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Duncan Speakman,
duncanspeakman
We appear to live in a visually dominated world but the most ubiquitous form of mobile media is stil...
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We appear to live in a visually dominated world but the most ubiquitous form of mobile media is still audio. We've been carrying portable audio devices around with us for over 30 years, in that time a host of artists and designers have been creating experiences that go much further than a 'mobile music library'.
This panel will explores the design principles and opportunities of this truly augmented reality technology, focusing on the theatrical nature of the immersive experiences that can be created.
Looking beyond the novelty, we ask how you speak to a generation brought up with their ears plugged in.
From early experiments in 'walkman theatre' to inventive audio guides and today's use of locative technology, we will examine the different approaches that have been taken and look at their application in cultural and commercial environments.
The rise of experiential brand marketing and immersive, technology-led theatre performances makes this a key moment to engage with this medium.
A rich mix of cultural debate and design considerations will be presented by creators, curators and academics. This panel is for anyone who wants audiences to experience their media while simultaneously engaging with the 'real world'.
Mobile / Wireless art, geolocation, interaction design
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Monica Sanchez,
Collider Media
When it comes to screen sizes, mobile proves it doesn’t have to be big to perform.
In many ways...
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When it comes to screen sizes, mobile proves it doesn’t have to be big to perform.
In many ways mobile has a better ability to reach moms on the go, an untapped Hispanic market, targeted incomes high to low and everything in between. A recent study shows that mobile shoppers skew more male (Inside Express). Certain publications or retail sites skew higher with Latin American users then in print, TV, or computer formats. With various income levels, there are ways to reach each niche with the right offer. For example, one group may prefer getting alerts to percentage off discounts or another group may prefer coupons.
This panel will discuss how mobile succeeds in reaching target groups over billboards, television, computer and radio. Once considered value added to the afore mentioned media formats, mobile is strong enough to stand alone and in many cases mobile out performs its predecessors. Come see our case studies to see for yourself.
Mobile / Wireless Advertising, Audience Measurement, targeting
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Yes
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Henry Tirri,
Nokia Research Center
With the emerging "4G" standards of WiMax and LTE beginning their role-out we are seeing the data ac...
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With the emerging "4G" standards of WiMax and LTE beginning their role-out we are seeing the data accelerator once again being pressed for mobile data and experiences. However, a crisis looms. Using current methodologies, the U.S. and other industrialized countries are going to run out of spectrum within five to ten years (depending on who you listen to). We are, ultimately, data hogs, and a solution is needed.
Enter (cue music) Cognitive Radio. At the end of the day the problem isn't a spectrum shortage, but that we are making very inefficient usage of what we have...ALL of what we have. By restricting devices to small areas of spectrum we constrain them from their full potential. Future bandwidth starved services and applications may never see the light of day unless something is done. However, there is a better way, a way to realize that potential that involves utilizing your device's intelligence allowing it to wander up and down the entire spectrum to find the best place for what it needs to do at that moment. Watching HD video? Up the spectrum they go. Making a call from a bunker? Down the spectrum you wander. And the beautiful thing is that these devices will all be mutually aware of each other and will negotiate for their bit of spectrum based upon what each is doing.
Come and join Dr. Henry Tirri as he paints a picture of this wondrous world where Cognitive Radio will run to the rescue of us all.
Mobile / Wireless bandwidth, mobile, radio
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Will Mills,
Shazam Entertainment LTD
Of the hundreds of thousands of mobile applications that have debuted over the past two years, apps ...
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Of the hundreds of thousands of mobile applications that have debuted over the past two years, apps which enable users to discover new music have clearly emerged amongst the most popular. Shazam, the category leader, has already garnered 75 million users and delivered 1 billion tags, evolving the music discovery marketplace into a potentially powerful new business driver which can affect how artists are discovered, how labels promote talent and how pre-signed music can find an audience that spreads virally before the labels even get to it. A presentation by Shazam will delve deeply into the opportunities mobile music discovery offers today - enabling users to identify, buy and share music - and the vision of what it could deliver in the future, with music labels taking advantage of the wealth of data and early information that song tagging can provide, enabling them to more accurately direct marketing dollars. Attendees will leave the session with a clearer view as to how music discovery has the capacity to change the way in which new music talent is identified and marketed and an understanding of how mobile discovery on billions of handsets is changing the business of music.
Mobile / Wireless
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Yes
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Nim Evatt,
EMS Aviation (a division of EMS Technologies)
Today we are a people connected: at home, the office, on the road or at your local coffee house, wit...
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Today we are a people connected: at home, the office, on the road or at your local coffee house, with desktops, laptops, phones, iPads; the list is seemingly never ending and ever expanding. Connectivity has become part of our cultural expectation.
The last holdout has been the airplane cabin. This last frontier is beginning to be conquered. From live TV, texting, and emailing to surfing the net and even talking on the phone - all have become possible while in-flight. With Nearly 40 airlines worldwide bringing Wi-Fi to fliers, what today is a ‘cool’ addition to the travel experience will become as common as it is on the ground.
There are over 3.5 billion mobile phone users worldwide — more than half the people on earth have a cell phone.
This session will cover how they are now able to have the same “experience” while in-flight that they have come to expect on the ground. It will discuss current trends and what the future holds.
Mobile / Wireless
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Yes
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Kevin Grieve,
Mocapay
We now live in a mobile culture. Since the Internet, social media, and mobile technology has shifted...
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We now live in a mobile culture. Since the Internet, social media, and mobile technology has shifted the once one-way brand to customer model to a two-way communication dialogue, brands and merchants have found that not only is traditional marketing not working, but not effectively measurable. Brands and merchants need to communicate with customers in real-time, but how?
According to the Mobile Marketing Association, by 2011, more than half of brands are expected to spend between 5 percent and 25 percent of their marketing budget on mobile marketing. Currently 80 percent of merchants are aware of the mobile advantage but many are just beginning to experiment with mobile programs. What is concerning is that those that are using the mobile channel, are not measuring the success of their programs. While an industry-wide measurement platform would be ideal, the industry simply has not yet adopted one. From our experience, there are a few things to keep in mind to make sure you’re measuring your mobile initiatives effectively and getting the results to work for you.
Kevin Grieve, CEO, Mocapay will discuss how merchants can effectively reach there customer. He will focus on the benefits of a mobile strategy along with how mobile has been deemed a more measurable form and how to effectively launch, monitor, and manage a campaign.
Mobile / Wireless marketing, mobile, payments
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Alistair Goodman,
Placecast / placecast.net
Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jo...
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Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios are happening today through geo-fencing technology. Geo-fences are virtual fences around physical locations – stores, restaurants, entertainment venues, parks – literally anywhere on earth. This session will dispel myths around location-based services (LBS) through current research. Learn how to start a location-based program using geo-fence technology; challenges and best practices in LBS; how geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC; how privacy/security issues are handled. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them. Discover why location is not just a feature of mobile - it's the future of mobile.
Mobile / Wireless geo-fence, Location-based services, Mobile Advertising
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Yes
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Andy Lapin,
Kelley Blue Book's kbb.com
Consumers use a variety of platforms to access the information they need. From mobile to the tradit...
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Consumers use a variety of platforms to access the information they need. From mobile to the traditional desktop, the information is readily available. However, the users and their intentions differ.
Vote for this session to see how mobile Web, mobile app and desktop users apply these technologies to their daily lives. Find out who is most tech savvy, less “brand aware” and whether men or women dominate the mobile realm. You’ll also learn how you can apply this information to your mobile strategy to turn desktop users into mobile evangelists.
Mobile / Wireless desktop, mobile, tech
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Yes
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Tom Nawara,
Acquity Group
It’s a reality that we’re living in an increasingly connected digital world, so how will always-...
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It’s a reality that we’re living in an increasingly connected digital world, so how will always-on mobile, the Internet of things and multi-channel awareness impact consumer shopping of the future? What do brands and retailers have up their sleeve for the next wave of shopping? How will it become more interactive, more engaging, and how can you, the shopper, expect to connect with a brand and its products in the near future (if not right now)? Going beyond the traditional channels of today, it’s about in-store networks that push content, specials and promotions directly to your mobile device…it’s about hyper-location-aware applications that pinpoint your position in the store and direct you to where you can find that latest pair of selvage jeans in a 32 waist…it’s beyond simple catalog microsites and mobile commerce and more about socially connected, location-based “Polyvore” type functionality that allows stores to push catalog content to mobile devices so you can quickly build looks, virtually share and “try on” outfits – and buy…and it’s real-time clienteling and customer/brand engagement, with brands digitally communicating with you before your purchase, offering you the most appropriate items for you at a better price than the store across the street. Tom Nawara will leverage his deep connections with some of the top retail brands for a thought-provoking panel that discusses the digital trends that will help propel brands (and you) to the next level of shopping.
Mobile / Wireless mobile, retail, Shopping
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Meyer Malka,
Bling Nation
“Swiping” may soon be replaced with “tapping,” when it comes to paying for products and serv...
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“Swiping” may soon be replaced with “tapping,” when it comes to paying for products and services at the store counter. First there was MasterCard’s PayPass, then there was Starbuck’s rewards card waving and now you can pay for everything with just your cell phone. What is the next big thing with mobile commerce? When will cash go extinct? Will credit card companies go out of business?
In cities and towns across the nation, consumers are “Blinging It!” and opening up to the idea of mobile payment at the point-of-sale, because it’s simple and more secure than cash, writing checks or using plastic. Bling Nation, a Palo Alto, Calif.-based mobile payment company has rolled out a mobile payment solution in places around the country. The service connects financial institutions, businesses and consumers to a new way to pay at stores. In a short span of time, hundreds of retailers have partnered with dozens of financial institutions and Bling Nation, providing consumers with a new, cool and instant way to pay using a cell phone. For retailers, Bling Nation allows them to easily create, customize and manage incentives and redemption awards, while reducing transaction costs.
This panel would look at the evolution of mobile commerce technology, the mobile money ecosystem and provide real-life examples of how retailers are using mobile payments to be more cost-effective and generate loyalty programs that increase purchases.
Mobile / Wireless Mobile Apps, Mobile Commerce, Mobile Devices
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Jeff Sass,
Myxer
Every year for the past 10 years has been dubbed “the year of mobile.” The truth is, just as ou...
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Every year for the past 10 years has been dubbed “the year of mobile.” The truth is, just as our phones have become an integrated part of our daily lives (too much so in many cases) “mobile” should be an integrated part of every marketers’ strategy, and not set aside as something special. Learn the truth behind mobile myths and how to make mobile work with Social, Online, and all your interactive initiatives.
Mobile / Wireless marketing, Marketing Strategy, mobile
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Yes
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Regina McCombs,
The Poynter Institute
Media outlets still fighting to get their bearings on the Web are now facing an even greater challen...
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Media outlets still fighting to get their bearings on the Web are now facing an even greater challenge from the explosive growth of mobile devices. Fortunately, some innovative work is being done by journalists and other information providers that may help show a new way to distribute news. We'll lead a discussion of some of best work now, the newest trends in mobile content, and how those trends and new ideas may combine for journalistic (and revenue) potential in the near future.
Mobile / Wireless Community/Online Community, content, journalism
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Yes
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Lisa Murphy,
metaio
With iPhone OS 4 and the evolution of smart phones, augmented reality will finally make its way into...
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With iPhone OS 4 and the evolution of smart phones, augmented reality will finally make its way into mainstream and the future prospects of augmented vision are tremendous. Technologies and sensors such as camera access, GPS, and accelerometer, now allow us to use mobile phones to overlay highly accurate information on real things around us. Useful and entertaining information may be called up based on places or objects around you. Multimedia experiences can be triggered by images, product packages, signs, posters, magazines or newspaper pages or any other object around the user. Ratings, tips, affiliates and other e-commerce functions can be displayed on real products. Advertisers may "augment" their print ads with games or added displays. Museums may offer a guided tour of their art treasures through augmented reality. Developers can create realistic and mixed reality games in the real environment of the player. The possibilities are endless.
In this session, we will explore mobile augmented reality and show early examples of successful commercialization of applications in retail, publishing, transportation and non-profit industries. Who’s doing it, how are they doing it, what are the results and impact of using mobile AR to drive their efforts, and what’s coming up next in mobile AR.
Mobile / Wireless Augmented Reality, Mobile Augmented Reality
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Yes
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Albert Shum,
Microsoft
This Fall, Microsoft launched Windows Phone 7, a experiences for different mobile lifestyles. Window...
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This Fall, Microsoft launched Windows Phone 7, a experiences for different mobile lifestyles. Windows Phone 7 is built on a design language codenamed Metro which uses content, typography and motion to bring it to life. This is a design journey that captures the essence of how hardware, software and services can be integrated to create unique stories that connect with the heart of our consumers.
Mobile / Wireless design thinking, phone, windows
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Yes
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Brent Gaskamp,
Collider Media
Are you a Cosmo or a Manhattan? Dirty or straight up? Maybe you don’t know because there are to...
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Are you a Cosmo or a Manhattan? Dirty or straight up? Maybe you don’t know because there are too many options.
This panel will help you identify the right mix of ingredients to create “buzz” with your audience.
With the massive amount of options in the market today you could be left overwhlemed. This panel will help sober you up and give you the right tools to make your perfect mobile martini?
Is it the sexy iAd, or rich media?
Does context send you to the moon?
Is it an added splash of APP, WAP, or SMS?
Or does great targeting make you see double?
Listen to the insights of this savvy panel to understand how to create your winning concoction!
Mobile / Wireless Advertising, Rich Media, targeting
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Yes
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Scott Gamble,
Alliance Data
The explosion of mobile technology has spawned a crop of innovators in the area of mobile payments. ...
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The explosion of mobile technology has spawned a crop of innovators in the area of mobile payments. From text-to-buy schemes, bar codes to buy coffee, to RFID stickers on the back of our phones, these innovations all share the same objective to move our wallets from our back pockets and onto our mobile handsets. They also share the goal of challenging an entrenched network of incumbent stakeholders in the traditional payment space. These established players also have ideas about how we should use our phones to pay for things, and are developing solutions of their own.
The existing payment ecosystem connects merchants and consumers through a complex ecosystem of intermediaries. Add to this the additional players involved in using a mobile network for payments and the result is a sizable network of stakeholders who all see the onset of mobile payments as a profit opportunity.
Will we really ever use our phones for payments? Who will win the race to mobilize our wallets? Why are mobile payments already working in some countries, but not the US? What are the significant challenges facing entrepreneurs in mobile payments? Are the large payment networks too large to beat at their own game? What value does mobile payments bring to the millions of merchants who have to adopt the new systems? Where are the opportunities for innovation? These and other questions will be tackled by the team of mobile payments innovators in this panel.
Mobile / Wireless mobile, money, payments
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Naoki Muramatsu,
Dentsu Holdings USA
Which country is leading the mobile market – the U.S. or Japan? In this head-to-head panel, expert...
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Which country is leading the mobile market – the U.S. or Japan? In this head-to-head panel, experts from both sides of the Pacific face off to determine which country holds mobile supremacy. Attendees will learn about the latest innovations and case studies and determine for themselves which country is leading – and which is lagging.
Mobile / Wireless marketing, mobile, tech
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Michael Matthews,
MobileBehavior
As stores lose business to eCommerce sites, mobile could be their savior—or the nail in their coff...
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As stores lose business to eCommerce sites, mobile could be their savior—or the nail in their coffin. For example, a location-based service can lead someone into a store just as a price comparison app could lead them out. Mobile is also becoming increasingly significant in point of sale decision-making. According to Compete, 40 percent of smartphone owners have called someone to get an opinion on an item they are considering purchasing while in a store. And 39 percent have sent a text and 30 percent have sent a picture of the product to solicit feedback. Consumers checking their phone before they buy something will create opportunity to influence their purchase decisions.
The hope is that mobile marketing -- from mobile ads to shopping apps to SMS coupons – will influence each stage of the consumer journey, increase loyalty, and also bring the benefits of online marketing (specifically measurement and metrics) to brick and mortar stores. But there is a fine line between convenient or creepy, and we're still figuring out what works in retail settings. This panel will look at how shoppers are using their phones and how business can best leverage these mobile behaviors to their advantage.
Mobile / Wireless marketing, mobile, retail
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Yes
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Tiffany Benson,
Tangoe
Entrepreneurs are everywhere. Today, an entrepreneur is just as likely to be found in a large multi...
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Entrepreneurs are everywhere. Today, an entrepreneur is just as likely to be found in a large multi-national corporation as they are to be working solo. Entrepreneurs drive innovation, as the most innovative solutions are often found by those that are closest to the problem. The difference today is that these entrepreneurs are able to leverage new tools to help bring their solutions to life, and spread the word of their innovation across their company, without leaving your company to start their own business. The most expensive cost is often that of lost opportunity; in this panel we will focus on looking within your company, and your people, to build more value.
Mobile / Wireless Entrepreneurship, mobility
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Yes
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Webster Lewin,
MS&LGroup
Mobile social networks like Twitter and Facebook have given brand marketers a number of low-cost and...
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Mobile social networks like Twitter and Facebook have given brand marketers a number of low-cost and even free ways to reach mobile consumers and drive them to brand experiences. Brands are begining to tag TV spots and other media with calls to "Like" on Facebook, or "Follow" on Twitter.
What does this mean for the future of the SMS short code as a channel for generating brand engagement and mobile direct response? Short codes continue to be costly and complicated for mobile marketers to deploy. Are they worth the time and cost to manage? What are their unique befits. Hear points of view from top players mobile and social media marketing.
Mobile / Wireless mobile marketing, Mobile Technologies, social media marketing
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Yes
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Brandon Prebynski,
FKQ Marketing and Advertising
What does "Mobile Marketing" mean to you? You have undoubtedly heard the term thrown around a lot la...
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What does "Mobile Marketing" mean to you? You have undoubtedly heard the term thrown around a lot lately. With success rates recently showing higher conversions than that of traditional marketing, email, and social media marketing, this is an area of your strategy that should not be ignored.
This session provides an overview of the multiple methods to mobile marketing. Brandon Prebynski (@prebynski), Emerging Media Strategist at a Flordia-based agency, will outline the many ways that marketers can leverage mobile channels to increase leads, drive foot traffic, or increase sales conversions.
Mobile marketing channels consist of SMS, MMS, Mobile Browser, Mobile Application, and Mobile Advertising.
This presentation details the various ways to build a mobile marketing strategy, deciding which type of mobile marketing is best for your business objectives, what it takes to get started with each type of mobile marketing, and how to grow an audience through mobile marketing channels.
As an additional takeaway, Prebynski will provide details on how to leverage social media mobile applications within your strategy to help achieve business objectives.
Mobile / Wireless applications, mobile, sms
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Yes
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Chris Mirabile,
The Hotlist
Location-based services (LBS) mobile apps are hot this year, but even at their tipping point, they h...
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Location-based services (LBS) mobile apps are hot this year, but even at their tipping point, they haven't yet reached their monetization potential. What keeps the consumer motivation afloat to simply post their location, "check-in" or for businesses to provide location-based incentives when the novelty wears off? How can location service developers benefit from the massive increase in user activity? And, how do you maintain strong UX while monetizing?
Users and businesses alike need to see tangible value in order for any LBS mobile apps to be properly monetized. Coupled with exclusive deals and discounts, special events in close proximity and info about nearby friends, the motivation for consumers to use location services appears much clearer. Additionally, LBS's can shed insight into a business' traffic and help capitalize on nearby customers by offering various incentives and sales to drive customers through doors.
This panel will discuss the monetization opportunities available for LBS mobile apps, how revenue will be created by hyper-local retail establishments and campaigns and how commissions from retailers receiving a sale from provided incentives will drive the greatest ROI. Co-founder/President of The Hotlist Chris Mirabile will speak alongside an exec from a mobile advertising company, an exec from a brand that's had experience in monetizing location services, an exec from a mobile app developer with a moderator who is an analyst in the mobile space.
Mobile / Wireless Location-based services, mobile, monitization
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Benny Simon,
360i
Mobile barcode tech is red hot – and there are a lot of new players on the scene. Watch David Berk...
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Mobile barcode tech is red hot – and there are a lot of new players on the scene. Watch David Berkowitz play referee as several start-cups duke it out in these interactive session. Which tech has the coolest features and biggest shot at mainstream love? They’ll show you some of their best stuff; you decide and vote. This is a SXSW panel you won’t want to miss.
Mobile / Wireless barcode, mobile, tech
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Yes
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Rob Gonda,
SapientNitro
Defined as using large mashup of data services to enable amazing experiences through mobile devices....
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Defined as using large mashup of data services to enable amazing experiences through mobile devices.
What's not digital nowadays?! Mobile is replacing the pc and becoming that unique personal technology gadget that no one lives without -- and with it, comes connectivity, content, productivity, and entertainment. The magic is that mobile links the gap between digital and real world, extending experiences, and more importantly, making is easy, simple, and intuitive.
Foursquare and Gowalla gaining momentum, Twitter added Places, Facebook launched their location based service and integrate with the Open Graph, Google "Me" relies on Latitude, location-location-location. But checking-in requires too much effort... Location will evolve from a reactive engagement to a proactive engagement ... background services will be always-location aware. Apps will automatically react to actual location, history, friends, places, and a new set of data source mashups such as weather, humidity, light sensitivity, noise ambiance, and more.
If you want to get inspired by innovations galore, this is a session you can't miss.
Mobile / Wireless Facebook, google, Location-based services
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Yes
No
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Adam Brower,
Self Employed
Mobile is here and it’s moving fast. Is your company ready to reach this eager audience? Now is th...
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Mobile is here and it’s moving fast. Is your company ready to reach this eager audience? Now is the time to adapt your brand by creating an optimized experience, not just for the sake of mobile, but one that will help and enhance your customers for their life on the go.
Learn how to unlock the marketing potential of this technology. Advertising is once again evolving, and companies must become more strategic. Mobile strategy should not be an afterthought to traditional initiatives, but an extension of these campaigns.
On June 1, 2010, I became 100% mobile for 30 days. I solely used an iPhone and an iPad to handle all of my digital interactions at work and home for 30 days. It will provide some valuable insight into the mobile world.
Mobile / Wireless Marketing Strategy, Mobile Marketing & Advertising, Mobile Technologies
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Yes
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Nandu Madhava,
mDhil
We are part of a mobile application start-up ecosystem based in Bangalore, India. Most folks in the ...
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We are part of a mobile application start-up ecosystem based in Bangalore, India. Most folks in the USA don’t realize that India is the fastest growing mobile market in the world: - Over 15 million new cell phone subscribers every month - 650 million total mobile subscribers - Rapid changes in platform (Android vs. Symbian) and handsets (Nokia losing market share to low-cost Asian brands). - 3G spectrum already launched in north India, pan-India by late 2010 - A proliferation of carriers joining the market from other nations (DoCoMo, Etisalat, Vodafone, Uninor, etc.) – now over 15 carriers in India. We work closely with other start-ups in the Indian mobile community and have been in the Indian mobile market for several years. During our discussion we can help walk you through trends in the Indian mobile ecosystem and how they will impact Western markets, various business models, and understanding the mobile opportunity in emerging nations.
Mobile / Wireless Emerging Markets , Mobile Applications, Startups / Entrepreneurship
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Yes
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Matthew Santone,
Resource Interactive
What happens when the real world collides with the wide web? When transparent displays, augmented re...
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What happens when the real world collides with the wide web? When transparent displays, augmented reality and touch and gesture based interactions are common place. When your mobile device is your social proxy. And when every product and display in a store has a lifeline to limitless digital experiences. The brick and mortar store will soon be a part of a digital battle ground and technological collision changing the idea of the kiosk forever.
Mobile / Wireless Kiosk, mobile, retail
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Yes
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Allen Chen,
Austinist
Mobile apps have redefined the web experience for smartphone users, offering advantages of speed and...
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Mobile apps have redefined the web experience for smartphone users, offering advantages of speed and navigation over most websites. A site optimized for mobile users, however, is more easily found, less costly to deploy, and doesn't depend on upgrades. So if you're the publisher of a newspaper, magazine, newsletter, or website, which is best for you? Come discuss the business, technical, and creative aspects to consider when building your mobile presence.
Mobile / Wireless app, mobile, Publishing
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Yes
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Scott Michaels,
http://www.atimi.com/
App culture is dramatically on the rise. Worldwide downloads in mobile app stores are forecasted to ...
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App culture is dramatically on the rise. Worldwide downloads in mobile app stores are forecasted to surpass 21.6 billion by 2013, estimated as being worth over $29.5 billion in revenue (Gartner). While these numbers reveal an immense opportunity for brands, marketers and companies need to carefully consider mobile strategy before jumping into app development, or risk not only poor uptake but damage to a brand's reputation. To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a "me too" approach is taken towards app development.
Mobile / Wireless
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Yes
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Dov Cohn,
Zoove
"A guy on his cell walks into a bar . . . . " It sounds like the beginning of a bad joke, but there...
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"A guy on his cell walks into a bar . . . . " It sounds like the beginning of a bad joke, but there is no punch line. It’s a fact: over 90% of US consumers own a mobile phone. It has become the most ubiquitous communication and media platform in the world. So how can brands leverage this everywhere, anytime personalized direct marketing platform to expand their business?
This session will delve into the capabilities and opportunities available that will enable brands and marketers to connect with consumers on their mobile phones, both in-store and out, to expand their business. Answering the common riddle of how to effectively leverage mobile in both traditional and digital marketing campaigns to drive sales, build brand awareness or achieve other marketing objectives, attendees will discover ways to engage consumers regardless of age, demographic or technical savvy, allowing customers to do more than just talk on their phone. The presenters will use real-life examples and case studies to demonstrate the opportunities to successfully communicate with consumers via a mobile direct response channels. The panelists will also argue the implications of these mobile capabilities for the larger marketing and advertising industries.
Mobile / Wireless direct response, mobile dial codes , mobile marketing
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