyers alike spend more time in social networks and applications such as F...
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As consumers and business buyers alike spend more time in social networks and applications such as Facebook, LinkedIn and Spiceworks and use syndicated features like product reviews how does the role of marketing change? This session explores how marketers are developing new approaches and campaigns designed to influence buyers and their connections in the realm of social media. Session will highlight real-world examples of companies using social media to drive sales.
Social Networking
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Yes
No
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Kenny Meyers,
Happy Magic Fun Time
Everyone has made a bad decision. In fact, most of you have probably made awful decisions. With the ...
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Everyone has made a bad decision. In fact, most of you have probably made awful decisions. With the internet, we now have the ability to broadcast those decisions worldwide.
Growing up in this new era, we can take a look at the poor and awful decisions people have made on the internet, and how to stop yourself from looking like a complete jackass.
Hate your boss? Why not post about your anxiety on Facebook. This is classic bad decision making now available to you on a global scale.
Like the Internet? How about becoming a web designer. Another example of a terrible decision.
Enjoy sports and the outdoors, maybe blog about programming.
All of this and more classical internet mistakes will be covered in this excellent presentation about the kids and what they're doing wrong these days.
Social Networking Awesome, funny, magical
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Yes
No
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John Leary,
Washington Media Group
In this age of health parity and reform, technology is now moving the diagnosis of health treatment...
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In this age of health parity and reform, technology is now moving the diagnosis of health treatment out of the guessing game and into the world of evidenced based, personalized medicine. The recent evolution of technologically successful biomarkers and evidenced based screens are demonstrated success, and panelists will use specific case studies and medical reports to illustrate how the future has already arrived. Panelists will discuss how social media is helping to spread the word, not only in the patient community, but within the critical, and hard to reach, world of providers as well.
Health innovation, patient centered, social media engagement
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Yes
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Nada Stiratt,
MySpace
Marketers today are looking to social media as a way to tap into what is probably the most powerful ...
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Marketers today are looking to social media as a way to tap into what is probably the most powerful online marketing tool there is- the social graph. How does a brand connect with consumers in a meaningful way and then take it a step further and activate that audience to create brand evangelists who will spread their message web-wide? During this time we’ll discuss best practices for how brands can deliver innovative, media-like messages to draw in consumers, activate audiences around those messages, and be at the forefront of the digital ‘water cooler’ experience where content and conversation meet online.
Advertising branding, digital marketing, Social Networking
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Yes
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Lee Clancy,
IMVU, Inc.
There’s no doubt about it. Social gaming is hot! And as the space continues to expand, and the des...
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There’s no doubt about it. Social gaming is hot! And as the space continues to expand, and the design elements of these games become more rich, diverse and personalized, a new era of social gaming will allow savvy designers to quickly and easily create and monetize social games on their own without the need for technical programming knowledge. In 2010/2011, IMVU will be introducing a set of tools that will allow its members to register as IMVU creators to design, launch and sell their own social games within the IMVU environment. By bringing social game design and creation to the masses, IMVU will be giving users the ability to further express themselves beyond chat, play and dressing up. The company will also be creating an additional revenue stream for both its customers and itself. Since it opened its doors in 2004, IMVU has built the world’s largest virtual goods catalog of more than four million items. The catalog, which is created almost entirely by IMVU users, continues to grow at a rate of approximately 5,000 new items a day. By presenting its user base of more than 50 million with the ability to create and sell virtual goods (and soon – social games) IMVU has reached an annualized revenue run rate of more than $40 million. Attendees will learn how IMVU’s new social gaming strategy is resonating with the community and affecting the bottom line. This will present those interested in entering the market with a chance to learn from IMVU’s data-driven experience.
Social Networking monetization, Social Entertainment, social gaming
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Yes
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Maria Ogneva,
Attensity
In the age of social media, everybody has a microphone. Your customers (and even non-customers) are ...
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In the age of social media, everybody has a microphone. Your customers (and even non-customers) are talking about you. The crazy thing is, everybody's listening. You can't control social media, but you can and should help shape the conversation by listening and participating in empathetic and honest ways. This session will help you understand how to listen, where to listen, how to extract meaning out of the social media chatter, how to engage and empower others in your company to engage.
Community / Online Community social business, social media engagement, social media monitoring
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Yes
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Lloyd Davis,
Tuttle Club
On March 2nd 2010 members of London's Tuttle Club set off for SXSWi. The plan for the next 10 days w...
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On March 2nd 2010 members of London's Tuttle Club set off for SXSWi. The plan for the next 10 days was to travel from Boston to Austin by train, meeting up with friends from the social web and to just see what happened. We've since coined the term Social Art Field Trip to describe sort of thing – where Social Art is the “skilful bringing together of people online and off- to create a sense of beauty”. Armed with cameras, phones & netbooks, we were ready to make something beautiful and interesting by building new relationships and documenting our journey as we went.
We gained huge support from our friends but set out with less money than we thought we needed. Yet we made it and, on our way to Texas, we were repeatedly blown away by the kindness of strangers. From the ukulele-playing old folk in Maryland to the lady in NOLA who left us the keys to her home in the mailbox, we came back with stories galore of kindness and generosity facilitated by the social web.
Our session tells this story of hope, determination and making do with what you have. It shows how powerful the social web can be when applied to organising people to do cool stuff. It shows how social capital built up on the web can be leveraged for real-world results even if those results aren't directly measurable in cashflow. It shows how creative collaboration thrives among highly-connected people and how we make gorgeous and unexpected things happen when we ask the whole our social graph for help.
International exploration, social capital, travel
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Simon Mainwaring,
Mainwaring Creative
Many thought leaders, social visionaries, world leaders and technologists are intensely debating if ...
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Many thought leaders, social visionaries, world leaders and technologists are intensely debating if capitalism can be fixed—if its practice can be transformed to become a truly constructive engine of prosperity and sustainability for all people. This talk will outline such a vision, a modified capitalist economic system in which digital, social and mobile technology is used to transform every consumer-brand transaction into a contribution towards global social change. Within this system, brands and consumers join together as willing partners to become, along with governments and philanthropy, a third pillar of global transformation by converting every store, mall and warehouse from a monument to self-interest into a perpetual motor of social change.
This talk is a bold new vision that takes advantages of the unique historical coincidence of global connectedness, community dynamics and social consciousness made possible through emerging technology to meet the urgent global crises we face with equal force. This talk threads together multiple powerful trends at the heart of the intersection of social emotion and innovation to give us hope for the future. This talk validates the role that emerging digital, social and mobile technology will play in shaping the future of our world.
Branding / Marketing / Publicity Capitalism, social change
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Yes
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Jon Crawford,
Storenvy
Traditional e-commerce is so Web 1.0. Social shopping, group buying, mobile payments, and more are c...
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Traditional e-commerce is so Web 1.0. Social shopping, group buying, mobile payments, and more are changing how we shop and sell online. Listen to innovators in the social e-commerce space discuss how they are utilizing the power of the social web to cultivate buying communities around the world.
Social Networking e-commerce, social shopping
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Yes
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Kimberly Chulis,
Core Analytics, LLC
This could be solo...but would work well in a panel situation too.
I've been doing some speaking at...
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This could be solo...but would work well in a panel situation too.
I've been doing some speaking at (3 and 1 upcoming) national conferences on the topic of social media advanced analytics, building social media data marts, text mining of raw comment data, and resulting competitive analysis aroud actual supermarket data, customer segmentation, customer ativation and customer loyalty with the BrandMeter (TM) developed by Core Analytics, LLC. This same concept could be applied to a specific group of bands, directors/actors, or films (before and after launch) to show how to mine public buzz (raw comment data) in the same way and do a comparative analysis with time series data...focusing on brands that are highly relevant to the conference or sponsors. We have the ability to collect data on any brands to support this...so that's an open option.
Branding / Marketing / Publicity BrandMeter, Core Analytics, Customer Activation
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Yes
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Raj Kadam,
Viralheat
When we think about political news coverage we think about cable news, the White House briefing room...
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When we think about political news coverage we think about cable news, the White House briefing room, and print newspaper articles with analysis of big speeches. But social media has brought with it an entirely new way to cover the world of politics. Not only does it generate enormous amounts of data on politics, but it changed the way we determine the importance of a given story, the ways we gauge public opinion and eventually may revolutionize the way we cast our votes.
This panel will discuss the entirely new tools and resources the web offers to track and cover the world of politics – not just keeping up with what the politicians are doing, but how people are really reacting to the pulse of Washington. While political survey and electronic polls are extremely useful for gauging of an election or candidate, social media data gives a unique view into the voices of younger and broader demographics. Understanding social media along with polling data gives a more granular real-time view on the concerns of voters.
How does a current event or topic impact a candidate’s strategy? What can we learn from real-time stats on the public’s reaction to a candidate that makes a controversial statement? This panel will feature voices from political experts, the new media conversation, data crunching and the real-time web to debate the future of political coverage and the impact of new web and social media technologies on political news delivery and analysis.
Accessibility content, Politics, Technology
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Yes
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Ben Essen,
iris Worldwide
From the rapid rise of meetup.com to the infamously tech savvy Tea Party, local community groups are...
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From the rapid rise of meetup.com to the infamously tech savvy Tea Party, local community groups are becoming more influential than ever. But what is powering this resurgence?
This session explores the effect social media innovations are having on the way local communities organize, interact and operate - and what tools they need to continue the revolution.
Sourced through research and interviews with community leaders and collective interest groups, the presentation will provide insight into the mechanics of community organizations and inspire new ideas for how technology can drive social mobility.
Community / Online Community community engagement, local, social
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Yes
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Robert Gilbreath,
Calendars.com
E-Commerce companies, both new and old are entering the Social Media world with different mindsets; ...
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E-Commerce companies, both new and old are entering the Social Media world with different mindsets; building this into workplace culture can be daunting.
New startups already have Social Media in place, while older companies may be struggling to find footing with their dated practices and lifestyles. This panel is represented by four different workplaces and can give insight to the challenges each workplace has had to overcome. The spectrum of panelists will range from new startups that have Social Media built in from the beginning with a small team, retailers that have recently added sections to their own business plan, larger companies with social media as part of their lifestyle and business plan, and older traditional companies that have felt the growing pains of their social media adoption.
Each panelist will touch on how their plans were implemented, the issues, culture, and pushback that they may have faced, and what the future of social media adoption looks like for workplaces of online retail.
Attendees of this panel will come away with knowledge about how to better understand their current workplace environment and how to make more effective decisions moving forward.
Career / Work Concerns Culture, Team, Workplace
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Avi Savar,
Big Fuel Communications (www.bigfuel.com)
For the first time in corporate history, companies are required to engage customers in two-way commu...
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For the first time in corporate history, companies are required to engage customers in two-way communication. The days of only talking “to” customers are over. You need to become a part of everyday consumer conversations with subtlety and humor.
This presentation likens social media branding to a cocktail party. Disparate groups mingle together with a wide range of discourse. You can’t just jump into the conversation selling your wares. Consumers need to like you before they even consider buying, so engage them first in what they want to talk about. Engagement requires the right targeted content. Develop multiple “opening lines” that have relevancy for each group at the party, from the soccer moms to the hipsters.
The Type-A influential personalities at the party have the most “followers.” Engaging the in-crowd can bring consumers to you organically, on their own terms. Who you associate with “at the party” can be the saving grace or downfall of your entire campaign, do your homework!
Simply being seen at the party isn’t enough, because wallflowers don’t charm anyone. Focus on making connections, not just impressions.
Accessibility Consumer Enagement, social media
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Yes
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Marten Mickos,
Eucalyptus Systems
Cloud computing, which comprises an ecosystem of compute resources available on-demand -- is doing ...
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Cloud computing, which comprises an ecosystem of compute resources available on-demand -- is doing more than re-making the computer industry; as an essential part of new media, it’s accelerating broad social change. A defining characteristic of new media is the possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback and community participation. But what’s powering this on-demand access and user involvement? Cloud computing is the engine – providing the “cheap power” to accelerate innovation, provide access to and enable the broad use of social media in a way that would not be possible otherwise. It’s catalyzing a shift in IT that is more significant than anything we’ve previously seen, paving the way for a huge worldwide increase in data, IT consumption and Internet usage.
This session will discuss how cloud computing is creating a chain reaction of economic and social change that will be felt much further than the information technology (IT) departments in business. It will outline where cloud computing technology is today, and how it is evolving as a critical part of the new media landscape.
Cloud Storage / Delivery Cloud Computing, information technology, new media
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Jonathan Baldovino,
Common Sense
This session will be presented in SPANISH. Esta sesión será presentada en ESPAÑOL - “El poder d...
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This session will be presented in SPANISH. Esta sesión será presentada en ESPAÑOL - “El poder del Social Marketing a través del Email”. SXSW Latin America programming hashtag: #sxswLatAm
What is Social Email Marketing and how can it help you?
Email marketing has been a mainstay for marketers since the mid '90s. However, Social Media marketing is quickly becoming the "in" marketing paradigm, and email has gained a reputation as an old-school "interruption" technique.
Social Media, on the other hand, is the ideal "inbound marketing" medium because it allows users more control over what messages get spread and which are duds. Because of its social and viral nature, and the exponential growth of popular Social Networking sites such as Facebook, Twitter and LinkedIn, marketers are scrambling to jump on the Social Media bandwagon.
However, email Marketing has been and still is a very effective tool. It lets you obtain relevant information from client’s behavior and build a dynamic feedback loop with your customers. Also, it allows segmenting and to measure your campaign results in real time.
We'll discuss the fusion of the two: the integration of both channels to unify your communications strategy, segmenting leads and customers, and viralize your communications. Finally, we'll explain how Social Email Marketing will amplify the impact of your marketing.
If you like our proposal and vote for it, please tell your friends on Twitter! hashtag #sxswLatAm
Branding / Marketing / Publicity email marketing, social marketing, social media
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Yes
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Joel Mark Witt,
Folk Media LLC
Despite the lead generating tools of the web like Facebook, Linkedin, Twitter, eMail etc - many entr...
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Despite the lead generating tools of the web like Facebook, Linkedin, Twitter, eMail etc - many entrepreneurs still don't know how to use these tools to bring in customers to their business. In this session we will talk about why it's important to automate new lead generation, what it takes to make that happen, how to do it and some examples of what happens when businesses take this seriously.
Social Networking lead generation, marketing, social media
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Yes
No
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Brian Kotlyar,
Dachis Group
Large companies don't turn into social businesses overnight - they evolve toward an improved state o...
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Large companies don't turn into social businesses overnight - they evolve toward an improved state of collaboration and transparency. One of the key steps in that evolution is establishing a center of gravity from which policy, process and technology guidance flows. After this presentation you will know the answers to these questions: what is a Social Business Center of Excellence? Why do I want one? How do I build one? What do I do with it once I've got it?
Community / Online Community social, social business, social enterprise
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Yes
No
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Jason Sanders,
Ministry Of Transportation
Rules of social media are made and broken with each tweet, blog post and status update. In a field r...
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Rules of social media are made and broken with each tweet, blog post and status update. In a field ripe for innovation and considered to be the last bastion of free speech and ideas problems happen and mistakes are made. How do you handle relationships, enemies, and clients when information's public, customers complain and exes have Facebook. This panel will allow you to vent and offer practical solutions to problems everyone faces today.
Self-Help / Self-Improvement
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Yes
No
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Casey Golden,
Small Act
Scary or not, here they come! Now that organizations and businesses are entering the social media sp...
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Scary or not, here they come! Now that organizations and businesses are entering the social media space, they need to hyper-target and engage users of certain demographics. Social Customer Relationship Management systems (SocialCRMs) make it possible to find and engage your base and get results, fast.
By interviewing experts in the SocialCRM space, we'll discuss what the SocialCRM landscape looks like now and how it is going to revolutionize the social media sphere in 2011 for organizations and businesses. We'll also discuss how others have used SocialCRMs successfully to turn fans into donors and customers.
Social Networking business, monetization, nonprofit
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Yes
No
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Dan Shust,
Resource Interactive
The eternal quest in social media: How to harness its power to market and sell. Everyone knows oppor...
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The eternal quest in social media: How to harness its power to market and sell. Everyone knows opportunities exist-—but those that reach the golden gates are few and far between. This session features two opinionated experts who specialize in social media: Dan Shust, Director of Emerging Media at Resource Interactive, and David Griner, Social Media Strategist at Luckie & Co. and blogger at AdFreak. The session will contain two parts: First, they’ll review major social media campaigns and offer their opinions on why they succeeded—-or failed. They won't agree on the successful—or not so successful—elements of each, so be prepared for some spirited give and take as they give a thumbs up or thumbs down. They’ll close the session by giving the audience an opportunity to get honest, direct feedback and recommendations on their own social media strategies (or their competitors).
Social Networking campaigns, marketing, social media
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Yes
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Robin Thurston,
beta.mapmyfitness.com
Fast Company recently reported that by 2015 more than an estimated 500 million people worldwide will...
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Fast Company recently reported that by 2015 more than an estimated 500 million people worldwide will use health and fitness geared mobile applications in their everyday lives. The true value of these applications and similar health and wellness-oriented technologies cannot be understated given the current state of public health in America. We now live in a truly obesogenic society. The Center for Disease Control (CDC) reports that “[m]ore than one third of U.S. adults…and 17% of U.S. children are obese.” From 1980 through 2008, obesity rates for adults doubled and rates for children have tripled.” Health and fitness oriented mobile applications have the potential to reverse these negative trends.
Join Robin Thurston, CEO of MapMyFITNESS, Inc., for a discussion and candid exchange about how some of the latest and most innovative mobile technologies will help us all live healthier and more active lifestyles.
Founded in 2006 the MapMyFITNESS’s suite of websites and mobile apps are the fastest growing online fitness-oriented social networks and training applications. They provide more than 2.4 million runners, cyclists, walkers, triathletes, and hikers, with an array of online training tools for visualizing, tracking, sharing, planning, feeling, and exploring their fitness. From professional athletes to recovering coach potatoes, their goal is to provide users with an environment that encourages and promotes healthy lifestyles.
Health fitness, Health , Mobile Applications
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Yes
No
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Michael Fergusson,
Ayogo Games, Inc.
Generally speaking, there's an assumption that casual games are a waste of time. What can playing a ...
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Generally speaking, there's an assumption that casual games are a waste of time. What can playing a "meaningless" Facebook game for a few minutes really accomplish, anyways? Do I really need to "rescue" another "sheep"? Another point of view is that they're a little bit sinister, manipulating you into emptying your wallet, or giving up personal information. But perhaps both positions are missing the point. This new genre we call "Casual Social Games" represents a fascinating opportunity to better understand our own behaviour, and to direct it, intentionally, for our own benefit, and for the greater good of society.
Games for Good digital dopamine, serious social games, social games for health
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