|
Yes
No
|
Phil Coffman,
Springbox (http://springbox.com) and Method & Craft (http://methodandcraft.com)
Side projects are crucial to remaining relevant in our industry. The web is constantly changing—ne...
READ MORE
Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects.
Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives.
Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects.
A few things weʼll cover:
• Planning and successfully launching a side project
• Benefits of a side project?
• How to manage collaborative relationships in terms of equity, roles and responsibilities
• How can side projects make your employees more valuable
• How to balance a side project with your career and family life
Entrepreneurism / Monetization collaboration, Side-Projects, web design
|
|
Yes
No
|
John French,
Springbox
Ever since Steve Jobs starting touting HTML5 as the new replacement for Flash, the standard has beco...
READ MORE
Ever since Steve Jobs starting touting HTML5 as the new replacement for Flash, the standard has become the new buzzword from Human Resource departments to CEOs. This panel is designed to clear up the misconceptions and set the record straight with HTML5.
HTML5 CSS3, HTML5, W3C
|
|
Yes
No
|
Rachel Barber,
Springbox
The reason for a postmortem is to learn from your mistakes and successes. Most of the time this meet...
READ MORE
The reason for a postmortem is to learn from your mistakes and successes. Most of the time this meeting never happens or doesn’t follow a clear agenda with actionable items. We will discuss what ingredients make for a useful and productive postmortem meeting after a project. This meeting is the chance to lay it all out on the table, but there are some approaches better than others when having such a potentially heated meeting. Finally, we will talk in detail about what you should take out of such a meeting in the form of actionable items.
Other Management, Postmortem, process
|
|
Yes
No
|
Randy Elliott,
Springb
Mobile ticketing is projected to be a multi-billion dollar industry in 5 years. While just 2 billion...
READ MORE
Mobile ticketing is projected to be a multi-billion dollar industry in 5 years. While just 2 billion tickets are forecasted by Juniper Research to be sold this year, they predict that number will rise to 15 billion by 2014. The UK and Japan are already doing it. This is check-in on steroids if smartly coupled with geo-location and social media.
Back in 2009 we started following the buzz around mobile payment and ticketing by posting about Square on our social media and agency blogs. Since then, more posts have followed focusing on mobile ticketing. Before you know it, Apple has a patent pending for mobile ticketing revolving around the iPhone.
The technology is moving quickly with Near Field Communication (NFC) enabled phones already being used in the Far East. NFC heading to the States soon, and every big player is working on phones that have this new technology. We are even seeing NFC smart posters where a consumer can download data directly from a subway station advertisement. We’ll discuss where this new integration in taking mobile technology.
New Technology / Next Generation Bar codes, mobile, Mobile ticketing
|
|
Yes
No
|
Grant Norwood,
Springbox
QR codes are new and cool in America. Having originated in Japan mostly for business applications, t...
READ MORE
QR codes are new and cool in America. Having originated in Japan mostly for business applications, their use for social and commercial purposes is growing everyday in the US. Let’s explore how developers can stay ahead of the game by incorporating new technologies into the popular trend!
With the ever-expanding base of mobile and smart-device users, QR codes can be a cool and popular tool for capturing your target audience and putting your product or service in front of a customer quickly. Viewing (or scanning) a QR code with your mobile device is the most common method of engagement, and that scanned code invokes an action. This action is typically a redirect to a specified URL where the scan can be logged and analyzed on the web server, and the user is shown the appropriate content on their mobile device.
In this presentation, we’ll cover how to apply this technology to suit your own business needs, provide technical suggestions on developing a solution for your platform or software language, and engage potential customers in a fast, convenient, and relevant manner.
Interface / Interaction Design interactive marketing, QR Codes, web development
|
|
Yes
No
|
Tom Hudson,
Springbox
HTML 5 is challenging other plug-in-based rich internet applications (RIA) by providing much of the ...
READ MORE
HTML 5 is challenging other plug-in-based rich internet applications (RIA) by providing much of the same functionality as Flash, and has the potential to render technologies like Flash obsolete. Or is it?
Flash has capabilities that are way beyond those of HTML5. Will HTML5 catch up? HTML5 now has tags for audio and video, which have the potential of replacing much of the current Flash functionality out on the web. The question is, will there be a consensus on what codec to use across all browsers. We’ll explore items like this, compare current HTML5 adoption to Flash, and see where we might land in the future.
HTML5 flash, HTML5, Steve Jobs
|
|
Yes
No
|
Hawk Thompson,
Springbox
Leroy Stick — the man behind @BPGlobalPR — is just a regular guy. Yet he managed to help bring a...
READ MORE
Leroy Stick — the man behind @BPGlobalPR — is just a regular guy. Yet he managed to help bring a global brand to its knees (and attract hundreds of thousands of followers in the process) with a single Twitter account and a mission that resonated with the masses.
Meet the new consumer. Empowered by social media, each and every one of us is capable of inflicting this kind of damage on a brand. In other words, we all carry the Leroy Stick.
Now, we can't just whip out the Leroy Stick and start breaking stuff whenever we get pissed off about something (although that doesn't always stop some of us from trying). But if the cause is just and the frustration is shared, the Leroy Stick can level a brand.
You'll notice I say "we" a lot here, even though I'm a content director for an interactive marketing firm. I'm also a socially savvy consumer, just like you. We're in the toughest spot of all. Why? Because we can wield the Leroy Stick in our own daily lives, but we can't use it to retaliate in the name of our client's brand (in fact, that's the last thing we want to do — trust me).
So are we, the professionals, stuck? Are we pinned up against the proverbial wall by our consumer counterparts? How do we protect our clients' brands against being whupped with the Leroy Stick? We'll talk issues and solutions in this hard-hitting panel.
Branding / Marketing / Publicity social media
|
|
Yes
No
|
Chris Mayfield,
Springbox
Great creative work isn’t always immediately recognizable — even by the creators themselves. We,...
READ MORE
Great creative work isn’t always immediately recognizable — even by the creators themselves. We, Creatives often require time to develop ideas before we’re fully convinced of their potential for success.
This process can be frustrating, both for us and for our clients. Often we fall into the trap of not being empathetic to our clients’ perspective (or the politics of their situation), and demand that they take our recommendations because we’re the experts.
Such assertions not only don’t work for creative or development professionals — they don’t work for anyone (just ask a doctor). Tantrums like this undermine our credibility, cause the quality of work to suffer and damage our relationships with important collaborators.
So how do we get beyond our own damaged egos so we can see our creative visions fully realized? Understanding how to address our clients’ expectations as well as the obstacles they face, is not only good for business — it’s good for quality. And as the experts, that’s what we should care about the most.
Design Thinking collaboration, Creativity, expertise
|
|
Yes
No
|
Adrian Taylor,
Springbox
To app or not to app? Consider it an apt question since web-enabled smart phones have essentially sw...
READ MORE
To app or not to app? Consider it an apt question since web-enabled smart phones have essentially swarmed today’s market. Users have become accustomed to purpose-built apps, which leaves designers, developers and business owners with a tough choice: app or mobile site.
This panel will provide participants with the information they need to make the smart choice on their next mobile project. We will look at how factors like target audience, desired functionality, monetization, cost, timing and scalability factor into your decision — including examples and case studies that will shed some light on the decision making process. This session is a must attend for anyone planning to build a mobile site or preparing to create the next “app for that”.
Mobile / Wireless app, emerging technology, mobile
|
|
Yes
No
|
Justin Clemens,
Springbox
Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right soc...
READ MORE
Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content, contests, features, news, etc, works across multiple platforms so that if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you social media secrets and tips to build an audience on every platform and create content that doesn’t rely on any of them.
Social Networking content, future-proofing, social media
|
Link to this page