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Jonny Love Hammersmith,
Hammersmith Productions
Love them, hate them, whatever... Internet rockstars have a better life than you. They get funding f...
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Love them, hate them, whatever... Internet rockstars have a better life than you. They get funding for their silly ideas. They get cushy job offers with ridiculous titles and inflated salaries. They date other hot Internet rockstars. They hang out with celebrities like Ashton Kutcher. They get to host panels at SxSW.
This year at SxSW Jonny Love Hammersmith (rock & roll manager, internet video personality, blogger, tweeter, drinker, womanizer, manwhore) will become an A-list internet rockstar. Throughout the week Jonny will network like Robert Scoble, drink Kevin Rose under the table, crash panels like Kanye, instant message like Zuck, twitter like Shaq, and scream at you like Gary V. He's gonna Foursquare your ass and Gowalla yo mama. iPhone. Android. He'll be gettin’ all up in your Facebook. He's just pretty much gonna kick your apps.
In this panel, Jonny will unveil the secrets that propelled him, in just a few short days, to Internet rockstar status. Videos will be shown of some of his most effective strategies and his worst moments. He will break it down into simple steps on how to become an Internet rockstar and how to have a better life. There will be charts, at least one scattergraph, and a laser pointer. A small panel of experts will provide commentary, questions and cocktails for Jonny.
Bring your cameras. Get ready to stand in the overflow room.
Uh oh, uh oh, uh oh, uh oh. Uh oh, uh oh: Here comes the Hammersmith.
Branding / Marketing / Publicity blogging, Drinking, Social Networking
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Yes
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Christian Dwyer,
MapQuest/AOL
Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll ...
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Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.
Branding / Marketing / Publicity
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Yes
No
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Carlos Urreta,
Calendars.com
Many companies are feeling pressure to enter the social media realm prematurely. The last thing smal...
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Many companies are feeling pressure to enter the social media realm prematurely. The last thing smaller companies (and many large ones) are thinking about creating, is a social media plan. This workshop will be a speed session to help organize the initiatives of the attendees using the Goal, Objective, Strategy, Tactic method. We will hold the hand of each attendee as thoughts are gathered, then funneled through a certain path, to end up with the foundation of what a plan looks like. The attendees need no prior idea of how Public Relations/Social Media plans are structured. For those attending who have a hard time putting a hierarchy on their already in place social media, this workshop will be a perfect push into the organized direction.
We will cover how a Goal provides a lofty idea for the plan. The session will spend most time on Objectives, as these are attainable numbers that can be turned around for proof of their new media success.
We will not explain what strategies or tactics to use in specific, but rather use the current ones that the attendees of the session have. Each attendee will be writing as we speak so that once the session is over they come away having the bare bone structure of a social media plan.
Branding / Marketing / Publicity Plan, PR & Marketing, workshop
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Yes
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Greg Behr,
GBW Strategies
The true kings and queens of American culture are not the much-hyped First or Early Adopters, but th...
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The true kings and queens of American culture are not the much-hyped First or Early Adopters, but the much more shadow-y and dangerous First Droppers. In marketing circles, it’s the First Adopters – those voracious consumers standing in line for iPads – who receive loving attention. But businesses, political strategists and culture vultures need to carefully consider the role and meaning of the disgruntled and defiant -- the First Dropper.
DETAILS magazine recently explored our thesis (giving us credit as its originators), concluding: “Unlike most consumers, the First Dropper seems to be immune to peer pressure and the sway of marketing gurus; he's propelled instead by an instinctual feel for when a trend has become overvalued. Think of him as a slyly influential arbiter of taste—one who operates as a covert counterweight to his better-known cousin, the Early Adopter ... As yesterday's Early Adopters become today's Droppers, companies are beginning to realize that the people who already use their products and services can determine the fate of their business just as much as, if not more than, those on whom they once spent their entire marketing budgets trying to court.”
Branding / Marketing / Publicity Marketing Communications, Marketing in digital age, Trends
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Yes
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Melissa Rohr,
WittleWriter
If you are no building your brand and business online, you still have time to learn how to effective...
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If you are no building your brand and business online, you still have time to learn how to effectively and proactively get engaged online. Need ways to engage your audience and build your customer base? With this easy 10-step Program, YOU are in the driver's seat to create your own online communications and online social media plan.
Lack the time and skill to do the marketing yourself? Learn the 5 key skills that you should look for in a Social Media Manager and possible resources to help you find skilled and competent talent to drive customers and donors to your business, non-profit or organization.
If you own or work for a small business, non-profit, health industry, real estate or realtors, starter business or just curious about social media from a personal interest, this session is for you! This session is for anyone who needs a social media and online communications plan or would like to find ways to enhance your current communication plans.
Branding / Marketing / Publicity Health , Non-profit, Social Networking
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Yes
No
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Serena Ehrlich,
Startup Army
Social media! It's not just for the PR team anymore. Work for a publicly-held company? Are you aware...
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Social media! It's not just for the PR team anymore. Work for a publicly-held company? Are you aware of the rules and regulations you need to know to keep yourself and your company out of hot water with the SEC? No public company is immune to SEC investigation. This panel will discuss how the SEC rules and regulations surround social media as well as how investor relations programs can use social media successfully.
Branding / Marketing / Publicity investor relations, SEC, social media
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Yes
No
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Calvin Carter,
Bottle Rocket Apps
Estimates predict Apple will have shipped over 50 Million iPads by the end of 2011. The arrival of t...
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Estimates predict Apple will have shipped over 50 Million iPads by the end of 2011. The arrival of this product will be completed in an extraordinarily short period of time, especially when you consider that just a year ago this time the iPad had not even been seen by the general public.
SPIN recommends that SXSW Interactive include a panel discussion designed to showcase the evolution of this medium in just the past year, and provide attendees with actionable insights into the exciting future possibilities it holds. This presentation, which we expect will include panelist from SPIN, NPR, ESPN, BET and Bottle Rocket will show how the vision of the iPad has grown from static digital editions and vertical service apps, to fully integrated, muti-media applications. The media companies will explain their unique challenges and how they harnessed this new technology to meet those demands. In other words, if you’ve had trouble reaching your target audience through traditional media, you now have a second chance in this bold new device.
Branding / Marketing / Publicity iPad Development, new media model, tech trends
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Yes
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Kendall Morris,
Fahrenheit
We’ve seen Twitter grow from infancy to a major player in 4 short years. Where is it going next a...
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We’ve seen Twitter grow from infancy to a major player in 4 short years. Where is it going next and how can businesses get the most from it?
When a big business stakes a claim in the Twitterverse it can quickly become a full time job for one or more people to manage the conversations, content, relationships and resolutions. Twitter teams are often a solution but learning how to manage the team can be a big challenge.
Identifying the right approach for your business is critical to the success of your program. Is it better to have one handle with multiple people behind it or many handles with common branding? Twitter has been beta testing a feature called “Contributors” that could be a boon to businesses. It allows for the benefits of individual profiles as well as a unified branded voice. There is also great potential to marry “Contributors” with “Places” for a customer experience that is personalized and highly relevant to the consumers needs.
Tools developed by Hootsuite and Co-Tweet have team oriented capabilities that help develop a unified voice for your brand as well as the ability to manage multiple people working towards a common goal.
Leveraging the resources available can really gain a big return for businesses looking to use Twitter to their best advantage.
Branding / Marketing / Publicity Business Strategy, twitter
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Yes
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David Gale,
www.mtv.com
AT&T and MTV teamed up to create a music-driven transmedia project that explored the current day Mem...
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AT&T and MTV teamed up to create a music-driven transmedia project that explored the current day Memphis music scene. Kicking off at SXSW 2009, “$5 Cover” featured a long-form rock musical and 15-part series appearing on MTV and MTV.com directed by Hustle & Flow director Craig Brewer, as well as footage shot on the ground at SXSW by “$5 Cover” artists and MTV News.
Armed with AT&T smart phones, Memphis hip-hop artist Al Kapone and MTV News reporters kept fans on MTV.com in the loop by life-casting a steady stream of video live from SXSW. In addition, AT&T wireless customers were able to access “$5 Cover” clips, ringtones and content via their mobile phones. Over the course of the two-day event, fans spent 200 hours viewing 10,000 streams of live video on MTV.com.
In this session, MTV, AT&T and a “$5 Cover” artist will provide attendees with a behind-the-scenes look at this new form of branded entertainment. “$5 Cover” broke down the barriers between media, advertising and entertainment – weaving in and out of linear, digital and mobile touch points to bring fans original video anytime, anywhere. All the while, “$5 Cover” subtly and seamlessly incorporated AT&T, its message and its products into the experience – reinforcing its brand promise to provide the best connectivity in more places while driving mobile phone activity via “Live & Mobile” coverage from SXSW.
Branding / Marketing / Publicity Branded entertainment, online video, social media
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Yes
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Ken Cho,
Social Agency
Social Media 101 is a thing of the past - learning the logistics of Tweeting, how to use Facebook, e...
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Social Media 101 is a thing of the past - learning the logistics of Tweeting, how to use Facebook, etc. is passé at this point. Most companies that are going to enter the social media realm have already done so, and those who haven’t – well, they won’t be gaining the market share and sales dollars that their competitors are. Right now, companies are struggling with how to leverage social media activities for a clearly identifiable ROI – tracked from tweet to sale. As departments are still fighting for a larger share of what’s still a shrinking budget, teams can’t afford to NOT show how much revenue their activities are bringing to the bottom line. What this means is that social media teams need to follow activity from a post, to the response, where they go on your website, to if they send in an inquiry and then a sale – the money. No longer is it acceptable to just know what tweet or Facebook post got the most likes or retweets, but now they must look at what “sleeper tweet” scored you a quarter million dollars in sales. Ken Cho, co-founder of Social Agency, will walk through how integration with the traditional marketing and sales tools with social media tools can help hone in on what’s actually making and impact, what those reliable metrics are and how this can improve the company’s bottom line.
Branding / Marketing / Publicity Platform Convergence, ROI
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Yes
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Jerry Rocha,
The Nielsen Company
After the 2000 Census, companies began paying more attention to the Hispanic market. The estimated ...
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After the 2000 Census, companies began paying more attention to the Hispanic market. The estimated buying power at the time was $500 Billion and has steadily increased since then. However, large corporations still struggle when it comes to marketing to Hispanics because they do not understand the subjective culture of the Hispanic marketplace--beliefs, fundamental priorities, modes of communication, technology adoption and buying habits (such as who makes the purchasing decisions in the household).
In this presentation, we'll explore the diversity of the Hispanic market such as how Hispanic markets in the U.S. vary by Designated Market Area (DMA). For example, how Los Angeles is different than Miami. We'll discuss commonalities in marketing to this group as well as how to translate your brand attributes so that they have cultural significance to Hispanics.
Hispanics adopt new technologies at a faster rate than the general population making them segmented since they are heavy consumers of both online and mobile media. Therefore, the media marketing mix has to be more diverse. We'll show where the Hispanics are, what they are consuming, and how to reach sub-demographics such as "Hispanic females aged 18-24 in Dallas."
We'll also discuss the nuances of marketing to 2nd and 3rd generation Hispanics--some of whom may only speak English but who still identify strongly with the culture.
Branding / Marketing / Publicity Hispanics, Marketing Strategy, research
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Yes
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Josh Bernoff,
Forrester Research
Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud ser...
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Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom.
All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere.
The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level.
The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles.
Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.
Branding / Marketing / Publicity collaboration, social CRM, technology populism
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Yes
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Grace Carter,
Invoke Media
Why does understanding how to market to women with social web apps matter? Come meet a couple of lad...
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Why does understanding how to market to women with social web apps matter? Come meet a couple of lady dreamers and let's tell stories together. Grace and Nadia are a two-part set of technologists and romantics. Specifically, we dream up social web strategies for big companies, often times directing the development of online technology. As women in a male-dominated industry, we've had a unique opportunity to shape creative content and technology into a compelling experience for our sisters. We've also been attuned to who else is achieving this, and how.
This will be a fun session. We'll start by sharing a few standout campaigns that have captivated ladykind with the use of social web applications, and then we'll open the floor to a discussion of your favorites, and talk about what makes them great. Topics on the table include: How do female consumers on the social web differ from their male counterparts? What kinds of social web experiences appeal to women, both in terms of content and technology? What are the landmines to dodge (beyond the obvious one: the colour pink)? Who are some of the current experts in social marketing to women? And generally... why does understanding how to market to women with social web apps matter? (Hint: it's not just because we're a hot market with dollars to spend.)
You will leave us feeling informed, inspired, and brave. If we can get it together, we'll even serve tea.
Branding / Marketing / Publicity marketing, social web, women
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Yes
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George Wright,
Millennial Technology
“Will it Blend?” social media campaign has been described by Advertising Age as the “#1 viral ...
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“Will it Blend?” social media campaign has been described by Advertising Age as the “#1 viral ad campaign of all time.” The series has been viewed by hundreds of millions of people, increased sales 700% and most importantly built an enormous brand for a small company. Exploring the strategy and implementation of the "Will it Blend?" campaign will reveal key information for any company wanting to optimize their social media marketing. The lessons learned are applicable to other business models and can have an immediate impact on the social media strategy.
When it comes to Social Media, you can listen to “experts” talk about how it could be done, or you can learn from someone that has actually done it…. and provide insights that only come from the inside.
Branding / Marketing / Publicity social media engagement, Video marketing, Viral marketing
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Yes
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Paul Rieckhoff,
Iraq and Afghanistan Veterans of America
Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of...
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Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision.
We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans.
In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.
Branding / Marketing / Publicity non-profits
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Yes
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David Dennis,
Corrivation, Inc
Why take your rivals head on dollar for dollar in predictable old ways of marketing, when you can ta...
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Why take your rivals head on dollar for dollar in predictable old ways of marketing, when you can tap into the methods of Asymmetrical Marketing and blindside your rivals online with the most impact at the lowest cost.
Taking on a rival in marketing usually means using a plug and play marketing plan that uses the same old channels, the same old way, and with the same old results. It usually is a game of me too that could be planned from a text book. The tried and true is predictable and easy to see coming.
Why not break out and scare your rivals where they least expect it and with the most impact. Asymmetrical Marketing takes the original tactics of unconventional warfare and exploits the competitions weakness in a business setting. It allows the “weaker” side to use strategy to make up for limitations in budget and scale that the other side has.
Why take your rivals on dollar for dollar in predictable old ways of marketing, when you can tap into the methods and hit your rivals online with the most impact at the lowest cost.
Learn about this form of marketing through examples and its core ideas in the presentation and then be able to start planning your own campaign in this style right away and start blindsiding.
Branding / Marketing / Publicity branding, Creativity, marketing
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Yes
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Gary Nelson,
Organic/digital marketing/www.organic.com
It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every...
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It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.
Branding / Marketing / Publicity blogs, brand, social
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Yes
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Joe Kutchera,
Latino Link (book)
Hispanics considerably over-index for using social media and mobile services relative to the general...
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Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
Branding / Marketing / Publicity Hispanics, Latino, spanish
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Yes
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Dharmesh Shah,
HubSpot
A nuts and bolts workshop for developers, designers and other technically gifted people. Learn how ...
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A nuts and bolts workshop for developers, designers and other technically gifted people. Learn how to promote a new startup or application on a minimal budget. Move beyond the basics of using twitter, Facebook and Google search optimization to get thousands of new users and customers. Real-world examples of how some super-successful geeks got massive momentum on a minimal budget.
Branding / Marketing / Publicity development, marketing, Startup
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Yes
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Chelsea Marti,
Intuit Inc.
Social strategy is quickly stretching across various areas of organizations, landing anywhere from c...
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Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.
Branding / Marketing / Publicity customer service, social enterprise, Twitter help
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Yes
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Alicia Marchessault,
American Program Bureau
Soraya began her career as pioneer and manager of digital partnerships and social media at The New Y...
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Soraya began her career as pioneer and manager of digital partnerships and social media at The New York Times. Prior to her arrival, the NYT’s didn’t have a social media presence or even a strategy. It was Soraya who led them in establishing award-winning social media campaigns across multiple platforms and helped the company launch PressLift, a service for improving press releases. Now as co-founder of Foodspotting, a geolocation-based mobile application startup, Soraya is at the intersection of emerging media, social, and mobile technologies. Using the knowledge she had gained throughout her vast experience and commitment, Soraya brings a unique understanding of the strategies and principles guiding the future of the digital media landscape.
Branding / Marketing / Publicity emerging technology, social media
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Yes
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Lyndsie Post,
The Image Group
As social media grows, so does the number of companies and organizations utilizing the different med...
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As social media grows, so does the number of companies and organizations utilizing the different mediums, including healthcare institutions. But, with healthcare comes privacy concerns, HIPAA compliance and internal regulations. We'll present and discuss best practices for healthcare institutions utilizing social media to communicate to audiences both internal and external. We'll discuss how to portray the highly-skilled, empathetic and patient-focused environment yet keep patient confidentiality and follow HIPAA rules while making audiences loyal advocates for your organization.
Branding / Marketing / Publicity Health , policy, Social Networking
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Yes
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Winston Binch,
CP+B
Survival Guide for the Invention Economy: Making the Leap from Marketing to Invention
People don...
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Survival Guide for the Invention Economy: Making the Leap from Marketing to Invention
People don’t seek out online advertising. They avoid it. To be successful today, brands and agencies need to act more like start-ups. Inventors. People want fast, personalized experiences that make life more convenient, help them get a little more famous, entertain them in two minute doses, and connect them to their favorite people and content. They demand and expect transparency and for brands to respond at internet speed. Marketing has to be less about message and more about immediate value. Marketers don’t need to throw away everything they know, but they need to take a few pages from the Web 2.0 and product development communities in how they’re structured, think, and act, in order to create content and experiences that resound with consumers today and lead to real business change.
Learn some of the tactics that CP+B (creators of Burger King’s Subservient Chicken, Whopper Sacrifice, Best Buy’s Twelpforce, American Express’ OPEN Forum, B-cycle, and Vail Resort’s EpicMix), clients, and friends, are using and experimenting with to create work that gets talked about, written about, inspires repeat use, and generates outrageous business results.
Branding / Marketing / Publicity
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Yes
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Ray Grady,
Acquity Group
Discuss experiences in launching a business in China to bring U.S. brands into China digitally and t...
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Discuss experiences in launching a business in China to bring U.S. brands into China digitally and the explosion of e commerce and mobile
Branding / Marketing / Publicity branding, China, mobile
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Yes
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Cathy Brooks,
Other Than That
Reputation. Authenticity. Transparency. Integrity.
Amidst all the corporate scampering to ensure...
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Reputation. Authenticity. Transparency. Integrity.
Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.
Branding / Marketing / Publicity personal branding, social media engagement, storytelling
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Kriselle Laran,
bullfrog-media.com
Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principle...
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Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults.
Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away.
By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader).
A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children.
Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.
Branding / Marketing / Publicity
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Yes
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dan patterson,
imc2
Crowd sourcing is a great way to improve your customer’s trust in your brand through higher care, ...
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Crowd sourcing is a great way to improve your customer’s trust in your brand through higher care, credibility and congruence. Higher trust cultivates engagement with customers which in turn leads to sustainable relationships with them. As marketers, it is no longer enough to conduct market research and create target audience personas so we know how to communicate TO our desired customers. We need to build relationships that provide benefit to all the stakeholders involved with the transaction including shareholders, suppliers, society and of course customers. Involving customers in product development, product reviews and customer service ensures that their wants and needs are understood and being met. This presentation will review the basics of the concept of Crowd sourcing, offer examples of when it makes sense and showcase some best-in-class examples of how it has led to sustainable relationships and increased profitability. Finally, to close the presentation, an exercise allowing the audience to participate in a Crowd sourcing exercise will give them hands-on experience in the methodology of identifying a Crowd sourcing opportunity, understanding the appropriate channels to utilize, creating the tools, implementing it and judging the results.
Branding / Marketing / Publicity marketing, Relationships, Sustainable
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Yes
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Sarah Worsham,
Sazbean Consulting
People are more likely to converse and interact with others who are friendly and sociable. So it m...
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People are more likely to converse and interact with others who are friendly and sociable. So it makes sense that people are more likely to interact with businesses who are similar — who have a bit of personality and who like to have fun.
Companies like TechSmith and Mango Languages, who use fun in their marketing, find that their customers not only participate, they get involved and make the message their own.
A sense of humor is good for business. Companies who stop marketing traditionally and instead think about how to have fun with their customers, create brand advocates who generate awareness and influence within their networks.
Branding / Marketing / Publicity brand advocacy, customer engagement, marketing
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Yes
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Tamara Krinsky,
Writers Guild of America, West
Currently, “webisodes” and “independent film” are looked at as two distinct categories of co...
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Currently, “webisodes” and “independent film” are looked at as two distinct categories of content. However, the creators of both are using digital tools and the power of the web to distribute and monetize their projects on their own. It’s time for these two groups to talk to one another! As screens merge, content becomes less and less defined by the device upon which one watches it. Cable cord-cutters watch “television” on Hulu on their computer screens. Filmmaker Sally Potter debuted her feature film RAGE on mobile phones. Joss Whedon fans watch the “web series” DR. HORRIBLE'S SING-ALONG BLOG on their flat screens through Apple TV. Up until now, there’s been very little crossover between the independent film and web content communities about how each is using the web to their advantage, yet both are struggling with many of the same issues. In this creative, practical conversation, the creators of top independent episodic and film content will compare notes and share specific ideas about revenue sources (including equity investment and advertiser funding), digital distribution outlets, windowing models and marketing tactics.
Branding / Marketing / Publicity digital distribution, Indie filmmakers , webisodes
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Yes
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Joe Devine,
The Search Engine Guys, LLC
It's your company's worst nightmare. An angry consumer wants revenge against your company and will d...
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It's your company's worst nightmare. An angry consumer wants revenge against your company and will do or say anything to make sure your business looks absolutely terrible in the public eye. They blast your business on social networks, launch a web site to tear up your name to prospective clients and jump your web address on search engines, appearing as the number one Google listing. You may feel helpless against this online attack. However, you can fight back and protect your public image with a business tool called Online Reputation Management and, in this presentation, CEO Joe Devine of The Search Engine Guys, LLC, will show you how to use this technique to minimize the impact of these kinds of attacks.
In this SXSW presentation, Devine will discuss the basics of online reputation management and how companies can use the internet to leverage negative press, user-generated content and consumer reviews to protect its positive online image.
By using real-life examples of reputation management in the face of a crisis, Devine will give business leaders expert tips on how they can best control the perception of their business on search engines and throughout the online environment.
This informative presentation is a must-see for all business leaders who have faced a reputation crisis or want to arm themselves against these incidents in the future.
Branding / Marketing / Publicity Online reputation management, search engine marketing, search engine optimization
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