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Emily Riemer,
Opportunity International
Go deeper than the “About Us” page. How do you get people to care enough about the work your non...
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Go deeper than the “About Us” page. How do you get people to care enough about the work your nonprofit organization is doing to read your blog? Get donors, supporters, and even your own staff more engaged with your work by creating a compelling blog. Readership analytics show that the most successful blogs blend informative content with narratives that encourage readers' active support of the organization.
Learn from experienced communications professionals from a variety of not-for-profit orgs. The keys are to build a varied editorial calendar, encouraging a diverse group of expert guest bloggers from inside and outside your organization, driving blog traffic, effectively using social media to drive blog traffic, and then converting those readers into donors.
Blogging bloggers, blogging, nonprofits
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Jonathan Neddenriep,
Opportunity International
In this talk we will explain how Opportunity International (a large microfinance organization) left ...
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In this talk we will explain how Opportunity International (a large microfinance organization) left non-profit specific technology platforms and hasn’t looked back.
Traditionally, non-profits have used CMS and CRM platforms from dedicated non-profit technology companies such as Blackbaud and Convio. However, these are usually expensive and lack the feature set that commercial organizations take for granted. In addition, these platforms lock non-profits into using expensive specialized consultants and designers. Opportunity International has transitioned from Blackbaud to general market software platforms (Wordpress, Mailchimp, Salesforce, & Ruby on Rails) for much of its technology needs. This has resulted in a better, cheaper user experience for donors and internal users. This technical talk will explore the rationale and process used so that other non-profits can do the same.
We will explore how a Wordpress site has boosted traffic, increased SEO rank, and been much cheaper to build and maintain than our previous Blackbaud system. We will detail how we switched to Mailchimp for donor communication, which made outbound emails much more efficient and effective. We will also outline an internal move to Salesforce and explore when it makes sense to custom build software within a non-profit.
Non-Profits donors, SEO, Wordpress
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