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Jon Loyens,
Bazaarvoice
Over the past ten years, the rise of the consumer web and the availability of better measurement too...
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Over the past ten years, the rise of the consumer web and the availability of better measurement tools has lead software design towards leaner, more iterative product development methodologies that place emphasis on quantifiable success metrics. Due to the ability to quickly iterate and fail fast on the web, companies have become more and more willing to let it all hang out with their new product ideas. What happens though when those ideas extend over the bleeding edge? The desire to get further in front of the technology curve has lead to the establishment of Labs groups within many companies both big and small.
By their nature, Labs and their projects evolve, change, succeed, fail -- and kick off innovation that bleeds far into the company as a whole. You'll hear / learn how large and small companies created and grew their Labs.
Join panelists from three very different companies that have successfully created public facing incubators in the form of Labs as they discuss the evolution and execution of the concept within their organizations. The panelists will walk through the various challenges, successes and failures they've encountered both organizationally and technologically as their incubation processes have evolved.
Attendees will leave with a broad survey of what makes a Labs group work and whether or not having such a group could kick start innovation at their own companies.
Bootstrapping process, product development, Prototyping
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Brant Barton,
Bazaarvoice, www.bazaarvoice.com
Big doesn’t mean boring. Take a behind-the-scenes look at how brands like Dell, Amex, and P&G are ...
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Big doesn’t mean boring. Take a behind-the-scenes look at how brands like Dell, Amex, and P&G are creatively using social media to make customers the center of the business. These big brands have big ideas about how to implement social programs, measure impact, and transform products and services allowing customers to be the truest expression of the brand.
User Generated Content community, marketing, ROI
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Yes
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Mike Svatek,
Bazaarvoice, www.bazaarvoice.com
Social media is not a business strategy, so don’t bother measuring it. It is, rather, a tactic emp...
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Social media is not a business strategy, so don’t bother measuring it. It is, rather, a tactic employed to support existing strategies and should only be measured in relation to its impact on larger goals. This session will explore how global brands like Dell have successfully deployed social tactics to prove hard ROI through cost reduction, increased revenue, higher customer satisfaction, fewer returns, and product-changing feedback.
Branding / Marketing / Publicity marketing, ROI, user generated content
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Sam Decker,
Bazaarvoice, www.bazaarvoice.com
Can you market without a marketing department? Yes, when you collaborate with loyal customers to pro...
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Can you market without a marketing department? Yes, when you collaborate with loyal customers to promote and evolve your brand. Brands are connecting socially with cool customers that promote their products and services better than traditional marketers ever could…with real results.
Ticketmaster's site has more user-generated content than marketing content. Urban Outfitters' creative director can't tell the difference between professional marketing photos and customer-submitted creative. You wouldn't believe how many people want to share their experiences about doing taxes. And if you want to see pictures of pets in Halloween costumes, check out what PETCO customers have contributed.
The bottom line? When done right, the best marketing comes straight from your customers. So get your marketing team out of the way -- or, better yet, embrace and amplify customer voices! -- and let your best customers build your brand, help you sell, and tell their friends.
User Generated Content community, marketing, ROI
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RC Johnson,
Bazaarvoice
Solr is an open source, Lucene based search platform originally developed by CNET and used by the li...
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Solr is an open source, Lucene based search platform originally developed by CNET and used by the likes of Netflix, Yelp, and StubHub which has been rapidly growing in popularity and features during the last few years. Learn how Solr can be used as a Not Only SQL (NoSQL) database along the lines of Cassandra, Memcached, and Redis.
NoSQL data stores are regularly described as non-relational, distributed, internet-scalable and are used at both Facebook and Digg.
This presentation will quickly cover the fundamentals of NoSQL data stores, the basics of Lucene, and what Solr brings to the table. Following that we will dive into the technical details of making Solr your primary query engine on large scale web applications, thus relegating your traditional relational database to little more than a simple key store.
Real solutions to problems like handling four billion requests per month will be presented. We'll talk about sizing and configuring the Solr instances to maintain rapid response times under heavy load. We'll show you how to change the schema on a live system with tens of millions of documents indexed while supporting real-time results. And finally, we'll answer your questions about ways to work around the lack of transactions in Solr and how you can do all of this in a highly available solution.
Back-End Programming / Databases cassandra, database, NoSQL
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