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Esteban Contreras,
Samsung Electronics America
Advancing in a career or changing paths is tough, but social media provides opportunities to stand o...
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Advancing in a career or changing paths is tough, but social media provides opportunities to stand out from the crowd. While there's a lot of buzz and excitement around personal branding and social media, many are confused about what works and what doesn't.
This panel provides insights about the kind of ideas, strategies, tools, and work needed to leverage social media for your career. It also offers a detailed look from the corporate side of businesses regarding what they are looking for in a candidate's social media presence.
Our panelists offer first-hand stories related to their own job-seeking and soul-searching experiences, as well as responses to inquiries related to the experiences of other SxSW attendees. They will share how they combined old-school techniques with blogging, podcasting, live video, tweeting (and retweeting!), and other social tools/platforms to help concoct the recipes to achieve career objectives.
Whether you're looking for to break into the social media industry, join an ad agency, start your very own company, or stand out within your own company, our panelists have experience making up for what classrooms did not teach, building online and offline connections, and obtaining niche industry experience.
The time to start changing your world is now. Learn how the social web and hard work can take you from wishful thinking to a brighter and more exciting future.
Self-Help / Self-Improvement Careers, personal branding, social media
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Cosmin Ghiurau,
Samsung
Samsung USA's Social Media leaders will share stories and insights about how they've been able to he...
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Samsung USA's Social Media leaders will share stories and insights about how they've been able to help transform Samsung, a large corporation that has traditionally seen itself as a manufacturer that sells to other companies, into a company that communicates directly with anyone willing to start a conversation online. Today, Samsung not only creates devices like 3D televisions and advanced Smartphones that connect people to the social web, but it also connects itself to the people using or considering such devices. In this presentation you will learn about Samsung's long-term customer-centric approach, successful social media initiatives, as well as some of the benefits, challenges, facts and myths of doing social media within a large company. You will also learn about Samsung's unique organizational model, tipcs to measure success, practices to stand out from the rest, and ways to integrate social media with your web site, advertising, and the offline world.
Branding / Marketing / Publicity customer service, digital marketing, social media
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