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Yes
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Zach Saul,
Retronyms
The location-based services market has recently expanded from location-based utilities into the loca...
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The location-based services market has recently expanded from location-based utilities into the location-based entertainment space, and this emerging market provides fertile ground for experimentation with new business models. Foursquare and Gowalla have demonstrated a promising potential business model around competitive check-ins and offers in a location-based social network, but this is just the beginning of the opportunities. There are many other potential business models, including sales to users, virtual goods, technology hosting, location-based advertising, technology licensing and brand promotions.
This panel will bring together experts from varied backgrounds to discuss each of these potential business models. Panelists will include developers of geogame technology and their customers: advertisers, technology licensors and brand marketers. The conversation will focus on the business models that the developers see as viable and on the needs of these big customers. We’ll make sure to cover both current and emerging business models, and everybody will make their predictions about the next big thing!
Entrepreneurism / Monetization geolocation, GPS, LBS
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Yes
No
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Eve Dmochowska,
Digital Garage
The buzz word is "Innovation". But sometimes, being innovative does not mean having to create from s...
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The buzz word is "Innovation". But sometimes, being innovative does not mean having to create from scratch. Sometimes, the innovation lies in identifying web concepts that work *somewhere*, and figuring out how to make them also work *elsewhere*, but in a way that is better suited to that new *elsewhere*. I am not talking about copycat sites. Also, I am not talking about sites that have instant global appeal. Rather, I am talking about new, adapted sites that are standing on the shoulders of giants. I am going to talk about my own case study of bringing US concepts to South Africa, *as well* as exporting South African concepts overseas.
Entrepreneurism / Monetization entrepeneurship, innovation, monetization
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Yes
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Pedro Galván,
Software Guru magazine
The last couple of years have seen a significant increase in IT and interactive companies placing be...
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The last couple of years have seen a significant increase in IT and interactive companies placing bets on Latin America, and the trend will continue at least for the coming years. How and why is this happening? Which factors are contributing to the growth and development of IT & interactive media industries in Latin America? Which companies are leading the way and why?
In this session we will review the current state of IT and media startups in Latin America. We will analyze the context in which these companies develop, and review the cases of some of the most interesting companies.
The purpose of this session is to provide a look at the state and context of Latam tech startups. This will help the audience gather good practices, as well as developing an understanding of companies from this region in case they are considering in developing a relationship with them, either through subcontracting, partnering or acquisition.
Entrepreneurism / Monetization
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Yes
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Jennifer Lindsay,
Crimson Consulting
The SMB market representing a sizable opportunity for companies to interact directly with one of the...
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The SMB market representing a sizable opportunity for companies to interact directly with one of the largest segments, repressing 99.7% of all US businesses. 61% of SMB decision makers now rely on social media as an information resource. Opportunities to engage abound, but how does one reach key decision makers in this ever-changing landscape? Hear directly from leading brands that are engaging with the SMB customer. Experts from Microsoft, Yelp, Crimson Consulting, and more share case studies and examples of how they have done just that and share the best practices that came from their experiences.
Entrepreneurism / Monetization Engagement, SMB, Strategy
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Yes
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Darin Siefkes,
The Law Office of Darin Siefkes, PLLC
Many times entrepreneurs setup businesses that end up causing themselves difficulties and headaches ...
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Many times entrepreneurs setup businesses that end up causing themselves difficulties and headaches down the road. Software companies in particular are vulnerable to these headaches since they deal with so many issues. This panel will discuss legal and business issues that software companies deal with all of the time. What type of business to form, contracts that are needed, whether to use independent contractors or employees intellectual property issues and common pitfalls will be discuss as well as personal experiences of issues and lessons learned.
The goal of this panel is give a good overview of the legal aspects of forming a software company as well as the major pitfalls to avoid.
Panelists will include a couple attorneys that focus on working with software companies as well as CEO's from small software companies that that different approaches to their legal issues.
Entrepreneurism / Monetization Bootstrapping, business, Start-up
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Yes
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Andy Baio,
Waxy.org
In a highly-anticipated return to SXSW, eight all-star designers, programmers, and entrepreneurs com...
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In a highly-anticipated return to SXSW, eight all-star designers, programmers, and entrepreneurs compete to pitch their worst business ideas in three-minute lightning rounds. Winner gets funded by a real VC.
Entrepreneurism / Monetization derivative, evil, stupid
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Yes
No
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Ro Gupta,
DISQUS
'Freemium' at its core has become rather widely known and accepted as a business model these days, y...
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'Freemium' at its core has become rather widely known and accepted as a business model these days, yet there is a great deal of variability in how the approach is actually put into practice. In this session we'll apply a classification framework based on dimensions of product differentiation and user interdependence to help understand where a given business could and should fit. We'll focus on the Tip Jar, Special Member, Standard Upgrade and Network Upgrade models, drawing from real world examples like Radiohead, NPR and Skype among others. We'll also demonstrate how freemium can be used as both a marketing and product enhancement vehicle. Finally, we'll exchange ideas on how freemium models will evolve going forward.
Entrepreneurism / Monetization freemium, monetization, networks
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Yes
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Divinia Knowles,
Mind Candy Ltd
Too much legalese kills children's games, but too little can massively de-value your brand and land ...
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Too much legalese kills children's games, but too little can massively de-value your brand and land you in hot water. This is just one of the many lessons that I hope to share with the audience at SXSW I have learned from helping to grow Moshi Monsters into a global online and offline phenomenon. Moshi Monsters is the world of adoptable pet monsters; a social online game that is a mix between Tamagotchi and Facebook for kids between the ages of 7 and 12. The site has grown from 1 million to 23 million registered users in just 18 months.
Entrepreneurism / Monetization Business Value, Funding & Monetization, innovation
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Yes
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Renny Gleeson,
Wieden + Kennedy
The Portland Incubator Experiment (P.I.E.) is an ongoing incubator/accelerator/iterative startup for...
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The Portland Incubator Experiment (P.I.E.) is an ongoing incubator/accelerator/iterative startup formed in Portland, Oregon as a partnership between a bunch of tech entrepreneurs/hackers and communications agency Wieden+Kennedy. The experiment has fostered and grown several successful businesses, a tech-community center, a VC-funded program "graduate", multimedia installations/robotics efforts, and 30-hr fundraisers. Hear from P.I.E.'s founders about what has and hasn't worked, cooking bacon @ 5am, our funky startup model and speed iteration."
Entrepreneurism / Monetization Incubators, startups, technology development
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Yes
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Mario Lurig,
SurveyGizmo
Understanding the effect of perceived discounts, multiple product levels, price anchoring, and other...
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Understanding the effect of perceived discounts, multiple product levels, price anchoring, and other methods to coerce customers into making purchasing decisions, paying the price you want, and then thanking you for it.
A lot of work by behavioral economists has come to the forefront in recent years, and many of the tricks of attracting others to purchase are well known but not fully understood, like the faithful .99 or the newer free shipping option as used by Amazon. However, just because you are aware of these tricks does not make you immune to their effect.
This panel's goal is to educate you with specific examples, real-world use cases, and actionable steps to improving the conversion and value of customers. Whether you are involved in a 'freemium' model, multiple tiered pricing, or selling consumer goods, you will find tricks you can apply and a world of ideas you will want to test as soon as you leave the panel.
Entrepreneurism / Monetization economics, human behaviour, pricing
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Yes
No
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Jules Pieri,
Daily Grommet
A powerful revolution—Citizen Commerce—is forming. The increased, unprecedented affordability of...
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A powerful revolution—Citizen Commerce—is forming. The increased, unprecedented affordability of development resources is creating a rich new supply of inspired products from untraditional sources. On the consumer side, ordinary people, enabled by social technologies, can circumvent traditional retail bottlenecks, to collectively make (or break) companies. We will concretely illustrate how the convergence of content and commerce and this revolution is re-forming 70% of the US economy.
Entrepreneurism / Monetization ecommerce, innovation, social media
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Yes
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Josh Kaufman,
The Personal MBA
Running a business can be intimidating, frustrating, and stressful if you don't really understand th...
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Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works.
Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year.
This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture.
“These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group
Entrepreneurism / Monetization business, education, MBA
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Yes
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Rosilyn Rayborn,
Smackages, Inc.
Many people view girls and tech like oil and water—two things that just don’t mix. But, with the...
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Many people view girls and tech like oil and water—two things that just don’t mix. But, with the proliferation of social media and services built on the notion of social sharing—a skill proven to be stronger in women than in men—do women finally have an unfair advantage in the oft-avoided tech field?
Hear women from various stages and roles in tech businesses demystify the tech industry and reveal the real truth about breaking into the field and climbing to the top from their real experience!
Interact with the panel to discuss the void of women in tech and what can be done to encourage women to get into the industry. And since every company that functions today has some roots in tech, even if it’s just a web site to drive traffic, how tech-savvy do we really need to be?
This insightful panel explores the real obstacles faced when breaking into tech and provides valuable tips and resources from their experience to help panel viewers decide if tech is right for them and just what to expect.
Entrepreneurism / Monetization cosmetics, social media, women in tech
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Yes
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Kevin Reeth,
Outright
With the advent of geolocation and fantastic payment services such as Square, the future of freelanc...
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With the advent of geolocation and fantastic payment services such as Square, the future of freelancing is about geolocation (the fastest growing freelance job industry), mobile, and cloud based business. How do you get started? How do you succeed?
This panel will deal with the foundations of working on the go, including the cloud apps that allow mobile workers to get things done, accept payments and stay organized while working from anywhere. It will also touch on the legal issues, such as taxes, licenses and permits that mobile workers face. Finally, it will talk about how the rise of industries such as geolocation are allowing more and more people to work as on the go consultants.
Entrepreneurism / Monetization cloud, freelance, mobile
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Yes
No
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Sachin Agarwal,
Dawdle.com
It's generally thought that investment banking and management consulting are terrible backgrounds fo...
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It's generally thought that investment banking and management consulting are terrible backgrounds for being a startup founder. However, the four panelists for this proposed panel all worked at the very same investment bank and went on to become founders of four different startups, with varying degrees of success. Hear them talk about how their banking backgrounds helped and hurt them as they founded and tried to grow their companies. Ask them questions about what they wish they knew and what they know that you may not.
Entrepreneurism / Monetization entrepreneur, founder, lean startup
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Yes
No
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Mike McDerment,
FreshBooks
Ever wonder how the magic that is your favorite web properties happens? More often than not, it's b...
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Ever wonder how the magic that is your favorite web properties happens? More often than not, it's because there are systems (yes systems, dashboards, and internal web apps) behind the scenes that support elf-like humans so they can care for your every online interaction. These systems are critical to the elves, but they are systems you never see - until now!
Attend this panel and go behind the scenes to see how leading sites think about their businesses, and build things to support their internal teams and operations. Whether it’s systems for customer support, sales, marketing, ops, or managing feature requests, come and get sneak a peak of the potions, spells and charms that power your favourite web properties!
Entrepreneurism / Monetization design, systems, webapps
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Yes
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Robert Mann,
The Wharton School GCP
Many companies are first awakening to the high impact that “interactive business model innovation...
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Many companies are first awakening to the high impact that “interactive business model innovation” may have on their businesses. However, interactive business model innovation can be hotly debated in many companies due to unclear financial returns, uncertain marketing upside and executives’ operational concerns. Based on research that will be unveiled for the first time at SXSW 2011, the Wharton School’s Global Consulting Practicum (GCP) will highlight key issues that concern executives as they think about interactive business model innovation. After framing the issues, the audience will be introduced to: 1. A practical definition of Interactive Business Model Innovation to align senior management around an interactive growth strategy 2. Tools/techniques that help explore business model innovation 3. Case examples that illustrate how companies define and drive business model innovation by employing these tools/techniques to their business challenges
Entrepreneurism / Monetization gaming, innovation, mobile
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Yes
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Rynda Laurel,
ryndalaurel.com
So you have an idea. The entrepreneur in you says go for it - and so do we. Start it up! How do you ...
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So you have an idea. The entrepreneur in you says go for it - and so do we. Start it up! How do you go from idea to launch to national and international success? The Secret: Team-Building. Team-building is extremely important and is directly related to the success of your company. You can have a strong idea and the funding, but you must have the support to follow through with proper action. Your team can consist of Management, Incubators, Board Members, Tech Teams and Consultants, Operations, Business Development Experts, HR, Angels, VCs, Lawyers, PR and Marketing Divisions and Companies, Community Managers and Brand Ambassadors...and the list goes on. How, when and where do you find them? How do you know what is missing? How do you know when and who to hire? Learn what it takes from a team of successful women who have formed their own companies and continue to help others. Our experience ranges from founding companies, upper management, PR/Marketing/Community Building, Media, Operations, Tech, International and Strategic thinking. We have all been involved in helping numerous companies (including our own) succeed by building strong teams.
Entrepreneurism / Monetization Entrepreneurship, Start-up, women
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Yes
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Carol Roth,
CarolRoth.com & Intercap Merchant Partners
The most underrated asset of any business is its enthusiasts- those customers and clients who buy th...
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The most underrated asset of any business is its enthusiasts- those customers and clients who buy the most from you, talk the most about you and all-around evangelize your business, products and/or services. In this session, business strategist Carol Roth, who has designed and implemented Loyalty 3.0 enthusiast programs for well known businesses, will help you to:
*Tweak your business model to create even more raving fans;
*Identify who your fans are and what they want the most from your business; and
*Understand the financial and other benefits enthusiasts can bring your business.
You will hear how Carol helped a small business use Loyalty 3.0 principles to cultivate more enthusiasts and turn its marketing program into one that directly generates an incremental seven figures in yearly, recurring revenue (yes over one million dollars per year, every year)!
You will also learn how you can use the Loyalty 3.0 model to monetize your best customers, how to understand the difference between bribery vs. loyalty and how you can use this information to create ongoing loyalty for your brand and business.
Finally, you will take away specific strategies and tactics to create Loyalty 3.0 offerings for your own raving fans.
Entrepreneurism / Monetization community, Loyalty, monetization
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Yes
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Ashley Hunter,
HM Risk Group
There are so many technology entrepreneurs across the country and very few of them understand all of...
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There are so many technology entrepreneurs across the country and very few of them understand all of the liability that is involved in starting and maintaining your cyber business. I will discuss the new trends in the risk management and insurance world and give the options for "condoms" that are available to entrepreneurs. Insurance and boring but needed and you need someone fun to talk about the topic.. That would be me!
Entrepreneurism / Monetization Business Start up Needs, Entrepreneurship, Risk
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Yes
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Joe Stump,
SimpleGeo
Location-based services (LBS) and adding location as a feature – particularly in the mobile space ...
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Location-based services (LBS) and adding location as a feature – particularly in the mobile space – have become mainstream for developers and consumers, growing faster than social networking services and features on most websites, pioneered by Friendster in 2002. How will all these great services use location to make money? While AdMob and a handful of other mobile ad networks have proven they can build a business by adapting a worn-out web model to mobile, they are just the beginning of a far more comprehensive LBS monetization landscape.
SimpleGeo has positioned itself as the leading LBS platform, providing ready-to-use location infrastructure to the LBS rush. With the growing demand for location knowledge, both large and small companies alike are looking for ways to access location data. Instead of spending months to build their own infrastructure, SimpleGeo equips these companies with a platform overnight.
Antengo has evolved the tired, web classifieds model into a faster, smartphone-powered service with Twitter-sized listings, geo-tagging, and real-time in-app chat. Antengo’s business model weaves together scheduled premium listings, micro-payments, and mobile payments, all of which are strengthened by location.
Entrepreneurism / Monetization LBS, Location Based Advertising, Mobile Applications
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Yes
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Ryan Holmes,
HootSuite Media, Inc.
Web and mobile technology have developed differently in Japan than any other country with hardware, ...
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Web and mobile technology have developed differently in Japan than any other country with hardware, features and social communities which are completely unique to this singular market. But Japanese companies are now realizing this introverted market position isn't sustainable and are now looking towards technology from outside and exploring way to create technology for outside of their country.
Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's "Galapo-phones" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part.
With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation.
This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.
Entrepreneurism / Monetization business, japan, Localization
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Phil Libin,
Evernote
Want 1 million people to pay for your product? Get 100 million people to love it. But how do you get...
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Want 1 million people to pay for your product? Get 100 million people to love it. But how do you get there? What's the secret to creating engagement and building value? What makes a successful Freemium business work? Here's a hint: don't be clever. Invest in making a product that brings joy and business success will follow. Best part, you don't need single social feature to do it. We will discuss ways to reach your business goals by focusing on a positive, long-term relationship with your users and fans.
Entrepreneurism / Monetization fan culture, freemium, User engagement
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Zach Steindler,
Olark
Whatever you do or make, when you put online it's generating data. We'll talk about what data you ca...
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Whatever you do or make, when you put online it's generating data. We'll talk about what data you can capture as an online organization and what to do with it: from getting inside your users' head (What are they looking for? What don't they understand?) to helping everyone in your organization make better data-informed decisions.
Entrepreneurism / Monetization data, startups, usability
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Liz Strauss,
SOBCon at SOBEvents LLC
Whether your business has one or one thousand employees, it is critical that you understand the basi...
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Whether your business has one or one thousand employees, it is critical that you understand the basis of three major strategies for growing your products, services and overall business. In this informative and educational interactive presentation (which is really a hybrid between a panel and a presentation), you will learn about the opportunities and issues associated with the build, buy and partnership strategies, plus when each strategy is most effective and how to utilize them to grow your business.
Session topics include:
Building:
Screw your brilliant idea- Why being first to market isn't always best;
Key tools and assessments for building
Buying:
Caveat emptor (buyer beware)- what you don't know when you buy a business might hurt you ;
What you need to make a buy strategy work
Partnering:
My new best friend- how social media has enabled a new era for partnering and collaborating;
How to form, pursue and maximize partnerships;
How men and women approach business partnerships differently;
Cultivating relationships- why you don't get married right after you meet someone, unless you are in Vegas and lots of alcohol is involved;
The business pre-nup- protecting yourself in case you need a business divorce from a partnership or collaboration gone wrong
The session will encompass specific strategies and tactics for the participants to implement in their businesses.
Entrepreneurism / Monetization Business Growth, collaboration, Partnering
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Daniel Robles,
The Ingenesist Project
Today, we have one of the most extraordinary opportunities in human history playing out before our e...
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Today, we have one of the most extraordinary opportunities in human history playing out before our eyes. Social Capitalism is no longer merely a band-aid for an amoral Market Capitalism, it is a new form of Capitalism in it’s own right.
In the age of social media, many entrepreneurs no longer allocate land, labor, and financial capital as a primary means of production. Rather, they deploy social capital, creative capital, and intellectual capital to the production of a vast amount of “value” that is stored and exchanged in communities. The objective of The Ingenesist Project is to make this value tangible outside the constructs of government and corporate interaction.
This presentation identifies the five essential components of Market Capitalism and demonstrates similar elements emerging in social media. It then specifies how these elements can be integrated to perform the essential analogous functions of financial institutions. Next, we specify three relatively simple social media applications that may create a new class of business plans enabling millions of social entrepreneurs worldwide. Finally, a new financial instrument is described which can be capitalized and securitized to form the basis of a fungible social currency to hedge the dollar.
The net result could create a condition where Wall Street priorities are subservient to social priorities rather than social priorities being subservient to Wall Street priorities.
Entrepreneurism / Monetization monetization, Social Capitalism, Social Currency
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Yes
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Jennifer Fremont-Smith,
High Start Group
Don’t be a one-hit-wonder. Strategies for identifying your next product success.
Attendees ...
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Don’t be a one-hit-wonder. Strategies for identifying your next product success.
Attendees will learn how to ideate product concepts, validate them in the market, incorporate customer needs, and recognize willingness-to-pay… and how to do it quickly before the opportunity is gone. Case studies from companies in email marketing, streaming video, e-commerce, mobile applications, and telecommunications will illustrate how to pick the next winner for your product portfolio.
Entrepreneurism / Monetization customer-centric, innovation, product management
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Yes
No
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Umberto Milletti,
InsideView
Monitoring. Listening. Tracking. Measuring. No, this isn't a covert CIA operation: It's the way bran...
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Monitoring. Listening. Tracking. Measuring. No, this isn't a covert CIA operation: It's the way brands and businesses are marketing...and selling...to YOU, Customer 2.0. Is it creepy? Regardless, it's also a reality, and it's working tremendously, as well as being adopted at a rapid rate by everyone from your local coffee shop to Best Buy to enterprises like Adobe. From social CRM to mobile-social tech to community management, 2011 is the year of full-blown execution after, well, two years of panels discussing 'the future of social business.' Come hear about the truly effective processes and best practices around social customer relationship management and intelligence, and walk away with an actual plan for your business in social marketing and selling.
Entrepreneurism / Monetization customer relationships, social business, social CRM
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Yes
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Walter Knapp,
Lijit Networks (www.lijit.com)
This session hits hard on one of the most engaging, controversial and interesting topics among mid-t...
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This session hits hard on one of the most engaging, controversial and interesting topics among mid-tail bloggers: Generating real advertising revenue from your site; what works and what doesn’t.
This session will cover, in no-holds-barred detail, the different ad network and direct selling business models to get high dollar and premium advertising dollars from your site. What options are available to mid-tail and long-tail bloggers and what the pros and cons are of each? The panel will include publishers that have built successful revenue-generating sites (or networks of sites) using both direct sales tactics as well as multiple ad networks. These publishers will talk about what works, what doesn’t and where the “gotchas” exist when you bring one or more of the 300 ad networks into your house.
Entrepreneurism / Monetization
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Yes
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Alun Rowe,
Pentangle
The simple truth is that selling your service is hardwork, probably much harder than actually doing ...
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The simple truth is that selling your service is hardwork, probably much harder than actually doing the work. Whether it's design, development, seo, business development whatever, it's tough out there and we're going to try and help you to make it a bit easier.
Our panel will attempt to demystify the sales process, give you tips on how to sell better and hopefully help you increase the time you spend working and decrease the time you spend selling.
Every detail of your interactions with the world make up part of your sales pack, whether it's your blog, your flickr feed, your tweets, your clothes and so on it all makes up part of the sales experience. Equally spending hours answering questions that nobody asked won't do you any favours...
Drawing from all levels of industry expertise, from reluctant salesman to seasoned professional we'll delve into the secretive world of sales and give you some tips on how to win more work with less stress.
Entrepreneurism / Monetization business, Sales
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