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Stéphane Corlosquet,
Massachusetts General Hospital
Don’t repeat yourself! And don’t repeat the Web. Instead, reuse content from across the Web with...
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Don’t repeat yourself! And don’t repeat the Web. Instead, reuse content from across the Web with Drupal’s Semantic Web tools.
Programmers have been following the philosophy of Single Source of Truth in their code for years. Smart (and lazy) programmers know that reusing code is the only way to get the job done right—to do more, write less, and make changes in one place.
Even more time consuming than maintaining repetitive code, though, is maintaining repetitive information. Feeds help share and reuse content, but only provide simple streams of information. APIs can be used to target information, but developers have to learn a new API for each service.
Lately, easy ways to single source content on the Web are appearing with new Semantic Web tools. Now you can use Wikipedia, the New York Times, or even your friends’ Web sites as your database—all without learning custom APIs. In Drupal 7, you can pull specific information, on the fly, from sites across the Web. And on the other side, you can expose your content for reuse and feed sites with your information.
Just as users don’t handcode HTML today, users can reap the benefits of SemWeb tech without having to learn all about it. With RDF in its core, Drupal 7 takes web publishing to the next level by annotating content with semantic markup. And with contributed modules, it’s easy to query other Web sites for their content without learning any new query languages or writing any code.
Content Management Drupal, linked data, RDFa
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Chris Miller,
Spiked Studio LLC
We are constantly adding new RSS feeds, streams and sources for our own consumption. Soon we file v...
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We are constantly adding new RSS feeds, streams and sources for our own consumption. Soon we file virtual bankruptcy and start over, leaving behind the sources we trusted. What we do not learn is the value that drew those sources to us in the first place. Learn how to use smarter filtering, tools and resources to streamline, remove duplication and find the most important information.
Content Management filtering, inbound, RSS
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Yes
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Katie Van Domelen,
Off Madison Ave
Most companies and people fling content around like monkeys fling--well, as if they don't care where...
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Most companies and people fling content around like monkeys fling--well, as if they don't care where it lands. Not surprisingly this leads to results that are fairly hit or miss. In this session we'll share a clear methodology you can use to map out exactly where your content flows for a person, company, or brand.
Content Management social media content, social media management, Social Networks
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Howard Davidson,
Piehead
Aah, functional design of the CMS back-end. The form and function of how the CMS will work, look and...
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Aah, functional design of the CMS back-end. The form and function of how the CMS will work, look and feel for the end-user of the system, not the visitor to the web site, is too often overlooked. This is odd: isn't the rationale for getting a CMS in the first place usually based on some kind of ROI in efficiency in actually producing the content and sites? Start with the back-end so your form and function won't hurt.
Content Management CMS, content
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David Vap,
RightNow
Social media has become a critical channel for organizations to plan and communicate with customers ...
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Social media has become a critical channel for organizations to plan and communicate with customers or communities in times of crisis, but these efforts often fall flat or are overshadowed by an explosion of conversations. Whether flooded with inquiries on Facebook and Twitter, or proactively communicating or monitoring across social channels for important updates, organizations need strategies and technologies that will effectively scale and integrate with all other business touch points. This panel will highlight examples of crisis communications harnessing social channels done right (and wrong).
Content Management business, Core Conversation, Interactive
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Stephanie Frost,
Zero-G Creative
WordPress has been steadily growing in popularity as a CMS over the last two years because it’s fr...
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WordPress has been steadily growing in popularity as a CMS over the last two years because it’s free and relatively easy to learn--especially when compared with other packages like Joomla and Drupal. But WordPress is more than just a convenient choice — in many cases it’s the only web tool a small business owner is ever likely to need.
WordPress isn’t just for blogs anymore, seamlessly handling media content, ecommerce, membership sites, search engine optimization, mobile sites, lead generation and much much more.
Our panel of experts will describe the many uses and strengths of WordPress and demonstrate how WordPress is adaptable into just about any small business use.
Content Management Content Management System, small business, Wordpress
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Matthew Weinberg,
Vector Media Group
Over the last few years, the eCommerce options available to web developers have increased by leaps a...
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Over the last few years, the eCommerce options available to web developers have increased by leaps and bounds. While using an "eCommerce CMS" used to be the only option, it's now easier than ever to use any CMS (like ExpressionEngine or Drupal) as a single platform for selling physical products, downloads, and subscriptions. With increased options, though, have come increased questions-- and clients are looking to their web developers for the answers. Matt will cover the nuts and bolts of moving past PayPal and directly taking payments online. He'll start by going over the differences between payment gateways and merchant providers, each one's role, and give some recommendations for which providers to use. He'll be specific about the technical differences between integrating with each choice. Matt will then cover the various mandatory PCI Compliance requirements for clients accepting credit cards. He'll talk about the different levels of compliance, how each level gets triggered, and which technical steps can be taken to minimize and conform to the applicable requirements.
Content Management CMS, ecommerce, payments
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Chris Castiglione,
BLUE 150
There are many misconceptions that Wordpress is merely a blog publishing application. Over the past ...
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There are many misconceptions that Wordpress is merely a blog publishing application. Over the past few years Wordpress has matured into fully functional open-source CMS, going beyond blogging and competing with stalwarts like Drupal and Expression Engine. This session substantiates the claim that Wordpress is an excellent choice for your next CMS, and gives you the tools to get started.
Content Management blogging, CMS, Wordpress
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Jonathan Kahn,
Together London
The CMS has a new master: content strategy.
Today, web content is mostly crap shoveled into a ma...
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The CMS has a new master: content strategy.
Today, web content is mostly crap shoveled into a marketing channel. But organizations are finally starting to recognize that their content is a critical business asset.
The days of CMS choices driven by IT departments, slick vendor pitches, and shopping lists of features are numbered. Content is bigger than IT, bigger than web development, bigger than marketing. The CMS isn't a technology project any more: content strategy is calling the shots.
Does the rise of content strategy threaten the IT and marketing departments' control of the CMS? Certainly. Is this a bad thing for CMS developers? Not necessarily.
The web industry isn't a good place to get comfortable. We're used to rapid technical change, but this change is different: our work is now strategically significant. Embrace content strategy, and you'll elevate awareness of the value of your work right up to the executive suite.
Even the most empowered content strategist needs to collaborate with a CMS developer when it's time for implementation. But CMS developers who grok content strategy are a rare breed. They're in demand.
In this presentation you'll learn how content strategy fits into the web design process, and which CMS practices need to change to accommodate it. How can CMS developers collaborate with content strategists, and why should they consider becoming content strategists themselves?
Content Management CMS, content, Strategy
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Tom Parish,
Tom Parish Inc.
A down and dirty "how to" session to help you learn how to create and evolve audio and video podcast...
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A down and dirty "how to" session to help you learn how to create and evolve audio and video podcast programs for B2B companies and most importantly how to incorporate this special media into the nurture stream of sales for improved ROI. Tom Parish will speak from his 12 years of experience and answer specific questions on how to schedule and interview C level executives and technical management, choosing edit tools and how to create SEO specific show notes to make podcasting media visible in search engines and social search engines. There will be multiple online examples for demonstration purposes. We will also cover how to integrate podcast with an enterprise mobility strategy also.
Content Management enterprise mobility, podcasting, social media
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Jason Levitt,
Kaltura
Content Delivery Networks (CDNs) are essential for any organization that distributes rich media (vid...
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Content Delivery Networks (CDNs) are essential for any organization that distributes rich media (videos, music, photos, documents) globally and wants to ensure a good user experience for their customers. Once the sole purveyance of industry giants like Amazon, Yahoo, Google, and Microsoft, CDNs are now available at affordable prices and even "almost free" community-driven efforts. This presentation will explore the various options/advantages/tradeoffs.
Content Management CDN, CMS, RichMedia
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Joe West,
knowmore
With the growing amount of social activity taking place on the web, the ability to capture and summa...
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With the growing amount of social activity taking place on the web, the ability to capture and summarize all the online chatter is more important than ever. The pace of business, knowledge and social interaction has quickened and you’ll be left behind if you miss even an hour’s worth of new information.
With that in mind, imagine consuming all of the URLs mentioned on Twitter, Facebook and the rest of the social networks combined in real-time. That’s the type of minute-by-minute digest that sources true knowledge and makes people millions, but what issues does this present and who’s running the show?
In this panel, we’ll talk about the heart of the social web – the content and it’s meaning. We’ll explore the roadblocks and triumphs individuals and companies are facing when trying to summarize an unpredictable web. And, we’ll reach further into the real challenges of delivering useful summaries of the Internet, a world itself operated by heroes, liars and morons.
Content Management content, filtering, social web
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Le'Rhone Walker,
The Archer Group
From blogging software to a flexible content management system, Wordpress has become the go-to web p...
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From blogging software to a flexible content management system, Wordpress has become the go-to web publishing software for hobbyists and digital agencies alike. Now more flexible than ever, see how agencies are using Wordpress as a robust content management system to power websites for big brands. Take a look at some new projects, unique designs, and creative ways Wordpress is being used to power today’s websites.
Content Management Content Management System, web design, Wordpress
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Elisabeth Hoelzl,
TAXIFISCH
I would like to introduce you to TYPO3, an open source project getting a lot of attention in Europe....
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I would like to introduce you to TYPO3, an open source project getting a lot of attention in Europe. The community supporting TYPO3 is growing fast, local communities called „user groups“ are established all over the world.
Why do I love to work with TYPO3?
Clients or editors will enjoy adding or changing content using the Frontend Editor. There is no need for lengthy explanations. TYPO3 does not interfere with the structure, look or feel of the website. It performs nicely with small projects and provides powerful technology for large websites of global players. Take for instance the websites of Sixt (car rental), Lufthansa or Porsche.
So why not use TYPO3 for your next web project?
In order to get a feeling for pros and cons of TYPO3 I want to compare it to another „new kid on the block“, the open source CMS Silverstripe. It is still rather unknown but more and more web developers choose Silverstripe as their favorite tool.
Both TYPO3 and Silverstripe have been part of Google Summer of Code.
Content Management CMS, open source, TYPO3
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Tero Salonen,
Dazzboard
As mobile devices becoming increasingly multi-functional, supporting a variety of file types and not...
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As mobile devices becoming increasingly multi-functional, supporting a variety of file types and not only playing back synched media, but generating content on-the-go, ways of synching these devices need to progress to meet the needs of users. A number of companies have been addressing mobile device management by moving beyond the offerings of proprietary device management software, making a new landscape where synching mobile devices is a much more progressive, open process—far beyond the proprietary world of one program for one device. Mobile device management also offers bands new distribution channels, targeting listeners directly on their mobile devices.
Content Management device management, portable devices, social media webtop
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Josh Koenig,
Chapter Three
Today's web is motley collection of more than 300+ million sites, the majority held together by the ...
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Today's web is motley collection of more than 300+ million sites, the majority held together by the digital equivalent of duct tape and string. Today, content management remains an un-solved problem. However, standardized tools for publishing to the web are beginning to level the playing field. Enter Pantheon: a content management tool with all the trimmings, capable of delivering millions of pageviews for less cost than the average cellphone subscription. This presentation will explain the nuts and bolts of the Pantheon project — Drupal, Varnish, Hudson, Cloud Computing and more — bringing this vision of first-class content management to a growing internet public.
Content Management cloud, Drupal, varnish
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Josh Larson,
Mochi Media
While 30 second Youtube clips and funny pictures with snarky quotes have become the entertainment me...
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While 30 second Youtube clips and funny pictures with snarky quotes have become the entertainment meme for much of today's attention-challenged online audiences, specific types of long form online content have managed to build loyal audiences and challenge the thinking that content must be short to win online. Hear from digital gaming, television and literature publishers who have built businesses on long form content and their strategies for winning over today's multi-tasking, distracted audiences.
Content Management digital, gaming, online content
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Tatyana Kanzaveli,
Social CRM World
This will be a controversial topic, especially for so proclaimed social media experts... We will ove...
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This will be a controversial topic, especially for so proclaimed social media experts... We will overview ways to extract great content and share it with your friends and followers on social media channels in automated ways: auto-tweets, auto blog posts. I will give concrete examples on how this concept works. Tested for a long time on a number of twitter accounts, facebook pages, etc.. We will look at content aggregation tools and their use in content management space.
Content Management content creation, content curation, twitter
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Barry Jaspan,
Acquia
Cloud computing is all the rage these days but web developers are still faced with many challenges w...
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Cloud computing is all the rage these days but web developers are still faced with many challenges when it comes to scaling dynamic websites in the cloud. Senior Architect for Acquia Barry Jaspan is going to review these challenges and walk you through the steps necessary for building high performance websites on the open source Drupal social publishing platform in the cloud.
Attendees will hear firsthand the unique challenges when hosting dynamic applications like Drupal in the cloud as well as an overview of how Acquia has built Acquia Hosting and the Drupal-as-a-Service platform Drupal Gardens. As part of this, Barry will discuss specific issues that were encountered while building on Amazon Web Services (AWS) and the solutions that were developed to address them.
Content Management Acquia, Cloud Computing, Drupal
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