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Yes
No
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Jeremy Vanderlan,
AIDS.gov/ICF International
Location based services are increasingly important, especially when it comes to accessing health inf...
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Location based services are increasingly important, especially when it comes to accessing health information and services. Over the past year and a half, AIDS.gov, a program of the U.S. Department of Health and Human Services, Office of HIV/AIDS Policy, has been collaborating with other Federal agencies (CDC, HUD, SAMHSA, among others) to develop an HIV/AIDS prevention and service locator. This new tool combines key Federal HIV/AIDS programs such as HIV testing, mental health services, health centers, substance abuse clinics, and housing services. Each of these programs is run by a separate agency and pulls information from a wide range of sources. Beyond addressing what it took to get each agency to collaborate and push their data in a consumable format, this presentation will focus on the steps AIDS.gov took to create this locator service. We take a technical approach to discuss the GeoRSS standard, how we built the service using mostly JavaScript, and how we pushed this service to mobile, standard web, and native application platforms. We will also talk about the iterative design and development process, and we tie it all together with the big ticket: the sweet spot of location, mobile, and health. We cover it all, location, Health IT, and Gov 2.0.
Geolocation Government and Technology, Health
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Yes
No
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Douglas Naegele,
Infield Communications
We will focus on examples of how mobile devices are bringing healthcare to underserved communities i...
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We will focus on examples of how mobile devices are bringing healthcare to underserved communities in rural Africa. How can we diagnose pneumonia with a $5 machine hooked up to a cell phone? How does a glowing pill bottle and a cellphone connection ensure that 85% of people take their HIV drugs in South Africa? And, what can the US learn about these experiments vis-a-vis privacy, rural access, and cost containment.
Health development, Health , mobile
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Yes
No
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Paul Puopolo,
Humana
The paternal nature of the healthcare system has historically tried to effect behavior change throug...
READ MORE
The paternal nature of the healthcare system has historically tried to effect behavior change through information, education, and frequently scare tactics. Today’s healthcare consumer is showered with a greater breadth and depth of health information than could have been imagined a generation ago. Yet in spite of all the information, people all over the developed world (and to some degree in the developing world) are unhealthier than they’ve ever been. In America, 70% of the cost in the healthcare system goes to treating so-called “lifestyle conditions”; i.e., preventable health behaviors like obesity, smoking and addiction. Yet in spite of all the evidence that the “inform and educate” approach doesn’t work the healthcare system continues to go back to this same well. Yet now there is a discipline emerging based on the hypothesis that behavior change per se is a red herring. We need to stop getting people to change their lifestyles, and find ways to incorporate health into the things they already love doing. There are over 170 million active gamers in the US today – and the fastest growing segment of gamers are boomer women (hint: They’re also the moms and caregivers in the sandwich generation who also make all the family’s healthcare decisions). By adding healthy components to games that are fun to play, people have the potential to get healthier just by doing what they already love.
Accessibility Entertainment, Games, Health
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Yes
No
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Ed Bennett,
University of Maryland Medical Center
Social media platforms create new challenges for healthcare practitioners and other professionals wh...
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Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers "in real life" - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks.
How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook "friend"? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media?
Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment.
Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.
Health ethics, hcsm, Health
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Yes
No
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Jake Lisby,
Cerner Corporation
Physicians and caregivers spend up to three full working days each month looking for something anoth...
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Physicians and caregivers spend up to three full working days each month looking for something another in their organization has already found.
Health 3.0 gives you the ability to aggregate profile information, social interactions, and semantic technologies to create a smarter healthcare experience. In this panel individuals across many areas of the web will discuss a how or if a Health 3.0 experience can be achieved. Real life examples will be given of how these experience are being integrated today, and how others can use this knowledge to create their own.
Health 3.0, Health , smart health
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Yes
No
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Earl Whipple,
http://www.astrazeneca-us.com/
In a world where consumers adopt and master new digital tools every day, companies may find it hard ...
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In a world where consumers adopt and master new digital tools every day, companies may find it hard to keep up with their customers. Even the largest and most prestigious companies are scrambling to stay ahead of the curve and engage with consumers at multiple touch-points—and the ones who fail to “get it right” are seeing the repercussions. But what does this mean for healthcare companies? Can they play by the same rules as everyone else in social CRM? The answer is “not quite.” When it comes to digital engagement, healthcare companies face unique challenges; their products have a significant impact on people’s bodies and lives, and are therefore tightly regulated. Ironically, the FDA has yet to develop relevant guidelines that address the digital promotion of healthcare products in this day and age. This means that while consumers are increasingly turning to digital media to talk about health, health care companies lack guidance to engage in an appropriate, responsible way—even when the conversation involves their own company or brands. In this panel discussion, the speaker will explain the nuts and bolts of social CRM—why it is important, how to do it, and who’s doing it well. More important, it will explore the nuances of social CRM as they relate to healthcare. Helping healthcare organizations rethink the way they approach social CRM, this discussion will help attendees balance the ever-increasing pressure to engage with the ever-tightening scrutiny of the industry.
Health Health , online relationships, patient community
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Yes
No
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Aza Raskin,
Massive Health
At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assum...
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At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot.
With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.
Design Thinking behavior change, design, Health
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Yes
No
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Tiffany Pritchard,
Tiffany Pritchard Pilates
With the rise of cheap electronic devices like the Nike+ , Adidas' miCoach and Nintendo's WiiFit, th...
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With the rise of cheap electronic devices like the Nike+ , Adidas' miCoach and Nintendo's WiiFit, this panel looks at how technology is increasingly becoming part of the everyday fitness regime and what personal and wider social benefits this brings.
New Technology / Next Generation data, fitness, Health
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Yes
No
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DJ Edgerton,
www.pixelsandpills.com
Could you save a life in 140 characters? That was the challenge put to the development team at Zemog...
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Could you save a life in 140 characters? That was the challenge put to the development team at Zemoga, a leading interactive agency. Using the Twitter API they created Follow Me, a Twitter app that connects patients, doctors and caregivers. While many pharma and healthcare companies have grappled with how best to use social media, firms like Zemoga have taken it to the next level by focusing on the patient first. Follow Me lets disease state sufferers update physicians, family members and other caregivers on their health states as easily as tweeting about Justin Bieber or last night's baseball game. An easy to use interface let's them select an emotional or physical state and it's sent out to a private Twitter network made up of followers that have been authorized by the patient. Doctors can view all of their patients statuses through a customized dashboard and follow up with the ones who've expressed a negative emotional or physical state. They can ask questions about physical conditions, compliance with drug prescriptions, and other highly relevant and personal subjects. Family members and caregivers can also check in, monitoring conditions and sending reminders to patients about diet, compliance or other healthcare related matters. While a Follow Me demo will form the heart of the presentation, we want to encourage a discussion about how pharma/healthcare can move beyond the current "mass market" approach to patient communication and engage individuals using social media.
Health Health , social media, twitter
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Yes
No
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Sona Mehring,
CaringBridge.org
The value of a network of family and friends, even during the healthiest of times, is well establish...
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The value of a network of family and friends, even during the healthiest of times, is well established. So, when facing a health crisis, an individual’s reliance on the support of a close personal circle for emotional, and sometimes physical, strength becomes even more important. Unfortunately, having your family and friends at your bedside is oftentimes impossible, whether for reasons of distance, “visiting hour” regulations or logistics. This is where the power of the Internet really comes to the fore.
During a serious health event, such as cancer, premature birth or injury, people need a protected space to connect with their circle of family and friends. Online personal health social networks allow for the exchange of health information in a personal, yet unobtrusive way. They answer the most pressing needs of an individual experiencing a serious health event while easing the communication burden placed upon patient and caregiver.
The value of these social networks goes beyond the community itself. The act of journaling one’s experiences through a personal health journey also carries proven benefits.
The benefits of staying connected during a health crisis are real, and personal health social networks such as CaringBridge allow that to happen in an easy, accessible and private way.
Sona will present the healing benefits that a social network support system, like the ones formed on CaringBridge, can provide to patients, caregivers, family and friends.
Health community, Health , social
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Yes
No
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Sandeep Pulim,
MDLinx
The idea behind this panel is to determine if, and how evidence based medical information is shared ...
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The idea behind this panel is to determine if, and how evidence based medical information is shared in social media. What are some of the strategies required to engage more medical professionals with using social media tools to combat misinformation or incomplete information being injected into the conversation.
Health curation, hcsm, Health
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Yes
No
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Christa Avampato,
Compass Yoga
We all know this feeling of being under the gun with a deadline, needing to access our most creative...
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We all know this feeling of being under the gun with a deadline, needing to access our most creative ideas at a moment's notice. When we really need our creative muse to show up, she somehow has the uncanny ability to hide like a needle in a haystack and then show up at 3:00am as we bolt upright out of bed, making our way in the dark to our desks to scribble down the ideas she's handed to us. For too long we've accepted that that's just the way creativity and imagination work - unpredictably.
Yoga - physical postures, breathing techniques, and visualization - helps us tap into our imaginations at will, exactly when we need them. A regular yoga practice keeps our minds sharp, helps us make connections between seemingly disparate bits of information that may otherwise go unnoticed, and imagine solutions to complex challenges. It gives us a way forward.
This presentation will have several parts:
1.) A review of scientific studies that link yoga to the cultivation of creativity
2.) A gentle physical practice that can be done by everyone to open up our imaginations
3.) Several breathing and visualization techniques that will help us focus when we most need our creative concentration
This session is helpful for everyone who needs to tap into their own creativity on a regular basis - from performers to programmers, in all mediums. Attendees will leave with concrete methods and practices to draw out their own imaginations wherever and whenever they
Design Thinking Creativity, design, Health
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Yes
No
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Nick Dawson,
Bon Secours Health System
Today's healthcare system is financially driven by a reaction to illness and it traps valuable exper...
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Today's healthcare system is financially driven by a reaction to illness and it traps valuable expertise which is only accessible in times of illness. Doctors are paid when they see patients, not when they keep people out of their office. Clinicians are some of society's most highly trained workers. Ironically, their knowledge of disease prevention is caged inside a quagmire of cumbersome business practices, accessible only after symptoms have manifested. Meanwhile, individuals, looking to healthcare providers as a trusted source on wellness, turn to less authoritative sources. The system is designed to serve those seeking treatment, not prevention. There is a sustainable solution using the interactive web, social media and the associated APIs in conjunction with the existing third party reimbursement model of the healthcare industry. Providers can make money promoting wellness, freeing them to serve their communities in a capacity as the trusted source of health and wellness.
This will be an exciting, non technical look at the opportunities that exist for provers and individuals to connect online to encourage health and wellness. It is a chance to explore what happens when we stop reacting and become proactive about our health. With the help of interactive technology, it can be done, it can be sustainable and it can be profitable.
Health Health , Revenue, Wellness
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Yes
No
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Jeff Greene,
HealthEd
Healthcare brands - and others who manage patient outcomes - are finally recognizing that the rules ...
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Healthcare brands - and others who manage patient outcomes - are finally recognizing that the rules of "marketing" don't create healthy behaviors. Companies from big pharma to health plans to food manufacturers are instead turning to the web, hoping it can inform consumers about their health. But information is not education, which is the proven driver of healthcare behavior change. Enter the Customer Experience System - an evolutionary approach to online healthcare "marketing" whose aim is to create patient experiences that drive learning, self-efficacy, and better health outcomes. This panel will trace the recent history of online patient educational techniques, and illustrate nascent examples of Customer Experience Systems and how they are helping patients learn.
Health Health , pharma, ui
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Yes
No
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Julian Bond,
Detroit Medical Center
As the use of social media sites such as Facebook, YouTube, and Twitter has become increasingly "sec...
READ MORE
As the use of social media sites such as Facebook, YouTube, and Twitter has become increasingly "second-nature" to many users, the way that patients, doctors and even hospital/health systems communicate with each other has changed dramatically. Instead of just the usual face-to-face doctor's office chats and traditional hospital marketing methods, social media has opened the doors to new ways of communication in the health community. So with more and more people using this new technology, a good number of health/hospital systems have caught on to it and as a result have started to put the "MED" in the social media movement. At SXSWi during the SXSW Health track, come check out our panel to hear some of the people from a number of major health and hospital systems as they discuss how they have used the power of social media to reach their core audiences in various unique ways.
Health Health , social media, twitter
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Yes
No
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West Shell,
Healthline Networks, Inc.
The Healthcare reform bill—and over 30 million people in the U.S. now having access to healthcare ...
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The Healthcare reform bill—and over 30 million people in the U.S. now having access to healthcare outside of our hospital emergency rooms--has provided a new opportunity for all kinds of health organizations to improve communication and outreach to patients. As this reform takes shape, the issues of communication and access will become a central issue for the healthcare industry, and the Internet will continue to become the go-to place for consumers who want to take control of their health. Social media has taken a central role in helping people find and obtain the right resources, providing a support system and information channel previously limited to the walls of a doctor’s office or support group. As our healthcare continues to move online, who are the players? What are some of the challenges/issues that come with personal healthcare management online? How will social media impact the health of consumers overall?
Health Consumer Behavior, Health , social media
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Yes
No
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Tammy Young,
Blue Cross Blue Shield of Minnesota
While other companies build their social presences online, health insurance has hung back. Until rec...
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While other companies build their social presences online, health insurance has hung back. Until recently, only a handful of health insurance mavericks had forayed into social media, but that's beginning to change. However, while the companies are looking for ways to engage their members, consumers are hesitant to relate in the same way as they have with other industries. While consumers are eager to Fan a favorite soda or even a bank on Facebook, not many want to be a Fan of a health insurance company. Consumers are concerned about having their health insurer as an active part of the social network that sees FourSquare checkins, Twitter updates, and all the other information they're sharing.
For health insurance companies, social media offers a unique opportunity to directly reach and impact members, which can be difficult particularly for employer-purchased plans. But how can health insurance companies navigate members' concerns about the privacy of personal health and habits and build trust?
The panel will discuss the perceived pitfalls of social tools for health insurance and the innovative ways that companies are approaching the problem - internally and externally. Panelists will talk about present and future applications, as well as respond to concerns that companies might begin to misuse social sharing.
Health Health , Privacy, social media
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Yes
No
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David Saggio,
DAS Digital Consulting
From SMS prescription reminders for the elderly, tracking of daily blood glucose levels, and connect...
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From SMS prescription reminders for the elderly, tracking of daily blood glucose levels, and connecting with those with similar conditions on the patient side to population of electronic patient records, clinical trial research & recruitment, and instantaneous access to an infinite amount of data on the healthcare professional side, mobile devices and the proliferation of interactive apps are changing the way we manage healthcare and truly brings the “personal” into “personalized” medicine.
No device or technology has influenced and morphed how we, as patients and doctors, manage our healthcare and outcomes more than mobile. The usability and accessibility of our mobile devices – from iPhone to Android and Blackberry – is providing 24 x 7 access to information, data, people, and healthcare professionals. No longer are we dependent upon a limited universe of information or conversation. This unprecedented level of dialogue and interaction is fundamentally changing the face of how we live.
This interactive presentation will look at the possibilities of modern medicine in the digital age and how, with the continued evolution of technology, better healthcare is in the palm of our hand.
Health Health , mobile, revolution
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Yes
No
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Enoch Choi,
Palo Alto Medical Foundation
Dr. Enoch Choi MD has organized ongoing volunteer medical relief efforts in Haiti following the eart...
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Dr. Enoch Choi MD has organized ongoing volunteer medical relief efforts in Haiti following the earthquake in January 2010. He recruits a volunteer group of doctors, nurses and medical staff who are caring for patients and helping to establish an international standard for health IT in disaster situations by piloting the iChart mobile EHR program on the iPhone for the United Nations, and Harvard's Operational Medicine Institute. The group sends a new team of volunteers to Haiti every month for a week of service. The seventh group returned to Haiti in July 2010. In addition to over 100 team members whor have gone, ongoing trips are planned. A third of the teams have been volunteers from Palo Alto Medical Foundation MDs, RNs & staff.
Social Media is an ongoing essential tool in organizing the effort. Detailed and specific high value reccomendations for resources for flights and medication came from Twitter followers. http://twitter.com/enochchoi Many volunteers have decided to go on the trips due to our Facebook Page. http://www.facebook.com/pages/Enoch-Choi-Foundation/417718500061 Donations recruited from emails from our Salesforce database have funded the trips, since donors have been kept up to date on the efforts of our monthly trips.
An international EMR standard, specifying a minimum data set, decision support functionality and back end database characteristics would allow developers to provide various hardware and software solutions.
Health Health , Medical Records, mobile
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Yes
No
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Robert Jolly,
Happy Cog
As interactive designers and developers, are we working ourselves to early graves? To put it mildly,...
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As interactive designers and developers, are we working ourselves to early graves? To put it mildly, our work is largely sedentary. This panel will explore some of the long-term health risks associated with our obsession with all things digital and too little time maintaining an active, healthy lifestyle.
Learn from your industry peers about the health problems they've experienced and how they've embraced a more active lifestyle—with and without the use of technology—to reap truly amazing personal and professional benefits.
Health fat, fitness, Health
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Yes
No
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Robin Thurston,
beta.mapmyfitness.com
Fast Company recently reported that by 2015 more than an estimated 500 million people worldwide will...
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Fast Company recently reported that by 2015 more than an estimated 500 million people worldwide will use health and fitness geared mobile applications in their everyday lives. The true value of these applications and similar health and wellness-oriented technologies cannot be understated given the current state of public health in America. We now live in a truly obesogenic society. The Center for Disease Control (CDC) reports that “[m]ore than one third of U.S. adults…and 17% of U.S. children are obese.” From 1980 through 2008, obesity rates for adults doubled and rates for children have tripled.” Health and fitness oriented mobile applications have the potential to reverse these negative trends.
Join Robin Thurston, CEO of MapMyFITNESS, Inc., for a discussion and candid exchange about how some of the latest and most innovative mobile technologies will help us all live healthier and more active lifestyles.
Founded in 2006 the MapMyFITNESS’s suite of websites and mobile apps are the fastest growing online fitness-oriented social networks and training applications. They provide more than 2.4 million runners, cyclists, walkers, triathletes, and hikers, with an array of online training tools for visualizing, tracking, sharing, planning, feeling, and exploring their fitness. From professional athletes to recovering coach potatoes, their goal is to provide users with an environment that encourages and promotes healthy lifestyles.
Health fitness, Health , Mobile Applications
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Yes
No
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Anastasia Goodstein,
Inspire USA Foundation
Can "tweeting" release Oxytocin? Does looking through your friends' Facebook photos or reading the n...
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Can "tweeting" release Oxytocin? Does looking through your friends' Facebook photos or reading the newsfeed impact your mood? This panel will look at how the internet and social networking actually impacts how we feel and will explore opportunities for using technology to help people feel better. We'll discuss the current research as well as innovative sites, applications and other virtual interventions designed to improve our mental health with an emphasis on young people (16-24).
Social Issues Health , psychology , Social Networking
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Yes
No
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Melissa Rohr,
WittleWriter
If you are no building your brand and business online, you still have time to learn how to effective...
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If you are no building your brand and business online, you still have time to learn how to effectively and proactively get engaged online. Need ways to engage your audience and build your customer base? With this easy 10-step Program, YOU are in the driver's seat to create your own online communications and online social media plan.
Lack the time and skill to do the marketing yourself? Learn the 5 key skills that you should look for in a Social Media Manager and possible resources to help you find skilled and competent talent to drive customers and donors to your business, non-profit or organization.
If you own or work for a small business, non-profit, health industry, real estate or realtors, starter business or just curious about social media from a personal interest, this session is for you! This session is for anyone who needs a social media and online communications plan or would like to find ways to enhance your current communication plans.
Branding / Marketing / Publicity Health , Non-profit, Social Networking
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Yes
No
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Chris Blumer,
Chemo and Vino
One in three women and one in two men in the US will be a cancer patient at some point in their life...
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One in three women and one in two men in the US will be a cancer patient at some point in their life. Chances are you or a loved one will need some level of education or support in dealing with this crappy disease. Learn from survivors and experts what the best on-line resources are for education, clinical trials, emotional support and interactive kvetching. Research the latest treatments from reliable sources. Chat on line with people your own age with the same treatment or diagnosis. Blog about your favorite narcotics and puking technique. Whether you seek spiritual guidance or TV recommendations for drugged patients and long hospital stays, this crew has answers on everything from scholarships to sex drive.
Health cancer, Health , socialmedia
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Yes
No
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Jonathan Richman,
Bridge Worldwide
A few times each year, the press buzzes about the latest scientific advance that will someday cure a...
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A few times each year, the press buzzes about the latest scientific advance that will someday cure any one of the diseases we fear the most. Nearly every one of these will turn out to be nothing more than a news story and far from a pill that can help improve our health. We spend hundreds of millions of dollars every day on research, as we struggle to find the "magic bullet" that will rid the world of conditions such as cancer, heart disease, and diabetes. We almost never find the magic.
While the big, historic scientific advances may be what dominate the headlines, in the end, it's the small improvements and better utilization of the technology we have already have that will ultimately lengthen our lives and improve its quality. These technologies don't come from labs filled with test tubes or cell cultures, but rather from labs filled with computers and the programs that run them. In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest "blockbuster" drug that has yet to be discovered (and might never be).
Digital technologies can already help us understand which treatments are best for us, what diseases pose the greatest risk, and how diseases spread among us. They can improve our interactions with doctors and improve access to care for everyone.
Instead of waiting for the next miracle drug to be developed, you might find the miracle was there all along right inside the computer you use every day.
Health digital innovation, Health , Health Care
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Yes
No
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Lyndsie Post,
The Image Group
As social media grows, so does the number of companies and organizations utilizing the different med...
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As social media grows, so does the number of companies and organizations utilizing the different mediums, including healthcare institutions. But, with healthcare comes privacy concerns, HIPAA compliance and internal regulations. We'll present and discuss best practices for healthcare institutions utilizing social media to communicate to audiences both internal and external. We'll discuss how to portray the highly-skilled, empathetic and patient-focused environment yet keep patient confidentiality and follow HIPAA rules while making audiences loyal advocates for your organization.
Branding / Marketing / Publicity Health , policy, Social Networking
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Yes
No
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Ron Tannebaum,
In The Rooms
Many people are turning online for support in dealing with health, mental health, parenting, unemplo...
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Many people are turning online for support in dealing with health, mental health, parenting, unemployment, among other topics. The ability to share feelings and experiences, direct people to help and other local in-person support communities, is a powerful movement happening online. Resources and advice from many is now available at a click of the mouse. In this panel, we will explore the power of online support communities, success stories from online support communities, anonymity in support communities and the increase of such communities online. In addition, we will discuss the bigger picture of online support communities and how this impacts people in the future.
Community / Online Community community, Health , support
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Yes
No
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Mitch Rothschild,
Vitals.com
What does finding the right doctor have to do with finding true love?
The answer is Matchmaking. T...
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What does finding the right doctor have to do with finding true love?
The answer is Matchmaking. Think about the world of online dating. Singles use the web to find romance because it’s the perfect tool. Same idea when you're in need of a doctor. Patients use Vitals.com as their guide to physicians. It is the perfect tool before, during and after a doctor's visit experience, which is something essential for todays empowered patient.
Health doctors, Health , Health Care technology
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Yes
No
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Carissa Caramanis O'Brien,
Red Box Communications
Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative in...
READ MORE
Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all.
A panel of experts from agency, patient advocacy, industry and policy will explore the multifaceted challenge of social-powered ethics in healthcare.
The birth of the fPatient
We'll discuss manufactured patient campaigns and the debate they created.
The over/under on disclosure
We'll discuss both extremes in disclosure and how to strike a reasonable balance.
The friendly ghostwriter
We'll discuss the ethics and strategic value of paid content, and whether transparency is enough.
Regulatory says
We'll look at best practices for regulatory compliance and real-world strategies that enable accountability.
To keep the session interesting, we'll invite an interactive designer to do live, free-flow sharing of images and words that relate to the conversation as it's happening.
Health Health , healthcare ethics, social health
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Yes
No
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Andrew Levitt,
HealthTalker
You don't feel well. You complain about it. You talk to people about it. Someone you know offers you...
READ MORE
You don't feel well. You complain about it. You talk to people about it. Someone you know offers you advice. They talk to you about your condition, who you should see for it and probably the kind of drug you should take. You trust this person, and its good counsel. You pick up the phone and schedule that visit to see your doctor!
You've just been influenced through word of mouth!
Word of mouth is the oldest form of communication, yet in the pharmaceutical space, the idea of enabling a trusted and intimate conversation between consumers is a hard prescription to swallow. The reality is, consumers who like your brand are out there talking everywhere and anywhere. Why are you missing out on the opportunity to provide them with the most accurate information and empower them to move your brand in an innovative direction?
This panel will feature some of pharma's early adopters to word of mouth. You'll hear how leading companies are inviting consumers to share their real life experiences with others, and others to take action and seek treatment.
We'll talk about how to work through the challenges that marketers face with their internal teams, why WOM is an integral part of a marketing platform and just how mighty the consumer can be to your bottom line.
Health Health , pharma, word of mouth
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