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Yes
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Gary Schwitzer,
healthnewsreview.org
According to the cliché, searching for health information online is akin to foraging for mushrooms:...
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According to the cliché, searching for health information online is akin to foraging for mushrooms: it can be tough to tell the good from the bad, and the bad could very well kill you. But the problem with health information extends beyond the usual “cult of the amateur” criticisms. Mainstream news outlets – including those syndicated widely on the web – are also falling short, the victim of shrinking staffs, savvy industry players and a glut of raw data that only grows each year.
In its self-correcting way, online communities have evolved to respond to health information that lacks context or is just plain wrong. This army of skeptics includes both solitary bloggers who are dedicated to exposing fraud and woo-woo to Gary Schwiter’s HealthNewsReviews.org, which employs seasoned scientific journalists to fact check their peers in a way that is not unlike the now-powerful political fact-checking websites.
This panel will discuss the way that bad information is propagated and examine in depths the formal and informal systems for ensuring that the web contains as few deadly mushrooms as possible.
Health healthcare, information therapy, social media
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Yes
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Ryan Donohue,
National Research Corporation
Ticker, a division of National Research Corporation, presents the largest consumer survey on healthc...
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Ticker, a division of National Research Corporation, presents the largest consumer survey on healthcare in the United States, representing over 270,000 opinions every year. With their ear to the ground listening to consumers, Ticker has learned how those consumers feel about a changing healthcare landscape. Ticker aims to empower those consumers by being the conduit of knowledge for hospitals to understand their impact in the community. Ticker also aims to answer the questions many healthcare professionals have: "How do my consumers perceive me?" and "How can I leverage myself to meet their needs?" By using three different perspectives – business, emerging trends, and social – Ticker will help start the discussion many are trying so desperately start themselves on the rise of their consumers’ perceptions. Previous experience is what made Ticker a front-runner in discovering why consumers were deferring healthcare and understanding why they were in 2009. Helping hospitals understand what they needed to change shed light on why consumers were putting off healthcare and ultimately led to those hospitals finding ways to persuade consumers to continue caring about their health, even in tough economic times. Examples such as these will be available, adding real life situations and depth to the Ticker panel.
Health consumer perception, healthcare, healthcare reform
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Leigh Householder,
GSW Worldwide
The technology that has most changed physicians’ decision making may not be the latest shiny machi...
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The technology that has most changed physicians’ decision making may not be the latest shiny machine in the diagnostic room, it’s actually a very familiar tool in their pockets: the cell phone. According to Manhattan Research, 72% of physicians own a smartphone. That’s almost double the adoption of the rest of the population.
Those little computers in their pockets are dramatically changing the way they get information. A recent study by SDI found that 95% of docs with smartphones download apps to access medical information. Curious about what they’re looking up? The No. 1 search is for information about prescription drugs.
And, it’s not just cell phones. Back on their laptops, they dive deep on clinical articles, join other physicians in social networks to crowdsource diagnoses and a read peer reviews of new drugs on the market and in the pipeline. They get daily updates from patients and can see the experiences of thousands of similar patients online.
This constant access to information isn’t just changing how they get information, it’s changing how they make decisions and how they care for patients.
In this presentation, you’ll get a peek behind the exam room curtain to see the top resources and tools physicians use today, how search engine design can impact the speed and outcomes of physician decision-making, how clinical teams use those data and resources to create more personal care, and the differences in care and adoption between key types of physicians.
Health HCPs, pharma, Physicians
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Erin Breedlove,
Georgia College and State University
From the perspective of a pre-medical student and lifelong patient, the topic of patient privacy wil...
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From the perspective of a pre-medical student and lifelong patient, the topic of patient privacy will be explored through the lenses of transparency, confidentiality, and the doctor-patient relationship. The vitality of transparency in the doctor-patient relationship will be discussed in addition to ways that the same transparency can be observed in social media while still maintaining engaged audiences and followers. Importance of confidentiality may be simple; however, through the eyes of a patient, it becomes a fragile topic. Exploration of a patient's perspective of doctors in social media will culminate the presentation along with a focus geared toward the ways that patients have included doctors in social media with regard to privacy.
Health doctors, patients, social media
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Yes
No
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Indu Subaiya,
Health 2.0 / Developer Challenge
The Health 2.0 and Open Gov movements have helped unlock large repositories of data - from user-gene...
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The Health 2.0 and Open Gov movements have helped unlock large repositories of data - from user-generated data in hundreds of online communities to mobile devices to federal quality indicators to medical record data within provider organizations. But much remains to be done to connect these disconnected islands of data to generate information that's meaningful and actionable by end users. And what happens when you link informed patient communities with their health data? As Clay Shirky says, it gets weird. And interesting.
A number of communities have cropped up to promote access to medical data and the integration of user-reported and behavioral data within the clinical decision stream including healthdatarights.org, #healthapps, #health2dev, #73cents, #getupandmove and #WhyPM. With the opening up of health datasets, platform APIs and increasingly sophisticated analytic engines to make user-generated health data clinically relevant, we can finally unleash the wider developer community to build robust and integrated tools to improve health and healthcare.
This session brings together some of the leading voices in the Health 2.0 movement to discuss and demo technologies that help access, mine, display and distribute control of health information across a wide variety of interfaces and devices. We will also hear how government is opening healthcare datasets for access by the developer community and how patients are increasingly becoming "n of 1" platforms.
Health health2.0, OpenGovData, user-generated content
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Yes
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Jeff Greene,
HealthEd
Healthcare brands - and others who manage patient outcomes - are finally recognizing that the rules ...
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Healthcare brands - and others who manage patient outcomes - are finally recognizing that the rules of "marketing" don't create healthy behaviors. Companies from big pharma to health plans to food manufacturers are instead turning to the web, hoping it can inform consumers about their health. But information is not education, which is the proven driver of healthcare behavior change. Enter the Customer Experience System - an evolutionary approach to online healthcare "marketing" whose aim is to create patient experiences that drive learning, self-efficacy, and better health outcomes. This panel will trace the recent history of online patient educational techniques, and illustrate nascent examples of Customer Experience Systems and how they are helping patients learn.
Health Health , pharma, ui
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Yes
No
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Anita Palepu,
Open Medicine Publications
Want medical research to tell it like it (really) is? Want to be able to read it yourself? For free?...
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Want medical research to tell it like it (really) is? Want to be able to read it yourself? For free? Then we need a new biomedical publishing model. Open Medicine is using your technological innovation (free and open source software) to turn its back on Big Pharma funding and demonstrate that medical research CAN be published in a high quality format and exploit new technology, like wikis, to do it better. We were the first peer reviewed medical journal to publish a scoping review using a wiki and the first to use an entirely 'free' publishing platform to produce a general medical journal, viz Open Journal Systems, Medi-wiki, Drupal and Lemon-8-XML are used to manage our journal, editorial meetings, blog, and render National Library of Medicine grade xml of our content. That makes our model replicable in developing countries, using basic computers, and has put at least one XML programmer out of a job. We also make our journal completely free to all readers (open access) and use a Creative Commons copyright license to ensure our material stays that way as it gets re-mixed in the future. It is a business model? No. But we'd love your ideas for how it could be. Check out www.openmedicine.ca.
Health accessibility, fair use copyright, Non-profit
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Yes
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Amy Murphy,
American College of Cardiology
For an advocacy group to effectively lobby for patients, it needs one thing (and lots of it): dollar...
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For an advocacy group to effectively lobby for patients, it needs one thing (and lots of it): dollars. How can an organization's presence and visibility through new media affect its reach-- and its bottom line? What about positively or negatively affecting connections to patients, families and caregivers?
The panel will pull from experiences from several advocacy groups who use social media to promote programming, as well as one who doesn't use social media. Does a dedicated social media person make sense for advocacy? Are patients online across the board, or are some (like more elderly Alzheimer's or Parkinson's patients) less likely to use social media? What's the return for groups who use these new tools? And is fundraising different now that groups have access to the grassroots level-- e.g. the Red Cross's fundraising for Haiti?
Health
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Jennifer Prokopy,
ChronicBabe.com
Research shows online health communities (OHCs) offer extensive benefits to members. But the varianc...
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Research shows online health communities (OHCs) offer extensive benefits to members. But the variance in quality and effectiveness is huge. And Pew Internet research shows only 52% of adults with multiple chronic illnesses go online for health information. A good OHC has the power to change lives. For many people, the worst day of their life is when they’re diagnosed; OHCs can provide respite, education and empowerment when members otherwise would feel alone. There’s as much demand for, say, an OHC on Raynaud's Phenomenon as there is for one on knitting. Yet while Ravelry is bustling, gorgeous and easy to navigate, good luck finding a useful forum about life with cold toes and hands. OHCs could be better. They need a governing board, or a set of principles to aspire to follow. I would lead a presentation on: Strategies for helping OHCs get around black hat SEO so they’re easier to find, especially by novices; Ways OHCs can partner with hospitals or other organizations, avoiding conflicts of interest while capitalizing on their financial stability and resources; Techniques for teaming with non-profits to extend reach; Ways to reach under-served populations, including people of color, families below the poverty level, rural communities and the aged; How to keep members long-term using better I.A. and usability; Using strategies of the biggest OHCs for niche OHCs.
Health Community/Online Community, Non-profit, Strategic Planning
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Tiffany Mura,
bizprox
From the meteoric rise of individual participation in Facebook and Twitter to Obama’s election vic...
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From the meteoric rise of individual participation in Facebook and Twitter to Obama’s election victory fueled by social media to consumers driving brands to action through their collective voices, social technology continues to transform every aspect of society. Corporate leadership is struggling to understand how to balance this new openness with their need to maintain control. The CEO of Beth Israel Medical Center in Boston, pioneered embracing the open leadership model within the healthcare industry. While he has been, on the whole, very successful, the pharmaceutical and healthcare industries have not followed suit even at a time when both industries are fundamentally broken. The pharmaceutical companies pipelines are drying up while their blockbusters go off patent, yet they have not considered the impact social technology could have on sourcing the next viable compound. At the same time, consumers are becoming increasingly distrustful of healthcare institutions while politicians struggle to resolve healthcare reform. This panel will examine how the open leadership model could be an opportunity to provide the transparency necessary to fix the healthcare system and revive the struggling pharmaceutical industry.
Health healthcare, open leadership, social technology
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Sheetal Dube,
Evantage Consulting
Research suggests that actively monitoring one’s health on a regular basis can improve one’s qua...
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Research suggests that actively monitoring one’s health on a regular basis can improve one’s quality of life. However, PHR systems designed to monitor one’s health are not being used widely. Some of the reasons are 1) lack of trust, 2) concerns with data security, 3) the hassle of manual data entry, 4) limited value in using the system, and 5) low motivation to manage one’s health. While significant efforts are being made to address these issues, there is evidence to show that the value of a PHR system cannot be experienced if information is not updated on a consistent basis. Additionally, individuals with a low motivation tend to be more irregular in updating information.
What if we turn the equation around? What if we design the PHR system to meet the needs of the ‘most’ motivated individual i.e. the Caregiver? If you look around, you will find that there is a caregiver playing a vital role in managing the health of people with chronic conditions. This role could be performed by the mother, the wife, husband, daughter, neighbor or a friend. They stick medication reminders on the refrigerator, maintain hard copies of the individual’s health records, accompany them to the doctor’s office, and track their health.
This presentation will highlight the gaps between the current PHR systems and caregiver needs, and present a caregiver centric PHR systems with the objective to improve compliance and increase adoption.
Health Healthcare Design, Medical Compliance , Personal Health Records
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Chris Blumer,
Chemo and Vino
One in three women and one in two men in the US will be a cancer patient at some point in their life...
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One in three women and one in two men in the US will be a cancer patient at some point in their life. Chances are you or a loved one will need some level of education or support in dealing with this crappy disease. Learn from survivors and experts what the best on-line resources are for education, clinical trials, emotional support and interactive kvetching. Research the latest treatments from reliable sources. Chat on line with people your own age with the same treatment or diagnosis. Blog about your favorite narcotics and puking technique. Whether you seek spiritual guidance or TV recommendations for drugged patients and long hospital stays, this crew has answers on everything from scholarships to sex drive.
Health cancer, Health , socialmedia
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Yes
No
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Tammy Young,
Blue Cross Blue Shield of Minnesota
While other companies build their social presences online, health insurance has hung back. Until rec...
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While other companies build their social presences online, health insurance has hung back. Until recently, only a handful of health insurance mavericks had forayed into social media, but that's beginning to change. However, while the companies are looking for ways to engage their members, consumers are hesitant to relate in the same way as they have with other industries. While consumers are eager to Fan a favorite soda or even a bank on Facebook, not many want to be a Fan of a health insurance company. Consumers are concerned about having their health insurer as an active part of the social network that sees FourSquare checkins, Twitter updates, and all the other information they're sharing.
For health insurance companies, social media offers a unique opportunity to directly reach and impact members, which can be difficult particularly for employer-purchased plans. But how can health insurance companies navigate members' concerns about the privacy of personal health and habits and build trust?
The panel will discuss the perceived pitfalls of social tools for health insurance and the innovative ways that companies are approaching the problem - internally and externally. Panelists will talk about present and future applications, as well as respond to concerns that companies might begin to misuse social sharing.
Health Health , Privacy, social media
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Scott Stropkay,
Essential
Robots are being designed to go beyond “Lost in Space” to help healthcare professionals provide...
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Robots are being designed to go beyond “Lost in Space” to help healthcare professionals provide better outcomes in a wide range of home-health, assisted living, and critical/hospital use-cases. “Jedi” industrial designers partnered with a leading robotic healthcare provider to bring to market a robot not seen before in a medical environment -- complete with state of the art, human-like features, which will fulfill a range of healthcare based jobs. We will give an insider’s look into how to design robots to be accepted into human interaction – and how to make them approachable, attractive and desirable. The session will also include a finished prototype robot, on stage, and C-3PO-like projected video of amazing medical services.
Health human machine interaction, medical devices, robotics
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Yes
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Stephanie Stiavetti,
Wasabimon
In How Tablet Computing Is Changing Food, I will explain the how tablet PCs are expanding our global...
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In How Tablet Computing Is Changing Food, I will explain the how tablet PCs are expanding our global culinary prowess. Take, for example, the launch of Gourmet's new digital magazine, where editors are creating a fully interactive look into global culinary life. With your iPad mounted at arm's reach, you'll be able to stuff empanadas alongside a Portuguese grandma and break down a squash while watching a chef show you how it's done.
Beyond Gourmet's digital pub lay cookbook authors who are producing apps that provide more instruction than print could ever dream of. Think knife skills tutorials, butchery demos, and being able to follow step-by-step as authors prepares dishes - all with your tablet just inches away from your counter.
Next up is a showcase new tablet technology and how it will stretch food culture even further. Relational produce identification apps and seed-to-plate applications that make use of location-services to build recipes from the freshest ingredients possible: this is just a taste of what's to come.
And what about general ingenuity of the digital kitchen? Users are mounting iPads in kitchen cabinets, while apps allow tablets to be used as full-color shopping lists, with shoppers learning quickly if a product is allergy friendly or if the zucchini before them is indeed an heirloom variety (along with what farm it came from). An exploration of tablets will change the way we interact with food is not only exciting, but timely and necessary.
Health cooking, food, ipad
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Yes
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Enoch Choi,
Palo Alto Medical Foundation
Dr. Enoch Choi MD has organized ongoing volunteer medical relief efforts in Haiti following the eart...
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Dr. Enoch Choi MD has organized ongoing volunteer medical relief efforts in Haiti following the earthquake in January 2010. He recruits a volunteer group of doctors, nurses and medical staff who are caring for patients and helping to establish an international standard for health IT in disaster situations by piloting the iChart mobile EHR program on the iPhone for the United Nations, and Harvard's Operational Medicine Institute. The group sends a new team of volunteers to Haiti every month for a week of service. The seventh group returned to Haiti in July 2010. In addition to over 100 team members whor have gone, ongoing trips are planned. A third of the teams have been volunteers from Palo Alto Medical Foundation MDs, RNs & staff.
Social Media is an ongoing essential tool in organizing the effort. Detailed and specific high value reccomendations for resources for flights and medication came from Twitter followers. http://twitter.com/enochchoi Many volunteers have decided to go on the trips due to our Facebook Page. http://www.facebook.com/pages/Enoch-Choi-Foundation/417718500061 Donations recruited from emails from our Salesforce database have funded the trips, since donors have been kept up to date on the efforts of our monthly trips.
An international EMR standard, specifying a minimum data set, decision support functionality and back end database characteristics would allow developers to provide various hardware and software solutions.
Health Health , Medical Records, mobile
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Yes
No
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Renee Berry,
KLX Media
Oh, websites aren’t important. Our employees don’t need email. Saying you just ‘don’t do soc...
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Oh, websites aren’t important. Our employees don’t need email. Saying you just ‘don’t do social media’ will last as long as those opening sentences, yet of the 762 hospitals in the United States, 551 have Facebook Pages, 583 have Twitter Accounts, 348 have YouTube Channels and only 99 have Blogs, according to July, 2010 statistics from Ed Bennett. Of these interesting numbers, it is fascinating to see how many organizations are using social media with limited understanding of how to effectively engage the community. What is more compelling is that hospitals account for only a small portion of all health care organizations that could also be utilizing social media to support patients, advocate for legitimate health information and to highlight innovative research and people at their organizations. So why is health care so resistant to our new communication platforms? The usual first response is the Health Insurance Portability and Accountability Act of 1996, a federal law that protects patient privacy. This law is crucially important in health care, however saying HIPPA is a reason to not engage with the community shows immense misunderstanding of communications today. Social media has already played a historic role in the reversal of an FDA ruling that had an incredible impact on end-of-life care in America. This panel will showcase visionaries in the field demonstrating the vast positive social impact of social media in health care.
Health Medicine, patients, socialmedia
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Lawrence Swiader,
The National Campaign to Prevent Teen and Unplanned Pregnancy
There is a significant gap between intentions and outcomes related to pregnancy; young adults say ov...
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There is a significant gap between intentions and outcomes related to pregnancy; young adults say overwhelmingly that while they don’t want to get pregnant right now, they also are not fully protecting themselves from pregnancy by the careful, consistent use of contraception.
This session is about a program designed to address that gap called Bedsider.
We’ll talk about why the gap exists and look at established theories of behavior change for ways to approach the problem.
We’ll denote a knowledge gap but offer that for most people, intentions are good. Sex is complicated, messy, emotional, and driven by desire. Yet most keep trying to attack the problem with logic. They speak like doctors, appeal to reason, and show pictures of smiling people who look like they’re about to buy a car.
This session will detail how to apply design thinking to the problem and re-frame birth control. For most, sex education usually comes at the wrong time, in the wrong context, in the wrong voice. How might a different tone and branding of birth control affect adherence? And how do you test for it in developing a program? We will address those questions in our session.
We’ll talk about how Bedsider has to fit in visually and verbally—it can’t look like the health department—and the role that language plays in attacking the excuses to not use birth control. In this session we’ll also address how to design for feedback in an area where “nothing” is the usual reward.
Health branding, design thinking, health2.0
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Joni Watson,
Texas Nurses Foundation/Nurse Oncology Education Program
No doubt, knowledgeable nurses rock patient care. A well-educated nurse makes a tremendous impact on...
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No doubt, knowledgeable nurses rock patient care. A well-educated nurse makes a tremendous impact on quality care and typically turns out to be *the* nurse that patients rave about and all other nurses aspire to be like. According to the Institute of Medicine, “a well-educated workforce is critical to the discovery and application of health care practices to prevent disease, promote well-being, and increase the quality life-years of the public” (2010). Coupled with diverse nursing education backgrounds, advancements in science and technology, financial and time constraints and dated education methodologies, nurses’ keeping current on evidence-based practices and guidelines is more difficult than ever. This session will discuss how technology and principles of adult learning have surpassed continuing nursing education (CNE) delivery and how one organization, the Nurse Oncology Education Program (NOEP), is pushing the boundaries and killing the sacred cows of CNE. Utilizing diverse educational formats, entertaining and interactive components, and patients as complementary content experts, among other methods, NOEP is focused on reaching, educating, and evaluating nurses, ensuring knowledge is transferred into nursing practice to benefit patients and increase quality of care.
Health education, innovation, Nurse
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Yes
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Craig Lambert,
The Lambert Group
For the Type 1 diabetic, the choices and activities we take for granted, can make for a good day, a ...
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For the Type 1 diabetic, the choices and activities we take for granted, can make for a good day, a bad day or a day in the emergency room. The interplay of variables - what and how much they eat, how much physical activity they do and how much insulin they take - can result in dangerous drops or increases in blood glucose levels. Anytime. Anywhere.
The quality and shortage of data, and the complexity of relationships between the data, make it impossible for lay people to interpret or act on it rationally or effectively. Yet they must interpret and act every day.
At any moment they are faced – alone and without support - with what could be a life or death question:
What do I do right now?
I want a burger. How much insulin? I want to go for a run. How much OJ? I want to sleep through the night. How much food?
What do I do right now?
We can help them answer this question. Using mobile apps along with personal health databases, we can enable them to share their activities as they happen; we can feed synthesized crowd data back to them in the form of options: “In situations like this in the past, these were actions that gave positive results” or “In situations like this among others like you, these were actions that gave positive results.” On the basis of these choices, the user can make better decisions.
Join us to discuss the design and development of this system. You are the people who can make this happen. Let’s figure it out.
Health artificial intelligence, crowd, Mobile Apps
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No
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Christopher Hall,
HealthCentral
You’re twice as likely to die by your own hand than by the hand of somebody else, in the United St...
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You’re twice as likely to die by your own hand than by the hand of somebody else, in the United States. You’re also twice as likely to send and receive a text message over a phone call. Witness the intersection of modern medicine and technology, and learn how text messages are revolutionizing the treatment of mood disorders in America.
Health mhealth, sms, suicide
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Yes
No
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Carlen Lea Lesser,
RTC Relationship Marketing
Social media is a powerful medium, and can really improve patient outcomes. It can also add some mu...
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Social media is a powerful medium, and can really improve patient outcomes. It can also add some much needed life to marketing plans, and help brands build relationships with patients. With any luck this will be a win/win for patients and brands.
Right now the entire Pharma world is busy figuring out how to jump into social media. The problem is very few people are thinking about whether or not someone really wants a relationship with their Rx. Imagine announcing to the world on Facebook that you "like" your prescription Rx cream. Really? You want to do that? Well, different strokes and all.
In this session we'll talk about how to chose the right social technologies to achieve the brand's marketing goals. Part of that decision matrix is understanding people and how and why they use social technology. We'll definitely talk about why Pharma should never say they want "viral" marketing.
In a best case scenario, this will be a highly interactive presentation taking live suggestions and questions from the audience and discussing their unique situations. Tell me your product, we'll talk about your audience, and we'll discuss the appropriate use of social media technology for you.
Health fdasm, social health, social media
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Wendy Sue Swanson,
Seattle Children's Hospital, self, The Everett Clinic
Practicing physicians have an ethical duty to move science forward by telling their stories and shar...
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Practicing physicians have an ethical duty to move science forward by telling their stories and sharing opinions online. Dr. Wendy Sue Swanson, a pediatrician, bioethicist, and mother of two, will take the audience through a journey of how physicians can propel evidence, science, & research back to the forefront. She deciphers myth, provides reason, adds humor, and brings humility back to health care. Break the divide between doctor and patient; watch how physicians engage communities using transparency through their storytelling in social media. Known for her charismatic speaking, engaging storytelling, and approachable tone, she will describe how to harness the power of story to improve the health and lives of our children. Through her mommy-pediatrician blog, SeattleMamaDoc, Twitter feed, freelance writing & speaking, she illustrates how a growing community of cogent health care providers & patients, can realign science to empower consumers of health care to make informed decisions. Learn how to prevent disease and injury using new media. You’ll engage with a dynamic physician & mother who collects insight while serving as provider-mother-patient. Watch, enjoy, and learn how to capture attention by telling an earnest, unedited, and uncensored story. Learn how to feel good about making great decisions for your health. Join Dr Swanson as she works to change the world and listen to science, while preserving and protecting our health.
Health Doctor, Health , storytelling
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Yes
No
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Dan Haley,
Scripps Health
Regional health care providers play a very specific role in serving health information web content t...
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Regional health care providers play a very specific role in serving health information web content to users. Most providers can never be encyclopedic, one-stop resources for all their users’ needs, but users don’t expect them to be. They do expect providers to publish relevant, localized information about available services and expertise, and providers have to keep a sharp focus on these key user needs.
It’s easy for web directors and teams to get distracted. The range of web content that one could publish to a health care website is staggering. And the audience is broad, including patients, general consumers, internal stakeholders, regional audiences, doctors, clinical professionals, search engines, regulatory agencies, and more.
A quick scan across the content landscape includes medical services content, health information libraries, wellness articles, news items, video interviews with clinicians, health issues podcasts, slideshow facility tours, doctor profiles, event listings, campaign microsites, patient education materials, and more.
Many of these content types can be purchased; many can be developed in-house. Given your resources—both human and financial—what is essential content to publish for your audience(s)? Which kinds of content drive patients toward doctors and services, and produce measurable, compelling results? Which kinds of content do consumers expect? What are your responsibilities to your community and region?
Health content, Health Care
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Yes
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Alicia Staley,
The Staley Foundation
With social networks and the explosion of health related communities, we have an opportunity to reac...
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With social networks and the explosion of health related communities, we have an opportunity to reach out, connect, and begin to address issues that still plague patients undergoing treatments for cancer.
As a 3-time survivor, I've seen remarkable advancements in the way patients interact and help each other over the past 20 years. While the elusive cure for cancer seems like it’s a million years away, patients and others engaged in online communities have the power to connect and solve issues affecting someone’s treatment or quality of life.
Learn how to leverage existing communities and social networking sites to find information that can make an immediate difference in a cancer patient’s life. From tips and tricks for managing chemotherapy treatments to finding workarounds for drug therapy side effects, the collective wisdom of today’s patients can be harnessed to enhance the quality of life for tomorrow’s patient.
Seek. Source. Solve. Survive.
Health cancer, Crowd Sourcing, patients
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Yes
No
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Heather OSullivan Canney,
HeatherO Global
The biggest complaints among patients and families are: lack of information, and percieved lack of c...
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The biggest complaints among patients and families are: lack of information, and percieved lack of compassion among healthcare providers. One of the biggest challenges of hospitals and other institutions is patient satisfaction. This presentation will discuss the value of compassionate communication, engagement, and understanding in increasing satisfaction and fulfillment for all parties.
Health compassionate communication, patient centered, physician engagement
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Yes
No
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Lawrence Sherman,
Prova Education, An Affiliate of Omnia Education
Social media can and should play a strong and important role in medical education, from undergraduat...
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Social media can and should play a strong and important role in medical education, from undergraduate through continuing medical education. This panel will focus on the role social media currently plays in medical lifelong learning and where it will be going in the future.
Health healthcare, Medical education, Medicine
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Yes
No
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Benno Schmidt,
100lb Brain
It happens fast. You're not a caregiver, and then you are. There's an accident, or a diagnosis and y...
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It happens fast. You're not a caregiver, and then you are. There's an accident, or a diagnosis and you are overwhelmed as you try to get organized, find answers, and figure out how to get through the day.
Someone at SXSW 2011 will have just started caregiving. But you've been caregiving for a while now. You have the information they are looking for. You know they're not alone. What can you do to help them not lose hope?
For an hour, leave behind the talk about wireframes, PSD mockups and CSS3 transformations to join us for a core conversation about caregiving online. Come and share your story. There's a lot to talk about.
Tools: ACOR, CaringBridge, CarePages, Twitter, FaceBook, the CC field of an email app. Which one worked for you?
Public and Private: A calendar for meals. Reminders for meds. A reposted Silver Alert. What were you comfortable telling your readers?
Caregiving Team: Did you have a small, close community online, or did you grow an ever larger one?
Caring for the Caregiver: Eating. Sleeping. Taking a shower. How did you manage the simple things?
As designers we know the work we are doing in wellness, personal healthcare and behavior change will reduce the need for caregiving. As caregivers we know that doesn't help someone right now.
Right now someone is taking care of a person they love. Help us get them the information they need. Let them know that they are not alone. Help them not lose hope.
Health Aging, Caregiving, healthcare
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Nick Dawson,
Bon Secours Health System
Today's healthcare system is financially driven by a reaction to illness and it traps valuable exper...
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Today's healthcare system is financially driven by a reaction to illness and it traps valuable expertise which is only accessible in times of illness. Doctors are paid when they see patients, not when they keep people out of their office. Clinicians are some of society's most highly trained workers. Ironically, their knowledge of disease prevention is caged inside a quagmire of cumbersome business practices, accessible only after symptoms have manifested. Meanwhile, individuals, looking to healthcare providers as a trusted source on wellness, turn to less authoritative sources. The system is designed to serve those seeking treatment, not prevention. There is a sustainable solution using the interactive web, social media and the associated APIs in conjunction with the existing third party reimbursement model of the healthcare industry. Providers can make money promoting wellness, freeing them to serve their communities in a capacity as the trusted source of health and wellness.
This will be an exciting, non technical look at the opportunities that exist for provers and individuals to connect online to encourage health and wellness. It is a chance to explore what happens when we stop reacting and become proactive about our health. With the help of interactive technology, it can be done, it can be sustainable and it can be profitable.
Health Health , Revenue, Wellness
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Lisa Hannusch,
unimeddirect.com
Loving insurance hassles? Not … Medical technology is billed to save the day, but can it? UniMed...
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Loving insurance hassles? Not … Medical technology is billed to save the day, but can it? UniMed Direct’s software connects people and eliminates chaos. Learn how evidence-based medicine cures the hassles that ail you. Evidence-based medicine is now a critical element in health care delivery and regulation, The experts at UniMed Direct have been using evidence-based medicine in the workers' comp arena for many years to ensure cost-effective care and high quality patient outcomes. Lisa Hannusch is a nationally-known expert in health care administration and a frequently requested speaker on topics related to managing medical costs. She has also been recognized by the FBI for helping convict health care providers for fraudulent medical billing practices. Our panel would include Hannusch, a UniMed Direct physician medical director, and an expert to be determined. One of the most important points that they would discuss is how evidence based medicine is not just for cost savings, but also for improving patient outcomes.
Health Health Care, Health Care Reform, Health Care technology
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