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Yes
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Kyle Lacy,
http://kylelacy.com/about/
Landing the book deal is the biggest step in self-promotion to help advance your career. Publishing ...
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Landing the book deal is the biggest step in self-promotion to help advance your career. Publishing a book is what separates the experts from the gurus.
This presentation details the process of signing a book deal with a book publisher. Kyle Lacy (@kyleplacy), CEO of Brandswag and Author of Twitter Marketing for Dummies (two editions) and two more books set to release in late 2010, and Brandon Prebynski (@prebynski), former Marketer at a major technology publisher, current Technical Editor, and Emerging Media Strategist at FKQ Marketing and Advertising, provide details from first-hand, industry experience of what it takes to sign a book deal, publish your book, and bring your book to the best-sellers list.
Publishing a book goes beyond just being knowledgeable within your industry. It reaches into aspects of selling yourself, providing content based on various writing styles, knowing what to write about, how to write, and effectively marketing to niche audiences.
Lacy and Prebynski will outline what you need to do to not just sign your book deal, but position yourself for future book deals that will advance your career. From their experience, they will tell the truth about what it takes to sign the book deal with the Do’s and Don’ts that are necessary to increase your chances for success.
Print / Publishing author, Publish , social
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Yes
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Dori Smith,
Backup Brain, LLC
"Everyone has a book inside them," the saying goes--but should yours stay there? Panel members, incl...
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"Everyone has a book inside them," the saying goes--but should yours stay there? Panel members, including acquisition editors and best-selling authors (and maybe even an agent), will cover everything you'll need to know so you can submit a proposal for the next big tech best-seller.
Print / Publishing career, content, Publishing
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Yes
No
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Gavin St. Ours,
The Gavin Show
The publishing world is wrought with uncertainty. Traditional book sales are down, digital publishin...
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The publishing world is wrought with uncertainty. Traditional book sales are down, digital publishing is in its infancy, and publishing houses, faced with shrinking budgets, are forced to shy away from publishing novels written by new, untested authors.
The rules of the industry are changing. Before approaching agents and publishers, new fiction authors are working to self-publish and grow audiences with social media tools. When they approach a publisher with a new novel and a built-in audience, they take note.
On this panel, hear from literary agents and authors describe the way the industry is changing and why it doesn't mean doom-and-gloom for unknown fiction writers. They'll share success stories, practical advice, and opinions on the future of publishing.
Print / Publishing fiction, Publishing, writers
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Yes
No
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Rafael Marquez,
42Media Solutions
Books lend legitimacy and authority to their authors. Writing and publishing a book, is a lot easier...
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Books lend legitimacy and authority to their authors. Writing and publishing a book, is a lot easier than people think it is. I plan to go over tips and techniques people can follow to complete their first book. I also plan to show people how they can self publish their book as well. I will publish a book from the stage, during the presentation as a demo for the process.
Print / Publishing print, Publishing, writing
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Yes
No
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Katherine Druckman,
Linux Journal
Linux Journal and The Houston Chronicle both depend on significant web presence to ensure the long-t...
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Linux Journal and The Houston Chronicle both depend on significant web presence to ensure the long-term success of their brands. Learn how we take advantage of web technologies to compliment our print publications. We'll discuss our preferred platforms, such as Drupal and Ruby on Rails, information architecture strategies, and scaling challenges, while also highlighting some of our success stories and pitfalls.
Additionally, we’ll offer perspectives on the different challenges of niche publications versus large, general audience publications. With the possibilities available via the web, we must focus on the content delivery and audience engagement solutions that are appropriate to our audiences. We’ll cover hits and misses we’ve experienced, and the technology behind them. We’ll also discuss how to handle the inevitable bouts of phenomenal success, while not crumbling under heavy traffic.
The web counterpart to a print publication will inevitably develop a slightly different audience, as well as its own flavor. We will discuss ways in which these can and should diverge, and the areas where they should not.
There is much discussion about the future of publishing, and we will give a practical peek behind the scenes at what's working, what's not, and what the future holds.
Print / Publishing information architecture, media, Publishing
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Yes
No
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Kassia Krozser,
Booksquare.com
For nearly 600 years, books were easy to identify: a front cover, a back cover, and pages of text in...
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For nearly 600 years, books were easy to identify: a front cover, a back cover, and pages of text in between. You had your choice between hardcover and paperback. Over the past decade, however, not only has our vision of the book shifted, with readers embracing ebooks in greater-than-anticipated numbers, but so have publishing models. New publishers are building thriving businesses with digital first/print maybe and books-as-apps approaches.
With industry giants crowding the bestseller lists and the number of titles published each year growing, how do these independent digital publishers compete in the book marketplace? Veterans of this constantly evolving business model explain how they are building twenty-first century publishing houses, combining the strengths of traditional publishing with cutting-edge technology. Learn how the digital business model differs from traditional publishing, what remains the same, and how successful digital publishers find readers, build author-friendly houses, and influence the big guys.
Print / Publishing ebooks, EPUB, Publishing
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Yes
No
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Benjamin Palmer,
The Barbarian Group
A lively discussion on the future of print media and journalism in the modern digital world. Does t...
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A lively discussion on the future of print media and journalism in the modern digital world. Does the internet have to "kill" print publishing and quality journalism? An interesting group of experienced industry experts discuss technologies like Augmented Reality and new platforms like tablet computers to see where we are headed. Does the internet need to kill journalism and quality publishing or might it be what saves the industry by creating a new kind of interactive magazine?
Print / Publishing internet, journalism, print
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Yes
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Sarah Clarke-Stuart,
University of North Florida
This presentation is an author's discussion of her new book Literary Lost: Viewing Television Throug...
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This presentation is an author's discussion of her new book Literary Lost: Viewing Television Through the Lens of Literature.
From the moment that Watership Down made its appearance on screen in season one, speculation about Lost’s literary allusions has played an important role in the larger discussion of the show. Fans and critics alike have noted the many references, from biblical passages and children’s stories to science fiction and classic novels.
Literary Lost teases out the critical significance of these featured books, demonstrating how literature has served to enhance the meaning of the show. It provides a fuller understanding of Lost and reveals how television can be used as a tool for stimulating a deeper interest in literary texts.
The first chapter features an exhaustive list of "Lost books," including the show’s predecessor texts. Subsequent chapters are arranged thematically, covering topics from free will and the nature of time to parenthood and group dynamics. From Lewis Carroll’s creations, which appear as recurring images and themes throughout, to Slaughterhouse-Five’s lessons on the nature of time, Literary Lost will help readers unravel the show’s novelistic plot while celebrating its astonishing layers and nuances of text.
"The television series had highs and lows of narrative; Stuart's work has only highs, and is destined to become a classic in television studies." - Paul Levinson
Print / Publishing
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Yes
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Jacob Lewis,
Figment
The distance between publishing and teens is decreasing as published authors are meeting teens in on...
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The distance between publishing and teens is decreasing as published authors are meeting teens in online spaces, outside of the context of their books. Many authors, especially in YA, are building audiences by talking, filming, writing and collaborating with teens. And teens, in turn, are participant in the same mediums, often becoming their own distributors of original work.
Print / Publishing Publishing, user-generated content, young-adult fiction
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Yes
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Paul Reddick,
Handmark
With newspapers and other content organizations around the country under pressure, many critics are ...
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With newspapers and other content organizations around the country under pressure, many critics are beginning to question the future of news. But, is it really that the interest or news is waning?
No. What it means is the old business model is suffering and news and content organizations must quickly adapt and leverage new technologies not just to stay relevant, but to thrive. As one of the fastest growing mediums for accessing news and information, mobile opens up a fresh new channel for publishers to help support their business. It is the fastest, targeted, most cost-effective medium. Mobile doesn’t just offer a fun new experience for readers, it has the potential of capturing a new demographic of readers and opening up new revenue opportunities for large and small publishers. Borrells Associates forecasts that total online marketing to grow at about 13 percent compounded annually, to around $80 billion by 2014. Mobile, by contrast, will grow at 84 percent per year and hit $57 billion by then. Local mobile advertising is also forecasted to grow at an unusually brisk pace – doubling every year for the next three. Local mobile advertising totaled $285 million in 2009; they’re expecting it to double this year to $586 million. In order for publishers to take advantage of this, they must understand what goes into building a successful mobile strategy. It is important to realize what needs to happen beyond just the development of an app and how to make money from it.
Print / Publishing Advertising, mobile, Publishing
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Yes
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Debbie Weil,
The Corporate Blogging Book
This provocative panel will discuss the current state of publishing. Where is it all going, near ter...
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This provocative panel will discuss the current state of publishing. Where is it all going, near term and five years out? What are the challenges and opportunities for authors, editors and publishers? Is there still a stigma to self publishing or has that vanished? What about DRM and piracy? The e-book reader war? The iPad revolution? Where does community fit in and how does it change things? Can a shy midlist literary author survive in a social media world?
Print / Publishing ebooks, print, Publishing
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Yes
No
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Jaime Morelli,
ZenithOptimedia
Traditional magazines and newspapers have lost their monopoly on news and information to the interne...
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Traditional magazines and newspapers have lost their monopoly on news and information to the internet and digital readers. This process accelerated with the introduction of the iPad and the subsequent price reduction on competing e-readers. As a result of these new technologies and habits, the print industry is losing advertising revenue -- 21% vs. last year, according to PricewaterhouseCoopers. Print will have to come up with a revised business model in order to sustain itself. This panel will discuss the publishing industry's migration from the printed page to "Web 2.0" and beyond. It will focus on how major publishers are leveraging social media, mobile, and new technology platforms to maintain their subscriber base and/or gain new readers even as their printed editions falter and lose advertisers. It will also discuss the catalyst for this shift and compare approaches and results between the various publishers. The panel will not leave out the writers and editors affected by this shift, both economically and creatively.
Print / Publishing digital, e-reader, print
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Yes
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Maureen Evans,
n/a
An inquiry into the future of reference books: as writers and readers, how print and electronic medi...
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An inquiry into the future of reference books: as writers and readers, how print and electronic media can harmonize — from genesis, to publication, to the reading of such texts. Based on Evans' experience crafting @cookbook (a stream of tweeted recipes) the panel will first explore new models for writing: from experimenting with online genesis, to editing for the printed and electronic pages. The panel will consider the benefits of each, then go on to explore new models for reading. Taking a look at eat-tweet.com*, a book-site that allows readers to annotate Evans' cookbook with photographs and notes, the panel will finally suggest how social-interactivity may enhance readers' usage of reference texts. (*Online and print editions of Eat Tweet are forthcoming, September 2010, from Artisan Books.)
Print / Publishing e-books, Publishing, Social Networking
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Yes
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Tina Shoulders,
Laidback
Exploring traditional media vs new media when it comes to launching the career of a designer. Fashi...
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Exploring traditional media vs new media when it comes to launching the career of a designer. Fashion designers and product designers have the ability to be small time rocks stars and household names once their name hits print, so we explore which mode of print media is doing it faster and more effectively. If your name is passed around the web often enough it moves faster from country to country but does that beat being in the style section of a national acclaimed magazine like Vogue? Do people respect tangible media more than they do new media. We will weight the pros and cons of pitching both new media (blogs) and print media all the while arguing that any press is good press.
Print / Publishing blogging, design, medai
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Yes
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William Owen,
Made by Many
News organizations and publishers are walking backwards into the future carrying the cultural and bu...
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News organizations and publishers are walking backwards into the future carrying the cultural and business baggage of 200 years of mass media. Most will die; new models will arise. In the next half decade we expect a wholesale change in the way news is produced and consumed and by the end of this period we’ll know the answer to the question: “If we had never had mass media, what would journalism look like today?” A panel of individuals involved in news innovation looks at the issue from all sides and plots a path from old to new models of sharing what we need to know.
Print / Publishing digital revolution, newspapers, Publishing
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Yes
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Sarah Rich,
48HR Magazine (Longshot Magazine)
When three San Francisco journalists concocted the idea for a print magazine produced in 48 hours us...
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When three San Francisco journalists concocted the idea for a print magazine produced in 48 hours using social media and digital tools, they couldn't have predicted the media storm they were about to create. They put the word out on their Twitter networks and with two weeks, nearly 10,000 people had signed up to participate, and journalists were speculating that the project might incite a media revolution.
On Friday May 7, the theme was announced and sleeping bags were dragged to the temporary HQ at the Mother Jones office. 48 hours, 1500 submissions and many beers later, an InDesign file was sent to print-on-demand service MagCloud. Issues began selling like hot cakes. Then came the cease and desist.
While 48 HR Magazine was instantly becoming MacCloud's all-time bestselling product, CBS claimed trademark infringement against their TV series "48 Hours" and demanded the project shut down. The magazine's community launched a public outcry on Twitter, David Carr wrote up the ordeal in the New York Times, and the 48HR team called the EFF. Without money for a trial, 48HR Magazine was forced to cease sales and change their name, but the project didn’t die. The newly named Longshot Magazine lives on.
The SXSW panel will include the three founders of Longshot, discussing the rise and fall of 48HR and the reasons a seemingly small idea came to mean so much for digital communities and an industry in transition.
Print / Publishing Entrepreneurship, Magazines, new media
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Yes
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Rachel Lovinger,
www.Razorfish.com
Content needs to be free (like a bird, not a beer) - free to be viewed across any platform at any ti...
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Content needs to be free (like a bird, not a beer) - free to be viewed across any platform at any time.
To survive in the digital age, publishers must find engaging ways to re-package their content as products and services with a distinct value to customers.
In this panel, we'll addresses challenges facing the publishing industry today including if and how to monetize content, how publishers can successfully make the transition to the digital economy, add circulation, find new readership, increase ROI, deliver valuable content to a growing range of platforms and devices, and deepen audience engagement.
Panel moderator Rachel Lovinger recently authored Nimble (http://nimble.razorfish.com), a report which provides a thorough analysis of the digital publishing industry commissioned by Razorfish's Media & Entertainment Practice in partnership with information services company Semantic Universe.
We'll discuss paid content, and what success looks like for brands (think a value-add approach) as well as failure. The group will also touch on new revenue streams that leverage the opportunities specifically offered by digital content.
Print / Publishing content strategy, digital publishing, nimble
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Matthew Carlson,
Hot Studio Inc.
The launch of the iPad signaled the start of a new era for magazine
publishing. A single device tha...
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The launch of the iPad signaled the start of a new era for magazine
publishing. A single device that delivered the fidelity of print and
the interactivity of the Web, all wrapped up in a fun and easy-to-use
form factor gave the industry new reason to hope. There was one trick:
no one had designed for this brave new medium yet. Editorial teams
suddenly needed to consider multi-touch gestures, multiple
orientations, dynamic layout and the integration of rich media into
the design of their issues. Ink-smudged print teams had to reach out
to the pixel-based life forms in charge of the company Websites, and
engage a new breed of Cocoa developers as well. Whole new models of
information design and user experience we're launched at high velocity
into the App Store.
Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.
Print / Publishing iPad Apps, Magazines, Publishing
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Yes
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Kelley Allen,
Diesel eBooks
Not too long ago, having your book published through a big New York City publisher was the only tick...
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Not too long ago, having your book published through a big New York City publisher was the only ticket to fame, fortune and glory. Now with the Internet, we are witnessing the rise of indie digital retailers, indie publishing and self-publishers (presses that accept all books submitted to them and also distribute those books to the battlefield of retail outlets and eBook consumers.) Do authors really need the big NYC houses at this point? Is the Internet really the playing ground for any author to get published, discovered and perhaps even become a bestseller? This panel will explore the world of Indie publishing and retailing. Each member of the panel will represent an indie eBook retailer, an eBook distributor, an author and an indie publisher.
Print / Publishing Authors, ebooks, Self-publishing
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Yes
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Cynthia La Grou,
Compathos.tv, Compathos Productions, Millennia Music & Media Systems, Inc., Millennia Media Group, Wikiklesia Project
New publishing models incorporating both traditional and interactive on line elements can create str...
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New publishing models incorporating both traditional and interactive on line elements can create streams of information and narrative and generate social movement. Digital media distribution through the Internet is more efficient than manufacturing, and has leveled the playing field for writers as it has for musicians and filmmakers - the consumer has become the producer. At the same time book industry sales are plummeting despite the explosion of new books being published. This panel explores the horizon of convergent technologies in portable media, touch screen tablets, dynamic media rich content, print on demand as well as new hybrid / interactive publishing models which incorporate traditional, interactive, and collaborative elements. We will look at the current state of traditional publishing, emerging opportunities within a leveled landscape, and interactive models within the context of virtual or cause based communities. These models are participatory, conversational, thematically driven. Though still experimental, they are setting the stage for user and community produced creative content and products.
Print / Publishing hybrid publishing models, participatory publishing, print on demand
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Yes
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Eric Moore,
Razorfish
Why has it been so hard for old media companies to change? After all, they still create and possess ...
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Why has it been so hard for old media companies to change? After all, they still create and possess the content that people consume. If you believe content is king, then what is the problem? We’ll have a cozy fireside chat with three executives from major ‘old media’ brands and discuss what they are doing to transform their businesses in a meaningful way. We'll also explore what 'tricks' the 'old dog' can teach new media.
Print / Publishing business transformation, innovation, media
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Julian Gutman,
knowmore
"Serendipity is Unexpected Relevance", claims Jeff Jarvis, yet how we discover those nuggets of what...
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"Serendipity is Unexpected Relevance", claims Jeff Jarvis, yet how we discover those nuggets of what we didn't know we wanted to know is becoming increasingly difficult. As content continues to grow exponentially on the Web, and social networks, aggregators, and media outlets cater more specifically to our predetermined interests and world-views, we risk losing the informative and necessary delight of serendipity.
In this panel, we’ll discuss the role and need for serendipity, and emerging technological approaches to preserving it. We’ll explore whether or not an algorithm can actually supply us serendipity, and the effectiveness and drawbacks of traditional editorial approaches to preserving it. Do Facebook and Twitter fail at providing random yet relevant content? And, what tools are being created to augment serendipity today? This panel will discuss the impact of the individual’s role as Editor - and debate how people’s information awareness, or lack thereof, will impact the future of society.
Print / Publishing Information, news, Publishing
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Yes
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John Sundman,
Wetmachine
We've been hearing for a while that new technologies for authoring, designing, printing, publishing,...
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We've been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher.
The combined effect of new technologies will supposedly blast open the floodgates that have been simultaneously protecting readers from hordes of hack writers and arbitrarily keeping down literary geniuses whose works don't fit into obvious conventional pigeonholes.
With Print-On-Demand technology for paper books, with distribution channels such as Amazon and the Apple Store to connect book sellers with book buyers, with devices like the Kindle, iPad and Nook for readers to consume books anywhere, it has become fashionable to say that writers no longer need publishing houses, that the poisonous stigma attached to self-published books is losing its venom. But is it true? Self-publishing is not the walk in the park that some would have you believe.
This panel brings together four writers who are explicitly concerned with the novel/novella form. We're not merely self-publishing writers, we're self-publishing novelists. We are custodians of an art form that is under threat by the very technologies that open the marketplace to anybody at all who claims that their manuscript is a novel.
How shall novelists and the novel itself survive?
Print / Publishing ebooks, fiction, Self-publishing
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Amanda French,
amandafrench.net
David Foster Wallace's 1996 novel _Infinite Jest_ imagines a not-too-distant future in which the equ...
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David Foster Wallace's 1996 novel _Infinite Jest_ imagines a not-too-distant future in which the equivalents of Hulu and Netflix streaming kill the advertising business to such an extent that the government decides to save the economy with "sponsored time": hence, a great deal of the novel's action takes place in the "Year of the Depend Adult Undergarment." The book is deeply (if hilariously) pessimistic about people's chances of connecting with one another in a culture built on one-way media consumption -- this pessimism, of course, is represented most baldly by The Entertainment, a technology-enhanced movie so entertaining that anyone who once sees it becomes incapable of doing anything other than watching it over and over again.
This panel will, broadly speaking, address the question of whether David Foster Wallace was or would have been a Clay Shirky fan. In other words, would (did) Wallace believe that the Internet is better for us than TV because we are active participants in the creation of Internet content? Why are the digerati enamored of _Infinite Jest_, and what can the book tell us about the Internet's potential to help or hinder human connection?
Print / Publishing blogging, fiction, new media
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Yes
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Simon St.Laurent,
O'Reilly Media, Inc.
Publishing business models are changing. Instead of lamenting the loss of a golden era, though, som...
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Publishing business models are changing. Instead of lamenting the loss of a golden era, though, some publishers and authors are already finding new opportunities.
Despite some hopeful dreams, the iPad by itself won't save publishing. There's much more going on than just app stores that can run like bookstores. The Web makes possible all kinds of things, like subscription models to libraries of content, constant updates that depart from the edition model, video content that reinforces or replaces a book's message, live online events, applications that offer readers new content navigation models, and more. Print on demand, of course, continues to transform even the traditional print book market.
Yes, there are even customers willing to pay for such things, and new business models that can work on them. It's not easy, and may require publishers and authors to reevaluate how they work, but there are clear paths forward.
This panel will bring together people who've been pioneering these paths to discuss the technology, business, and changing relationships involved.
Print / Publishing live streaming, print on demand, subscription models
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Carla King,
PBS MediaShift and Good to Go Media
When should an e-book offer an uninterrupted immersive reading experience and when does it warrant a...
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When should an e-book offer an uninterrupted immersive reading experience and when does it warrant all the bells and whistles allowed by today's new devices? Enhanced e-book designers, book-based app developers, and publishers discuss what makes for good enhancements and apps, the types of assets publishers might consider collecting, along with providing a review of the devices, platforms, formats and skills required to create enhanced e-books and apps.
Print / Publishing Apps, ebooks, Enhanced
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Yes
No
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David Schloss,
Mac Create, Inc.
Since the time of Guttenberg's press, the power—and the money—has gone to those who publ...
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Since the time of Guttenberg's press, the power—and the money—has gone to those who publish books, not to the creatives themselves.
As the big book publishers grapple with the shift from analog to digital distribution they have cried that "the book is dead." The book is very much alive, it's the bloated, bottom-feeding print publishers that are dying.
This session will show you you can take well-crafted, targeted content and make it available on the Apple iBookstore and Kindle marketplace to reach readers that publishers couldn't reach at speeds they can't imagine.
Print / Publishing ebook, print, Publishing
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Yes
No
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Jenny Blake,
(Google, but panel would not be on behalf of them)
Want to be a published author? Given the abundance of self-publishing options and the proliferation ...
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Want to be a published author? Given the abundance of self-publishing options and the proliferation of e-books, the question today is not IF but HOW to reach your goal. According to a survey by the Jenkins group, 80 percent of the U.S. population says they want to write a book. If you're a blogger, you already have a head start. So what's next?
For those who still want to go the traditional publishing route, this panel will provide a look at several bloggers who landed book deals, even with the industry in a state of flux. This panel will highlight bloggers at various stages in the publishing process, with audiences of varying sizes. Most of us continued working full-time even while working on writing and promoting our books. We are proof that there are still a number of different ways to become published authors, even without a platform the size of Oprah's or Gary Vaynerchuk's.
We will share our unique paths to getting book deals, our experiences with the publishing process, and helpful resources for building an audience, writing a book proposal, finding an agent, and selling your ideas to publishing houses. We will also talk about balancing a full-time job with book writing and promotion, and about the types of projects that followed after our books hit stores. This session is meant for average Joe (and Jane) bloggers who might feel like getting published is an implausible pipe dream, but still have that yearning to give it a shot. If we can do it, so can you.
Print / Publishing blogging, print, Publishing
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Yes
No
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Richard Hamilton,
XML Press
XML, Print-on-Demand (POD) publishing, and Wikis are helping small publishers reach niche markets th...
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XML, Print-on-Demand (POD) publishing, and Wikis are helping small publishers reach niche markets that traditional publishers consider too small to be profitable.
This presentation will describe how XML Press has used these three technologies to create a publication process that allows us to generate print and eBooks quickly, cheaply, and with high quality.
Print / Publishing Publishing, wiki, XML
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Yes
No
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Jeremy Clark,
www.adobe.com
Print isn't dead - but it is dramatically changing. There's clearly a design revolution afoot: Publi...
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Print isn't dead - but it is dramatically changing. There's clearly a design revolution afoot: Publications are taking a hard look at how they can stay relevant today with information consumed in so many different formats from magazines, books, and newspapers in print, online and on all device classes including tablets, smartphones, smartbooks and eReading devices. The argument now isn't so much about where content should live; it's that content should live everywhere. This session will give real proof points of how digital technologies can be used to extend the reach and relevance of traditional print publications. Hear about the latest in digital magazine with the WIRED Reader, a next‐generation way for consumers to view and interact with magazines. Users can interact and browse magazine content in an immersive way. Videos, slideshows, the ability to rotate items 360 degrees, and interact with animated infographics are all part of the user experience. You will get glimpses and hear about what's next for future digital magazines. Attendees will learn how designers can leverage this greater engagement with readers and advertisers, creating new monetization models for publishers - a critical business aspect that will keep publications alive and relevant, and ensure job security for designers. Publishers and designers alike will be inspired about adding more avenues for readers to communicate and connect with their brand, beyond traditional print and online.
Print / Publishing eReading Devices, Magazine design, Smartbooks
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